The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Christmas trees Agency: JWT HK / Quarry Bay Client: Friends of the Earth Category: Email Marketing / Public Service/Non-Profit/ Educational
Braille Agency: McCann Erickson Brazil / São Paulo Client: Fundacao Dorina Nowill Category: Email Marketing / Public Service/Non-Profit/ Educational
King Agency: BBDO Atlanta / Atlanta Client: Bookears Category: Collateral / Posters - Single
Refraction Agency: BBDO Malaysia / Kuala Lumpur Client: Olympus (M) Sdn Bhd Category: Collateral / Posters - Single
Slouch Agency: BBDO / Singapore Client: One Cube Category: Collateral / Posters - Single
Blur Agency: Colenso BBDO / Auckland Client: Mini Category: Collateral / Posters - Single
Le Doh Agency: DDB Worldwide Pte Ltd / Singapore Client: Hasbro Singapore Category: Collateral / Posters - Single
Hearses Agency: Grey Worldwide: HK / Quarry Bay Client: Kiwicare Category: Collateral / Posters - Single
Builders of Tomorrow Agency: Jung von Matt AG / Hamburg Client: Lego Category: Collateral / Posters - Single
Oh, The Shame Agency: Leo Burnett / Chicago Client: Altoids Category: Collateral / Posters - Single
Land Rover Agency: Ogilvy & Mather Philippines / Makati City Client: DHL Worldwide Express Phils. Category: Collateral / Posters - Single
Nikon - Battlefield Agency: Ogilvy Singapore / Singapore Client: Nikon Singapore Category: Collateral / Posters - Single
Shoes Agency: Ogilvy & Mather / Toronto Client: Mattel Canada - Hot Wheels Category: Collateral / Posters - Single
Glue Agency: Rethink / Vancouver Client: Orkin Pest Control Category: Collateral / Posters - Single
"Dirt Road" Agency: Saatchi & Saatchi / Petaling Jaya Client: UMW Toyota Motor Category: Collateral / Posters - Single
GUINNESS CAMPAIGN Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: DIAGEO Category: Consumer Newspaper / Full Page or Spread - Campaign
AXEland Agency: Bartle Bogle Hegarty / Singapore Client: Unilever HPC - Asia Category: Consumer Newspaper / Full Page or Spread - Campaign
Big Alarm Agency: BBDO / Bangkok Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Risks Agency: DDB / Paris Client: Volkswagen Commercial Vehicles Category: Consumer Newspaper / Full Page or Spread - Campaign
T-Shirt PSG Agency: DDB / Paris Client: Nike France Category: Consumer Newspaper / Full Page or Spread - Campaign
Statistic Agency: DDB / Paris Client: MTV France Category: Consumer Newspaper / Full Page or Spread - Campaign
Vanish Agency: Euro RSCG Flagship Ltd. / Bangkok Client: Reckitt Benckiser (Thailand) Co. Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Identikit Agency: JWT Paris / Levallois Perret Client: Unilever France Category: Consumer Newspaper / Full Page or Spread - Campaign
What do you see Agency: JWT Singapore / Singapore Client: Nestle Category: Consumer Newspaper / Full Page or Spread - Campaign
Planets Agency: KNSK Werbeagentur GmbH / Hamburg Client: Daimler Chrysler AG Jeep Category: Consumer Newspaper / Full Page or Spread - Campaign
Capitalists Agency: KNSK Werbeagentur GmbH / Hamburg Client: Capital Magazin Category: Consumer Newspaper / Full Page or Spread - Campaign
Initiation Campaign Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Newspaper / Full Page or Spread - Campaign
Swing, Saw, Treehouse Agency: McCann Worldgroup (Thailand) Ltd. / Bangkok Client: Risingsun Fertilizer Category: Consumer Newspaper / Full Page or Spread - Campaign
X-box Epic Battles Agency: McCann Erickson, India / Mumbai Client: Microsoft X-box 360 Category: Consumer Newspaper / Full Page or Spread - Campaign
Nicotine Gum Agency: Ogilvy&Mather Advertising / Bangkok Client: Nicotinell Category: Consumer Newspaper / Full Page or Spread - Campaign
Globus "Our most beautiful prices" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Globus Market Germany Category: Consumer Newspaper / Full Page or Spread - Campaign
Lost items Agency: Publicis Conseil / Paris Client: STIHL Category: Consumer Newspaper / Full Page or Spread - Campaign
Jack Astor's Italian Festival Agency: TAXI, Canada Inc / Toronto Client: Sir Corp - Jack Astor's Category: Consumer Newspaper / Full Page or Spread - Campaign
Unbelievable Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Red Sky Category: Consumer Newspaper / Full Page or Spread - Campaign
Honest Ingredients Agency: TDA Advertising & Design / Boulder Client: Chipotle Category: Consumer Newspaper / Full Page or Spread - Campaign
For the little things you'll forget Agency: The Dukes Of Urbino.Com / Global Client: Post-It Category: Consumer Newspaper / Full Page or Spread - Campaign
Where's Wally Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: Hyundai Category: Consumer Newspaper / Full Page or Spread - Campaign
Tribeca Film Festival Agency: Apple Computer / Cupertino Client: Apple Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Cannes Lion/Pony Agency: BBDO / New York Client: BBDO New York Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
"koch buch 2007" Agency: Claus Koch Identity GmbH / Duesseldorf Client: Claus Koch Identity GmbH Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
10 years / 10 Tees Agency: disturbance / Durban Client: disturbance Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
paper chips Agency: DRAFT Co., Ltd. / TOKYO Client: D-BROS Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Duffy & Partners Holiday Wine Bottle Agency: Duffy & Partners / Minneapolis Client: Duffy and Partners Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Everlasting Adhesive Calendar Agency: LABORATORIUM / Zagreb Client: Laboratorium Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Choices Agency: Net#Work BBDO / Johannesburg Client: Net#Work BBDO Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
2006 Holiday Card Agency: Office, Jason Schulte Design / San Francisco Client: Office, Jason Schulte Design Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Sugar Package Agency: Remedy / Chicago Client: Remedy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
twelvetwo book Agency: W+K 12 / Portland Client: w+k 12 Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Campaign Against Torture Agency: BBDO Denmark / Copenhagen K Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guide Agency: DDB Brasil / São Paulo Client: Masp Museum Category: Public Service/Political Print / Newspaper or Magazine - Campaign

2007 Interactive Merit Award

JWT HK / Quarry Bay

Friends of the Earth

Christmas trees

Email Marketing / Public Service/Non-Profit/ Educational

07205N

2007 Interactive Merit Award

McCann Erickson Brazil / São Paulo

Fundacao Dorina Nowill

Braille

Email Marketing / Public Service/Non-Profit/ Educational

07206N

2007 Advertising Merit Award

BBDO Atlanta / Atlanta

Bookears

King

Collateral / Posters - Single

07253A

2007 Advertising Merit Award

BBDO Malaysia / Kuala Lumpur

Olympus (M) Sdn Bhd

Refraction

Collateral / Posters - Single

07254A

2007 Advertising Merit Award

BBDO / Singapore

One Cube

Slouch

Collateral / Posters - Single

07255A

2007 Advertising Merit Award

Colenso BBDO / Auckland

Mini

Blur

Collateral / Posters - Single

07256A

2007 Advertising Merit Award

DDB Worldwide Pte Ltd / Singapore

Hasbro Singapore

Le Doh

Collateral / Posters - Single

07257A

2007 Advertising Merit Award

Grey Worldwide: HK / Quarry Bay

Kiwicare

Hearses

Collateral / Posters - Single

07258A

2007 Advertising Merit Award

Jung von Matt AG / Hamburg

Lego

Builders of Tomorrow

Collateral / Posters - Single

07259A

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Oh, The Shame

Collateral / Posters - Single

07260A

2007 Advertising Merit Award

Ogilvy & Mather Philippines / Makati City

DHL Worldwide Express Phils.

Land Rover

Collateral / Posters - Single

07261A

2007 Advertising Merit Award

Ogilvy Singapore / Singapore

Nikon Singapore

Nikon - Battlefield

Collateral / Posters - Single

07262A

2007 Advertising Merit Award

Ogilvy & Mather / Toronto

Mattel Canada - Hot Wheels

Shoes

Collateral / Posters - Single

07263A

2007 Advertising Merit Award

Rethink / Vancouver

Orkin Pest Control

Glue

Collateral / Posters - Single

07264A

2007 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

UMW Toyota Motor

"Dirt Road"

Collateral / Posters - Single

07265A

2007 Advertising Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

DIAGEO

GUINNESS CAMPAIGN

Consumer Newspaper / Full Page or Spread - Campaign

07110A

2007 Advertising Merit Award

Bartle Bogle Hegarty / Singapore

Unilever HPC - Asia

AXEland

Consumer Newspaper / Full Page or Spread - Campaign

07111A

2007 Advertising Merit Award

BBDO / Bangkok

Muang Thong Seiko Co., Ltd.

Big Alarm

Consumer Newspaper / Full Page or Spread - Campaign

07112A

2007 Advertising Merit Award

DDB / Paris

Volkswagen Commercial Vehicles

Risks

Consumer Newspaper / Full Page or Spread - Campaign

07113A

2007 Advertising Merit Award

DDB / Paris

Nike France

T-Shirt PSG

Consumer Newspaper / Full Page or Spread - Campaign

07114A

2007 Advertising Merit Award

DDB / Paris

MTV France

Statistic

Consumer Newspaper / Full Page or Spread - Campaign

07115A

2007 Advertising Merit Award

Euro RSCG Flagship Ltd. / Bangkok

Reckitt Benckiser (Thailand) Co. Ltd.

Vanish

Consumer Newspaper / Full Page or Spread - Campaign

07116A

2007 Advertising Merit Award

JWT Paris / Levallois Perret

Unilever France

Identikit

Consumer Newspaper / Full Page or Spread - Campaign

07117A

2007 Advertising Merit Award

JWT Singapore / Singapore

Nestle

What do you see

Consumer Newspaper / Full Page or Spread - Campaign

07118A

2007 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

Daimler Chrysler AG Jeep

Planets

Consumer Newspaper / Full Page or Spread - Campaign

07119A

2007 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

Capital Magazin

Capitalists

Consumer Newspaper / Full Page or Spread - Campaign

07120A

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Initiation Campaign

Consumer Newspaper / Full Page or Spread - Campaign

07121A

2007 Advertising Merit Award

McCann Worldgroup (Thailand) Ltd. / Bangkok

Risingsun Fertilizer

Swing, Saw, Treehouse

Consumer Newspaper / Full Page or Spread - Campaign

07122A

2007 Advertising Merit Award

McCann Erickson, India / Mumbai

Microsoft X-box 360

X-box Epic Battles

Consumer Newspaper / Full Page or Spread - Campaign

07123A

2007 Advertising Merit Award

Ogilvy&Mather Advertising / Bangkok

Nicotinell

Nicotine Gum

Consumer Newspaper / Full Page or Spread - Campaign

07124A

2007 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

Globus Market Germany

Globus "Our most beautiful prices" Campaign

Consumer Newspaper / Full Page or Spread - Campaign

07125A

2007 Advertising Merit Award

Publicis Conseil / Paris

STIHL

Lost items

Consumer Newspaper / Full Page or Spread - Campaign

07126A

2007 Advertising Merit Award

TAXI, Canada Inc / Toronto

Sir Corp - Jack Astor's

Jack Astor's Italian Festival

Consumer Newspaper / Full Page or Spread - Campaign

07127A

2007 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Red Sky

Unbelievable

Consumer Newspaper / Full Page or Spread - Campaign

07128A

2007 Advertising Merit Award

TDA Advertising & Design / Boulder

Chipotle

Honest Ingredients

Consumer Newspaper / Full Page or Spread - Campaign

07129A

2007 Advertising Merit Award

The Dukes Of Urbino.Com / Global

Post-It

For the little things you'll forget

Consumer Newspaper / Full Page or Spread - Campaign

07130A

2007 Advertising Merit Award

The Jupiter Drawing Room South Africa / CAPE TOWN

Hyundai

Where's Wally

Consumer Newspaper / Full Page or Spread - Campaign

07131A

2007 Design Merit Award

Apple Computer / Cupertino

Apple

Tribeca Film Festival

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07212D

2007 Design Merit Award

BBDO / New York

BBDO New York

Cannes Lion/Pony

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07213D

2007 Design Merit Award

Claus Koch Identity GmbH / Duesseldorf

Claus Koch Identity GmbH

"koch buch 2007"

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07214D

2007 Design Merit Award

disturbance / Durban

disturbance

10 years / 10 Tees

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07215D

2007 Design Merit Award

DRAFT Co., Ltd. / TOKYO

D-BROS

paper chips

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07216D

2007 Design Merit Award

Duffy & Partners / Minneapolis

Duffy and Partners

Duffy & Partners Holiday Wine Bottle

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07217D

2007 Design Merit Award

LABORATORIUM / Zagreb

Laboratorium

Everlasting Adhesive Calendar

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07218D

2007 Design Merit Award

Net#Work BBDO / Johannesburg

Net#Work BBDO

Choices

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07219D

2007 Design Merit Award

Office, Jason Schulte Design / San Francisco

Office, Jason Schulte Design

2006 Holiday Card

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07220D

2007 Design Merit Award

Remedy / Chicago

Remedy

Sugar Package

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07221D

2007 Design Merit Award

W+K 12 / Portland

w+k 12

twelvetwo book

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07222D

2007 Advertising Merit Award

BBDO Denmark / Copenhagen K

Amnesty International

Campaign Against Torture

Public Service/Political Print / Newspaper or Magazine - Campaign

07299A

2007 Advertising Merit Award

DDB Brasil / São Paulo

Masp Museum

Guide

Public Service/Political Print / Newspaper or Magazine - Campaign

07300A

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