The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Beard, Trade, Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
Dinner Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :20 and Under - Single
Beard Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Sweater Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Foot Doctor Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Single
Evolution Agency: Ogilvy & Mather / Toronto Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Trade Agency: TBWAChiatDay / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Equipo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard Agency: B_T_S United AS / Oslo Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint Agency: Fallon / London Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90
G4 Trek 2.0 TV: "Cribs" Agency: 72andSunny / El Segundo Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Recruitments Films Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Campaign
Bald Agency: Santo Buenos Aires / Buenos Aires Client: Arnet Category: Consumer Television / Under $50,000 Budget - Campaign
Ghost Pops Agency: Net#Work BBDO / Johannesburg Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign
Fever, Heart to Heart, Videogame Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Campaign
Red Stripe Boo Campaign TV Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
Safe Happens Agency: Epoch Films / New York Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
AXE - Get a Girlfriend Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Television / Commercials of var. length - Campaign
Define Yourself Agency: MTV Networks / New York Client: MTV Category: Consumer Television / Commercials of var. length - Campaign
True Age Agency: Daiko Advertising Inc. / OSAKA Client: DAINIHON JOCHUGIKU CO.,LTD. Category: Consumer Television / :20 and Under - Single
Slap Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Television / :20 and Under - Single
Anyone Can Sell Agency: BBDO Bangkok Ltd. / Bangkok Client: Home Product Center Public Co., Ltd. Category: Consumer Television / :20 and Under - Campaign
Altoid Sours Challenge Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Television / :20 and Under - Campaign
Mother's Day Agency: walker / Zürich Client: Fleurop Interflora Category: Consumer Television / :20 and Under - Campaign
British Accent Guy Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Sand Agency: BBDO / New York Client: G4 Category: Consumer Television / :30/:25 - Single
Not What It Seems Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Responsibilities Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Camo Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Decoy Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Headlights Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Trap Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Critique Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Chalk Agency: DENTSU INC. Tokyo / Tokyo Client: Japan Dairy Council Category: Consumer Television / :30/:25 - Single
Factory Agency: Epoch Films / New York Client: Masterfoods Category: Consumer Television / :30/:25 - Single
Unicycle Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Whale Song Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Toothbrush Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
The Early Episodes Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Consumer Television / :30/:25 - Single
Chalk Agency: HSI Productions / New York Client: Nike Category: Consumer Television / :30/:25 - Single
Jam Agency: Jeh United Ltd. / Bangkok Client: Asiasoft Corporation Co.,Ltd. Category: Consumer Television / :30/:25 - Single
Clovergrove Agency: R&R Partners / Las Vegas Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Single
Tide Agency: Saatchi&Saatchi Los Angeles / Torrance, CA Client: Toyota Motor Sales, USA, Inc. Category: Consumer Television / :30/:25 - Single
Shuffle "Clip" Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Single
Cavem Airport Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Single
Burt Bacharach Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Single
Movie Guy Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Single
End Zone Options Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard, Trade, Leak

Consumer Television / Commercials of var. length - Campaign

07069T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Dinner

Consumer Television / :20 and Under - Single

07068T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard

Consumer Television / :30/:25 - Single

07060T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Leak

Consumer Television / :30/:25 - Single

07061T

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Sweater

Consumer Television / :30/:25 - Single

07062T

2007 Advertising Bronze Pencil

BBDO / New York

Red Stripe

Foot Doctor

Consumer Television / :30/:25 - Single

07063T

2007 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Combos

Grace

Consumer Television / :30/:25 - Single

07064T

2007 Advertising Gold Pencil

Ogilvy & Mather / Toronto

Unilever - Dove

Evolution

Consumer Television / Over :30 - Single - max. :90

07053T

2007 Advertising Gold Pencil

TBWAChiatDay / New York

Skittles

Trade

Consumer Television / Over :30 - Single - max. :90

07054T

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Equipo

Consumer Television / Over :30 - Single - max. :90

07055T

2007 Advertising Silver Pencil

B_T_S United AS / Oslo

Berlitz

German Coastguard

Consumer Television / Over :30 - Single - max. :90

07056T

2007 Advertising Silver Pencil

Fallon / London

Sony Bravia

Paint

Consumer Television / Over :30 - Single - max. :90

07057T

2007 Advertising Bronze Pencil

72andSunny / El Segundo

G4

G4 Trek 2.0 TV: "Cribs"

Consumer Television / Over :30 - Single - max. :90

07058T

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Recruitments Films

Consumer Television / Over :30 - Campaign

07059T

2007 Advertising Gold Pencil

Santo Buenos Aires / Buenos Aires

Arnet

Bald

Consumer Television / Under $50,000 Budget - Campaign

07070T

2007 Advertising Silver Pencil

Net#Work BBDO / Johannesburg

Simba Chips

Ghost Pops

Consumer Television / Under $50,000 Budget - Campaign

07071T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Fever, Heart to Heart, Videogame

Consumer Television / :30/:25 - Campaign

07065T

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Red Stripe Boo Campaign TV

Consumer Television / :30/:25 - Campaign

07066T

2007 Advertising Bronze Pencil

Epoch Films / New York

Volkswagen

Safe Happens

Consumer Television / :30/:25 - Campaign

07067T

2007 Advertising Merit Award

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

AXE - Get a Girlfriend

Consumer Television / Commercials of var. length - Campaign

07457T

2007 Advertising Merit Award

MTV Networks / New York

MTV

Define Yourself

Consumer Television / Commercials of var. length - Campaign

07458T

2007 Advertising Merit Award

Daiko Advertising Inc. / OSAKA

DAINIHON JOCHUGIKU CO.,LTD.

True Age

Consumer Television / :20 and Under - Single

07452T

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Slap

Consumer Television / :20 and Under - Single

07453T

2007 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Home Product Center Public Co., Ltd.

Anyone Can Sell

Consumer Television / :20 and Under - Campaign

07454T

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Altoid Sours Challenge

Consumer Television / :20 and Under - Campaign

07455T

2007 Advertising Merit Award

walker / Zürich

Fleurop Interflora

Mother's Day

Consumer Television / :20 and Under - Campaign

07456T

2007 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

British Accent Guy

Consumer Television / :30/:25 - Single

07415T

2007 Advertising Merit Award

BBDO / New York

G4

Sand

Consumer Television / :30/:25 - Single

07416T

2007 Advertising Merit Award

BBDO / New York

FedEx

Not What It Seems

Consumer Television / :30/:25 - Single

07417T

2007 Advertising Merit Award

BBDO / New York

FedEx

Responsibilities

Consumer Television / :30/:25 - Single

07418T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Camo

Consumer Television / :30/:25 - Single

07419T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Decoy

Consumer Television / :30/:25 - Single

07420T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Headlights

Consumer Television / :30/:25 - Single

07421T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Trap

Consumer Television / :30/:25 - Single

07422T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Critique

Consumer Television / :30/:25 - Single

07423T

2007 Advertising Merit Award

DENTSU INC. Tokyo / Tokyo

Japan Dairy Council

Chalk

Consumer Television / :30/:25 - Single

07424T

2007 Advertising Merit Award

Epoch Films / New York

Masterfoods

Factory

Consumer Television / :30/:25 - Single

07425T

2007 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Unicycle

Consumer Television / :30/:25 - Single

07426T

2007 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Whale Song

Consumer Television / :30/:25 - Single

07427T

2007 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Toothbrush

Consumer Television / :30/:25 - Single

07428T

2007 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Comcast

The Early Episodes

Consumer Television / :30/:25 - Single

07429T

2007 Advertising Merit Award

HSI Productions / New York

Nike

Chalk

Consumer Television / :30/:25 - Single

07430T

2007 Advertising Merit Award

Jeh United Ltd. / Bangkok

Asiasoft Corporation Co.,Ltd.

Jam

Consumer Television / :30/:25 - Single

07431T

2007 Advertising Merit Award

R&R Partners / Las Vegas

Las Vegas Convention and Visitors Authority

Clovergrove

Consumer Television / :30/:25 - Single

07432T

2007 Advertising Merit Award

Saatchi&Saatchi Los Angeles / Torrance, CA

Toyota Motor Sales, USA, Inc.

Tide

Consumer Television / :30/:25 - Single

07433T

2007 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Shuffle "Clip"

Consumer Television / :30/:25 - Single

07434T

2007 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Cavem Airport

Consumer Television / :30/:25 - Single

07435T

2007 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Burt Bacharach

Consumer Television / :30/:25 - Single

07436T

2007 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Movie Guy

Consumer Television / :30/:25 - Single

07437T

2007 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

End Zone Options

Consumer Television / :30/:25 - Single

07438T

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