The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

"Soundwaves 1" Agency: Y&R / Kuala Lumpur Client: Penguin Books Malaysia Category: Consumer Newspaper / Full Page or Spread: Single
"Patterns" Agency: Lowe & Partners / Petaling Jaya Client: Ridsect Roachtrap Category: Consumer Newspaper / Full Page or Spread - Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
AXE - Get a Girlfriend Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
The Gamekillers Obituaries Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread: Single
Camping Agency: BBDO Bangkok Ltd. / Bangkok Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread: Single
Maps: Riot Agency: BBDO / New York Client: BBC World Category: Consumer Newspaper / Full Page or Spread: Single
ebay Motors Newspaper Ad Agency: BBDO / New York Client: ebay Motors Category: Consumer Newspaper / Full Page or Spread: Single
Fish & Chips Agency: Joe Public South Africa / Johannesburg Client: Ocean Basket Seafood Restaurant Chain Category: Consumer Newspaper / Full Page or Spread: Single
Builders of Tomorrow Agency: Jung von Matt AG / Hamburg Client: Lego Category: Consumer Newspaper / Full Page or Spread: Single
JEFE Agency: la comunidad / Miami Beach Client: LA NACION Category: Consumer Newspaper / Full Page or Spread: Single
Arcade Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread: Single
Nerolac Floor Agency: McCann Erickson, India / Mumbai Client: Kansai Nerolac Category: Consumer Newspaper / Full Page or Spread: Single
Breast Exam Agency: Net#Work BBDO / Johannesburg Client: Virgin Atlantic Airlines Category: Consumer Newspaper / Full Page or Spread: Single
Bikini Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread: Single
Boomerang Agency: Rethink / Vancouver Client: Playland Category: Consumer Newspaper / Full Page or Spread: Single
Psych Recruitment Agency: Saatchi & Saatchi NZ / Auckland Client: NZ Army Category: Consumer Newspaper / Full Page or Spread: Single
Pink Agency: Saatchi & Saatchi Thailand / Bangkok Client: Verasu Group Co., Ltd. Category: Consumer Newspaper / Full Page or Spread: Single
Green Agency: Saatchi & Saatchi Thailand / Bangkok Client: Verasu Group Co., Ltd. Category: Consumer Newspaper / Full Page or Spread: Single
Transvestite Agency: Saatchi & Saatchi / New York Client: 42 Below Vodka Category: Consumer Newspaper / Full Page or Spread: Single
GUINNESS CAMPAIGN Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: DIAGEO Category: Consumer Newspaper / Full Page or Spread - Campaign
AXEland Agency: Bartle Bogle Hegarty / Singapore Client: Unilever HPC - Asia Category: Consumer Newspaper / Full Page or Spread - Campaign
Big Alarm Agency: BBDO Bangkok Ltd. / Bangkok Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Risks Agency: DDB PARIS / Paris Client: Volkswagen Commercial Vehicles Category: Consumer Newspaper / Full Page or Spread - Campaign
T-Shirt PSG Agency: DDB PARIS / Paris Client: Nike France Category: Consumer Newspaper / Full Page or Spread - Campaign
Statistic Agency: DDB PARIS / Paris Client: MTV France Category: Consumer Newspaper / Full Page or Spread - Campaign
Vanish Agency: Euro RSCG Flagship Ltd. / Bangkok Client: Reckitt Benckiser (Thailand) Co. Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Identikit Agency: JWT Paris / Levallois Perret Client: Unilever France Category: Consumer Newspaper / Full Page or Spread - Campaign
What do you see Agency: JWT Singapore / Singapore Client: Nestle Category: Consumer Newspaper / Full Page or Spread - Campaign
Planets Agency: KNSK Werbeagentur GmbH / Hamburg Client: Daimler Chrysler AG Jeep Category: Consumer Newspaper / Full Page or Spread - Campaign
Capitalists Agency: KNSK Werbeagentur GmbH / Hamburg Client: Capital Magazin Category: Consumer Newspaper / Full Page or Spread - Campaign
Initiation Campaign Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Newspaper / Full Page or Spread - Campaign
Swing, Saw, Treehouse Agency: McCann Worldgroup (Thailand) Ltd. / Bangkok Client: Risingsun Fertilizer Category: Consumer Newspaper / Full Page or Spread - Campaign
X-box Epic Battles Agency: McCann Erickson, India / Mumbai Client: Microsoft X-box 360 Category: Consumer Newspaper / Full Page or Spread - Campaign
Nicotine Gum Agency: Ogilvy&Mather Advertising / Bangkok Client: Nicotinell Category: Consumer Newspaper / Full Page or Spread - Campaign
Globus "Our most beautiful prices" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Globus Market Germany Category: Consumer Newspaper / Full Page or Spread - Campaign
Lost items Agency: Publicis Conseil / Paris Client: STIHL Category: Consumer Newspaper / Full Page or Spread - Campaign
Jack Astor's Italian Festival Agency: TAXI, Canada Inc / Toronto Client: Sir Corp - Jack Astor's Category: Consumer Newspaper / Full Page or Spread - Campaign
Unbelievable Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Red Sky Category: Consumer Newspaper / Full Page or Spread - Campaign
Honest Ingredients Agency: TDA Advertising & Design / Boulder Client: Chipotle Category: Consumer Newspaper / Full Page or Spread - Campaign
For the little things you'll forget Agency: The Dukes Of Urbino.Com / Global Client: Post-It Category: Consumer Newspaper / Full Page or Spread - Campaign
Where's Wally Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: Hyundai Category: Consumer Newspaper / Full Page or Spread - Campaign

2007 Advertising Bronze Pencil

Y&R / Kuala Lumpur

Penguin Books Malaysia

"Soundwaves 1"

Consumer Newspaper / Full Page or Spread: Single

07001A

2007 Advertising Gold Pencil

Lowe & Partners / Petaling Jaya

Ridsect Roachtrap

"Patterns"

Consumer Newspaper / Full Page or Spread - Campaign

07002A

2007 Advertising Silver Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Consumer Newspaper / Full Page or Spread - Campaign

07003A

2007 Advertising Bronze Pencil

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

AXE - Get a Girlfriend

Consumer Newspaper / Full Page or Spread - Campaign

07004A

2007 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers Obituaries

Consumer Newspaper / Full Page or Spread: Single

07094A

2007 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Muang Thong Seiko Co., Ltd.

Camping

Consumer Newspaper / Full Page or Spread: Single

07095A

2007 Advertising Merit Award

BBDO / New York

BBC World

Maps: Riot

Consumer Newspaper / Full Page or Spread: Single

07096A

2007 Advertising Merit Award

BBDO / New York

ebay Motors

ebay Motors Newspaper Ad

Consumer Newspaper / Full Page or Spread: Single

07097A

2007 Advertising Merit Award

Joe Public South Africa / Johannesburg

Ocean Basket Seafood Restaurant Chain

Fish & Chips

Consumer Newspaper / Full Page or Spread: Single

07098A

2007 Advertising Merit Award

Jung von Matt AG / Hamburg

Lego

Builders of Tomorrow

Consumer Newspaper / Full Page or Spread: Single

07099A

2007 Advertising Merit Award

la comunidad / Miami Beach

LA NACION

JEFE

Consumer Newspaper / Full Page or Spread: Single

07100A

2007 Advertising Merit Award

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

Arcade

Consumer Newspaper / Full Page or Spread: Single

07101A

2007 Advertising Merit Award

McCann Erickson, India / Mumbai

Kansai Nerolac

Nerolac Floor

Consumer Newspaper / Full Page or Spread: Single

07102A

2007 Advertising Merit Award

Net#Work BBDO / Johannesburg

Virgin Atlantic Airlines

Breast Exam

Consumer Newspaper / Full Page or Spread: Single

07103A

2007 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

FHM Singapore

Bikini

Consumer Newspaper / Full Page or Spread: Single

07104A

2007 Advertising Merit Award

Rethink / Vancouver

Playland

Boomerang

Consumer Newspaper / Full Page or Spread: Single

07105A

2007 Advertising Merit Award

Saatchi & Saatchi NZ / Auckland

NZ Army

Psych Recruitment

Consumer Newspaper / Full Page or Spread: Single

07106A

2007 Advertising Merit Award

Saatchi & Saatchi Thailand / Bangkok

Verasu Group Co., Ltd.

Pink

Consumer Newspaper / Full Page or Spread: Single

07107A

2007 Advertising Merit Award

Saatchi & Saatchi Thailand / Bangkok

Verasu Group Co., Ltd.

Green

Consumer Newspaper / Full Page or Spread: Single

07108A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

42 Below Vodka

Transvestite

Consumer Newspaper / Full Page or Spread: Single

07109A

2007 Advertising Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

DIAGEO

GUINNESS CAMPAIGN

Consumer Newspaper / Full Page or Spread - Campaign

07110A

2007 Advertising Merit Award

Bartle Bogle Hegarty / Singapore

Unilever HPC - Asia

AXEland

Consumer Newspaper / Full Page or Spread - Campaign

07111A

2007 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Muang Thong Seiko Co., Ltd.

Big Alarm

Consumer Newspaper / Full Page or Spread - Campaign

07112A

2007 Advertising Merit Award

DDB PARIS / Paris

Volkswagen Commercial Vehicles

Risks

Consumer Newspaper / Full Page or Spread - Campaign

07113A

2007 Advertising Merit Award

DDB PARIS / Paris

Nike France

T-Shirt PSG

Consumer Newspaper / Full Page or Spread - Campaign

07114A

2007 Advertising Merit Award

DDB PARIS / Paris

MTV France

Statistic

Consumer Newspaper / Full Page or Spread - Campaign

07115A

2007 Advertising Merit Award

Euro RSCG Flagship Ltd. / Bangkok

Reckitt Benckiser (Thailand) Co. Ltd.

Vanish

Consumer Newspaper / Full Page or Spread - Campaign

07116A

2007 Advertising Merit Award

JWT Paris / Levallois Perret

Unilever France

Identikit

Consumer Newspaper / Full Page or Spread - Campaign

07117A

2007 Advertising Merit Award

JWT Singapore / Singapore

Nestle

What do you see

Consumer Newspaper / Full Page or Spread - Campaign

07118A

2007 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

Daimler Chrysler AG Jeep

Planets

Consumer Newspaper / Full Page or Spread - Campaign

07119A

2007 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

Capital Magazin

Capitalists

Consumer Newspaper / Full Page or Spread - Campaign

07120A

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Initiation Campaign

Consumer Newspaper / Full Page or Spread - Campaign

07121A

2007 Advertising Merit Award

McCann Worldgroup (Thailand) Ltd. / Bangkok

Risingsun Fertilizer

Swing, Saw, Treehouse

Consumer Newspaper / Full Page or Spread - Campaign

07122A

2007 Advertising Merit Award

McCann Erickson, India / Mumbai

Microsoft X-box 360

X-box Epic Battles

Consumer Newspaper / Full Page or Spread - Campaign

07123A

2007 Advertising Merit Award

Ogilvy&Mather Advertising / Bangkok

Nicotinell

Nicotine Gum

Consumer Newspaper / Full Page or Spread - Campaign

07124A

2007 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

Globus Market Germany

Globus "Our most beautiful prices" Campaign

Consumer Newspaper / Full Page or Spread - Campaign

07125A

2007 Advertising Merit Award

Publicis Conseil / Paris

STIHL

Lost items

Consumer Newspaper / Full Page or Spread - Campaign

07126A

2007 Advertising Merit Award

TAXI, Canada Inc / Toronto

Sir Corp - Jack Astor's

Jack Astor's Italian Festival

Consumer Newspaper / Full Page or Spread - Campaign

07127A

2007 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Red Sky

Unbelievable

Consumer Newspaper / Full Page or Spread - Campaign

07128A

2007 Advertising Merit Award

TDA Advertising & Design / Boulder

Chipotle

Honest Ingredients

Consumer Newspaper / Full Page or Spread - Campaign

07129A

2007 Advertising Merit Award

The Dukes Of Urbino.Com / Global

Post-It

For the little things you'll forget

Consumer Newspaper / Full Page or Spread - Campaign

07130A

2007 Advertising Merit Award

The Jupiter Drawing Room South Africa / CAPE TOWN

Hyundai

Where's Wally

Consumer Newspaper / Full Page or Spread - Campaign

07131A

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