The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Gamekillers Campaign
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Integrated Branding / Integrated Branding Campaign
Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Nike+
Agency: R/GA / New York
Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Videogame
Agency: Wieden+Kennedy / Portland
Client: Coca-Cola Category: Cinema or Non-Broadcast / Single
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Kinky
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Train Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
Blue
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Staircase
Agency: Ad Planet Group / Singapore
Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
Growth Spurt, Doug, France
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Radio / Campaign
Drunken Navigationsystem
Agency: Publicis Zürich AG / Zürich
Client: Blue Cross Category: Public Service/Political Radio / Campaign
Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Trade
Agency: TBWAChiatDay / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Fish Market/Surprise/Wedding
Agency: Ogilvy & Mather / New York
Client: Foster's Category: Cinema or Non-Broadcast / Campaign
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
GTI Pre-Tuned Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Stockholm the musical
Agency: Farfar / Stockholm
Client: Visit Sweden Category: Banners - Fixed Space / Business to Consumer - Single
Ballprints
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Outdoor / Outdoor - Campaign
More space for children promotion
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Kindervereinigung Sachsen e. V. Category: Environmental Design / Single
smoker’s lung
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: AOK Bayern – Die Gesundheitskasse Category: Environmental Design / Single
See: The Potential of Place, Fourth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design
See: The Potential of Place, Fifth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design
Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever Canada - Dove Category: Online Branded Content / Business to Consumer
INK
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / Posters - Campaign
KIMONO
Agency: Hayashi Design / Tokyo-to
Client: Joshibi Art Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
Cubanisimo
Agency: TAXI, Canada Inc / Toronto
Client: Canadian Film Centre Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Legends of The Jupiter Drawing Room
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: The Jupiter Drawing Room Cape Town Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
BIG SHADOW
Agency: GT INC. / Tokyo
Client: Microsoft Corporation.(Japan) Category: Other Interactive Digital Media
Bodygroom Electric Shaver
Agency: Tribal DDB / New York
Client: Philips Norelco Category: Microsites / Business to Consumer
MEGartSTORE
Agency: Tommy Li Design Workshop Ltd / Chai Wan
Client: Hong Kong Heritage Museum Category: Environmental Design / Campaign
Tate Tracks
Agency: Fallon / London
Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Green
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Orange
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
BROOCH
Agency: DRAFT Co., Ltd. / TOKYO
Client: Little More Category: Publication Design / Book Design
The Gamekillers Television Show
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
"Patterns"
Agency: Lowe & Partners / Petaling Jaya
Client: Ridsect Roachtrap Category: Consumer Newspaper / Full Page or Spread - Campaign
Bald
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Consumer Television / Under $50,000 Budget - Campaign
Dinner
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :20 and Under - Single
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Compress Everything
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Beard, Trade, Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
The Banner Kamasutra/1.000 Positions
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland RedX Club Category: Banners - Dynamic / Business to Consumer - Single
Award:
2007 Advertising Gold Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07089G
Award:
2007 Advertising Gold Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Song
Category:
Public Service/Political Radio / Single
Annual ID:
07039R
Award:
2007 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07050N
Award:
2007 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Coca-Cola
Title:
Videogame
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07072T
Award:
2007 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
07085A
Award:
2007 Design Gold Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
iPod nano
Category:
Package Design / Single
Annual ID:
07014D
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Kinky
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07006A
Award:
2007 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Train Station
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07007A
Award:
2007 Advertising Gold Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Blue
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07021A
Award:
2007 Design Gold Pencil
Agency:
Ad Planet Group / Singapore
Client:
Disabled People's Association Singapore
Title:
Staircase
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07069D
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Growth Spurt, Doug, France
Category:
Consumer Radio / Campaign
Annual ID:
07050R
Award:
2007 Advertising Gold Pencil
Agency:
Publicis Zürich AG / Zürich
Client:
Blue Cross
Title:
Drunken Navigationsystem
Category:
Public Service/Political Radio / Campaign
Annual ID:
07041R
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever - Dove
Title:
Evolution
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07053T
Award:
2007 Advertising Gold Pencil
Agency:
TBWAChiatDay / New York
Client:
Skittles
Title:
Trade
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07054T
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather / New York
Client:
Foster's
Title:
Fish Market/Surprise/Wedding
Category:
Cinema or Non-Broadcast / Campaign
Annual ID:
07076T
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Growth Spurt
Category:
Consumer Radio / Single
Annual ID:
07046R
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
France
Category:
Consumer Radio / Single
Annual ID:
07047R
Award:
2007 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07087A
Award:
2007 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Integrated Branding Campaign
Annual ID:
07059N
Award:
2007 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
GTI Pre-Tuned Integrated
Category:
Integrated Branding Campaign
Annual ID:
07060N
Award:
2007 Interactive Gold Pencil
Agency:
Farfar / Stockholm
Client:
Visit Sweden
Title:
Stockholm the musical
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07001N
Award:
2007 Advertising Gold Pencil
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
Ballprints
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07019A
Award:
2007 Design Gold Pencil
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Kindervereinigung Sachsen e. V.
Title:
More space for children promotion
Category:
Environmental Design / Single
Annual ID:
07041D
Award:
2007 Design Gold Pencil
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
AOK Bayern – Die Gesundheitskasse
Title:
smoker’s lung
Category:
Environmental Design / Single
Annual ID:
07042D
Award:
2007 Design Gold Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Herman Miller
Title:
See: The Potential of Place, Fourth Issue
Category:
Publication Design / Magazine Design
Annual ID:
07056D
Award:
2007 Design Gold Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Herman Miller
Title:
See: The Potential of Place, Fifth Issue
Category:
Publication Design / Magazine Design
Annual ID:
07057D
Award:
2007 Interactive Gold Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever Canada - Dove
Title:
Evolution
Category:
Online Branded Content / Business to Consumer
Annual ID:
07046N
Award:
2007 Advertising Gold Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
INK
Category:
Collateral / Posters - Campaign
Annual ID:
07029A
Award:
2007 Design Gold Pencil
Agency:
Hayashi Design / Tokyo-to
Client:
Joshibi Art Museum
Title:
KIMONO
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07070D
Award:
2007 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+
Category:
Brand Gaming/Applications / Online
Annual ID:
07036N
Award:
2007 Design Gold Pencil
Agency:
TAXI, Canada Inc / Toronto
Client:
Canadian Film Centre
Title:
Cubanisimo
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07008D
Award:
2007 Design Gold Pencil
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
The Jupiter Drawing Room Cape Town
Title:
Legends of The Jupiter Drawing Room
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07009D
Award:
2007 Interactive Gold Pencil
Agency:
GT INC. / Tokyo
Client:
Microsoft Corporation.(Japan)
Title:
BIG SHADOW
Category:
Other Interactive Digital Media
Annual ID:
07056N
Award:
2007 Interactive Gold Pencil
Agency:
qubibi / Tokyo
Client:
Weave Toshi
Title:
DAYDREAM
Category:
Microsites / Business to Consumer
Annual ID:
07017N
Award:
2007 Interactive Gold Pencil
Agency:
Tribal DDB / New York
Client:
Philips Norelco
Title:
Bodygroom Electric Shaver
Category:
Microsites / Business to Consumer
Annual ID:
07018N
Award:
2007 Design Gold Pencil
Agency:
Tommy Li Design Workshop Ltd / Chai Wan
Client:
Hong Kong Heritage Museum
Title:
MEGartSTORE
Category:
Environmental Design / Campaign
Annual ID:
07048D
Award:
2007 Advertising Gold Pencil
Agency:
Fallon / London
Client:
Tate Modern
Title:
Tate Tracks
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Annual ID:
07079A
Award:
2007 Design Gold Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Sydney Writers' Festival
Title:
Green
Category:
Collateral Design / Posters - Single
Annual ID:
07023D
Award:
2007 Design Gold Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Sydney Writers' Festival
Title:
Orange
Category:
Collateral Design / Posters - Single
Annual ID:
07024D
Award:
2007 Design Gold Pencil
Agency:
Blind / Santa Monica
Client:
Gnarls Barkley
Title:
Crazy
Category:
Broadcast Design / Single
Annual ID:
07063D
Award:
2007 Design Gold Pencil
Agency:
DRAFT Co., Ltd. / TOKYO
Client:
Little More
Title:
BROOCH
Category:
Publication Design / Book Design
Annual ID:
07051D
Award:
2007 Advertising Gold Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers Television Show
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Annual ID:
07078A
Award:
2007 Advertising Gold Pencil
Agency:
Lowe & Partners / Petaling Jaya
Client:
Ridsect Roachtrap
Title:
"Patterns"
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07002A
Award:
2007 Advertising Gold Pencil
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Arnet
Title:
Bald
Category:
Consumer Television / Under $50,000 Budget - Campaign
Annual ID:
07070T
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Dinner
Category:
Consumer Television / :20 and Under - Single
Annual ID:
07068T
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07011A
Award:
2007 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
Compress Everything
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07012A
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Beard, Trade, Leak
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
07069T
Award:
2007 Interactive Gold Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
Kabel Deutschland RedX Club
Title:
The Banner Kamasutra/1.000 Positions
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07010N
Award:
2007 Design Gold Pencil
Agency:
HunterGatherer / New York
Client:
Nike
Title:
One Time Only
Category:
Broadcast Design / Campaign
Annual ID:
07066D
