The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

R/GA Origami Holiday 2006 Agency: R/GA / New York Client: R/GA Category: Email Marketing / Business to Consumer
+10 Campaign Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Wonderful World of King Integrated Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Colored/Whites Banner Agency: DDB Seattle / Seattle Client: RememberSegregation.org Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Saturn: Green Line NextFest Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Other Interactive Digital Media
Heidies Agency: Farfar / Stockholm Client: Diesel Category: Web Sites / Business to Consumer
Nastuh Abootalebi Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden Client: Nastuh Abootalebi Category: Web Sites / Business to Consumer
UNIQLO.COM Agency: tha ltd. / Tokyo Client: UNIQLO INC. Category: Web Sites / Business to Consumer
North Sea Films Letterhead Agency: Oxide Design Co. / Omaha Client: North Sea Films Category: Brand and Corporate Identity Design / Corporate Identity - Single
WWF "Thermometer" Agency: BBDO Guerrero Ortega / Makati City Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
Kahn Agency: TBWA\ Germany / Berlin Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Jonathan Yuen (2006) Agency: Jonathan Yuen / Singapore Client: Jonathan Yuen Category: Self-Promotion / Web Sites
ARCHITECTURE IS DECORATION! Agency: Happy Forsman & Bodenfors / Gothenburg Client: the Swedish Museum of Architecture Category: Publication Design / Magazine Design
Water Purifier Agency: AgênciaClick / São Paulo Client: Brastemp Category: Banners - Fixed Space / Business to Consumer - Single
Killzone for PSP Agency: TBWA\Whybin / Auckland Client: Sony Computer Entertainment - PlayStation Portable Category: Outdoor / Outdoor: Single
Drain Agency: BBDO / New York Client: Jeep Category: Collateral Design / Posters - Single
Cisco Boooming Agency: OgilvyOne worldwide GmbH / Frankfurt am Main Client: Cisco Systems Germany Category: Microsites / Business to Business
Snickers Halloween Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
NikeCosplay Agency: ADK / Tokyo Client: Nike Japan Category: Integrated Branding Campaign
The Duel Agency: McKinney / Durham Client: Polaris Industries Inc Category: Integrated Branding Campaign
Six Short Stories and a Parable: Engineering and Why it Matters Agency: Rigsby Hull / Houston Client: Walter P Moore Category: Direct Mail / Single
Semillero Agency: Grupo W / Saltillo Client: Semillero, Creatives School Category: Web Sites / Public Service/Non-Profit/ Educational
Play Along! Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Campaign
Wrestling Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Recruitments Films Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Campaign
Lego - Fire Station Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Lego - Hangar Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Skittles Brand Book Agency: TBWA\Chiat\Day New York / New York Client: Masterfoods Category: Brand and Corporate Identity Design / Booklet/Brochure
Slope, Staircase, Hump, Toilet Bowl, Bus Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Light of Life Agency: Lowe New York / New York Client: Light of Life Foundation Category: Public Service/Non-Profit/Educational / Posters - Campaign
Red Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Red Stripe Boo Campaign TV Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
Refill Bottle Agency: Kinetic Singapore / singapore Client: Kinetic Singapore Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Super-Bastard Box Art Characters Agency: undoboy / Portland Client: Undoboy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Documentary Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Single
Nike Festival of Air Agency: AKQA / London Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Yell.com GPS Bus Ads Agency: AKQA / London Client: Yell.com Category: New Media Innovation & Development / New Media Innovation and Development
Equipo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard Agency: B_T_S United AS / Oslo Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint Agency: Fallon / London Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90
T-Shirt Agency: Kinetic Singapore / singapore Client: Alzheimer's Disease Association Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Lego - Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Campaign
The Day You Went To Work Agency: Gorgeous Enterprises / London Client: Transport For London Category: Public Service/Political Television / Single
Battle of the Album Covers Agency: Curious Pictures / New York Client: Fluid NY/ Battle of the Ad-Bands Category: Cinema or Non-Broadcast / Single
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Virgin Casino Agency: Lean Mean Fighting Machine / London Client: Virgin Games Category: Banners - Fixed Space / Business to Consumer - Campaign
Tea Partay Agency: Bartle Bogle Hegarty / New York Client: Smirnoff Category: Online Branded Content / Business to Consumer
Sweater Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Ghost Pops Agency: Net#Work BBDO / Johannesburg Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign

2007 Interactive Silver Pencil

R/GA / New York

R/GA

R/GA Origami Holiday 2006

Email Marketing / Business to Consumer

07044N

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

+10 Campaign

Integrated Branding / Integrated Branding Campaign

07090G

2007 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Wonderful World of King Integrated

Integrated Branding / Integrated Branding Campaign

07091G

2007 Interactive Silver Pencil

DDB Seattle / Seattle

RememberSegregation.org

Colored/Whites Banner

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07008N

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Collateral / P.O.P. and In-Store - Campaign

07025A

2007 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn: Green Line NextFest

Other Interactive Digital Media

07057N

2007 Interactive Silver Pencil

Farfar / Stockholm

Diesel

Heidies

Web Sites / Business to Consumer

07026N

2007 Interactive Silver Pencil

SCHOLZ & VOLKMER GmbH / Wiesbaden

Nastuh Abootalebi

Nastuh Abootalebi

Web Sites / Business to Consumer

07027N

2007 Interactive Silver Pencil

tha ltd. / Tokyo

UNIQLO INC.

UNIQLO.COM

Web Sites / Business to Consumer

07028N

2007 Design Silver Pencil

Oxide Design Co. / Omaha

North Sea Films

North Sea Films Letterhead

Brand and Corporate Identity Design / Corporate Identity - Single

07006D

2007 Advertising Silver Pencil

BBDO Guerrero Ortega / Makati City

WWF

WWF "Thermometer"

Public Service/Political Print / Newspaper or Magazine - Single

07031A

2007 Advertising Silver Pencil

TBWA\ Germany / Berlin

adidas

Kahn

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07080A

2007 Interactive Silver Pencil

Jonathan Yuen / Singapore

Jonathan Yuen

Jonathan Yuen (2006)

Self-Promotion / Web Sites

07066N

2007 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

the Swedish Museum of Architecture

ARCHITECTURE IS DECORATION!

Publication Design / Magazine Design

07058D

2007 Interactive Silver Pencil

AgênciaClick / São Paulo

Brastemp

Water Purifier

Banners - Fixed Space / Business to Consumer - Single

07002N

2007 Advertising Silver Pencil

TBWA\Whybin / Auckland

Sony Computer Entertainment - PlayStation Portable

Killzone for PSP

Outdoor / Outdoor: Single

07017A

2007 Design Silver Pencil

BBDO / New York

Jeep

Drain

Collateral Design / Posters - Single

07025D

2007 Interactive Silver Pencil

OgilvyOne worldwide GmbH / Frankfurt am Main

Cisco Systems Germany

Cisco Boooming

Microsites / Business to Business

07022N

2007 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Masterfoods

Snickers Halloween

Small Space Print / Black and White or Color: Less than a Page - Campaign

07015A

2007 Interactive Silver Pencil

ADK / Tokyo

Nike Japan

NikeCosplay

Integrated Branding Campaign

07061N

2007 Interactive Silver Pencil

McKinney / Durham

Polaris Industries Inc

The Duel

Integrated Branding Campaign

07062N

2007 Design Silver Pencil

Rigsby Hull / Houston

Walter P Moore

Six Short Stories and a Parable: Engineering and Why it Matters

Direct Mail / Single

07060D

2007 Interactive Silver Pencil

Grupo W / Saltillo

Semillero, Creatives School

Semillero

Web Sites / Public Service/Non-Profit/ Educational

07034N

2007 Design Silver Pencil

WONGDOODY / Seattle

Seattle International Film Festival

Play Along!

Broadcast Design / Campaign

07067D

2007 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Combos

Wrestling

Consumer Radio / Single

07048R

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Recruitments Films

Consumer Television / Over :30 - Campaign

07059T

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Fire Station

Collateral / Posters - Single

07027A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Hangar

Collateral / Posters - Single

07028A

2007 Design Silver Pencil

TBWA\Chiat\Day New York / New York

Masterfoods

Skittles Brand Book

Brand and Corporate Identity Design / Booklet/Brochure

07002D

2007 Design Silver Pencil

Ad Planet Group / Singapore

Disabled People's Association Singapore

Slope, Staircase, Hump, Toilet Bowl, Bus

Public Service/Non-Profit/Educational / Posters - Campaign

07071D

2007 Design Silver Pencil

Lowe New York / New York

Light of Life Foundation

Light of Life

Public Service/Non-Profit/Educational / Posters - Campaign

07072D

2007 Advertising Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Red

Collateral / P.O.P. and In-Store - Single

07022A

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Red Stripe Boo Campaign TV

Consumer Television / :30/:25 - Campaign

07066T

2007 Design Silver Pencil

Kinetic Singapore / singapore

Kinetic Singapore

Refill Bottle

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07039D

2007 Design Silver Pencil

undoboy / Portland

Undoboy

Super-Bastard Box Art Characters

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07040D

2007 Design Silver Pencil

WONGDOODY / Seattle

Seattle International Film Festival

Documentary

Broadcast Design / Single

07064D

2007 Interactive Silver Pencil

AKQA / London

Nike

Nike Festival of Air

New Media Innovation & Development / New Media Innovation and Development

07051N

2007 Interactive Silver Pencil

AKQA / London

Yell.com

Yell.com GPS Bus Ads

New Media Innovation & Development / New Media Innovation and Development

07052N

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Equipo

Consumer Television / Over :30 - Single - max. :90

07055T

2007 Advertising Silver Pencil

B_T_S United AS / Oslo

Berlitz

German Coastguard

Consumer Television / Over :30 - Single - max. :90

07056T

2007 Advertising Silver Pencil

Fallon / London

Sony Bravia

Paint

Consumer Television / Over :30 - Single - max. :90

07057T

2007 Design Silver Pencil

Kinetic Singapore / singapore

Alzheimer's Disease Association

T-Shirt

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

07073D

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego -

Collateral / Posters - Campaign

07030A

2007 Advertising Silver Pencil

Gorgeous Enterprises / London

Transport For London

The Day You Went To Work

Public Service/Political Television / Single

07044T

2007 Advertising Silver Pencil

Curious Pictures / New York

Fluid NY/ Battle of the Ad-Bands

Battle of the Album Covers

Cinema or Non-Broadcast / Single

07073T

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Consumer Magazine / Color: Full Page or Spread - Campaign

07013A

2007 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Virgin Games

Virgin Casino

Banners - Fixed Space / Business to Consumer - Campaign

07005N

2007 Interactive Silver Pencil

Bartle Bogle Hegarty / New York

Smirnoff

Tea Partay

Online Branded Content / Business to Consumer

07047N

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Sweater

Consumer Television / :30/:25 - Single

07062T

2007 Advertising Silver Pencil

Net#Work BBDO / Johannesburg

Simba Chips

Ghost Pops

Consumer Television / Under $50,000 Budget - Campaign

07071T

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