The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Tate Tracks
Agency: Fallon / London
Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
The Gamekillers Television Show
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Tate Tracks
Agency: Fallon / London
Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Drunken Navigationsystem
Agency: Publicis Zürich AG / Zürich
Client: Blue Cross Category: Public Service/Political Radio / Campaign
Bald
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Consumer Television / Under $50,000 Budget - Campaign
Growth Spurt, Doug, France
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Radio / Campaign
"Patterns"
Agency: Lowe & Partners / Petaling Jaya
Client: Ridsect Roachtrap Category: Consumer Newspaper / Full Page or Spread - Campaign
INK
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / Posters - Campaign
Beard, Trade, Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Dinner
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :20 and Under - Single
Ballprints
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Outdoor / Outdoor - Campaign
Beard
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
The Gamekillers Campaign
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Integrated Branding / Integrated Branding Campaign
Kinky
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Train Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
Videogame
Agency: Wieden+Kennedy / Portland
Client: Coca-Cola Category: Cinema or Non-Broadcast / Single
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Trade
Agency: TBWAChiatDay / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Blue
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Compress Everything
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Fish Market/Surprise/Wedding
Agency: Ogilvy & Mather / New York
Client: Foster's Category: Cinema or Non-Broadcast / Campaign
Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Fever, Heart to Heart, Videogame
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Campaign
Not Here But Now
Agency: walker / Zürich
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Campaign
Bears/Foreign/Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Pay Attention
Agency: WestWayne / Atlanta
Client: Ad Council Category: Public Service/Political Radio / Campaign
Search Engine
Agency: Ogilvy & Mather / Cape Town
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Ghost Pops
Agency: Net#Work BBDO / Johannesburg
Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign
Recruitments Films
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Snickers Halloween
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Lego - Fire Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Collateral / Posters - Single
Lego - Hangar
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Collateral / Posters - Single
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
Kahn
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Jug Simple Furniture Tour
Agency: Cole & Weber United / Seattle
Client: Carlo Rossi Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
+10 Campaign
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Wonderful World of King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign