The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Strong Hair Agency: DDB International / Kuala Lumpur Client: UNZA Category: Collateral / P.O.P. and In-Store - Campaign
Mc Enroe Style Agency: DDB PARIS / Paris Client: Nike France Category: Collateral / P.O.P. and In-Store - Campaign
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators' Agency: EURO RSCG WORLDWIDE / Shanghai Client: Moet Hennessy Diageo (China) Co. Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Café Suplicy Campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Café Suplicy Category: Collateral / P.O.P. and In-Store - Campaign
Christmas Promotion Agency: Net#Work BBDO / Johannesburg Client: Apple Category: Collateral / P.O.P. and In-Store - Campaign
DHL Track & Trace "Picture Puzzle" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: DHL Category: Collateral / P.O.P. and In-Store - Campaign
Globus "Crown Caps" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Globus Market Germany Category: Collateral / P.O.P. and In-Store - Campaign
Nur Die "Opaque Stockings" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Sara Lee Branded Apparel, Germany Category: Collateral / P.O.P. and In-Store - Campaign
Snickers Halloween Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Collateral / P.O.P. and In-Store - Campaign
Hands campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: Mapa Category: Collateral / P.O.P. and In-Store - Campaign
Glue Agency: Team One / El Segundo Client: Lava Bar Category: Collateral / P.O.P. and In-Store - Campaign
Whiskas Agency: AlmapBBDO / São Paulo Client: Masterfoods Category: Trade / Full Page or Spread - Single
Manure Agency: Colle + McVoy / Minneapolis Client: New Holland Category: Trade / Full Page or Spread - Single
"Hell" Agency: huey + partners / Atlanta Client: The Daily Report Category: Trade / Full Page or Spread - Single
Rock, Paper, Scissors Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Trade / Full Page or Spread - Single
Secret Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: CTI Mobile Category: Consumer Television / Under $50,000 Budget - Single
Mother's Day, Party Agency: walker / Zürich Client: Fleurop Interflora Category: Consumer Television / Under $50,000 Budget - Single
Bracelets Agency: Duval Guillaume / Brussel Client: Artsen Zonder Grenzen / Médecins Sans Frontières Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Hangers Agency: JWT Argentina / Buenos Aires Client: Salvation Army Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Black Cloud Agency: Ogilvy & Mather / Beijing Client: WWF Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Drive Thru Art Agency: Rethink / Vancouver Client: Contemporary Art Gallery Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Tsotsi Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: SAFACT Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Big Hands - Wrestlers Agency: The Campaign Palace / Red Cell / Melbourne Client: Target Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Rock 'n' Roll Radio Agency: Uncle Grey Oslo AS / Oslo Client: Radio Tango Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
AXE - Get a Girlfriend Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Television / Commercials of var. length - Campaign
Define Yourself Agency: MTV Networks / New York Client: MTV Category: Consumer Television / Commercials of var. length - Campaign
King Agency: BBDO Atlanta / Atlanta Client: Bookears Category: Collateral / Posters - Single
Refraction Agency: BBDO Malaysia / Kuala Lumpur Client: Olympus (M) Sdn Bhd Category: Collateral / Posters - Single
Slouch Agency: BBDO Singapore Pte Ltd / Singapore Client: One Cube Category: Collateral / Posters - Single
Blur Agency: Colenso BBDO / Auckland Client: Mini Category: Collateral / Posters - Single
Le Doh Agency: DDB Worldwide Pte Ltd / Singapore Client: Hasbro Singapore Category: Collateral / Posters - Single
Hearses Agency: Grey Worldwide: HK / Quarry Bay Client: Kiwicare Category: Collateral / Posters - Single
Builders of Tomorrow Agency: Jung von Matt AG / Hamburg Client: Lego Category: Collateral / Posters - Single
Oh, The Shame Agency: Leo Burnett / Chicago Client: Altoids Category: Collateral / Posters - Single
Land Rover Agency: Ogilvy & Mather Philippines / Makati City Client: DHL Worldwide Express Phils. Category: Collateral / Posters - Single
Nikon - Battlefield Agency: Ogilvy Singapore / Singapore Client: Nikon Singapore Category: Collateral / Posters - Single
Shoes Agency: Ogilvy & Mather / Toronto Client: Mattel Canada - Hot Wheels Category: Collateral / Posters - Single
Glue Agency: Rethink / Vancouver Client: Orkin Pest Control Category: Collateral / Posters - Single
"Dirt Road" Agency: Saatchi & Saatchi / Petaling Jaya Client: UMW Toyota Motor Category: Collateral / Posters - Single
GUINNESS CAMPAIGN Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: DIAGEO Category: Consumer Newspaper / Full Page or Spread - Campaign
AXEland Agency: Bartle Bogle Hegarty / Singapore Client: Unilever HPC - Asia Category: Consumer Newspaper / Full Page or Spread - Campaign
Big Alarm Agency: BBDO Bangkok Ltd. / Bangkok Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Risks Agency: DDB PARIS / Paris Client: Volkswagen Commercial Vehicles Category: Consumer Newspaper / Full Page or Spread - Campaign
T-Shirt PSG Agency: DDB PARIS / Paris Client: Nike France Category: Consumer Newspaper / Full Page or Spread - Campaign
Statistic Agency: DDB PARIS / Paris Client: MTV France Category: Consumer Newspaper / Full Page or Spread - Campaign
Vanish Agency: Euro RSCG Flagship Ltd. / Bangkok Client: Reckitt Benckiser (Thailand) Co. Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Identikit Agency: JWT Paris / Levallois Perret Client: Unilever France Category: Consumer Newspaper / Full Page or Spread - Campaign
What do you see Agency: JWT Singapore / Singapore Client: Nestle Category: Consumer Newspaper / Full Page or Spread - Campaign
Planets Agency: KNSK Werbeagentur GmbH / Hamburg Client: Daimler Chrysler AG Jeep Category: Consumer Newspaper / Full Page or Spread - Campaign
Capitalists Agency: KNSK Werbeagentur GmbH / Hamburg Client: Capital Magazin Category: Consumer Newspaper / Full Page or Spread - Campaign

2007 Advertising Merit Award

DDB International / Kuala Lumpur

UNZA

Strong Hair

Collateral / P.O.P. and In-Store - Campaign

07242A

2007 Advertising Merit Award

DDB PARIS / Paris

Nike France

Mc Enroe Style

Collateral / P.O.P. and In-Store - Campaign

07243A

2007 Advertising Merit Award

EURO RSCG WORLDWIDE / Shanghai

Moet Hennessy Diageo (China) Co. Ltd.

'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'

Collateral / P.O.P. and In-Store - Campaign

07244A

2007 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Café Suplicy

Café Suplicy Campaign

Collateral / P.O.P. and In-Store - Campaign

07245A

2007 Advertising Merit Award

Net#Work BBDO / Johannesburg

Apple

Christmas Promotion

Collateral / P.O.P. and In-Store - Campaign

07246A

2007 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

DHL

DHL Track & Trace "Picture Puzzle" Campaign

Collateral / P.O.P. and In-Store - Campaign

07247A

2007 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

Globus Market Germany

Globus "Crown Caps" Campaign

Collateral / P.O.P. and In-Store - Campaign

07248A

2007 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

Sara Lee Branded Apparel, Germany

Nur Die "Opaque Stockings" Campaign

Collateral / P.O.P. and In-Store - Campaign

07249A

2007 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods

Snickers Halloween

Collateral / P.O.P. and In-Store - Campaign

07250A

2007 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Mapa

Hands campaign

Collateral / P.O.P. and In-Store - Campaign

07251A

2007 Advertising Merit Award

Team One / El Segundo

Lava Bar

Glue

Collateral / P.O.P. and In-Store - Campaign

07252A

2007 Advertising Merit Award

AlmapBBDO / São Paulo

Masterfoods

Whiskas

Trade / Full Page or Spread - Single

07220A

2007 Advertising Merit Award

Colle + McVoy / Minneapolis

New Holland

Manure

Trade / Full Page or Spread - Single

07221A

2007 Advertising Merit Award

huey + partners / Atlanta

The Daily Report

"Hell"

Trade / Full Page or Spread - Single

07222A

2007 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Rock, Paper, Scissors

Trade / Full Page or Spread - Single

07223A

2007 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

CTI Mobile

Secret

Consumer Television / Under $50,000 Budget - Single

07459T

2007 Advertising Merit Award

walker / Zürich

Fleurop Interflora

Mother's Day, Party

Consumer Television / Under $50,000 Budget - Single

07460T

2007 Advertising Merit Award

Duval Guillaume / Brussel

Artsen Zonder Grenzen / Médecins Sans Frontières

Bracelets

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07499A

2007 Advertising Merit Award

JWT Argentina / Buenos Aires

Salvation Army

Hangers

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07500A

2007 Advertising Merit Award

Ogilvy & Mather / Beijing

WWF

Black Cloud

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07501A

2007 Advertising Merit Award

Rethink / Vancouver

Contemporary Art Gallery

Drive Thru Art

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07502A

2007 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

SAFACT

Tsotsi

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07503A

2007 Advertising Merit Award

The Campaign Palace / Red Cell / Melbourne

Target

Big Hands - Wrestlers

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07504A

2007 Advertising Merit Award

Uncle Grey Oslo AS / Oslo

Radio Tango

Rock 'n' Roll Radio

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07505A

2007 Advertising Merit Award

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

AXE - Get a Girlfriend

Consumer Television / Commercials of var. length - Campaign

07457T

2007 Advertising Merit Award

MTV Networks / New York

MTV

Define Yourself

Consumer Television / Commercials of var. length - Campaign

07458T

2007 Advertising Merit Award

BBDO Atlanta / Atlanta

Bookears

King

Collateral / Posters - Single

07253A

2007 Advertising Merit Award

BBDO Malaysia / Kuala Lumpur

Olympus (M) Sdn Bhd

Refraction

Collateral / Posters - Single

07254A

2007 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

One Cube

Slouch

Collateral / Posters - Single

07255A

2007 Advertising Merit Award

Colenso BBDO / Auckland

Mini

Blur

Collateral / Posters - Single

07256A

2007 Advertising Merit Award

DDB Worldwide Pte Ltd / Singapore

Hasbro Singapore

Le Doh

Collateral / Posters - Single

07257A

2007 Advertising Merit Award

Grey Worldwide: HK / Quarry Bay

Kiwicare

Hearses

Collateral / Posters - Single

07258A

2007 Advertising Merit Award

Jung von Matt AG / Hamburg

Lego

Builders of Tomorrow

Collateral / Posters - Single

07259A

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Oh, The Shame

Collateral / Posters - Single

07260A

2007 Advertising Merit Award

Ogilvy & Mather Philippines / Makati City

DHL Worldwide Express Phils.

Land Rover

Collateral / Posters - Single

07261A

2007 Advertising Merit Award

Ogilvy Singapore / Singapore

Nikon Singapore

Nikon - Battlefield

Collateral / Posters - Single

07262A

2007 Advertising Merit Award

Ogilvy & Mather / Toronto

Mattel Canada - Hot Wheels

Shoes

Collateral / Posters - Single

07263A

2007 Advertising Merit Award

Rethink / Vancouver

Orkin Pest Control

Glue

Collateral / Posters - Single

07264A

2007 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

UMW Toyota Motor

"Dirt Road"

Collateral / Posters - Single

07265A

2007 Advertising Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

DIAGEO

GUINNESS CAMPAIGN

Consumer Newspaper / Full Page or Spread - Campaign

07110A

2007 Advertising Merit Award

Bartle Bogle Hegarty / Singapore

Unilever HPC - Asia

AXEland

Consumer Newspaper / Full Page or Spread - Campaign

07111A

2007 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Muang Thong Seiko Co., Ltd.

Big Alarm

Consumer Newspaper / Full Page or Spread - Campaign

07112A

2007 Advertising Merit Award

DDB PARIS / Paris

Volkswagen Commercial Vehicles

Risks

Consumer Newspaper / Full Page or Spread - Campaign

07113A

2007 Advertising Merit Award

DDB PARIS / Paris

Nike France

T-Shirt PSG

Consumer Newspaper / Full Page or Spread - Campaign

07114A

2007 Advertising Merit Award

DDB PARIS / Paris

MTV France

Statistic

Consumer Newspaper / Full Page or Spread - Campaign

07115A

2007 Advertising Merit Award

Euro RSCG Flagship Ltd. / Bangkok

Reckitt Benckiser (Thailand) Co. Ltd.

Vanish

Consumer Newspaper / Full Page or Spread - Campaign

07116A

2007 Advertising Merit Award

JWT Paris / Levallois Perret

Unilever France

Identikit

Consumer Newspaper / Full Page or Spread - Campaign

07117A

2007 Advertising Merit Award

JWT Singapore / Singapore

Nestle

What do you see

Consumer Newspaper / Full Page or Spread - Campaign

07118A

2007 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

Daimler Chrysler AG Jeep

Planets

Consumer Newspaper / Full Page or Spread - Campaign

07119A

2007 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

Capital Magazin

Capitalists

Consumer Newspaper / Full Page or Spread - Campaign

07120A

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