The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Gamekillers High Impact Print Insert
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Turtle
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Safe Happens Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
G4 Midnight Spank Brand Campaign
Agency: BBDO / New York
Client: G4 Category: Branded Content / Campaign
Barrio Bonito
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Audi R8
Agency: argonauten G2 GmbH / Düsseldorf
Client: Audi AG Category: New Media Innovation & Development / New Media Innovation and Development
Johnnie Walker Digital PA
Agency: Ogilvy Singapore / Singapore
Client: Diageo Category: New Media Innovation & Development / New Media Innovation and Development
Follow the White Rabbit
Agency: Profero / London
Client: MINI Category: New Media Innovation & Development / New Media Innovation and Development
Dinning Room
Agency: Grey Worldwide South Africa / Johannesburg
Client: Geronimo's Condoms Category: Consumer Radio / Single
Pong
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Arno Category: Banners - Fixed Space / Business to Consumer - Single
Overboost
Agency: glue London / London
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
parents
Agency: Grey Worldwide South Africa / Johannesburg
Client: geronimo condoms Category: Consumer Radio / Campaign
Hand
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel / Matchbox Category: Outdoor / Outdoor: Single
"Soundwaves 1"
Agency: Y&R / Kuala Lumpur
Client: Penguin Books Malaysia Category: Consumer Newspaper / Full Page or Spread: Single
Leaves
Agency: Saatchi & Saatchi NZ / Auckland
Client: World Wildlife Fund Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guns
Agency: Y&R Asia / Singapore
Client: IANSA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Men Collection
Agency: Santa Clara / São Paulo
Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Bears
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Icons (1)
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Power Nap
Agency: Atmosphere BBDO / New York
Client: Fedex Category: Banners - Dynamic / Business to Consumer - Single
100 Pages of Fear
Agency: DDB Germany / Berlin
Client: DDB Group Germany GmbH Category: Brand and Corporate Identity Design / Booklet/Brochure
The First Internet Fire
Agency: McKinney / Durham
Client: Full Frame Documentary Film Festival Category: Other Interactive Digital Media
Treo 680 Bus Shelter
Agency: AKQA / San Francisco
Client: Palm Category: Wireless/Mobile Advertising / Business to Consumer
MINI Turn Your Mobile
Agency: Interone Worldwide GmbH / Muenchen
Client: MINI Brandmanagement Category: Wireless/Mobile Advertising / Business to Consumer
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Fresco
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
HDDVD Banners
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HD DVD Category: Banners - Dynamic / Business to Consumer - Campaign
SLOW DOWN CLIMATE CHANGE
Agency: CP PROXIMITY / Barcelona
Client: FUNDACION NATURA Category: Microsites / Public Service/Non-Profit/ Educational
Foot Doctor
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Single
Skittles
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Non plus ultra - Wall Calendar 2006
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Single
The Dew of Longevity
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Tropical Plant Resources Research Institute Category: Package Design / Campaign
5,0 Original
Agency: feldmann+schultchen design studios GmbH / Hamburg
Client: Carlsberg Group Germany Category: Package Design / Campaign
VWFeatures.com/Jetta Safe Happens
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Microsites / Business to Consumer
Come Home to The Simpsons
Agency: devilfish / London
Client: Sky One Category: Online Branded Content / Business to Consumer
Heidies
Agency: Farfar / Stockholm
Client: Diesel Category: Online Branded Content / Business to Consumer
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Single
MTV Canada Station ID's
Agency: Head Gear Animation / Toronto
Client: MTV Canada Category: Broadcast Design / Campaign
G4 Trek 2.0 TV: "Cribs"
Agency: 72andSunny / El Segundo
Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
How to party
Agency: Farfar / Stockholm
Client: The Swedish alcohol committee Category: Web Sites / Public Service/Non-Profit/ Educational
Paper Brick Wall
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Paper Mural
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Sound Off
Agency: DDB Brasil / São Paulo
Client: Henkel Category: Banners - Fixed Space / Business to Consumer - Campaign
Award:
2007 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers High Impact Print Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07010A
Award:
2007 Interactive Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Turtle
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07009N
Award:
2007 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Safe Happens Integrated
Category:
Integrated Branding Campaign
Annual ID:
07063N
Award:
2007 Interactive Bronze Pencil
Agency:
JWT/ New York
Client:
JetBlue
Title:
Jet Blue Integrated
Category:
Integrated Branding Campaign
Annual ID:
07064N
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
G4
Title:
G4 Midnight Spank Brand Campaign
Category:
Branded Content / Campaign
Annual ID:
07093T
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
Barrio Bonito
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07086A
Award:
2007 Interactive Bronze Pencil
Agency:
argonauten G2 GmbH / Düsseldorf
Client:
Audi AG
Title:
Audi R8
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07053N
Award:
2007 Interactive Bronze Pencil
Agency:
Ogilvy Singapore / Singapore
Client:
Diageo
Title:
Johnnie Walker Digital PA
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07054N
Award:
2007 Interactive Bronze Pencil
Agency:
Profero / London
Client:
MINI
Title:
Follow the White Rabbit
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07055N
Award:
2007 Advertising Bronze Pencil
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
Geronimo's Condoms
Title:
Dinning Room
Category:
Consumer Radio / Single
Annual ID:
07049R
Award:
2007 Interactive Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Arno
Title:
Pong
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07003N
Award:
2007 Interactive Bronze Pencil
Agency:
glue London / London
Client:
MINI
Title:
Overboost
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07004N
Award:
2007 Design Bronze Pencil
Agency:
PSYOP / New York City
Client:
MHD
Title:
Crow
Category:
Broadcast Design / Single
Annual ID:
07065D
Award:
2007 Advertising Bronze Pencil
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
geronimo condoms
Title:
parents
Category:
Consumer Radio / Campaign
Annual ID:
07052R
Award:
2007 Advertising Bronze Pencil
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel / Matchbox
Title:
Hand
Category:
Outdoor / Outdoor: Single
Annual ID:
07018A
Award:
2007 Advertising Bronze Pencil
Agency:
Y&R / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
"Soundwaves 1"
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07001A
Award:
2007 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
World Wildlife Fund
Title:
Leaves
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07034A
Award:
2007 Advertising Bronze Pencil
Agency:
Y&R Asia / Singapore
Client:
IANSA
Title:
Guns
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07035A
Award:
2007 Advertising Bronze Pencil
Agency:
Santa Clara / São Paulo
Client:
Polaroid Eyewear
Title:
Men Collection
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07014A
Award:
2007 Advertising Bronze Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Bears
Category:
Public Service/Political Radio / Single
Annual ID:
07040R
Award:
2007 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / New York
Client:
42 Below Vodka
Title:
Icons (1)
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
07005A
Award:
2007 Interactive Bronze Pencil
Agency:
Atmosphere BBDO / New York
Client:
Fedex
Title:
Power Nap
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07011N
Award:
2007 Design Bronze Pencil
Agency:
DDB Germany / Berlin
Client:
DDB Group Germany GmbH
Title:
100 Pages of Fear
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07003D
Award:
2007 Interactive Bronze Pencil
Agency:
McKinney / Durham
Client:
Full Frame Documentary Film Festival
Title:
The First Internet Fire
Category:
Other Interactive Digital Media
Annual ID:
07058N
Award:
2007 Interactive Bronze Pencil
Agency:
AKQA / San Francisco
Client:
Palm
Title:
Treo 680 Bus Shelter
Category:
Wireless/Mobile Advertising / Business to Consumer
Annual ID:
07041N
Award:
2007 Interactive Bronze Pencil
Agency:
Interone Worldwide GmbH / Muenchen
Client:
MINI Brandmanagement
Title:
MINI Turn Your Mobile
Category:
Wireless/Mobile Advertising / Business to Consumer
Annual ID:
07042N
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Whybin / Auckland
Client:
adidasNZRU
Title:
Bonded by Blood
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07026A
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\ Germany / Berlin
Client:
adidas
Title:
Fresco
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07081A
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Whybin / Auckland
Client:
Sony Computer Entertainment - PlayStation Portable
Title:
Killzone for PSP
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07082A
Award:
2007 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
HD DVD
Title:
HDDVD Banners
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
07014N
Award:
2007 Interactive Bronze Pencil
Agency:
CP PROXIMITY / Barcelona
Client:
FUNDACION NATURA
Title:
SLOW DOWN CLIMATE CHANGE
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07024N
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Foot Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07063T
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Grace
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07064T
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Skittles
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07016A
Award:
2007 Design Bronze Pencil
Agency:
Strichpunkt GmbH / Stuttgart
Client:
Papierfabrik Scheufelen GmbH+Co. KG
Title:
Non plus ultra - Wall Calendar 2006
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07007D
Award:
2007 Design Bronze Pencil
Agency:
Dentsu Inc. Tokyo / Tokyo
Client:
Tropical Plant Resources Research Institute
Title:
The Dew of Longevity
Category:
Package Design / Campaign
Annual ID:
07020D
Award:
2007 Design Bronze Pencil
Agency:
feldmann+schultchen design studios GmbH / Hamburg
Client:
Carlsberg Group Germany
Title:
5,0 Original
Category:
Package Design / Campaign
Annual ID:
07021D
Award:
2007 Design Bronze Pencil
Agency:
Riot / Cape Town
Client:
@home
Title:
@home Shopping Bags
Category:
Package Design / Campaign
Annual ID:
07022D
Award:
2007 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
VWFeatures.com/Jetta Safe Happens
Category:
Microsites / Business to Consumer
Annual ID:
07021N
Award:
2007 Interactive Bronze Pencil
Agency:
devilfish / London
Client:
Sky One
Title:
Come Home to The Simpsons
Category:
Online Branded Content / Business to Consumer
Annual ID:
07048N
Award:
2007 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Heidies
Category:
Online Branded Content / Business to Consumer
Annual ID:
07049N
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO Guerrero Ortega / Makati City
Client:
WWF
Title:
WWF "Thermometer"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07037A
Award:
2007 Design Bronze Pencil
Agency:
Head Gear Animation / Toronto
Client:
MTV Canada
Title:
MTV Canada Station ID's
Category:
Broadcast Design / Campaign
Annual ID:
07068D
Award:
2007 Advertising Bronze Pencil
Agency:
72andSunny / El Segundo
Client:
G4
Title:
G4 Trek 2.0 TV: "Cribs"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07058T
Award:
2007 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
The Swedish alcohol committee
Title:
How to party
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07035N
Award:
2007 Design Bronze Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Soldier
Category:
Environmental Design / Single
Annual ID:
07044D
Award:
2007 Design Bronze Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Border
Category:
Environmental Design / Single
Annual ID:
07045D
Award:
2007 Design Bronze Pencil
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Brick Wall
Category:
Environmental Design / Single
Annual ID:
07046D
Award:
2007 Design Bronze Pencil
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Mural
Category:
Environmental Design / Single
Annual ID:
07047D
Award:
2007 Interactive Bronze Pencil
Agency:
DDB Brasil / São Paulo
Client:
Henkel
Title:
Sound Off
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
07006N
