The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Consumer Television
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Trade
Agency: TBWAChiatDay / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Dinner
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :20 and Under - Single
Beard, Trade, Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
Beard
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Bald
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Consumer Television / Under $50,000 Budget - Campaign
Fever, Heart to Heart, Videogame
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Campaign
Equipo
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard
Agency: B_T_S United AS / Oslo
Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint
Agency: Fallon / London
Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90
Recruitments Films
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Ghost Pops
Agency: Net#Work BBDO / Johannesburg
Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign
Red Stripe Boo Campaign TV
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
G4 Trek 2.0 TV: "Cribs"
Agency: 72andSunny / El Segundo
Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Foot Doctor
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Single
Safe Happens
Agency: Epoch Films / New York
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
News Story
Agency: Bartle Bogle Hegarty / New York
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Back Seat
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Consumer Television / Over :30 - Single - max. :90
Emotions
Agency: DDB España / Madrid
Client: V.A.E.S.A./Audi Category: Consumer Television / Over :30 - Single - max. :90
Secret
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: CTI Mobile Category: Consumer Television / Over :30 - Single - max. :90
Humanity
Agency: Hakuhodo Inc. / Tokyo
Client: TOYOTA MOTOR CORPORATION Category: Consumer Television / Over :30 - Single - max. :90
Idiots
Agency: JWT / London
Client: MTV Category: Consumer Television / Over :30 - Single - max. :90
TODO ME EMOCIONA
Agency: la comunidad / Miami Beach
Client: LA NACION Category: Consumer Television / Over :30 - Single - max. :90
Underwater World
Agency: Leo Burnett Co S.r.l. / Milan
Client: Indesit Company Category: Consumer Television / Over :30 - Single - max. :90
Coinage
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Television / Over :30 - Single - max. :90
HappyDent Palace
Agency: McCann Erickson, India / Mumbai
Client: Happy Dent Teeth Whitening Gum Category: Consumer Television / Over :30 - Single - max. :90
Viva Pinata
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Billions
Agency: MJZ / London
Client: Lynx Category: Consumer Television / Over :30 - Single - max. :90
Altoids "Fruit Pants"
Agency: MJZ / Los Angeles
Client: Altoids Category: Consumer Television / Over :30 - Single - max. :90
Ad Vitam Aeternam
Agency: Publicis Conseil / Paris
Client: VIKING Category: Consumer Television / Over :30 - Single - max. :90
Happy Morning
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Folgers coffee Category: Consumer Television / Over :30 - Single - max. :90
4 x 4
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Consumer Television / Over :30 - Single - max. :90
Happiness Factory
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: The Coca-Cola Company Category: Consumer Television / Over :30 - Single - max. :90
Endure
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
I Feel Pretty
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Painted Experience
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Over :30 - Single - max. :90
America's Favorite; Extra Cheese; More Mayo
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Over :30 - Campaign
ESO QUE TE PASA ES UN MUNDIAL
Agency: la comunidad / Miami Beach
Client: LA NACION Category: Consumer Television / Over :30 - Campaign
Internet Non Sense
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Consumer Television / Over :30 - Campaign
"A little bit is a lot" campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amora Category: Consumer Television / Over :30 - Campaign
True Age
Agency: Daiko Advertising Inc. / OSAKA
Client: DAINIHON JOCHUGIKU CO.,LTD. Category: Consumer Television / :20 and Under - Single
Slap
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Television / :20 and Under - Single
Secret
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: CTI Mobile Category: Consumer Television / Under $50,000 Budget - Single
Mother's Day, Party
Agency: walker / Zürich
Client: Fleurop Interflora Category: Consumer Television / Under $50,000 Budget - Single
AXE - Get a Girlfriend
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Television / Commercials of var. length - Campaign
Define Yourself
Agency: MTV Networks / New York
Client: MTV Category: Consumer Television / Commercials of var. length - Campaign
British Accent Guy
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single