The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
As One
Agency: DDB Brasil / São Paulo
Client: Masp Museum Category: Microsites / Public Service/Non-Profit/ Educational
Cock-a-Doodle
Agency: POKE / London
Client: Everyman Institute of Cancer Research Category: Microsites / Public Service/Non-Profit/ Educational
Tribeca Film Festival
Agency: Apple Computer / Cupertino
Client: Apple Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Cannes Lion/Pony
Agency: BBDO / New York
Client: BBDO New York Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
"koch buch 2007"
Agency: Claus Koch Identity GmbH / Duesseldorf
Client: Claus Koch Identity GmbH Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
10 years / 10 Tees
Agency: disturbance / Durban
Client: disturbance Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
paper chips
Agency: DRAFT Co., Ltd. / TOKYO
Client: D-BROS Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Duffy & Partners Holiday Wine Bottle
Agency: Duffy & Partners / Minneapolis
Client: Duffy and Partners Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Everlasting Adhesive Calendar
Agency: LABORATORIUM / Zagreb
Client: Laboratorium Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Choices
Agency: Net#Work BBDO / Johannesburg
Client: Net#Work BBDO Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
2006 Holiday Card
Agency: Office, Jason Schulte Design / San Francisco
Client: Office, Jason Schulte Design Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Sugar Package
Agency: Remedy / Chicago
Client: Remedy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
twelvetwo book
Agency: W+K 12 / Portland
Client: w+k 12 Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Campaign Against Torture
Agency: BBDO Denmark / Copenhagen K
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guide
Agency: DDB Brasil / São Paulo
Client: Masp Museum Category: Public Service/Political Print / Newspaper or Magazine - Campaign
"Ali Lmrabet", "Anna Politkowskaja", "Fabio Prieto Llorente"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: International society for human rights (IGFM) Category: Public Service/Political Print / Newspaper or Magazine - Campaign
War orphans
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bischoefliches Hilfswerk Misereor e.V. Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Stop Child Abuse
Agency: Leo Burnett India / Mumbai
Client: Prerana Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Rare Sightings
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
IAPA
Agency: Ogilvy & Mather / Mumbai
Client: The Indian Association for Promotion of Adoption & Child Welfare Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Aware - Monsters Campaign
Agency: Saatchi & Saatchi / Singapore
Client: AWARE Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Crime scences
Agency: Springer & Jacoby / Hamburg
Client: IFAW International Fund for Animal Welfare Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Help
Agency: Team One / El Segundo
Client: El Segundo Police Department Category: Public Service/Political Print / Newspaper or Magazine - Campaign
"Soroptimist"
Agency: Y&R Philippines, Inc. / Makati City
Client: Soroptimist of Malaysia Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Mug shots
Agency: zig / toronto
Client: Greenpeace Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Bookmark
Agency: BBDO / Bangkok
Client: The Post Publishing Public Co.,Ltd. Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Smallest turning circle
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Extra White Smile
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: Wrigley GmbH Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
The Power of Ascii Tissue Packs
Agency: Hakuhodo Kettle / TOKYO
Client: ASCII CORPORATION Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Poul Neilson Personal Training
Agency: Publicis toronto / toronto
Client: Poul Neilson Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Black Cat Coffee
Agency: BBDO / Bangkok
Client: Black Cat Coffee (Thailand) Co.,Ltd. Category: Package Design / Campaign
Green Tea Packaging
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Campaign
Frasier Fir Packaging
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Campaign
Indigenous Packaging
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Campaign
Anthony's SUPER
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Anthony's Mini Garage Winery Category: Package Design / Campaign
Aroma Ragusea
Agency: LABORATORIUM / Zagreb
Client: Aroma Ragusea Category: Package Design / Campaign
Selfridges Brand Packaging
Agency: Lewis Moberly / London
Client: Selfridges & Co Category: Package Design / Campaign
Waitrose Mustards
Agency: Lewis Moberly / London
Client: Waitrose Ltd Category: Package Design / Campaign
Packaging for Old Navy Dog Supply
Agency: Old Navy / San Francisco
Client: Old Navy Category: Package Design / Campaign
Tank Goodness Promo Materials
Agency: Spunk Design Machine / Minneapolis
Client: Tank Goodness Category: Package Design / Campaign
blablabra
Agency: Tommy Li Design Workshop Ltd / Chai Wan
Client: Godsend Trading Company Limited Category: Package Design / Campaign
Waitrose Breadsticks
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
Waitrose Vegetables and Pastas
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
Homebase Lawn Feed
Agency: Turner Duckworth / San Francisco
Client: Homebase Category: Package Design / Campaign
Japan New Year
Agency: Apple Computer / Cupertino
Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Foldout Business Cards
Agency: Bates Enterprise / New Delhi
Client: Mukul Goyal Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Breaking Records Collateral
Agency: BBDO / New York
Client: Breaking Records Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Dominie Packaging
Agency: BBDO / Singapore
Client: Dominie Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Masp Museum
Title:
As One
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07155N
Award:
2007 Interactive Merit Award
Agency:
POKE / London
Client:
Everyman Institute of Cancer Research
Title:
Cock-a-Doodle
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07156N
Award:
2007 Design Merit Award
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
Tribeca Film Festival
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07212D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBDO New York
Title:
Cannes Lion/Pony
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07213D
Award:
2007 Design Merit Award
Agency:
Claus Koch Identity GmbH / Duesseldorf
Client:
Claus Koch Identity GmbH
Title:
"koch buch 2007"
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07214D
Award:
2007 Design Merit Award
Agency:
disturbance / Durban
Client:
disturbance
Title:
10 years / 10 Tees
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07215D
Award:
2007 Design Merit Award
Agency:
DRAFT Co., Ltd. / TOKYO
Client:
D-BROS
Title:
paper chips
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07216D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Duffy and Partners
Title:
Duffy & Partners Holiday Wine Bottle
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07217D
Award:
2007 Design Merit Award
Agency:
LABORATORIUM / Zagreb
Client:
Laboratorium
Title:
Everlasting Adhesive Calendar
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07218D
Award:
2007 Design Merit Award
Agency:
Net#Work BBDO / Johannesburg
Client:
Net#Work BBDO
Title:
Choices
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07219D
Award:
2007 Design Merit Award
Agency:
Office, Jason Schulte Design / San Francisco
Client:
Office, Jason Schulte Design
Title:
2006 Holiday Card
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07220D
Award:
2007 Design Merit Award
Agency:
Remedy / Chicago
Client:
Remedy
Title:
Sugar Package
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07221D
Award:
2007 Design Merit Award
Agency:
W+K 12 / Portland
Client:
w+k 12
Title:
twelvetwo book
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07222D
Award:
2007 Advertising Merit Award
Agency:
BBDO Denmark / Copenhagen K
Client:
Amnesty International
Title:
Campaign Against Torture
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07299A
Award:
2007 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Masp Museum
Title:
Guide
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07300A
Award:
2007 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
International society for human rights (IGFM)
Title:
"Ali Lmrabet", "Anna Politkowskaja", "Fabio Prieto Llorente"
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07301A
Award:
2007 Advertising Merit Award
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Bischoefliches Hilfswerk Misereor e.V.
Title:
War orphans
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07302A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Prerana
Title:
Stop Child Abuse
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07303A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
WWF
Title:
Rare Sightings
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07304A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Indian Association for Promotion of Adoption & Child Welfare
Title:
IAPA
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07305A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
AWARE
Title:
Aware - Monsters Campaign
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07306A
Award:
2007 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
IFAW International Fund for Animal Welfare
Title:
Crime scences
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07307A
Award:
2007 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
El Segundo Police Department
Title:
Help
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07308A
Award:
2007 Advertising Merit Award
Agency:
Y&R Philippines, Inc. / Makati City
Client:
Soroptimist of Malaysia
Title:
"Soroptimist"
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07309A
Award:
2007 Advertising Merit Award
Agency:
zig / toronto
Client:
Greenpeace
Title:
Mug shots
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07310A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
The Post Publishing Public Co.,Ltd.
Title:
Bookmark
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07281A
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland
Title:
Smallest turning circle
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07282A
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
Wrigley GmbH
Title:
Extra White Smile
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07283A
Award:
2007 Advertising Merit Award
Agency:
Hakuhodo Kettle / TOKYO
Client:
ASCII CORPORATION
Title:
The Power of Ascii Tissue Packs
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07284A
Award:
2007 Advertising Merit Award
Agency:
Publicis toronto / toronto
Client:
Poul Neilson
Title:
Poul Neilson Personal Training
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07285A
Award:
2007 Design Merit Award
Agency:
BBDO / Bangkok
Client:
Black Cat Coffee (Thailand) Co.,Ltd.
Title:
Black Cat Coffee
Category:
Package Design / Campaign
Annual ID:
07135D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Thymes
Title:
Green Tea Packaging
Category:
Package Design / Campaign
Annual ID:
07136D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Thymes
Title:
Frasier Fir Packaging
Category:
Package Design / Campaign
Annual ID:
07137D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Thymes
Title:
Indigenous Packaging
Category:
Package Design / Campaign
Annual ID:
07138D
Award:
2007 Design Merit Award
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Anthony's Mini Garage Winery
Title:
Anthony's SUPER
Category:
Package Design / Campaign
Annual ID:
07139D
Award:
2007 Design Merit Award
Agency:
LABORATORIUM / Zagreb
Client:
Aroma Ragusea
Title:
Aroma Ragusea
Category:
Package Design / Campaign
Annual ID:
07140D
Award:
2007 Design Merit Award
Agency:
Lewis Moberly / London
Client:
Selfridges & Co
Title:
Selfridges Brand Packaging
Category:
Package Design / Campaign
Annual ID:
07141D
Award:
2007 Design Merit Award
Agency:
Lewis Moberly / London
Client:
Waitrose Ltd
Title:
Waitrose Mustards
Category:
Package Design / Campaign
Annual ID:
07142D
Award:
2007 Design Merit Award
Agency:
Mother / New York
Client:
Mother + BlueQ
Title:
I'm Not Candy
Category:
Package Design / Campaign
Annual ID:
07143D
Award:
2007 Design Merit Award
Agency:
Old Navy / San Francisco
Client:
Old Navy
Title:
Packaging for Old Navy Dog Supply
Category:
Package Design / Campaign
Annual ID:
07144D
Award:
2007 Design Merit Award
Agency:
Spunk Design Machine / Minneapolis
Client:
Tank Goodness
Title:
Tank Goodness Promo Materials
Category:
Package Design / Campaign
Annual ID:
07145D
Award:
2007 Design Merit Award
Agency:
Tokyu Agency Inc. / Tokyo
Client:
muse
Title:
Hair Bags
Category:
Package Design / Campaign
Annual ID:
07146D
Award:
2007 Design Merit Award
Agency:
Tommy Li Design Workshop Ltd / Chai Wan
Client:
Godsend Trading Company Limited
Title:
blablabra
Category:
Package Design / Campaign
Annual ID:
07147D
Award:
2007 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Waitrose
Title:
Waitrose Breadsticks
Category:
Package Design / Campaign
Annual ID:
07148D
Award:
2007 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Waitrose
Title:
Waitrose Vegetables and Pastas
Category:
Package Design / Campaign
Annual ID:
07149D
Award:
2007 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Homebase
Title:
Homebase Lawn Feed
Category:
Package Design / Campaign
Annual ID:
07150D
Award:
2007 Design Merit Award
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
Japan New Year
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07089D
Award:
2007 Design Merit Award
Agency:
Bates Enterprise / New Delhi
Client:
Mukul Goyal
Title:
Foldout Business Cards
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07090D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
Breaking Records
Title:
Breaking Records Collateral
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07091D
Award:
2007 Design Merit Award
Agency:
BBDO / Singapore
Client:
Dominie
Title:
Dominie Packaging
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07092D
