The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Chain Agency: Framfab Denmark / Copenhagen Client: Nike Category: Web Sites / Business to Consumer
Heidies Agency: Farfar / Stockholm Client: Diesel Category: Web Sites / Business to Consumer
Nastuh Abootalebi Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden Client: Nastuh Abootalebi Category: Web Sites / Business to Consumer
UNIQLO.COM Agency: tha ltd. / Tokyo Client: UNIQLO INC. Category: Web Sites / Business to Consumer
Nike Air Agency: Big Spaceship / Brooklyn Client: Nike Category: Web Sites / Business to Consumer
Getty Images - 10 ways Agency: Great Works / Stockholm Client: Getty Images Category: Web Sites / Business to Consumer
Barrio Bonito Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Drunken Navigationsystem Agency: Publicis Zürich AG / Zürich Client: Blue Cross Category: Public Service/Political Radio / Campaign
Bears/Foreign/Song Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Pay Attention Agency: WestWayne / Atlanta Client: Ad Council Category: Public Service/Political Radio / Campaign
Blue Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Red Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Black Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
monoface Agency: mono / Minneapolis Client: mono Category: Self-Promotion / Web Sites
Jonathan Yuen (2006) Agency: Jonathan Yuen / Singapore Client: Jonathan Yuen Category: Self-Promotion / Web Sites
Blinkville Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur Client: DJ Blink Category: Self-Promotion / Web Sites
G4 Midnight Spank Brand Campaign Agency: BBDO / New York Client: G4 Category: Branded Content / Campaign
Search Engine Agency: Ogilvy & Mather / Cape Town Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Leaves Agency: Saatchi & Saatchi NZ / Auckland Client: World Wildlife Fund Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guns Agency: Y&R Asia / Singapore Client: IANSA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Beard, Trade, Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
Nike Festival of Air Agency: AKQA / London Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Yell.com GPS Bus Ads Agency: AKQA / London Client: Yell.com Category: New Media Innovation & Development / New Media Innovation and Development
Audi R8 Agency: argonauten G2 GmbH / Düsseldorf Client: Audi AG Category: New Media Innovation & Development / New Media Innovation and Development
Johnnie Walker Digital PA Agency: Ogilvy Singapore / Singapore Client: Diageo Category: New Media Innovation & Development / New Media Innovation and Development
Follow the White Rabbit Agency: Profero / London Client: MINI Category: New Media Innovation & Development / New Media Innovation and Development
MEGartSTORE Agency: Tommy Li Design Workshop Ltd / Chai Wan Client: Hong Kong Heritage Museum Category: Environmental Design / Campaign
Fukutake House Agency: FLAME, inc. / tokyo Client: Soichiro Fukutake Category: Environmental Design / Campaign
Day of German Design Agency: Ligalux GmbH / Hamburg Client: Ligalux GmbH Category: Environmental Design / Campaign
Pearl Jam 2006 World-Wide Tour Posters Agency: Ames Bros / Seattle Client: Pearl Jam Category: Collateral Design / Posters - Campaign
Sydney Writers' Festival 2006 Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Campaign
Build your body with good water! Agency: ADK / TOKYO Client: KIRIN MC DANONE WATERS Co.,Ltd. Category: Collateral Design / Posters - Campaign
SoHo Posters Agency: Apple Computer / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
Growth Spurt Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
France Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Wrestling Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Dinning Room Agency: Grey Worldwide South Africa / Johannesburg Client: Geronimo's Condoms Category: Consumer Radio / Single
Six Short Stories and a Parable: Engineering and Why it Matters Agency: Rigsby Hull / Houston Client: Walter P Moore Category: Direct Mail / Single
Anorexia Mailing "Slim, slimmer, dead" Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: www.magersucht.de (Anorexia) Category: Direct Mail / Single
Evolution Agency: Ogilvy & Mather / Toronto Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Trade Agency: TBWAChiatDay / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Equipo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard Agency: B_T_S United AS / Oslo Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint Agency: Fallon / London Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90
G4 Trek 2.0 TV: "Cribs" Agency: 72andSunny / El Segundo Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Laces Agency: JWT Singapore / Singapore Client: VGO Corporation Limited Category: Collateral Design / P.O.P. and In-Store - Campaign
DHL Track & Trace "Picture Puzzle" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: DHL Category: Collateral Design / P.O.P. and In-Store - Campaign
Zwilling Knives Agency: Grey Worldwide Beijing / Beijing Client: Zwilling J.A. Henckels Shanghai Category: Direct Mail / Campaign
Stockholm the musical Agency: Farfar / Stockholm Client: Visit Sweden Category: Banners - Fixed Space / Business to Consumer - Single
Water Purifier Agency: AgênciaClick / São Paulo Client: Brastemp Category: Banners - Fixed Space / Business to Consumer - Single

2007 Interactive Gold Pencil

Framfab Denmark / Copenhagen

Nike

The Chain

Web Sites / Business to Consumer

07025N

2007 Interactive Silver Pencil

Farfar / Stockholm

Diesel

Heidies

Web Sites / Business to Consumer

07026N

2007 Interactive Silver Pencil

SCHOLZ & VOLKMER GmbH / Wiesbaden

Nastuh Abootalebi

Nastuh Abootalebi

Web Sites / Business to Consumer

07027N

2007 Interactive Silver Pencil

tha ltd. / Tokyo

UNIQLO INC.

UNIQLO.COM

Web Sites / Business to Consumer

07028N

2007 Interactive Bronze Pencil

Big Spaceship / Brooklyn

Nike

Nike Air

Web Sites / Business to Consumer

07029N

2007 Interactive Bronze Pencil

Great Works / Stockholm

Getty Images

Getty Images - 10 ways

Web Sites / Business to Consumer

07030N

2007 Advertising Bronze Pencil

BBDO Argentina / Vicente Lopez

Nike

Barrio Bonito

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07086A

2007 Advertising Gold Pencil

Publicis Zürich AG / Zürich

Blue Cross

Drunken Navigationsystem

Public Service/Political Radio / Campaign

07041R

2007 Advertising Silver Pencil

Arnold / Boston

American Legacy Foundation/truth

Bears/Foreign/Song

Public Service/Political Radio / Campaign

07042R

2007 Advertising Silver Pencil

WestWayne / Atlanta

Ad Council

Pay Attention

Public Service/Political Radio / Campaign

07043R

2007 Advertising Gold Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Blue

Collateral / P.O.P. and In-Store - Single

07021A

2007 Advertising Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Red

Collateral / P.O.P. and In-Store - Single

07022A

2007 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Black

Collateral / P.O.P. and In-Store - Single

07023A

2007 Interactive Gold Pencil

mono / Minneapolis

mono

monoface

Self-Promotion / Web Sites

07065N

2007 Interactive Silver Pencil

Jonathan Yuen / Singapore

Jonathan Yuen

Jonathan Yuen (2006)

Self-Promotion / Web Sites

07066N

2007 Interactive Bronze Pencil

(if) Interactive Sdn. Bhd. / Kuala Lumpur

DJ Blink

Blinkville

Self-Promotion / Web Sites

07067N

2007 Advertising Bronze Pencil

BBDO / New York

G4

G4 Midnight Spank Brand Campaign

Branded Content / Campaign

07093T

2007 Advertising Silver Pencil

Ogilvy & Mather / Cape Town

WWF

Search Engine

Public Service/Political Print / Newspaper or Magazine - Campaign

07033A

2007 Advertising Bronze Pencil

Saatchi & Saatchi NZ / Auckland

World Wildlife Fund

Leaves

Public Service/Political Print / Newspaper or Magazine - Campaign

07034A

2007 Advertising Bronze Pencil

Y&R Asia / Singapore

IANSA

Guns

Public Service/Political Print / Newspaper or Magazine - Campaign

07035A

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard, Trade, Leak

Consumer Television / Commercials of var. length - Campaign

07069T

2007 Interactive Silver Pencil

AKQA / London

Nike

Nike Festival of Air

New Media Innovation & Development / New Media Innovation and Development

07051N

2007 Interactive Silver Pencil

AKQA / London

Yell.com

Yell.com GPS Bus Ads

New Media Innovation & Development / New Media Innovation and Development

07052N

2007 Interactive Bronze Pencil

argonauten G2 GmbH / Düsseldorf

Audi AG

Audi R8

New Media Innovation & Development / New Media Innovation and Development

07053N

2007 Interactive Bronze Pencil

Ogilvy Singapore / Singapore

Diageo

Johnnie Walker Digital PA

New Media Innovation & Development / New Media Innovation and Development

07054N

2007 Interactive Bronze Pencil

Profero / London

MINI

Follow the White Rabbit

New Media Innovation & Development / New Media Innovation and Development

07055N

2007 Design Gold Pencil

Tommy Li Design Workshop Ltd / Chai Wan

Hong Kong Heritage Museum

MEGartSTORE

Environmental Design / Campaign

07048D

2007 Design Silver Pencil

FLAME, inc. / tokyo

Soichiro Fukutake

Fukutake House

Environmental Design / Campaign

07049D

2007 Design Bronze Pencil

Ligalux GmbH / Hamburg

Ligalux GmbH

Day of German Design

Environmental Design / Campaign

07050D

2007 Design Gold Pencil

Ames Bros / Seattle

Pearl Jam

Pearl Jam 2006 World-Wide Tour Posters

Collateral Design / Posters - Campaign

07027D

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Sydney Writers' Festival 2006

Collateral Design / Posters - Campaign

07028D

2007 Design Silver Pencil

ADK / TOKYO

KIRIN MC DANONE WATERS Co.,Ltd.

Build your body with good water!

Collateral Design / Posters - Campaign

07029D

2007 Design Silver Pencil

Apple Computer / Cupertino

Apple

SoHo Posters

Collateral Design / Posters - Campaign

07030D

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Growth Spurt

Consumer Radio / Single

07046R

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

France

Consumer Radio / Single

07047R

2007 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Combos

Wrestling

Consumer Radio / Single

07048R

2007 Advertising Bronze Pencil

Grey Worldwide South Africa / Johannesburg

Geronimo's Condoms

Dinning Room

Consumer Radio / Single

07049R

2007 Design Silver Pencil

Rigsby Hull / Houston

Walter P Moore

Six Short Stories and a Parable: Engineering and Why it Matters

Direct Mail / Single

07060D

2007 Design Bronze Pencil

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

www.magersucht.de (Anorexia)

Anorexia Mailing "Slim, slimmer, dead"

Direct Mail / Single

07061D

2007 Advertising Gold Pencil

Ogilvy & Mather / Toronto

Unilever - Dove

Evolution

Consumer Television / Over :30 - Single - max. :90

07053T

2007 Advertising Gold Pencil

TBWAChiatDay / New York

Skittles

Trade

Consumer Television / Over :30 - Single - max. :90

07054T

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Equipo

Consumer Television / Over :30 - Single - max. :90

07055T

2007 Advertising Silver Pencil

B_T_S United AS / Oslo

Berlitz

German Coastguard

Consumer Television / Over :30 - Single - max. :90

07056T

2007 Advertising Silver Pencil

Fallon / London

Sony Bravia

Paint

Consumer Television / Over :30 - Single - max. :90

07057T

2007 Advertising Bronze Pencil

72andSunny / El Segundo

G4

G4 Trek 2.0 TV: "Cribs"

Consumer Television / Over :30 - Single - max. :90

07058T

2007 Design Silver Pencil

JWT Singapore / Singapore

VGO Corporation Limited

Laces

Collateral Design / P.O.P. and In-Store - Campaign

07035D

2007 Design Bronze Pencil

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

DHL

DHL Track & Trace "Picture Puzzle" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

07036D

2007 Design Silver Pencil

Grey Worldwide Beijing / Beijing

Zwilling J.A. Henckels Shanghai

Zwilling Knives

Direct Mail / Campaign

07062D

2007 Interactive Gold Pencil

Farfar / Stockholm

Visit Sweden

Stockholm the musical

Banners - Fixed Space / Business to Consumer - Single

07001N

2007 Interactive Silver Pencil

AgênciaClick / São Paulo

Brastemp

Water Purifier

Banners - Fixed Space / Business to Consumer - Single

07002N

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