The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
INK
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / Posters - Campaign
Blue
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Red
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Lego - Fire Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Collateral / Posters - Single
Lego - Hangar
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Collateral / Posters - Single
Black
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
BBC Words Campaign
Agency: BBDO / New York
Client: BBC World Category: Collateral / Posters - Campaign
Basic Cut Campaign
Agency: BBDO / Singapore
Client: One Cube Category: Collateral / Posters - Campaign
DoorKnob/ReviewMirror/SteeringWheel
Agency: BBDO Canada / Toronto
Client: The Chrysler Jeep Dodge Retailers of Ontario Category: Collateral / Posters - Campaign
World Press Photo Exhibition 2006
Agency: Clemenger BBDO / Wellington
Client: The New Zealand Netherlands Foundation Category: Collateral / Posters - Campaign
Tempest Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Tempest Category: Collateral / Posters - Campaign
Henna
Agency: Grey Worldwide India Pvt. Ltd. / Mumbai
Client: Travel Corporation India Pvt. Ltd. Category: Collateral / Posters - Campaign
The Rei-Action “Bleeding"
Agency: Jung von Matt AG / 20357 Hamburg
Client: fit GmbH Category: Collateral / Posters - Campaign
Bicycle Lock
Agency: Leo Burnett, Bangkok / Bangkok
Client: Clima Co., Ltd. Category: Collateral / Posters - Campaign
Fast Enough
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Perodua Sales Sdn Bhd Category: Collateral / Posters - Campaign
Ultra Wide Angle Lens
Agency: Ogilvy Singapore / Singapore
Client: Nikon Singapore Category: Collateral / Posters - Campaign
Open Sky System
Agency: Philipp und Keuntje GmbH / Hamburg
Client: Audi AG Category: Collateral / Posters - Campaign
Movie Mistake
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Collateral / Posters - Campaign
Tulipan, Rabbits
Agency: Young & Rubicam Buenos Aires / Capital Federal
Client: Kopelco S.A Category: Collateral / Posters - Campaign
Kid s Headache
Agency: Young & Rubicam Buenos Aires / Capital Federal
Client: Bayer Category: Collateral / Posters - Campaign
Bookmark
Agency: BBDO / Bangkok
Client: The Post Publishing Public Co.,Ltd. Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Smallest turning circle
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Extra White Smile
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: Wrigley GmbH Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
The Power of Ascii Tissue Packs
Agency: Hakuhodo Kettle / TOKYO
Client: ASCII CORPORATION Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Poul Neilson Personal Training
Agency: Publicis toronto / toronto
Client: Poul Neilson Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Good eyesight is fundamental.
Agency: AlmapBBDO / São Paulo
Client: Art Foco Category: Collateral / P.O.P. and In-Store - Single
Double
Agency: BBDO Canada / Toronto
Client: Diageo Canada Inc./The Pilot Category: Collateral / P.O.P. and In-Store - Single
Geese POS Poster
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Collateral / P.O.P. and In-Store - Single
Backseat Driver's Manual
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Moth
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Balloon
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Ice
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Label
Agency: Leo Burnett Mexico / Mexico City
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Giant Houses - City
Agency: Publicis Frankfurt GmbH / Frankfurt am Main
Client: Renault Deutschland AG Category: Collateral / P.O.P. and In-Store - Single
Feet
Agency: Sil Malaysia / Kuala Lumpur
Client: Sony Malaysia Category: Collateral / P.O.P. and In-Store - Single
Head
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral / P.O.P. and In-Store - Single
Little girl
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Harry's Category: Collateral / P.O.P. and In-Store - Single
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Single
"We're Moving" Windows
Agency: The Johnson Group / Chattanooga
Client: EPB Category: Collateral / P.O.P. and In-Store - Single
HEADRESTS
Agency: ZAPPING / MADRID
Client: NH HOTELES Category: Collateral / P.O.P. and In-Store - Single
Strong Hair
Agency: DDB International / Kuala Lumpur
Client: UNZA Category: Collateral / P.O.P. and In-Store - Campaign
Mc Enroe Style
Agency: DDB / Paris
Client: Nike France Category: Collateral / P.O.P. and In-Store - Campaign
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'
Agency: EURO RSCG WORLDWIDE / Shanghai
Client: Moet Hennessy Diageo (China) Co. Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Café Suplicy Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Café Suplicy Category: Collateral / P.O.P. and In-Store - Campaign
Christmas Promotion
Agency: Net#Work BBDO / Johannesburg
Client: Apple Category: Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Gold Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
INK
Category:
Collateral / Posters - Campaign
Annual ID:
07029A
Award:
2007 Advertising Gold Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Blue
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07021A
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07024A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego -
Category:
Collateral / Posters - Campaign
Annual ID:
07030A
Award:
2007 Advertising Silver Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Red
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07022A
Award:
2007 Advertising Silver Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07025A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Fire Station
Category:
Collateral / Posters - Single
Annual ID:
07027A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Hangar
Category:
Collateral / Posters - Single
Annual ID:
07028A
Award:
2007 Advertising Bronze Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Black
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07023A
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Whybin / Auckland
Client:
adidasNZRU
Title:
Bonded by Blood
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07026A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Words Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
07266A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
One Cube
Title:
Basic Cut Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
07267A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
The Chrysler Jeep Dodge Retailers of Ontario
Title:
DoorKnob/ReviewMirror/SteeringWheel
Category:
Collateral / Posters - Campaign
Annual ID:
07268A
Award:
2007 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
The New Zealand Netherlands Foundation
Title:
World Press Photo Exhibition 2006
Category:
Collateral / Posters - Campaign
Annual ID:
07269A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Tempest
Title:
Tempest Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
07270A
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide India Pvt. Ltd. / Mumbai
Client:
Travel Corporation India Pvt. Ltd.
Title:
Henna
Category:
Collateral / Posters - Campaign
Annual ID:
07271A
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / 20357 Hamburg
Client:
fit GmbH
Title:
The Rei-Action “Bleeding"
Category:
Collateral / Posters - Campaign
Annual ID:
07272A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett, Bangkok / Bangkok
Client:
Clima Co., Ltd.
Title:
Bicycle Lock
Category:
Collateral / Posters - Campaign
Annual ID:
07273A
Award:
2007 Advertising Merit Award
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
Perodua Sales Sdn Bhd
Title:
Fast Enough
Category:
Collateral / Posters - Campaign
Annual ID:
07274A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy Advertising / London
Client:
BP
Title:
Carbon Car
Category:
Collateral / Posters - Campaign
Annual ID:
07275A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nikon Singapore
Title:
Ultra Wide Angle Lens
Category:
Collateral / Posters - Campaign
Annual ID:
07276A
Award:
2007 Advertising Merit Award
Agency:
Philipp und Keuntje GmbH / Hamburg
Client:
Audi AG
Title:
Open Sky System
Category:
Collateral / Posters - Campaign
Annual ID:
07277A
Award:
2007 Advertising Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Movie Mistake
Category:
Collateral / Posters - Campaign
Annual ID:
07278A
Award:
2007 Advertising Merit Award
Agency:
Young & Rubicam Buenos Aires / Capital Federal
Client:
Kopelco S.A
Title:
Tulipan, Rabbits
Category:
Collateral / Posters - Campaign
Annual ID:
07279A
Award:
2007 Advertising Merit Award
Agency:
Young & Rubicam Buenos Aires / Capital Federal
Client:
Bayer
Title:
Kid s Headache
Category:
Collateral / Posters - Campaign
Annual ID:
07280A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
The Post Publishing Public Co.,Ltd.
Title:
Bookmark
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07281A
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland
Title:
Smallest turning circle
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07282A
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
Wrigley GmbH
Title:
Extra White Smile
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07283A
Award:
2007 Advertising Merit Award
Agency:
Hakuhodo Kettle / TOKYO
Client:
ASCII CORPORATION
Title:
The Power of Ascii Tissue Packs
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07284A
Award:
2007 Advertising Merit Award
Agency:
Publicis toronto / toronto
Client:
Poul Neilson
Title:
Poul Neilson Personal Training
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07285A
Award:
2007 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Art Foco
Title:
Good eyesight is fundamental.
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07226A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Diageo Canada Inc./The Pilot
Title:
Double
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07228A
Award:
2007 Advertising Merit Award
Agency:
Borders Perrin Norrander / Portland
Client:
Columbia Sportswear
Title:
Geese POS Poster
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07229A
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Backseat Driver's Manual
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07230A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Moth
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07231A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Balloon
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07232A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Ice
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07233A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett Mexico / Mexico City
Client:
Procter & Gamble
Title:
Label
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07234A
Award:
2007 Advertising Merit Award
Agency:
Publicis Frankfurt GmbH / Frankfurt am Main
Client:
Renault Deutschland AG
Title:
Giant Houses - City
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07235A
Award:
2007 Advertising Merit Award
Agency:
Sil Malaysia / Kuala Lumpur
Client:
Sony Malaysia
Title:
Feet
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07236A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Head
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07237A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Harry's
Title:
Little girl
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07238A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Whybin / Auckland
Client:
adidasNZRU
Title:
Bonded by Blood
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07239A
Award:
2007 Advertising Merit Award
Agency:
The Johnson Group / Chattanooga
Client:
EPB
Title:
"We're Moving" Windows
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07240A
Award:
2007 Advertising Merit Award
Agency:
ZAPPING / MADRID
Client:
NH HOTELES
Title:
HEADRESTS
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07241A
Award:
2007 Advertising Merit Award
Agency:
DDB International / Kuala Lumpur
Client:
UNZA
Title:
Strong Hair
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07242A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Nike France
Title:
Mc Enroe Style
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07243A
Award:
2007 Advertising Merit Award
Agency:
EURO RSCG WORLDWIDE / Shanghai
Client:
Moet Hennessy Diageo (China) Co. Ltd.
Title:
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07244A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Café Suplicy
Title:
Café Suplicy Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07245A
Award:
2007 Advertising Merit Award
Agency:
Net#Work BBDO / Johannesburg
Client:
Apple
Title:
Christmas Promotion
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07246A
