The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Henna
Agency: Grey Worldwide India Pvt. Ltd. / Mumbai
Client: Travel Corporation India Pvt. Ltd. Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Become a school bus driver.
Agency: highwood / calgary
Client: Southland Transportation Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Cocco's Cafe Conversations
Agency: McCann Erickson, India / Mumbai
Client: Cocco's Cafe Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Quotes
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Olay Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Take Your Child to Work Day
Agency: Lowe New York / New York
Client: Lowe New York Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Mangos Holiday '06 Mixed Fruit Activity Book
Agency: Mangos / Malvern
Client: Mangos Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
organ donation
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: Serviceplan Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
San Francisco Zoo
Agency: BBDO West / San Francisco
Client: words Category: Public Service/Political Television / Campaign
Strong Hair
Agency: DDB International / Kuala Lumpur
Client: UNZA Category: Collateral / P.O.P. and In-Store - Campaign
Mc Enroe Style
Agency: DDB / Paris
Client: Nike France Category: Collateral / P.O.P. and In-Store - Campaign
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'
Agency: EURO RSCG WORLDWIDE / Shanghai
Client: Moet Hennessy Diageo (China) Co. Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Café Suplicy Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Café Suplicy Category: Collateral / P.O.P. and In-Store - Campaign
Christmas Promotion
Agency: Net#Work BBDO / Johannesburg
Client: Apple Category: Collateral / P.O.P. and In-Store - Campaign
DHL Track & Trace "Picture Puzzle" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: DHL Category: Collateral / P.O.P. and In-Store - Campaign
Globus "Crown Caps" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Globus Market Germany Category: Collateral / P.O.P. and In-Store - Campaign
Nur Die "Opaque Stockings" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Sara Lee Branded Apparel, Germany Category: Collateral / P.O.P. and In-Store - Campaign
Snickers Halloween
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Collateral / P.O.P. and In-Store - Campaign
Hands campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Mapa Category: Collateral / P.O.P. and In-Store - Campaign
Glue
Agency: Team One / El Segundo
Client: Lava Bar Category: Collateral / P.O.P. and In-Store - Campaign
Bracelets
Agency: Duval Guillaume / Brussel
Client: Artsen Zonder Grenzen / Médecins Sans Frontières Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Hangers
Agency: JWT Argentina / Buenos Aires
Client: Salvation Army Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Black Cloud
Agency: Ogilvy & Mather / Beijing
Client: WWF Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Drive Thru Art
Agency: Rethink / Vancouver
Client: Contemporary Art Gallery Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Tsotsi
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: SAFACT Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Big Hands - Wrestlers
Agency: The Campaign Palace / Red Cell / Melbourne
Client: Target Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Rock 'n' Roll Radio
Agency: Uncle Grey Oslo AS / Oslo
Client: Radio Tango Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
+10 World Cup Campaign
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Gift Wrap Subs
Agency: Colle + McVoy / Minneapolis
Client: Erbert and Gerbert Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: UNICEF Deutschland Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Anyone Can Sell
Agency: BBDO / Bangkok
Client: Home Product Center Public Co., Ltd. Category: Consumer Television / :20 and Under - Campaign
Altoid Sours Challenge
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Television / :20 and Under - Campaign
Mother's Day
Agency: walker / Zürich
Client: Fleurop Interflora Category: Consumer Television / :20 and Under - Campaign
Rolling Cinema Spot
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Cinema or Non-Broadcast / Single
Back Seat
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Cinema or Non-Broadcast / Single
Galanty show
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Cinema or Non-Broadcast / Single
Tiger - Taste in this Life
Agency: Saatchi & Saatchi NZ / Auckland
Client: DB Breweries Category: Cinema or Non-Broadcast / Single
Smith & Schmidt
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Cinema or Non-Broadcast / Single
Donkey
Agency: TAXI, Canada Inc / Toronto
Client: World of Comedy Category: Cinema or Non-Broadcast / Single
Catch You Later
Agency: TAXI, Canada Inc / Toronto
Client: World of Comedy Category: Cinema or Non-Broadcast / Single
STOP CLIMATE CHAOS.ORG CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: STOP CLIMATE CHAOS.ORG Category: Public Service/Political Print / Outdoor and Posters - Campaign
Education/Food/MedicalAid
Agency: BBDO Canada / Toronto
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Campaign
Insects
Agency: BBDO Argentina / Vicente Lopez
Client: MEF Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
Stamp Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: SOS Mata Atlantica Category: Public Service/Political Print / Outdoor and Posters - Campaign
TATE BRITAIN
Agency: FALLON LONDON / LONDON
Client: TATE Category: Public Service/Political Print / Outdoor and Posters - Campaign
Head/Leg/Arm
Agency: Ogilvy Singapore / Singapore
Client: Red Cross Singapore Category: Public Service/Political Print / Outdoor and Posters - Campaign
Art & the Sixties
Agency: Saatchi & Saatchi NZ / Auckland
Client: Auckland Art Gallery Category: Public Service/Political Print / Outdoor and Posters - Campaign
Deaf Awareness 2006
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Musica Category: Public Service/Political Print / Outdoor and Posters - Campaign
Rethhink Bias
Agency: The Martin Agency / Richmond
Client: A More Perfect Union Category: Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide India Pvt. Ltd. / Mumbai
Client:
Travel Corporation India Pvt. Ltd.
Title:
Henna
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07197A
Award:
2007 Advertising Merit Award
Agency:
highwood / calgary
Client:
Southland Transportation
Title:
Become a school bus driver.
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07198A
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson, India / Mumbai
Client:
Cocco's Cafe
Title:
Cocco's Cafe Conversations
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07199A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Olay
Title:
Quotes
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07200A
Award:
2007 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Lowe New York
Title:
Take Your Child to Work Day
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07286A
Award:
2007 Advertising Merit Award
Agency:
Mangos / Malvern
Client:
Mangos
Title:
Mangos Holiday '06 Mixed Fruit Activity Book
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07287A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
Serviceplan
Title:
organ donation
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07288A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
Handmade Posters
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07289A
Award:
2007 Advertising Merit Award
Agency:
BBDO West / San Francisco
Client:
words
Title:
San Francisco Zoo
Category:
Public Service/Political Television / Campaign
Annual ID:
07361T
Award:
2007 Advertising Merit Award
Agency:
DDB International / Kuala Lumpur
Client:
UNZA
Title:
Strong Hair
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07242A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Nike France
Title:
Mc Enroe Style
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07243A
Award:
2007 Advertising Merit Award
Agency:
EURO RSCG WORLDWIDE / Shanghai
Client:
Moet Hennessy Diageo (China) Co. Ltd.
Title:
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07244A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Café Suplicy
Title:
Café Suplicy Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07245A
Award:
2007 Advertising Merit Award
Agency:
Net#Work BBDO / Johannesburg
Client:
Apple
Title:
Christmas Promotion
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07246A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
DHL
Title:
DHL Track & Trace "Picture Puzzle" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07247A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Globus Market Germany
Title:
Globus "Crown Caps" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07248A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Sara Lee Branded Apparel, Germany
Title:
Nur Die "Opaque Stockings" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07249A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Snickers Halloween
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07250A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Mapa
Title:
Hands campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07251A
Award:
2007 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lava Bar
Title:
Glue
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07252A
Award:
2007 Advertising Merit Award
Agency:
Duval Guillaume / Brussel
Client:
Artsen Zonder Grenzen / Médecins Sans Frontières
Title:
Bracelets
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07499A
Award:
2007 Advertising Merit Award
Agency:
JWT Argentina / Buenos Aires
Client:
Salvation Army
Title:
Hangers
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07500A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Beijing
Client:
WWF
Title:
Black Cloud
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07501A
Award:
2007 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Contemporary Art Gallery
Title:
Drive Thru Art
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07502A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
SAFACT
Title:
Tsotsi
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07503A
Award:
2007 Advertising Merit Award
Agency:
The Campaign Palace / Red Cell / Melbourne
Client:
Target
Title:
Big Hands - Wrestlers
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07504A
Award:
2007 Advertising Merit Award
Agency:
Uncle Grey Oslo AS / Oslo
Client:
Radio Tango
Title:
Rock 'n' Roll Radio
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07505A
Award:
2007 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
+10 World Cup Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07506A
Award:
2007 Advertising Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Erbert and Gerbert
Title:
Gift Wrap Subs
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07507A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07508A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Home Product Center Public Co., Ltd.
Title:
Anyone Can Sell
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07454T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoid Sours Challenge
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07455T
Award:
2007 Advertising Merit Award
Agency:
walker / Zürich
Client:
Fleurop Interflora
Title:
Mother's Day
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07456T
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Rolling Cinema Spot
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07461T
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
DaimlerChrysler Vertriebsorganisation Deutschland e. V.
Title:
Back Seat
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07462T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
Cingular
Title:
Cliche
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07463T
Award:
2007 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Galanty show
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07464T
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
DB Breweries
Title:
Tiger - Taste in this Life
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07465T
Award:
2007 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
Mercedes-Benz
Title:
Smith & Schmidt
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07466T
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
World of Comedy
Title:
Donkey
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07467T
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
World of Comedy
Title:
Catch You Later
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07468T
Award:
2007 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
STOP CLIMATE CHAOS.ORG
Title:
STOP CLIMATE CHAOS.ORG CAMPAIGN
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07323A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Unicef
Title:
Education/Food/MedicalAid
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07324A
Award:
2007 Advertising Merit Award
Agency:
BBDO Argentina / Vicente Lopez
Client:
MEF Museum
Title:
Insects
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07325A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
SOS Mata Atlantica
Title:
Stamp Campaign
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07326A
Award:
2007 Advertising Merit Award
Agency:
FALLON LONDON / LONDON
Client:
TATE
Title:
TATE BRITAIN
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07327A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Red Cross Singapore
Title:
Head/Leg/Arm
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07328A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Auckland Art Gallery
Title:
Art & the Sixties
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07329A
Award:
2007 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Musica
Title:
Deaf Awareness 2006
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07330A
Award:
2007 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
A More Perfect Union
Title:
Rethhink Bias
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07331A
