The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Refill Bottle Agency: Kinetic Singapore / singapore Client: Kinetic Singapore Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Super-Bastard Box Art Characters Agency: undoboy / Portland Client: Undoboy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Refill Bottle Agency: Kinetic Singapore / singapore Client: Kinetic Singapore Category: Package Design / Campaign
Tea Partay Agency: Bartle Bogle Hegarty / New York Client: Smirnoff Category: Online Branded Content / Business to Consumer
GORILLA Agency: CONTRAPUNTO / Madrid Client: WWF/ADENA Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Equipo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard Agency: B_T_S United AS / Oslo Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint Agency: Fallon / London Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90
The Stuntman Agency: Grupo W / Saltillo Client: Unilever - Rexona Category: Brand Gaming/Applications / Online
Wrestling Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Bears/Foreign/Song Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Pay Attention Agency: WestWayne / Atlanta Client: Ad Council Category: Public Service/Political Radio / Campaign
Lego - Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Campaign
Nike Festival of Air Agency: AKQA / London Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Yell.com GPS Bus Ads Agency: AKQA / London Client: Yell.com Category: New Media Innovation & Development / New Media Innovation and Development
Zwilling Knives Agency: Grey Worldwide Beijing / Beijing Client: Zwilling J.A. Henckels Shanghai Category: Direct Mail / Campaign
T-Shirt Agency: Kinetic Singapore / singapore Client: Alzheimer's Disease Association Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Red Stripe Boo Campaign TV Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
Annual Report 2005 Agency: walker / Zürich Client: Fleurop Interflora Category: Brand and Corporate Identity Design / Annual Report
Black Invitation Agency: Paprika / Montreal Client: Commissaires Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Jetta Banner Campaign Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Virgin Casino Agency: Lean Mean Fighting Machine / London Client: Virgin Games Category: Banners - Fixed Space / Business to Consumer - Campaign
Six Short Stories and a Parable: Engineering and Why it Matters Agency: Rigsby Hull / Houston Client: Walter P Moore Category: Direct Mail / Single
Firewise Logo Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: Working on Fire Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
SNEEZE AID Agency: Forsman & Bodenfors / Gothenburg Client: APOTEKET (SWEDISH PHARMACY) Category: Web Sites / E-Commerce
China Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Tourist Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Recruitments Films Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Campaign
Weights Agency: Contract Advertising (India) Private Limited / New Delhi Client: Slim Zone Category: Collateral Design / P.O.P. and In-Store - Single
Winter Agency: TBWA\Chiat\Day / Los Angeles Client: Infiniti Category: Collateral Design / P.O.P. and In-Store - Single
Jug Simple Furniture Tour Agency: Cole & Weber United / Seattle Client: Carlo Rossi Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
The Art of Persuading Agency: STUDIO RASIC / Zagreb Client: HOZ, MUO, Zagreb Category: Environmental Design / Single
Whopperettes.com Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Microsites / Business to Consumer
Brittlelactica: Planet in Need Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Business to Consumer
Fukutake House Agency: FLAME, inc. / tokyo Client: Soichiro Fukutake Category: Environmental Design / Campaign
Sweater Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
NikeCosplay Agency: ADK / Tokyo Client: Nike Japan Category: Integrated Branding Campaign
The Duel Agency: McKinney / Durham Client: Polaris Industries Inc Category: Integrated Branding Campaign
Play Along! Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Campaign
Battle of the Album Covers Agency: Curious Pictures / New York Client: Fluid NY/ Battle of the Ad-Bands Category: Cinema or Non-Broadcast / Single
Snickers Halloween Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
R/GA Origami Holiday 2006 Agency: R/GA / New York Client: R/GA Category: Email Marketing / Business to Consumer
Semillero Agency: Grupo W / Saltillo Client: Semillero, Creatives School Category: Web Sites / Public Service/Non-Profit/ Educational
Heidies Agency: Farfar / Stockholm Client: Diesel Category: Web Sites / Business to Consumer
Nastuh Abootalebi Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden Client: Nastuh Abootalebi Category: Web Sites / Business to Consumer
UNIQLO.COM Agency: tha ltd. / Tokyo Client: UNIQLO INC. Category: Web Sites / Business to Consumer
Slope, Staircase, Hump, Toilet Bowl, Bus Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Light of Life Agency: Lowe New York / New York Client: Light of Life Foundation Category: Public Service/Non-Profit/Educational / Posters - Campaign
Not Here But Now Agency: walker / Zürich Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Campaign
Celebrity Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Radio / Campaign

2007 Design Silver Pencil

Kinetic Singapore / singapore

Kinetic Singapore

Refill Bottle

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07039D

2007 Design Silver Pencil

undoboy / Portland

Undoboy

Super-Bastard Box Art Characters

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07040D

2007 Design Silver Pencil

Kinetic Singapore / singapore

Kinetic Singapore

Refill Bottle

Package Design / Campaign

07019D

2007 Interactive Silver Pencil

Bartle Bogle Hegarty / New York

Smirnoff

Tea Partay

Online Branded Content / Business to Consumer

07047N

2007 Interactive Silver Pencil

CONTRAPUNTO / Madrid

WWF/ADENA

GORILLA

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

07015N

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Equipo

Consumer Television / Over :30 - Single - max. :90

07055T

2007 Advertising Silver Pencil

B_T_S United AS / Oslo

Berlitz

German Coastguard

Consumer Television / Over :30 - Single - max. :90

07056T

2007 Advertising Silver Pencil

Fallon / London

Sony Bravia

Paint

Consumer Television / Over :30 - Single - max. :90

07057T

2007 Interactive Silver Pencil

Grupo W / Saltillo

Unilever - Rexona

The Stuntman

Brand Gaming/Applications / Online

07037N

2007 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Combos

Wrestling

Consumer Radio / Single

07048R

2007 Advertising Silver Pencil

Arnold / Boston

American Legacy Foundation/truth

Bears/Foreign/Song

Public Service/Political Radio / Campaign

07042R

2007 Advertising Silver Pencil

WestWayne / Atlanta

Ad Council

Pay Attention

Public Service/Political Radio / Campaign

07043R

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego -

Collateral / Posters - Campaign

07030A

2007 Interactive Silver Pencil

AKQA / London

Nike

Nike Festival of Air

New Media Innovation & Development / New Media Innovation and Development

07051N

2007 Interactive Silver Pencil

AKQA / London

Yell.com

Yell.com GPS Bus Ads

New Media Innovation & Development / New Media Innovation and Development

07052N

2007 Design Silver Pencil

Grey Worldwide Beijing / Beijing

Zwilling J.A. Henckels Shanghai

Zwilling Knives

Direct Mail / Campaign

07062D

2007 Design Silver Pencil

Kinetic Singapore / singapore

Alzheimer's Disease Association

T-Shirt

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

07073D

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Red Stripe Boo Campaign TV

Consumer Television / :30/:25 - Campaign

07066T

2007 Design Silver Pencil

walker / Zürich

Fleurop Interflora

Annual Report 2005

Brand and Corporate Identity Design / Annual Report

07001D

2007 Design Silver Pencil

Paprika / Montreal

Commissaires

Black Invitation

Collateral Design / Promotion (Agencies creating work for individuals) - Single only

07037D

2007 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

Jetta Banner Campaign

Banners - Dynamic / Business to Consumer - Campaign

07013N

2007 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Virgin Games

Virgin Casino

Banners - Fixed Space / Business to Consumer - Campaign

07005N

2007 Design Silver Pencil

Rigsby Hull / Houston

Walter P Moore

Six Short Stories and a Parable: Engineering and Why it Matters

Direct Mail / Single

07060D

2007 Design Silver Pencil

The Jupiter Drawing Room South Africa / CAPE TOWN

Working on Fire

Firewise Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

07012D

2007 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

APOTEKET (SWEDISH PHARMACY)

SNEEZE AID

Web Sites / E-Commerce

07032N

2007 Advertising Silver Pencil

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

China

Consumer Magazine / Color: Full Page or Spread - Single

07008A

2007 Advertising Silver Pencil

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

Tourist

Consumer Magazine / Color: Full Page or Spread - Single

07009A

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Recruitments Films

Consumer Television / Over :30 - Campaign

07059T

2007 Design Silver Pencil

Contract Advertising (India) Private Limited / New Delhi

Slim Zone

Weights

Collateral Design / P.O.P. and In-Store - Single

07032D

2007 Design Silver Pencil

TBWA\Chiat\Day / Los Angeles

Infiniti

Winter

Collateral Design / P.O.P. and In-Store - Single

07033D

2007 Advertising Silver Pencil

Cole & Weber United / Seattle

Carlo Rossi

Jug Simple Furniture Tour

Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign

07088A

2007 Design Silver Pencil

STUDIO RASIC / Zagreb

HOZ, MUO, Zagreb

The Art of Persuading

Environmental Design / Single

07043D

2007 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Whopperettes.com

Microsites / Business to Consumer

07019N

2007 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Brittlelactica: Planet in Need

Microsites / Business to Consumer

07020N

2007 Design Silver Pencil

FLAME, inc. / tokyo

Soichiro Fukutake

Fukutake House

Environmental Design / Campaign

07049D

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Sweater

Consumer Television / :30/:25 - Single

07062T

2007 Interactive Silver Pencil

ADK / Tokyo

Nike Japan

NikeCosplay

Integrated Branding Campaign

07061N

2007 Interactive Silver Pencil

McKinney / Durham

Polaris Industries Inc

The Duel

Integrated Branding Campaign

07062N

2007 Design Silver Pencil

WONGDOODY / Seattle

Seattle International Film Festival

Play Along!

Broadcast Design / Campaign

07067D

2007 Advertising Silver Pencil

Curious Pictures / New York

Fluid NY/ Battle of the Ad-Bands

Battle of the Album Covers

Cinema or Non-Broadcast / Single

07073T

2007 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Masterfoods

Snickers Halloween

Small Space Print / Black and White or Color: Less than a Page - Campaign

07015A

2007 Interactive Silver Pencil

R/GA / New York

R/GA

R/GA Origami Holiday 2006

Email Marketing / Business to Consumer

07044N

2007 Interactive Silver Pencil

Grupo W / Saltillo

Semillero, Creatives School

Semillero

Web Sites / Public Service/Non-Profit/ Educational

07034N

2007 Interactive Silver Pencil

Farfar / Stockholm

Diesel

Heidies

Web Sites / Business to Consumer

07026N

2007 Interactive Silver Pencil

SCHOLZ & VOLKMER GmbH / Wiesbaden

Nastuh Abootalebi

Nastuh Abootalebi

Web Sites / Business to Consumer

07027N

2007 Interactive Silver Pencil

tha ltd. / Tokyo

UNIQLO INC.

UNIQLO.COM

Web Sites / Business to Consumer

07028N

2007 Design Silver Pencil

Ad Planet Group / Singapore

Disabled People's Association Singapore

Slope, Staircase, Hump, Toilet Bowl, Bus

Public Service/Non-Profit/Educational / Posters - Campaign

07071D

2007 Design Silver Pencil

Lowe New York / New York

Light of Life Foundation

Light of Life

Public Service/Non-Profit/Educational / Posters - Campaign

07072D

2007 Advertising Silver Pencil

walker / Zürich

Amnesty International

Not Here But Now

Public Service/Political Print / Outdoor and Posters - Campaign

07038A

2007 Advertising Silver Pencil

The Martin Agency / Richmond

GEICO

Celebrity

Consumer Radio / Campaign

07051R

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