The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Kitchen Agency: Saatchi & Saatchi GmbH / Frankfurt Client: A.R.T. Studios Category: Online Branded Content / Business to Business
Kyle Bone Agency: strawberryfrog / new york Client: Microsoft Category: Online Branded Content / Business to Business
TATE MODERN POSTCARDS Agency: FALLON LONDON / LONDON Client: TATE Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
UNICEF Children’s Collection Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: UNICEF Deutschland Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Capital E Pressbook Fall 2006 Agency: Bartle Bogle Hegarty / New York Client: Levi's Category: Direct Mail / Single
Capital E Pressbook Spring 2007 Agency: Bartle Bogle Hegarty / New York Client: Levi's Category: Direct Mail / Single
LVC Pressbook Spring 2007 Agency: Bartle Bogle Hegarty / New York Client: Levi's Category: Direct Mail / Single
Chase Agency: BBDO Malaysia / Kuala Lumpur Client: BMW Malaysia Category: Direct Mail / Single
"koch buch 2007" Agency: Claus Koch Identity GmbH / Duesseldorf Client: Claus Koch Identity GmbH Category: Direct Mail / Single
'TROUSERS POSTCARD' Agency: EURO RSCG WORLDWIDE / Shanghai Client: Pfizer China / Viagra Category: Direct Mail / Single
Magic Invite Agency: Exposure / New York Client: Dr.Martens Category: Direct Mail / Single
Institution for imagination Agency: grass / dasein / Kuala lumpur Client: Dasein Academy of Art Category: Direct Mail / Single
Laundrette Business Card Agency: Lowe Bull / Cape Town City Bowl Client: Absolutely Clean Category: Direct Mail / Single
Take Back Control Agency: Ogilvy & Mather, New York / New York Client: IBM Category: Direct Mail / Single
Umbrella Agency: OgilvyOne Worldwide / London Client: Water Aid Category: Direct Mail / Single
2006 Galaxy A/W Collection Agency: PENGUIN GRAPHICS / Hiroshima Client: Eve Group Co., Ltd. Category: Direct Mail / Single
KBP "DM Kit" Agency: Proximity Philippines / Makati City Client: KBP Category: Direct Mail / Single
365 on Death Row Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München Client: Alive e.V. gegen Todesstrafe Category: Direct Mail / Single
TOKYO GREAT VISUAL Geeting Agency: TOKYO GREAT VISUAL INC. / Tokyo Client: TOKYO GREAT VISUAL INC. Category: Direct Mail / Single
Here, you are allowed to touch Agency: OgilvyInteractive / Madrid Client: IAB Category: Banners - Fixed Space / Business to Business - Campaign
GUINNESS CAMPAIGN Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: DIAGEO Category: Consumer Newspaper / Full Page or Spread - Campaign
AXEland Agency: Bartle Bogle Hegarty / Singapore Client: Unilever HPC - Asia Category: Consumer Newspaper / Full Page or Spread - Campaign
Big Alarm Agency: BBDO Bangkok Ltd. / Bangkok Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Risks Agency: DDB PARIS / Paris Client: Volkswagen Commercial Vehicles Category: Consumer Newspaper / Full Page or Spread - Campaign
T-Shirt PSG Agency: DDB PARIS / Paris Client: Nike France Category: Consumer Newspaper / Full Page or Spread - Campaign
Statistic Agency: DDB PARIS / Paris Client: MTV France Category: Consumer Newspaper / Full Page or Spread - Campaign
Vanish Agency: Euro RSCG Flagship Ltd. / Bangkok Client: Reckitt Benckiser (Thailand) Co. Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Identikit Agency: JWT Paris / Levallois Perret Client: Unilever France Category: Consumer Newspaper / Full Page or Spread - Campaign
What do you see Agency: JWT Singapore / Singapore Client: Nestle Category: Consumer Newspaper / Full Page or Spread - Campaign
Planets Agency: KNSK Werbeagentur GmbH / Hamburg Client: Daimler Chrysler AG Jeep Category: Consumer Newspaper / Full Page or Spread - Campaign
Capitalists Agency: KNSK Werbeagentur GmbH / Hamburg Client: Capital Magazin Category: Consumer Newspaper / Full Page or Spread - Campaign
Initiation Campaign Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Newspaper / Full Page or Spread - Campaign
Swing, Saw, Treehouse Agency: McCann Worldgroup (Thailand) Ltd. / Bangkok Client: Risingsun Fertilizer Category: Consumer Newspaper / Full Page or Spread - Campaign
X-box Epic Battles Agency: McCann Erickson, India / Mumbai Client: Microsoft X-box 360 Category: Consumer Newspaper / Full Page or Spread - Campaign
Nicotine Gum Agency: Ogilvy&Mather Advertising / Bangkok Client: Nicotinell Category: Consumer Newspaper / Full Page or Spread - Campaign
Globus "Our most beautiful prices" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Globus Market Germany Category: Consumer Newspaper / Full Page or Spread - Campaign
Lost items Agency: Publicis Conseil / Paris Client: STIHL Category: Consumer Newspaper / Full Page or Spread - Campaign
Jack Astor's Italian Festival Agency: TAXI, Canada Inc / Toronto Client: Sir Corp - Jack Astor's Category: Consumer Newspaper / Full Page or Spread - Campaign
Unbelievable Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Red Sky Category: Consumer Newspaper / Full Page or Spread - Campaign
Honest Ingredients Agency: TDA Advertising & Design / Boulder Client: Chipotle Category: Consumer Newspaper / Full Page or Spread - Campaign
For the little things you'll forget Agency: The Dukes Of Urbino.Com / Global Client: Post-It Category: Consumer Newspaper / Full Page or Spread - Campaign
Where's Wally Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: Hyundai Category: Consumer Newspaper / Full Page or Spread - Campaign
Black Cat Coffee Agency: BBDO Bangkok Ltd. / Bangkok Client: Black Cat Coffee (Thailand) Co.,Ltd. Category: Package Design / Campaign
Green Tea Packaging Agency: Duffy & Partners / Minneapolis Client: Thymes Category: Package Design / Campaign
Frasier Fir Packaging Agency: Duffy & Partners / Minneapolis Client: Thymes Category: Package Design / Campaign
Indigenous Packaging Agency: Duffy & Partners / Minneapolis Client: Thymes Category: Package Design / Campaign
Anthony's SUPER Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Anthony's Mini Garage Winery Category: Package Design / Campaign
Aroma Ragusea Agency: LABORATORIUM / Zagreb Client: Aroma Ragusea Category: Package Design / Campaign
Selfridges Brand Packaging Agency: Lewis Moberly / London Client: Selfridges & Co Category: Package Design / Campaign
Waitrose Mustards Agency: Lewis Moberly / London Client: Waitrose Ltd Category: Package Design / Campaign

2007 Interactive Merit Award

Saatchi & Saatchi GmbH / Frankfurt

A.R.T. Studios

Kitchen

Online Branded Content / Business to Business

07227N

2007 Interactive Merit Award

strawberryfrog / new york

Microsoft

Kyle Bone

Online Branded Content / Business to Business

07228N

2007 Advertising Merit Award

FALLON LONDON / LONDON

TATE

TATE MODERN POSTCARDS

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign

07337A

2007 Advertising Merit Award

Serviceplan Muenchen/Hamburg / Hamburg

UNICEF Deutschland

UNICEF Children’s Collection

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign

07338A

2007 Design Merit Award

Bartle Bogle Hegarty / New York

Levi's

Capital E Pressbook Fall 2006

Direct Mail / Single

07280D

2007 Design Merit Award

Bartle Bogle Hegarty / New York

Levi's

Capital E Pressbook Spring 2007

Direct Mail / Single

07281D

2007 Design Merit Award

Bartle Bogle Hegarty / New York

Levi's

LVC Pressbook Spring 2007

Direct Mail / Single

07282D

2007 Design Merit Award

BBDO Malaysia / Kuala Lumpur

BMW Malaysia

Chase

Direct Mail / Single

07283D

2007 Design Merit Award

Claus Koch Identity GmbH / Duesseldorf

Claus Koch Identity GmbH

"koch buch 2007"

Direct Mail / Single

07284D

2007 Design Merit Award

EURO RSCG WORLDWIDE / Shanghai

Pfizer China / Viagra

'TROUSERS POSTCARD'

Direct Mail / Single

07285D

2007 Design Merit Award

Exposure / New York

Dr.Martens

Magic Invite

Direct Mail / Single

07286D

2007 Design Merit Award

grass / dasein / Kuala lumpur

Dasein Academy of Art

Institution for imagination

Direct Mail / Single

07287D

2007 Design Merit Award

Lowe Bull / Cape Town City Bowl

Absolutely Clean

Laundrette Business Card

Direct Mail / Single

07288D

2007 Design Merit Award

Ogilvy & Mather, New York / New York

IBM

Take Back Control

Direct Mail / Single

07289D

2007 Design Merit Award

OgilvyOne Worldwide / London

Water Aid

Umbrella

Direct Mail / Single

07290D

2007 Design Merit Award

PENGUIN GRAPHICS / Hiroshima

Eve Group Co., Ltd.

2006 Galaxy A/W Collection

Direct Mail / Single

07291D

2007 Design Merit Award

Proximity Philippines / Makati City

KBP

KBP "DM Kit"

Direct Mail / Single

07292D

2007 Design Merit Award

Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München

Alive e.V. gegen Todesstrafe

365 on Death Row

Direct Mail / Single

07293D

2007 Design Merit Award

TOKYO GREAT VISUAL INC. / Tokyo

TOKYO GREAT VISUAL INC.

TOKYO GREAT VISUAL Geeting

Direct Mail / Single

07294D

2007 Interactive Merit Award

OgilvyInteractive / Madrid

IAB

Here, you are allowed to touch

Banners - Fixed Space / Business to Business - Campaign

07084N

2007 Advertising Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

DIAGEO

GUINNESS CAMPAIGN

Consumer Newspaper / Full Page or Spread - Campaign

07110A

2007 Advertising Merit Award

Bartle Bogle Hegarty / Singapore

Unilever HPC - Asia

AXEland

Consumer Newspaper / Full Page or Spread - Campaign

07111A

2007 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Muang Thong Seiko Co., Ltd.

Big Alarm

Consumer Newspaper / Full Page or Spread - Campaign

07112A

2007 Advertising Merit Award

DDB PARIS / Paris

Volkswagen Commercial Vehicles

Risks

Consumer Newspaper / Full Page or Spread - Campaign

07113A

2007 Advertising Merit Award

DDB PARIS / Paris

Nike France

T-Shirt PSG

Consumer Newspaper / Full Page or Spread - Campaign

07114A

2007 Advertising Merit Award

DDB PARIS / Paris

MTV France

Statistic

Consumer Newspaper / Full Page or Spread - Campaign

07115A

2007 Advertising Merit Award

Euro RSCG Flagship Ltd. / Bangkok

Reckitt Benckiser (Thailand) Co. Ltd.

Vanish

Consumer Newspaper / Full Page or Spread - Campaign

07116A

2007 Advertising Merit Award

JWT Paris / Levallois Perret

Unilever France

Identikit

Consumer Newspaper / Full Page or Spread - Campaign

07117A

2007 Advertising Merit Award

JWT Singapore / Singapore

Nestle

What do you see

Consumer Newspaper / Full Page or Spread - Campaign

07118A

2007 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

Daimler Chrysler AG Jeep

Planets

Consumer Newspaper / Full Page or Spread - Campaign

07119A

2007 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

Capital Magazin

Capitalists

Consumer Newspaper / Full Page or Spread - Campaign

07120A

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Initiation Campaign

Consumer Newspaper / Full Page or Spread - Campaign

07121A

2007 Advertising Merit Award

McCann Worldgroup (Thailand) Ltd. / Bangkok

Risingsun Fertilizer

Swing, Saw, Treehouse

Consumer Newspaper / Full Page or Spread - Campaign

07122A

2007 Advertising Merit Award

McCann Erickson, India / Mumbai

Microsoft X-box 360

X-box Epic Battles

Consumer Newspaper / Full Page or Spread - Campaign

07123A

2007 Advertising Merit Award

Ogilvy&Mather Advertising / Bangkok

Nicotinell

Nicotine Gum

Consumer Newspaper / Full Page or Spread - Campaign

07124A

2007 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

Globus Market Germany

Globus "Our most beautiful prices" Campaign

Consumer Newspaper / Full Page or Spread - Campaign

07125A

2007 Advertising Merit Award

Publicis Conseil / Paris

STIHL

Lost items

Consumer Newspaper / Full Page or Spread - Campaign

07126A

2007 Advertising Merit Award

TAXI, Canada Inc / Toronto

Sir Corp - Jack Astor's

Jack Astor's Italian Festival

Consumer Newspaper / Full Page or Spread - Campaign

07127A

2007 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Red Sky

Unbelievable

Consumer Newspaper / Full Page or Spread - Campaign

07128A

2007 Advertising Merit Award

TDA Advertising & Design / Boulder

Chipotle

Honest Ingredients

Consumer Newspaper / Full Page or Spread - Campaign

07129A

2007 Advertising Merit Award

The Dukes Of Urbino.Com / Global

Post-It

For the little things you'll forget

Consumer Newspaper / Full Page or Spread - Campaign

07130A

2007 Advertising Merit Award

The Jupiter Drawing Room South Africa / CAPE TOWN

Hyundai

Where's Wally

Consumer Newspaper / Full Page or Spread - Campaign

07131A

2007 Design Merit Award

BBDO Bangkok Ltd. / Bangkok

Black Cat Coffee (Thailand) Co.,Ltd.

Black Cat Coffee

Package Design / Campaign

07135D

2007 Design Merit Award

Duffy & Partners / Minneapolis

Thymes

Green Tea Packaging

Package Design / Campaign

07136D

2007 Design Merit Award

Duffy & Partners / Minneapolis

Thymes

Frasier Fir Packaging

Package Design / Campaign

07137D

2007 Design Merit Award

Duffy & Partners / Minneapolis

Thymes

Indigenous Packaging

Package Design / Campaign

07138D

2007 Design Merit Award

Kolle Rebbe Werbeagentur GmbH / Hamburg

Anthony's Mini Garage Winery

Anthony's SUPER

Package Design / Campaign

07139D

2007 Design Merit Award

LABORATORIUM / Zagreb

Aroma Ragusea

Aroma Ragusea

Package Design / Campaign

07140D

2007 Design Merit Award

Lewis Moberly / London

Selfridges & Co

Selfridges Brand Packaging

Package Design / Campaign

07141D

2007 Design Merit Award

Lewis Moberly / London

Waitrose Ltd

Waitrose Mustards

Package Design / Campaign

07142D

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