The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
TATE MODERN POSTCARDS
Agency: FALLON LONDON / LONDON
Client: TATE Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: UNICEF Deutschland Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
AXE Lab Campaign
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Integrated Branding / Integrated Branding Campaign
Jug Simple Integrated Campaign
Agency: Cole & Weber United / Seattle
Client: Carlo Rossi Category: Integrated Branding / Integrated Branding Campaign
First Act Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Snapalope Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Integrated Branding / Integrated Branding Campaign
Fast Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Pigs In Pain
Agency: Duval Guillaume / Brussel
Client: Gaia Category: Integrated Branding / Integrated Branding Campaign
TATE TRACKS
Agency: FALLON LONDON / LONDON
Client: TATE MODERN Category: Integrated Branding / Integrated Branding Campaign
Brawny Academy
Agency: Fallon / Minneapolis
Client: Georgia Pacific - Brawny Category: Integrated Branding / Integrated Branding Campaign
Coca-Cola World Cup
Agency: Santo Buenos Aires / Buenos Aires
Client: Coca-Cola Category: Integrated Branding / Integrated Branding Campaign
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Integrated Branding / Integrated Branding Campaign
5 Kids
Agency: 303 Group Pty Ltd / Perth
Client: The Royal Lifesaving Society Australia Category: Public Service/Political Radio / Single
LABOUR
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: TOWER HAMLETS Category: Public Service/Political Radio / Single
Radio List
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Foreign
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Crime Report
Agency: DDB Canada, Toronto / Toronto
Client: Toronto Crime Stoppers Category: Public Service/Political Radio / Single
Four Days
Agency: DDB Canada, Toronto / Toronto
Client: Canadian Blood Services Category: Public Service/Political Radio / Single
Mills and Boon
Agency: Grey London / London
Client: Women's Aid Category: Public Service/Political Radio / Single
Valentine's Messages
Agency: Grey London / London
Client: Women's Aid Category: Public Service/Political Radio / Single
Average
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political Radio / Single
HIV is Great
Agency: saatchi & Saatchi / london
Client: National AIDS Trust Category: Public Service/Political Radio / Single
Vowels
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Espace Benevolat Category: Public Service/Political Radio / Single
Time Square
Agency: Bates Taiwan Co., Ltd. / Taipei
Client: Taiwan Kolin Company Limited Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Flight Attendant
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Rolling Cinema Spot
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Cinema or Non-Broadcast / Single
Back Seat
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Cinema or Non-Broadcast / Single
Galanty show
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Cinema or Non-Broadcast / Single
Tiger - Taste in this Life
Agency: Saatchi & Saatchi NZ / Auckland
Client: DB Breweries Category: Cinema or Non-Broadcast / Single
Smith & Schmidt
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Cinema or Non-Broadcast / Single
Donkey
Agency: TAXI, Canada Inc / Toronto
Client: World of Comedy Category: Cinema or Non-Broadcast / Single
Catch You Later
Agency: TAXI, Canada Inc / Toronto
Client: World of Comedy Category: Cinema or Non-Broadcast / Single
The Gamekillers Obituaries
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread: Single
Camping
Agency: BBDO / Bangkok
Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread: Single
Maps: Riot
Agency: BBDO / New York
Client: BBC World Category: Consumer Newspaper / Full Page or Spread: Single
ebay Motors Newspaper Ad
Agency: BBDO / New York
Client: ebay Motors Category: Consumer Newspaper / Full Page or Spread: Single
Fish & Chips
Agency: Joe Public South Africa / Johannesburg
Client: Ocean Basket Seafood Restaurant Chain Category: Consumer Newspaper / Full Page or Spread: Single
Builders of Tomorrow
Agency: Jung von Matt AG / Hamburg
Client: Lego Category: Consumer Newspaper / Full Page or Spread: Single
JEFE
Agency: la comunidad / Miami Beach
Client: LA NACION Category: Consumer Newspaper / Full Page or Spread: Single
Arcade
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread: Single
Nerolac Floor
Agency: McCann Erickson, India / Mumbai
Client: Kansai Nerolac Category: Consumer Newspaper / Full Page or Spread: Single
Breast Exam
Agency: Net#Work BBDO / Johannesburg
Client: Virgin Atlantic Airlines Category: Consumer Newspaper / Full Page or Spread: Single
Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread: Single
Boomerang
Agency: Rethink / Vancouver
Client: Playland Category: Consumer Newspaper / Full Page or Spread: Single
Psych Recruitment
Agency: Saatchi & Saatchi NZ / Auckland
Client: NZ Army Category: Consumer Newspaper / Full Page or Spread: Single
Pink
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Verasu Group Co., Ltd. Category: Consumer Newspaper / Full Page or Spread: Single
Green
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Verasu Group Co., Ltd. Category: Consumer Newspaper / Full Page or Spread: Single
Transvestite
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Consumer Newspaper / Full Page or Spread: Single
Jump Higher
Agency: Advico Young & Rubicam / Zürich - Gockhausen
Client: Head Snowboards Category: Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Agency:
FALLON LONDON / LONDON
Client:
TATE
Title:
TATE MODERN POSTCARDS
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
07337A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
07338A
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Lab Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07509G
Award:
2007 Advertising Merit Award
Agency:
Cole & Weber United / Seattle
Client:
Carlo Rossi
Title:
Jug Simple Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07510G
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
First Act Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07511G
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Snapalope Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07512G
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Fast Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07513G
Award:
2007 Advertising Merit Award
Agency:
Duval Guillaume / Brussel
Client:
Gaia
Title:
Pigs In Pain
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07514G
Award:
2007 Advertising Merit Award
Agency:
FALLON LONDON / LONDON
Client:
TATE MODERN
Title:
TATE TRACKS
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07515G
Award:
2007 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Georgia Pacific - Brawny
Title:
Brawny Academy
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07516G
Award:
2007 Advertising Merit Award
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Coca-Cola
Title:
Coca-Cola World Cup
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07517G
Award:
2007 Advertising Merit Award
Agency:
TBWA\Whybin / Auckland
Client:
adidasNZRU
Title:
Bonded by Blood
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07518G
Award:
2007 Advertising Merit Award
Agency:
303 Group Pty Ltd / Perth
Client:
The Royal Lifesaving Society Australia
Title:
5 Kids
Category:
Public Service/Political Radio / Single
Annual ID:
07339R
Award:
2007 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
TOWER HAMLETS
Title:
LABOUR
Category:
Public Service/Political Radio / Single
Annual ID:
07340R
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Radio List
Category:
Public Service/Political Radio / Single
Annual ID:
07341R
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Foreign
Category:
Public Service/Political Radio / Single
Annual ID:
07342R
Award:
2007 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Toronto Crime Stoppers
Title:
Crime Report
Category:
Public Service/Political Radio / Single
Annual ID:
07343R
Award:
2007 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Canadian Blood Services
Title:
Four Days
Category:
Public Service/Political Radio / Single
Annual ID:
07344R
Award:
2007 Advertising Merit Award
Agency:
Grey London / London
Client:
Women's Aid
Title:
Mills and Boon
Category:
Public Service/Political Radio / Single
Annual ID:
07345R
Award:
2007 Advertising Merit Award
Agency:
Grey London / London
Client:
Women's Aid
Title:
Valentine's Messages
Category:
Public Service/Political Radio / Single
Annual ID:
07346R
Award:
2007 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Average
Category:
Public Service/Political Radio / Single
Annual ID:
07347R
Award:
2007 Advertising Merit Award
Agency:
saatchi & Saatchi / london
Client:
National AIDS Trust
Title:
HIV is Great
Category:
Public Service/Political Radio / Single
Annual ID:
07348R
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Espace Benevolat
Title:
Vowels
Category:
Public Service/Political Radio / Single
Annual ID:
07349R
Award:
2007 Advertising Merit Award
Agency:
Bates Taiwan Co., Ltd. / Taipei
Client:
Taiwan Kolin Company Limited
Title:
Time Square
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
07132A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
42 Below Vodka
Title:
Flight Attendant
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
07133A
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Rolling Cinema Spot
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07461T
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
DaimlerChrysler Vertriebsorganisation Deutschland e. V.
Title:
Back Seat
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07462T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
Cingular
Title:
Cliche
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07463T
Award:
2007 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Galanty show
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07464T
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
DB Breweries
Title:
Tiger - Taste in this Life
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07465T
Award:
2007 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
Mercedes-Benz
Title:
Smith & Schmidt
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07466T
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
World of Comedy
Title:
Donkey
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07467T
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
World of Comedy
Title:
Catch You Later
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07468T
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers Obituaries
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07094A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Muang Thong Seiko Co., Ltd.
Title:
Camping
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07095A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Maps: Riot
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07096A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
ebay Motors
Title:
ebay Motors Newspaper Ad
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07097A
Award:
2007 Advertising Merit Award
Agency:
Joe Public South Africa / Johannesburg
Client:
Ocean Basket Seafood Restaurant Chain
Title:
Fish & Chips
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07098A
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Lego
Title:
Builders of Tomorrow
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07099A
Award:
2007 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
LA NACION
Title:
JEFE
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07100A
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
Arcade
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07101A
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson, India / Mumbai
Client:
Kansai Nerolac
Title:
Nerolac Floor
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07102A
Award:
2007 Advertising Merit Award
Agency:
Net#Work BBDO / Johannesburg
Client:
Virgin Atlantic Airlines
Title:
Breast Exam
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07103A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Bikini
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07104A
Award:
2007 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Boomerang
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07105A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
NZ Army
Title:
Psych Recruitment
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07106A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Verasu Group Co., Ltd.
Title:
Pink
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07107A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Verasu Group Co., Ltd.
Title:
Green
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07108A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
42 Below Vodka
Title:
Transvestite
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07109A
Award:
2007 Advertising Merit Award
Agency:
Advico Young & Rubicam / Zürich - Gockhausen
Client:
Head Snowboards
Title:
Jump Higher
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07137A
