The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Effervescence Agency: JWT Singapore / Singapore Client: Bayer (S.E.A.) Pte Ltd Category: Trade / Full Page or Spread - Campaign
Worth the Pain Agency: Saatchi & Saatchi NZ / Auckland Client: Young Guns Category: Trade / Full Page or Spread - Campaign
Bodyguard - slow Agency: Badillo Nazca Saarchi & Saatchi / San Juan Client: Blockbuster Category: Consumer Radio / Single
Megaphone Agency: BBDO / New York Client: FedEx Category: Consumer Radio / Single
Genius/Mr. Really Loud Cell Phone Guy Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Really Big Golf Club Maker Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Hot Dog Eating Contest Contestant Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Doggy Day Spa Operator Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Hair Gel Over Gel-er Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Boneless Buffalo Wing Inventor Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Old Yeller Agency: DDB Canada, Toronto / Toronto Client: Subaru Canada Category: Consumer Radio / Single
Motivation Agency: DDB Canada, Toronto / Toronto Client: Subaru Canada Category: Consumer Radio / Single
Soul Mate Agency: DDB Canada, Toronto / Toronto Client: Subaru Canada Category: Consumer Radio / Single
Hands Agency: DDB Canada, Toronto / Toronto Client: Subaru Canada Category: Consumer Radio / Single
Skydiving Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Water Park Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Rock Concert Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Rabbit Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Consumer Radio / Single
shower Agency: Grey Worldwide South Africa / Johannesburg Client: geronimo's condoms Category: Consumer Radio / Single
Figurine Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Radio / Single
Doug Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Infectious Agency: Toy / New York Client: The Oxygen Network Category: Consumer Radio / Single
Concert Agency: Y&R Chicago / Chicago Client: Sears Category: Consumer Radio / Single
Tree or Air Freshener Agency: zig / toronto Client: IKEA Canada Category: Consumer Radio / Single
Mattress Agency: zig / toronto Client: IKEA Canada Category: Consumer Radio / Single
Mobile Office Solutions - Desk Crusher Agency: Dare / London Client: Vodafone Enterprise Uk Ltd Category: Microsites / Business to Business
Vodafone Journey Agency: Vodafone Group Plc / Newbury Client: Vodafone Group Category: Microsites / Business to Business
Sweet Signs O' Mine Agency: FLAME, inc. / tokyo Client: Ichio Otsuka & Masayoshi Kodaira Category: Environmental Design / Campaign
Frames Agency: Rediffusion DYR / Mumbai Client: Paramjeet Singh Category: Environmental Design / Campaign
The wrong working environment campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: jobsintown.de Category: Environmental Design / Campaign
Walk of Ideas Agency: Scholz & Friends Berlin GmbH / Berlin Client: Land der Ideen / FC Deutschland GmbH Category: Environmental Design / Campaign
Premium Performance X Tokyo Designer's Week Agency: Wieden +Kennedy Tokyo / Minato-ku Client: Nike Inc. Category: Environmental Design / Campaign
MESATEX JAPAN MODERN FABRIC COLLECTION Agency: 702 DESIGN WORKS INC. / TOKYO Client: MESATEX JAPAN INC. Category: Collateral Design / Posters - Single
MESATEX JAPAN 2007 FABRIC COLLECTION Agency: 702 DESIGN WORKS INC. / TOKYO Client: MESATEX JAPAN INC. Category: Collateral Design / Posters - Single
chu-gen no niji Agency: ADK / tokyo Client: kodansha Category: Collateral Design / Posters - Single
2D Buddha Agency: AMGD /Anders Malmstromer Graphic Design / Stockholm Client: AMGD / Anders Malmstromer Graphic Design Category: Collateral Design / Posters - Single
Eyes/Cat Agency: BBDO / New York Client: M&M's Category: Collateral Design / Posters - Single
Eyes/Ghost Agency: BBDO / New York Client: M&M's Category: Collateral Design / Posters - Single
Words: Immigrant/Border Agency: BBDO / New York Client: BBC World Category: Collateral Design / Posters - Single
Words: Pelican/Oil Agency: BBDO / New York Client: BBC World Category: Collateral Design / Posters - Single
Grate Agency: BBDO / New York Client: Jeep Category: Collateral Design / Posters - Single
Good Client/Bad Client: AIGA South Carolina Agency: Braley Design / Brooklyn Client: AIGA South Carolina Category: Collateral Design / Posters - Single
Good Client/Bad Client: AIGA Kansas City Agency: Braley Design / Brooklyn Client: AIGA Kansas City Category: Collateral Design / Posters - Single
Dog Heart Agency: Carmichael Lynch Thorburn / Minneapolis Client: Boehringer Ingelheim Vetmedica, Inc. Category: Collateral Design / Posters - Single
Chi Up, Chi Down, Chi All Around Agency: Carmichael Lynch Thorburn / Minneapolis Client: Appleton Coated Category: Collateral Design / Posters - Single
Venture Aggression Agency: Carmichael Lynch Thorburn / Minneapolis Client: Appleton Coated Category: Collateral Design / Posters - Single
The Judicial Bender Agency: Carmichael Lynch Thorburn / Minneapolis Client: Appleton Coated Category: Collateral Design / Posters - Single
100 Years of Blood, Sweat, & Tears Agency: Dentsu / Tokyo Client: Asahi Soft Drinks Category: Collateral Design / Posters - Single
AIGA50 Call for Inspirations Agency: Design Army / Washington Client: AIGA DC Category: Collateral Design / Posters - Single
lines Agency: DraftFCB Malaysia / Kuala Lumpur Client: SC Johnson Category: Collateral Design / Posters - Single

2007 Advertising Merit Award

JWT Singapore / Singapore

Bayer (S.E.A.) Pte Ltd

Effervescence

Trade / Full Page or Spread - Campaign

07224A

2007 Advertising Merit Award

Saatchi & Saatchi NZ / Auckland

Young Guns

Worth the Pain

Trade / Full Page or Spread - Campaign

07225A

2007 Advertising Merit Award

Badillo Nazca Saarchi & Saatchi / San Juan

Blockbuster

Bodyguard - slow

Consumer Radio / Single

07362R

2007 Advertising Merit Award

BBDO / New York

FedEx

Megaphone

Consumer Radio / Single

07363R

2007 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Really Loud Cell Phone Guy

Consumer Radio / Single

07364R

2007 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Really Big Golf Club Maker

Consumer Radio / Single

07365R

2007 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Hot Dog Eating Contest Contestant

Consumer Radio / Single

07366R

2007 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Doggy Day Spa Operator

Consumer Radio / Single

07367R

2007 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Hair Gel Over Gel-er

Consumer Radio / Single

07368R

2007 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Boneless Buffalo Wing Inventor

Consumer Radio / Single

07369R

2007 Advertising Merit Award

DDB Canada, Toronto / Toronto

Subaru Canada

Old Yeller

Consumer Radio / Single

07370R

2007 Advertising Merit Award

DDB Canada, Toronto / Toronto

Subaru Canada

Motivation

Consumer Radio / Single

07371R

2007 Advertising Merit Award

DDB Canada, Toronto / Toronto

Subaru Canada

Soul Mate

Consumer Radio / Single

07372R

2007 Advertising Merit Award

DDB Canada, Toronto / Toronto

Subaru Canada

Hands

Consumer Radio / Single

07373R

2007 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Skydiving

Consumer Radio / Single

07374R

2007 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Water Park

Consumer Radio / Single

07375R

2007 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Rock Concert

Consumer Radio / Single

07376R

2007 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Comcast

Rabbit

Consumer Radio / Single

07377R

2007 Advertising Merit Award

Grey Worldwide South Africa / Johannesburg

geronimo's condoms

shower

Consumer Radio / Single

07378R

2007 Advertising Merit Award

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

Figurine

Consumer Radio / Single

07379R

2007 Advertising Merit Award

TBWA\Chiat\Day / New York

Combos

Doug

Consumer Radio / Single

07380R

2007 Advertising Merit Award

Toy / New York

The Oxygen Network

Infectious

Consumer Radio / Single

07381R

2007 Advertising Merit Award

Y&R Chicago / Chicago

Sears

Concert

Consumer Radio / Single

07382R

2007 Advertising Merit Award

zig / toronto

IKEA Canada

Tree or Air Freshener

Consumer Radio / Single

07383R

2007 Advertising Merit Award

zig / toronto

IKEA Canada

Mattress

Consumer Radio / Single

07384R

2007 Interactive Merit Award

Dare / London

Vodafone Enterprise Uk Ltd

Mobile Office Solutions - Desk Crusher

Microsites / Business to Business

07153N

2007 Interactive Merit Award

Vodafone Group Plc / Newbury

Vodafone Group

Vodafone Journey

Microsites / Business to Business

07154N

2007 Design Merit Award

FLAME, inc. / tokyo

Ichio Otsuka & Masayoshi Kodaira

Sweet Signs O' Mine

Environmental Design / Campaign

07256D

2007 Design Merit Award

Rediffusion DYR / Mumbai

Paramjeet Singh

Frames

Environmental Design / Campaign

07257D

2007 Design Merit Award

Scholz & Friends Berlin GmbH / Berlin

jobsintown.de

The wrong working environment campaign

Environmental Design / Campaign

07258D

2007 Design Merit Award

Scholz & Friends Berlin GmbH / Berlin

Land der Ideen / FC Deutschland GmbH

Walk of Ideas

Environmental Design / Campaign

07259D

2007 Design Merit Award

Wieden +Kennedy Tokyo / Minato-ku

Nike Inc.

Premium Performance X Tokyo Designer's Week

Environmental Design / Campaign

07260D

2007 Design Merit Award

702 DESIGN WORKS INC. / TOKYO

MESATEX JAPAN INC.

MESATEX JAPAN MODERN FABRIC COLLECTION

Collateral Design / Posters - Single

07151D

2007 Design Merit Award

702 DESIGN WORKS INC. / TOKYO

MESATEX JAPAN INC.

MESATEX JAPAN 2007 FABRIC COLLECTION

Collateral Design / Posters - Single

07152D

2007 Design Merit Award

ADK / tokyo

kodansha

chu-gen no niji

Collateral Design / Posters - Single

07153D

2007 Design Merit Award

AMGD /Anders Malmstromer Graphic Design / Stockholm

AMGD / Anders Malmstromer Graphic Design

2D Buddha

Collateral Design / Posters - Single

07154D

2007 Design Merit Award

BBDO / New York

M&M's

Eyes/Cat

Collateral Design / Posters - Single

07155D

2007 Design Merit Award

BBDO / New York

M&M's

Eyes/Ghost

Collateral Design / Posters - Single

07156D

2007 Design Merit Award

BBDO / New York

BBC World

Words: Immigrant/Border

Collateral Design / Posters - Single

07157D

2007 Design Merit Award

BBDO / New York

BBC World

Words: Pelican/Oil

Collateral Design / Posters - Single

07158D

2007 Design Merit Award

BBDO / New York

Jeep

Grate

Collateral Design / Posters - Single

07159D

2007 Design Merit Award

Braley Design / Brooklyn

AIGA South Carolina

Good Client/Bad Client: AIGA South Carolina

Collateral Design / Posters - Single

07160D

2007 Design Merit Award

Braley Design / Brooklyn

AIGA Kansas City

Good Client/Bad Client: AIGA Kansas City

Collateral Design / Posters - Single

07161D

2007 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Boehringer Ingelheim Vetmedica, Inc.

Dog Heart

Collateral Design / Posters - Single

07162D

2007 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Appleton Coated

Chi Up, Chi Down, Chi All Around

Collateral Design / Posters - Single

07163D

2007 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Appleton Coated

Venture Aggression

Collateral Design / Posters - Single

07164D

2007 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Appleton Coated

The Judicial Bender

Collateral Design / Posters - Single

07165D

2007 Design Merit Award

Dentsu / Tokyo

Asahi Soft Drinks

100 Years of Blood, Sweat, & Tears

Collateral Design / Posters - Single

07166D

2007 Design Merit Award

Design Army / Washington

AIGA DC

AIGA50 Call for Inspirations

Collateral Design / Posters - Single

07167D

2007 Design Merit Award

DraftFCB Malaysia / Kuala Lumpur

SC Johnson

lines

Collateral Design / Posters - Single

07168D

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