The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

GORILLA Agency: CONTRAPUNTO / Madrid Client: WWF/ADENA Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Build your body with good water! Agency: ADK / TOKYO Client: KIRIN MC DANONE WATERS Co.,Ltd. Category: Collateral Design / Posters - Campaign
SoHo Posters Agency: Apple Computer / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
Jonathan Yuen (2006) Agency: Jonathan Yuen / Singapore Client: Jonathan Yuen Category: Self-Promotion / Web Sites
Nike Festival of Air Agency: AKQA / London Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Yell.com GPS Bus Ads Agency: AKQA / London Client: Yell.com Category: New Media Innovation & Development / New Media Innovation and Development
+10 Campaign Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Wonderful World of King Integrated Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
What Noise? Agency: Kinetic Singapore / Singapore Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Microsites / Public Service/Non-Profit/ Educational
Red Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Lego - Fire Station Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Lego - Hangar Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Saturn: Green Line NextFest Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Other Interactive Digital Media
iPod Hi-Fi Agency: Apple Computer / Cupertino Client: Apple Category: Package Design / Single
The Day You Went To Work Agency: Gorgeous Enterprises / London Client: Transport For London Category: Public Service/Political Television / Single
Whopperettes.com Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Microsites / Business to Consumer
Brittlelactica: Planet in Need Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Business to Consumer
WWF "Thermometer" Agency: BBDO Guerrero Ortega / Makati City Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
Snickers Halloween Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Laces Agency: JWT Singapore / Singapore Client: VGO Corporation Limited Category: Collateral Design / P.O.P. and In-Store - Campaign
Skittles Brand Book Agency: TBWA\Chiat\Day New York / New York Client: Masterfoods Category: Brand and Corporate Identity Design / Booklet/Brochure
Recruitments Films Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Campaign
Jetta Banner Campaign Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
ARCHITECTURE IS DECORATION! Agency: Happy Forsman & Bodenfors / Gothenburg Client: the Swedish Museum of Architecture Category: Publication Design / Magazine Design
Wrestling Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Virgin Casino Agency: Lean Mean Fighting Machine / London Client: Virgin Games Category: Banners - Fixed Space / Business to Consumer - Campaign
China Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Tourist Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Tea Partay Agency: Bartle Bogle Hegarty / New York Client: Smirnoff Category: Online Branded Content / Business to Consumer
Lego - Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Campaign
SNEEZE AID Agency: Forsman & Bodenfors / Gothenburg Client: APOTEKET (SWEDISH PHARMACY) Category: Web Sites / E-Commerce
Colored/Whites Banner Agency: DDB Seattle / Seattle Client: RememberSegregation.org Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Documentary Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Single
Refill Bottle Agency: Kinetic Singapore / singapore Client: Kinetic Singapore Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Super-Bastard Box Art Characters Agency: undoboy / Portland Client: Undoboy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Killzone for PSP Agency: TBWA\Whybin / Auckland Client: Sony Computer Entertainment - PlayStation Portable Category: Outdoor / Outdoor: Single
Zwilling Knives Agency: Grey Worldwide Beijing / Beijing Client: Zwilling J.A. Henckels Shanghai Category: Direct Mail / Campaign
Weights Agency: Contract Advertising (India) Private Limited / New Delhi Client: Slim Zone Category: Collateral Design / P.O.P. and In-Store - Single
Winter Agency: TBWA\Chiat\Day / Los Angeles Client: Infiniti Category: Collateral Design / P.O.P. and In-Store - Single
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Sweater Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
NikeCosplay Agency: ADK / Tokyo Client: Nike Japan Category: Integrated Branding Campaign
The Duel Agency: McKinney / Durham Client: Polaris Industries Inc Category: Integrated Branding Campaign
North Sea Films Letterhead Agency: Oxide Design Co. / Omaha Client: North Sea Films Category: Brand and Corporate Identity Design / Corporate Identity - Single
Slope, Staircase, Hump, Toilet Bowl, Bus Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Light of Life Agency: Lowe New York / New York Client: Light of Life Foundation Category: Public Service/Non-Profit/Educational / Posters - Campaign
Jug Simple Furniture Tour Agency: Cole & Weber United / Seattle Client: Carlo Rossi Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Not Here But Now, Gaza-Zürich Agency: walker / Zürich Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single

2007 Interactive Silver Pencil

CONTRAPUNTO / Madrid

WWF/ADENA

GORILLA

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

07015N

2007 Design Silver Pencil

ADK / TOKYO

KIRIN MC DANONE WATERS Co.,Ltd.

Build your body with good water!

Collateral Design / Posters - Campaign

07029D

2007 Design Silver Pencil

Apple Computer / Cupertino

Apple

SoHo Posters

Collateral Design / Posters - Campaign

07030D

2007 Advertising Silver Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Consumer Newspaper / Full Page or Spread - Campaign

07003A

2007 Interactive Silver Pencil

Jonathan Yuen / Singapore

Jonathan Yuen

Jonathan Yuen (2006)

Self-Promotion / Web Sites

07066N

2007 Interactive Silver Pencil

AKQA / London

Nike

Nike Festival of Air

New Media Innovation & Development / New Media Innovation and Development

07051N

2007 Interactive Silver Pencil

AKQA / London

Yell.com

Yell.com GPS Bus Ads

New Media Innovation & Development / New Media Innovation and Development

07052N

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

+10 Campaign

Integrated Branding / Integrated Branding Campaign

07090G

2007 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Wonderful World of King Integrated

Integrated Branding / Integrated Branding Campaign

07091G

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Collateral / P.O.P. and In-Store - Campaign

07025A

2007 Interactive Silver Pencil

Kinetic Singapore / Singapore

The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development

What Noise?

Microsites / Public Service/Non-Profit/ Educational

07023N

2007 Advertising Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Red

Collateral / P.O.P. and In-Store - Single

07022A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Fire Station

Collateral / Posters - Single

07027A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Hangar

Collateral / Posters - Single

07028A

2007 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn: Green Line NextFest

Other Interactive Digital Media

07057N

2007 Design Silver Pencil

Apple Computer / Cupertino

Apple

iPod Hi-Fi

Package Design / Single

07015D

2007 Advertising Silver Pencil

Gorgeous Enterprises / London

Transport For London

The Day You Went To Work

Public Service/Political Television / Single

07044T

2007 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Whopperettes.com

Microsites / Business to Consumer

07019N

2007 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Brittlelactica: Planet in Need

Microsites / Business to Consumer

07020N

2007 Advertising Silver Pencil

BBDO Guerrero Ortega / Makati City

WWF

WWF "Thermometer"

Public Service/Political Print / Newspaper or Magazine - Single

07031A

2007 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Masterfoods

Snickers Halloween

Small Space Print / Black and White or Color: Less than a Page - Campaign

07015A

2007 Design Silver Pencil

JWT Singapore / Singapore

VGO Corporation Limited

Laces

Collateral Design / P.O.P. and In-Store - Campaign

07035D

2007 Design Silver Pencil

TBWA\Chiat\Day New York / New York

Masterfoods

Skittles Brand Book

Brand and Corporate Identity Design / Booklet/Brochure

07002D

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Recruitments Films

Consumer Television / Over :30 - Campaign

07059T

2007 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

Jetta Banner Campaign

Banners - Dynamic / Business to Consumer - Campaign

07013N

2007 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

the Swedish Museum of Architecture

ARCHITECTURE IS DECORATION!

Publication Design / Magazine Design

07058D

2007 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Combos

Wrestling

Consumer Radio / Single

07048R

2007 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Virgin Games

Virgin Casino

Banners - Fixed Space / Business to Consumer - Campaign

07005N

2007 Advertising Silver Pencil

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

China

Consumer Magazine / Color: Full Page or Spread - Single

07008A

2007 Advertising Silver Pencil

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

Tourist

Consumer Magazine / Color: Full Page or Spread - Single

07009A

2007 Interactive Silver Pencil

Bartle Bogle Hegarty / New York

Smirnoff

Tea Partay

Online Branded Content / Business to Consumer

07047N

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego -

Collateral / Posters - Campaign

07030A

2007 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

APOTEKET (SWEDISH PHARMACY)

SNEEZE AID

Web Sites / E-Commerce

07032N

2007 Interactive Silver Pencil

DDB Seattle / Seattle

RememberSegregation.org

Colored/Whites Banner

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07008N

2007 Design Silver Pencil

WONGDOODY / Seattle

Seattle International Film Festival

Documentary

Broadcast Design / Single

07064D

2007 Design Silver Pencil

Kinetic Singapore / singapore

Kinetic Singapore

Refill Bottle

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07039D

2007 Design Silver Pencil

undoboy / Portland

Undoboy

Super-Bastard Box Art Characters

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07040D

2007 Advertising Silver Pencil

TBWA\Whybin / Auckland

Sony Computer Entertainment - PlayStation Portable

Killzone for PSP

Outdoor / Outdoor: Single

07017A

2007 Design Silver Pencil

Grey Worldwide Beijing / Beijing

Zwilling J.A. Henckels Shanghai

Zwilling Knives

Direct Mail / Campaign

07062D

2007 Design Silver Pencil

Contract Advertising (India) Private Limited / New Delhi

Slim Zone

Weights

Collateral Design / P.O.P. and In-Store - Single

07032D

2007 Design Silver Pencil

TBWA\Chiat\Day / Los Angeles

Infiniti

Winter

Collateral Design / P.O.P. and In-Store - Single

07033D

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Consumer Magazine / Color: Full Page or Spread - Campaign

07013A

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Sweater

Consumer Television / :30/:25 - Single

07062T

2007 Interactive Silver Pencil

ADK / Tokyo

Nike Japan

NikeCosplay

Integrated Branding Campaign

07061N

2007 Interactive Silver Pencil

McKinney / Durham

Polaris Industries Inc

The Duel

Integrated Branding Campaign

07062N

2007 Design Silver Pencil

Oxide Design Co. / Omaha

North Sea Films

North Sea Films Letterhead

Brand and Corporate Identity Design / Corporate Identity - Single

07006D

2007 Design Silver Pencil

Ad Planet Group / Singapore

Disabled People's Association Singapore

Slope, Staircase, Hump, Toilet Bowl, Bus

Public Service/Non-Profit/Educational / Posters - Campaign

07071D

2007 Design Silver Pencil

Lowe New York / New York

Light of Life Foundation

Light of Life

Public Service/Non-Profit/Educational / Posters - Campaign

07072D

2007 Advertising Silver Pencil

Cole & Weber United / Seattle

Carlo Rossi

Jug Simple Furniture Tour

Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign

07088A

2007 Advertising Silver Pencil

walker / Zürich

Amnesty International

Not Here But Now, Gaza-Zürich

Public Service/Political Print / Outdoor and Posters - Single

07036A

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