The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Bald Agency: Santo Buenos Aires / Buenos Aires Client: Arnet Category: Consumer Television / Under $50,000 Budget - Campaign
Ghost Pops Agency: Net#Work BBDO / Johannesburg Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign
Dinner Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :20 and Under - Single
Evolution Agency: Ogilvy & Mather / Toronto Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Trade Agency: TBWAChiatDay / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Equipo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard Agency: B_T_S United AS / Oslo Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint Agency: Fallon / London Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90
G4 Trek 2.0 TV: "Cribs" Agency: 72andSunny / El Segundo Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Fever, Heart to Heart, Videogame Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Campaign
Red Stripe Boo Campaign TV Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
Safe Happens Agency: Epoch Films / New York Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Recruitments Films Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Campaign
Beard Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Sweater Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Foot Doctor Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Single
Beard, Trade, Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
Anyone Can Sell Agency: BBDO Bangkok Ltd. / Bangkok Client: Home Product Center Public Co., Ltd. Category: Consumer Television / :20 and Under - Campaign
Altoid Sours Challenge Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Television / :20 and Under - Campaign
Mother's Day Agency: walker / Zürich Client: Fleurop Interflora Category: Consumer Television / :20 and Under - Campaign
Secret Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: CTI Mobile Category: Consumer Television / Under $50,000 Budget - Single
Mother's Day, Party Agency: walker / Zürich Client: Fleurop Interflora Category: Consumer Television / Under $50,000 Budget - Single
True Age Agency: Daiko Advertising Inc. / OSAKA Client: DAINIHON JOCHUGIKU CO.,LTD. Category: Consumer Television / :20 and Under - Single
Slap Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Television / :20 and Under - Single
News Story Agency: Bartle Bogle Hegarty / New York Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Back Seat Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Consumer Television / Over :30 - Single - max. :90
Emotions Agency: DDB España / Madrid Client: V.A.E.S.A./Audi Category: Consumer Television / Over :30 - Single - max. :90
Secret Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: CTI Mobile Category: Consumer Television / Over :30 - Single - max. :90
Humanity Agency: HAKUHODO / Tokyo Client: TOYOTA MOTOR CORPORATION Category: Consumer Television / Over :30 - Single - max. :90
Idiots Agency: JWT / London Client: MTV Category: Consumer Television / Over :30 - Single - max. :90
TODO ME EMOCIONA Agency: la comunidad / Miami Beach Client: LA NACION Category: Consumer Television / Over :30 - Single - max. :90
Underwater World Agency: Leo Burnett Co S.r.l. / Milan Client: Indesit Company Category: Consumer Television / Over :30 - Single - max. :90
Coinage Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Television / Over :30 - Single - max. :90
HappyDent Palace Agency: McCann Erickson, India / Mumbai Client: Happy Dent Teeth Whitening Gum Category: Consumer Television / Over :30 - Single - max. :90
Viva Pinata Agency: McCann Worldgroup / San Francisco Client: Microsoft/XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Billions Agency: MJZ / London Client: Lynx Category: Consumer Television / Over :30 - Single - max. :90
Altoids "Fruit Pants" Agency: MJZ / Los Angeles Client: Altoids Category: Consumer Television / Over :30 - Single - max. :90
Ad Vitam Aeternam Agency: Publicis Conseil / Paris Client: VIKING Category: Consumer Television / Over :30 - Single - max. :90
Happy Morning Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Folgers coffee Category: Consumer Television / Over :30 - Single - max. :90
4 x 4 Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Consumer Television / Over :30 - Single - max. :90
Happiness Factory Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: The Coca-Cola Company Category: Consumer Television / Over :30 - Single - max. :90
Endure Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
I Feel Pretty Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Painted Experience Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Over :30 - Single - max. :90
Nightmares/Permit/Lunch Break Agency: Arnold / Boston Client: ESPN Category: Consumer Television / :30/:25 - Campaign
G4 Campaign TV Agency: BBDO / New York Client: G4 Category: Consumer Television / :30/:25 - Campaign
FedEx Campaign TV Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Unicycle/Joe'sThroat/Whale Song Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Campaign

2007 Advertising Gold Pencil

Santo Buenos Aires / Buenos Aires

Arnet

Bald

Consumer Television / Under $50,000 Budget - Campaign

07070T

2007 Advertising Silver Pencil

Net#Work BBDO / Johannesburg

Simba Chips

Ghost Pops

Consumer Television / Under $50,000 Budget - Campaign

07071T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Dinner

Consumer Television / :20 and Under - Single

07068T

2007 Advertising Gold Pencil

Ogilvy & Mather / Toronto

Unilever - Dove

Evolution

Consumer Television / Over :30 - Single - max. :90

07053T

2007 Advertising Gold Pencil

TBWAChiatDay / New York

Skittles

Trade

Consumer Television / Over :30 - Single - max. :90

07054T

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Equipo

Consumer Television / Over :30 - Single - max. :90

07055T

2007 Advertising Silver Pencil

B_T_S United AS / Oslo

Berlitz

German Coastguard

Consumer Television / Over :30 - Single - max. :90

07056T

2007 Advertising Silver Pencil

Fallon / London

Sony Bravia

Paint

Consumer Television / Over :30 - Single - max. :90

07057T

2007 Advertising Bronze Pencil

72andSunny / El Segundo

G4

G4 Trek 2.0 TV: "Cribs"

Consumer Television / Over :30 - Single - max. :90

07058T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Fever, Heart to Heart, Videogame

Consumer Television / :30/:25 - Campaign

07065T

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Red Stripe Boo Campaign TV

Consumer Television / :30/:25 - Campaign

07066T

2007 Advertising Bronze Pencil

Epoch Films / New York

Volkswagen

Safe Happens

Consumer Television / :30/:25 - Campaign

07067T

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Recruitments Films

Consumer Television / Over :30 - Campaign

07059T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard

Consumer Television / :30/:25 - Single

07060T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Leak

Consumer Television / :30/:25 - Single

07061T

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Sweater

Consumer Television / :30/:25 - Single

07062T

2007 Advertising Bronze Pencil

BBDO / New York

Red Stripe

Foot Doctor

Consumer Television / :30/:25 - Single

07063T

2007 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Combos

Grace

Consumer Television / :30/:25 - Single

07064T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard, Trade, Leak

Consumer Television / Commercials of var. length - Campaign

07069T

2007 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Home Product Center Public Co., Ltd.

Anyone Can Sell

Consumer Television / :20 and Under - Campaign

07454T

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Altoid Sours Challenge

Consumer Television / :20 and Under - Campaign

07455T

2007 Advertising Merit Award

walker / Zürich

Fleurop Interflora

Mother's Day

Consumer Television / :20 and Under - Campaign

07456T

2007 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

CTI Mobile

Secret

Consumer Television / Under $50,000 Budget - Single

07459T

2007 Advertising Merit Award

walker / Zürich

Fleurop Interflora

Mother's Day, Party

Consumer Television / Under $50,000 Budget - Single

07460T

2007 Advertising Merit Award

Daiko Advertising Inc. / OSAKA

DAINIHON JOCHUGIKU CO.,LTD.

True Age

Consumer Television / :20 and Under - Single

07452T

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Slap

Consumer Television / :20 and Under - Single

07453T

2007 Advertising Merit Award

Bartle Bogle Hegarty / New York

Levi's

News Story

Consumer Television / Over :30 - Single - max. :90

07391T

2007 Advertising Merit Award

BBDO Duesseldorf GmbH / Duesseldorf

DaimlerChrysler Vertriebsorganisation Deutschland e. V.

Back Seat

Consumer Television / Over :30 - Single - max. :90

07392T

2007 Advertising Merit Award

DDB España / Madrid

V.A.E.S.A./Audi

Emotions

Consumer Television / Over :30 - Single - max. :90

07393T

2007 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

CTI Mobile

Secret

Consumer Television / Over :30 - Single - max. :90

07394T

2007 Advertising Merit Award

HAKUHODO / Tokyo

TOYOTA MOTOR CORPORATION

Humanity

Consumer Television / Over :30 - Single - max. :90

07395T

2007 Advertising Merit Award

JWT / London

MTV

Idiots

Consumer Television / Over :30 - Single - max. :90

07396T

2007 Advertising Merit Award

la comunidad / Miami Beach

LA NACION

TODO ME EMOCIONA

Consumer Television / Over :30 - Single - max. :90

07397T

2007 Advertising Merit Award

Leo Burnett Co S.r.l. / Milan

Indesit Company

Underwater World

Consumer Television / Over :30 - Single - max. :90

07398T

2007 Advertising Merit Award

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

Coinage

Consumer Television / Over :30 - Single - max. :90

07399T

2007 Advertising Merit Award

McCann Erickson, India / Mumbai

Happy Dent Teeth Whitening Gum

HappyDent Palace

Consumer Television / Over :30 - Single - max. :90

07400T

2007 Advertising Merit Award

McCann Worldgroup / San Francisco

Microsoft/XBOX 360

Viva Pinata

Consumer Television / Over :30 - Single - max. :90

07401T

2007 Advertising Merit Award

MJZ / London

Lynx

Billions

Consumer Television / Over :30 - Single - max. :90

07402T

2007 Advertising Merit Award

MJZ / Los Angeles

Altoids

Altoids "Fruit Pants"

Consumer Television / Over :30 - Single - max. :90

07403T

2007 Advertising Merit Award

Publicis Conseil / Paris

VIKING

Ad Vitam Aeternam

Consumer Television / Over :30 - Single - max. :90

07404T

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Folgers coffee

Happy Morning

Consumer Television / Over :30 - Single - max. :90

07405T

2007 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Nissan

4 x 4

Consumer Television / Over :30 - Single - max. :90

07406T

2007 Advertising Merit Award

Wieden+Kennedy Amsterdam / Amsterdam

The Coca-Cola Company

Happiness Factory

Consumer Television / Over :30 - Single - max. :90

07407T

2007 Advertising Merit Award

Wieden+Kennedy Amsterdam / Amsterdam

Nike

Endure

Consumer Television / Over :30 - Single - max. :90

07408T

2007 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

I Feel Pretty

Consumer Television / Over :30 - Single - max. :90

07409T

2007 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Painted Experience

Consumer Television / Over :30 - Single - max. :90

07410T

2007 Advertising Merit Award

Arnold / Boston

ESPN

Nightmares/Permit/Lunch Break

Consumer Television / :30/:25 - Campaign

07439T

2007 Advertising Merit Award

BBDO / New York

G4

G4 Campaign TV

Consumer Television / :30/:25 - Campaign

07440T

2007 Advertising Merit Award

BBDO / New York

FedEx

FedEx Campaign TV

Consumer Television / :30/:25 - Campaign

07441T

2007 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Unicycle/Joe'sThroat/Whale Song

Consumer Television / :30/:25 - Campaign

07442T

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