The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

MEGartSTORE Agency: Tommy Li Design Workshop Ltd / Chai Wan Client: Hong Kong Heritage Museum Category: Environmental Design / Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Compress Everything Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Beard, Trade, Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
See: The Potential of Place, Fourth Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
See: The Potential of Place, Fifth Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
Optimo Agency: FORM::PROCESS / Tokyo Client: Optimo Category: Web Sites / E-Commerce
Growth Spurt, Doug, France Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Campaign
Blue Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Timing Agency: TBWA\Chiat\Day / New York Client: Sprint Category: Wireless/Mobile Advertising / Business to Consumer
iPod nano Agency: Apple Computer / Cupertino Client: Apple Category: Package Design / Single
Growth Spurt Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
France Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
LOST – Interactive E-Mail Campaign Agency: Jung von Matt AG / Hamburg Client: ProSieben Television GmbH Category: Email Marketing / Business to Consumer
Kinky Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Train Station Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
BROOCH Agency: DRAFT Co., Ltd. / TOKYO Client: Little More Category: Publication Design / Book Design
Nike+ Agency: R/GA / New York Client: Nike Category: Brand Gaming/Applications / Online
Dinner Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :20 and Under - Single
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
GTI Banner Campaign Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Fish Market/Surprise/Wedding Agency: Ogilvy & Mather / New York Client: Foster's Category: Cinema or Non-Broadcast / Campaign
One Time Only Agency: HunterGatherer / New York Client: Nike Category: Broadcast Design / Campaign
Green Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Orange Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
INK Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / Posters - Campaign
Evolution Agency: Ogilvy & Mather / Toronto Client: Unilever Canada - Dove Category: Online Branded Content / Business to Consumer
Xbox Games Innovative Campaign Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
GTI Pre-Tuned Integrated Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Fever, Heart to Heart, Videogame Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Campaign
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin' Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Cubanisimo Agency: TAXI, Canada Inc / Toronto Client: Canadian Film Centre Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Legends of The Jupiter Drawing Room Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: The Jupiter Drawing Room Cape Town Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
BIG SHADOW Agency: GT INC. / Tokyo Client: Microsoft Corporation.(Japan) Category: Other Interactive Digital Media
Xbox Games Innovative Campaign Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Ballprints Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Outdoor / Outdoor - Campaign
Song Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
"Patterns" Agency: Lowe & Partners / Petaling Jaya Client: Ridsect Roachtrap Category: Consumer Newspaper / Full Page or Spread - Campaign
Videogame Agency: Wieden+Kennedy / Portland Client: Coca-Cola Category: Cinema or Non-Broadcast / Single
Peg Solitaire Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Stockholm the musical Agency: Farfar / Stockholm Client: Visit Sweden Category: Banners - Fixed Space / Business to Consumer - Single
The Banner Kamasutra/1.000 Positions Agency: Jung von Matt AG / Stuttgart Client: Kabel Deutschland RedX Club Category: Banners - Dynamic / Business to Consumer - Single
Crazy Agency: Blind / Santa Monica Client: Gnarls Barkley Category: Broadcast Design / Single
More space for children promotion Agency: Scholz & Friends Berlin GmbH / Berlin Client: Kindervereinigung Sachsen e. V. Category: Environmental Design / Single
smoker’s lung Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München Client: AOK Bayern – Die Gesundheitskasse Category: Environmental Design / Single
Pearl Jam 2006 World-Wide Tour Posters Agency: Ames Bros / Seattle Client: Pearl Jam Category: Collateral Design / Posters - Campaign
Sydney Writers' Festival 2006 Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Campaign
monoface Agency: mono / Minneapolis Client: mono Category: Self-Promotion / Web Sites
Handmade Posters Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Bald Agency: Santo Buenos Aires / Buenos Aires Client: Arnet Category: Consumer Television / Under $50,000 Budget - Campaign

2007 Design Gold Pencil

Tommy Li Design Workshop Ltd / Chai Wan

Hong Kong Heritage Museum

MEGartSTORE

Environmental Design / Campaign

07048D

2007 Advertising Gold Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Consumer Magazine / Color: Full Page or Spread - Campaign

07011A

2007 Advertising Gold Pencil

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

Compress Everything

Consumer Magazine / Color: Full Page or Spread - Campaign

07012A

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard, Trade, Leak

Consumer Television / Commercials of var. length - Campaign

07069T

2007 Design Gold Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Fourth Issue

Publication Design / Magazine Design

07056D

2007 Design Gold Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Fifth Issue

Publication Design / Magazine Design

07057D

2007 Interactive Gold Pencil

FORM::PROCESS / Tokyo

Optimo

Optimo

Web Sites / E-Commerce

07031N

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Growth Spurt, Doug, France

Consumer Radio / Campaign

07050R

2007 Advertising Gold Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Blue

Collateral / P.O.P. and In-Store - Single

07021A

2007 Interactive Gold Pencil

TBWA\Chiat\Day / New York

Sprint

Timing

Wireless/Mobile Advertising / Business to Consumer

07039N

2007 Design Gold Pencil

Apple Computer / Cupertino

Apple

iPod nano

Package Design / Single

07014D

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Growth Spurt

Consumer Radio / Single

07046R

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

France

Consumer Radio / Single

07047R

2007 Interactive Gold Pencil

Jung von Matt AG / Hamburg

ProSieben Television GmbH

LOST – Interactive E-Mail Campaign

Email Marketing / Business to Consumer

07043N

2007 Advertising Gold Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Kinky

Consumer Magazine / Color: Full Page or Spread - Single

07006A

2007 Advertising Gold Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Train Station

Consumer Magazine / Color: Full Page or Spread - Single

07007A

2007 Design Gold Pencil

DRAFT Co., Ltd. / TOKYO

Little More

BROOCH

Publication Design / Book Design

07051D

2007 Interactive Gold Pencil

R/GA / New York

Nike

Nike+

Brand Gaming/Applications / Online

07036N

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Dinner

Consumer Television / :20 and Under - Single

07068T

2007 Advertising Gold Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Collateral / P.O.P. and In-Store - Campaign

07024A

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Banner Campaign

Banners - Dynamic / Business to Consumer - Campaign

07012N

2007 Advertising Gold Pencil

Ogilvy & Mather / New York

Foster's

Fish Market/Surprise/Wedding

Cinema or Non-Broadcast / Campaign

07076T

2007 Design Gold Pencil

HunterGatherer / New York

Nike

One Time Only

Broadcast Design / Campaign

07066D

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Green

Collateral Design / Posters - Single

07023D

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Orange

Collateral Design / Posters - Single

07024D

2007 Advertising Gold Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

INK

Collateral / Posters - Campaign

07029A

2007 Interactive Gold Pencil

Ogilvy & Mather / Toronto

Unilever Canada - Dove

Evolution

Online Branded Content / Business to Consumer

07046N

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games Innovative Campaign

Integrated Branding Campaign

07059N

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Pre-Tuned Integrated

Integrated Branding Campaign

07060N

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Fever, Heart to Heart, Videogame

Consumer Television / :30/:25 - Campaign

07065T

2007 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign

07085A

2007 Design Gold Pencil

TAXI, Canada Inc / Toronto

Canadian Film Centre

Cubanisimo

Brand and Corporate Identity Design / Corporate Identity - Campaign

07008D

2007 Design Gold Pencil

The Jupiter Drawing Room South Africa / CAPE TOWN

The Jupiter Drawing Room Cape Town

Legends of The Jupiter Drawing Room

Brand and Corporate Identity Design / Corporate Identity - Campaign

07009D

2007 Interactive Gold Pencil

GT INC. / Tokyo

Microsoft Corporation.(Japan)

BIG SHADOW

Other Interactive Digital Media

07056N

2007 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games Innovative Campaign

Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign

07087A

2007 Advertising Gold Pencil

BBDO Argentina / Vicente Lopez

Nike

Ballprints

Outdoor / Outdoor - Campaign

07019A

2007 Advertising Gold Pencil

Arnold / Boston

American Legacy Foundation/truth

Song

Public Service/Political Radio / Single

07039R

2007 Advertising Gold Pencil

Lowe & Partners / Petaling Jaya

Ridsect Roachtrap

"Patterns"

Consumer Newspaper / Full Page or Spread - Campaign

07002A

2007 Advertising Gold Pencil

Wieden+Kennedy / Portland

Coca-Cola

Videogame

Cinema or Non-Broadcast / Single

07072T

2007 Interactive Gold Pencil

AlmapBBDO / São Paulo

Greenpeace

Peg Solitaire

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07007N

2007 Interactive Gold Pencil

Farfar / Stockholm

Visit Sweden

Stockholm the musical

Banners - Fixed Space / Business to Consumer - Single

07001N

2007 Interactive Gold Pencil

Jung von Matt AG / Stuttgart

Kabel Deutschland RedX Club

The Banner Kamasutra/1.000 Positions

Banners - Dynamic / Business to Consumer - Single

07010N

2007 Design Gold Pencil

Blind / Santa Monica

Gnarls Barkley

Crazy

Broadcast Design / Single

07063D

2007 Design Gold Pencil

Scholz & Friends Berlin GmbH / Berlin

Kindervereinigung Sachsen e. V.

More space for children promotion

Environmental Design / Single

07041D

2007 Design Gold Pencil

Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München

AOK Bayern – Die Gesundheitskasse

smoker’s lung

Environmental Design / Single

07042D

2007 Design Gold Pencil

Ames Bros / Seattle

Pearl Jam

Pearl Jam 2006 World-Wide Tour Posters

Collateral Design / Posters - Campaign

07027D

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Sydney Writers' Festival 2006

Collateral Design / Posters - Campaign

07028D

2007 Interactive Gold Pencil

mono / Minneapolis

mono

monoface

Self-Promotion / Web Sites

07065N

2007 Design Gold Pencil

Serviceplan Muenchen/Hamburg / Hamburg

Serviceplan Hamburg GmbH & Co. KG

Handmade Posters

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07038D

2007 Advertising Gold Pencil

Santo Buenos Aires / Buenos Aires

Arnet

Bald

Consumer Television / Under $50,000 Budget - Campaign

07070T

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