The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

T-shirt Agency: BBDO Malaysia / Kuala Lumpur Client: Olympus (M) Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
The Fast Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Collateral Design / P.O.P. and In-Store - Single
'TROUSERS' Agency: EURO RSCG WORLDWIDE / Shanghai Client: Pfizer China / Viagra Category: Collateral Design / P.O.P. and In-Store - Single
Rahmens 16th?@"TEXT" Agency: good design company co., inc. / Tokyo Client: TWINKLE Corporation Ltd. Category: Collateral Design / P.O.P. and In-Store - Single
SALE Agency: Kinetic Singapore / singapore Client: Lorgan's The Retro Store Category: Collateral Design / P.O.P. and In-Store - Single
PENCIL TRAFFIC CONES Agency: KNARF / New York Client: D&AD Category: Collateral Design / P.O.P. and In-Store - Single
Blood Box Ambient Agency: M & C Saatchi / Sydney Client: Australian Red Cross Category: Collateral Design / P.O.P. and In-Store - Single
Spiderman Agency: Ogilvy & Mather Private Limited / New Delhi Client: Shipra Estate Pvt Ltd Category: Collateral Design / P.O.P. and In-Store - Single
MacBook Pro Agency: Apple Computer / Cupertino Client: Apple Category: Package Design / Single
Sonic Brat HI.A.TUS CD Agency: Asylum Creative Pte Ltd / Singapore Client: Sonic Brat Category: Package Design / Single
Viz Agency: BBDO Atlanta / Atlanta Client: Viz Drink Category: Package Design / Single
Bag Agency: BBDO Malaysia / Kuala Lumpur Client: Photonlife Slimming Experts Category: Package Design / Single
Tokyo Gateaux Agency: Cindy Wang / Kaohsiung Client: Tokyo Gateaux Category: Package Design / Single
Frasier Fir Reed Diffuser Agency: Duffy & Partners / Minneapolis Client: Thymes Category: Package Design / Single
Bacardi Corto Agency: feldmann+schultchen design studios GmbH / Hamburg Client: Bacardi GmbH Category: Package Design / Single
Wrapping Furoshiki Agency: HAKUHODO Inc. / TOKYO Client: Ministry of the Environment Category: Package Design / Single
GÖTEBORGS-POSTEN CORPORATE MATERIAL Agency: Happy Forsman & Bodenfors / Gothenburg Client: The Gothenburg Post Category: Package Design / Single
Horizons Agency: Kinetic Singapore / singapore Client: Concave Scream Category: Package Design / Single
Uppercrust Packaging Agency: KNOCK inc. / Minneapolis Client: Uppercrust Category: Package Design / Single
Anthony's Mini Garage Winery Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Anthony's Mini Garage Winery Category: Package Design / Single
The Number, Dry Cleaner Box Agency: MargeotesFertittaPowell / New York Client: Perry Ellis Category: Package Design / Single
Reebok Stuck Shoes Agency: McCann Erickson, India / Mumbai Client: Reebok Climbing Shoes Category: Package Design / Single
Otoko no Genten Agency: Nippon Design Center / Tokyo Client: Toray Industries Category: Package Design / Single
Fuel Agency: Ogilvy & Mather Private Limited / New Delhi Client: Seagram India Limited Category: Package Design / Single
Talking Jazz Box Set Agency: Planet Propaganda / Madison Client: Unlimited Media Ltd. Category: Package Design / Single
@home Shopping Bags Agency: Riot / Cape Town Client: @home Category: Package Design / Single
Full Sail LTD 6-Pack Agency: Sandstrom Desing / Portland Client: Full Sail Brewery Category: Package Design / Single
Q-BA-MAZE Box Agency: Spunk Design Machine / Minneapolis Client: Q-BA-MAZE Category: Package Design / Single
Levi's® Find your Fit Agency: King James RSVP / Cape Town Client: Levi Strauss South Africa Category: Collateral Design / P.O.P. and In-Store - Campaign
Back To College Visual Identity System/In-Store 2006 Agency: Office, Jason Schulte Design / San Francisco Client: Target Category: Collateral Design / P.O.P. and In-Store - Campaign
Gallery Masks Agency: Strategy Design & Advertising / Christchurch Client: Christchurch Art Gallery Category: Collateral Design / P.O.P. and In-Store - Campaign
Japan New Year Agency: Apple Computer / Cupertino Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Foldout Business Cards Agency: Bates Enterprise / New Delhi Client: Mukul Goyal Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Breaking Records Collateral Agency: BBDO / New York Client: Breaking Records Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Dominie Packaging Agency: BBDO Singapore Pte Ltd / Singapore Client: Dominie Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Test Tube Identity Agency: Block (BlockBranding.com) / Perth Client: Test Tube Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Stationery? Agency: Calder Bateman / Edmonton Client: Johnston Research Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
disturbance stationery Agency: disturbance / Durban Client: disturbance Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Roast Restaurant Agency: HGV / London Client: Iqbal Wahab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
I.D.Lab Agency: Kinetic Singapore / singapore Client: I.D.Lab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Duesseldorfer Schauspielhaus CD Agency: Ligalux GmbH / Hamburg Client: Duesseldorfer Schauspielhaus Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Coca-Cola Zero Brand Identity and Visual Language Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Nice to meat you. Agency: PENGUIN GRAPHICS / Hiroshima Client: Hanamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
New Kure Brand Agency: CHUGOKU HAKUHODO Inc. Client: Kure Area of Commerce and Industry Association Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Walter P Moore Identity Program Agency: Rigsby Hull / Houston Client: Walter P Moore Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Sydney Youth Orchestra Agency: Saatchi & Saatchi / Sydney Client: SYO Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
space150 10.7 identity Agency: space150 / Minneapolis Client: space150 Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Corporate Box Agency: Strichpunkt GmbH / Stuttgart Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Cardboard Design Agency: DraftFCB / New York Client: Cardboardesign.com Category: Direct Mail / Campaign
RANT Agency: emerystudio / Southbank Client: emerystudio Category: Direct Mail / Campaign

2007 Design Merit Award

BBDO Malaysia / Kuala Lumpur

Olympus (M) Sdn Bhd

T-shirt

Collateral Design / P.O.P. and In-Store - Single

07195D

2007 Design Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

The Fast

Collateral Design / P.O.P. and In-Store - Single

07196D

2007 Design Merit Award

EURO RSCG WORLDWIDE / Shanghai

Pfizer China / Viagra

'TROUSERS'

Collateral Design / P.O.P. and In-Store - Single

07197D

2007 Design Merit Award

good design company co., inc. / Tokyo

TWINKLE Corporation Ltd.

Rahmens 16th?@"TEXT"

Collateral Design / P.O.P. and In-Store - Single

07198D

2007 Design Merit Award

Kinetic Singapore / singapore

Lorgan's The Retro Store

SALE

Collateral Design / P.O.P. and In-Store - Single

07199D

2007 Design Merit Award

KNARF / New York

D&AD

PENCIL TRAFFIC CONES

Collateral Design / P.O.P. and In-Store - Single

07200D

2007 Design Merit Award

M & C Saatchi / Sydney

Australian Red Cross

Blood Box Ambient

Collateral Design / P.O.P. and In-Store - Single

07201D

2007 Design Merit Award

Ogilvy & Mather Private Limited / New Delhi

Shipra Estate Pvt Ltd

Spiderman

Collateral Design / P.O.P. and In-Store - Single

07202D

2007 Design Merit Award

Apple Computer / Cupertino

Apple

MacBook Pro

Package Design / Single

07115D

2007 Design Merit Award

Asylum Creative Pte Ltd / Singapore

Sonic Brat

Sonic Brat HI.A.TUS CD

Package Design / Single

07116D

2007 Design Merit Award

BBDO Atlanta / Atlanta

Viz Drink

Viz

Package Design / Single

07117D

2007 Design Merit Award

BBDO Malaysia / Kuala Lumpur

Photonlife Slimming Experts

Bag

Package Design / Single

07118D

2007 Design Merit Award

Cindy Wang / Kaohsiung

Tokyo Gateaux

Tokyo Gateaux

Package Design / Single

07119D

2007 Design Merit Award

Duffy & Partners / Minneapolis

Thymes

Frasier Fir Reed Diffuser

Package Design / Single

07120D

2007 Design Merit Award

feldmann+schultchen design studios GmbH / Hamburg

Bacardi GmbH

Bacardi Corto

Package Design / Single

07121D

2007 Design Merit Award

HAKUHODO Inc. / TOKYO

Ministry of the Environment

Wrapping Furoshiki

Package Design / Single

07122D

2007 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

The Gothenburg Post

GÖTEBORGS-POSTEN CORPORATE MATERIAL

Package Design / Single

07123D

2007 Design Merit Award

Kinetic Singapore / singapore

Concave Scream

Horizons

Package Design / Single

07124D

2007 Design Merit Award

KNOCK inc. / Minneapolis

Uppercrust

Uppercrust Packaging

Package Design / Single

07125D

2007 Design Merit Award

Kolle Rebbe Werbeagentur GmbH / Hamburg

Anthony's Mini Garage Winery

Anthony's Mini Garage Winery

Package Design / Single

07126D

2007 Design Merit Award

MargeotesFertittaPowell / New York

Perry Ellis

The Number, Dry Cleaner Box

Package Design / Single

07127D

2007 Design Merit Award

McCann Erickson, India / Mumbai

Reebok Climbing Shoes

Reebok Stuck Shoes

Package Design / Single

07128D

2007 Design Merit Award

Nippon Design Center / Tokyo

Toray Industries

Otoko no Genten

Package Design / Single

07129D

2007 Design Merit Award

Ogilvy & Mather Private Limited / New Delhi

Seagram India Limited

Fuel

Package Design / Single

07130D

2007 Design Merit Award

Planet Propaganda / Madison

Unlimited Media Ltd.

Talking Jazz Box Set

Package Design / Single

07131D

2007 Design Merit Award

Riot / Cape Town

@home

@home Shopping Bags

Package Design / Single

07132D

2007 Design Merit Award

Sandstrom Desing / Portland

Full Sail Brewery

Full Sail LTD 6-Pack

Package Design / Single

07133D

2007 Design Merit Award

Spunk Design Machine / Minneapolis

Q-BA-MAZE

Q-BA-MAZE Box

Package Design / Single

07134D

2007 Design Merit Award

King James RSVP / Cape Town

Levi Strauss South Africa

Levi's® Find your Fit

Collateral Design / P.O.P. and In-Store - Campaign

07203D

2007 Design Merit Award

Office, Jason Schulte Design / San Francisco

Target

Back To College Visual Identity System/In-Store 2006

Collateral Design / P.O.P. and In-Store - Campaign

07204D

2007 Design Merit Award

Strategy Design & Advertising / Christchurch

Christchurch Art Gallery

Gallery Masks

Collateral Design / P.O.P. and In-Store - Campaign

07205D

2007 Design Merit Award

Apple Computer / Cupertino

Apple

Japan New Year

Brand and Corporate Identity Design / Corporate Identity - Campaign

07089D

2007 Design Merit Award

Bates Enterprise / New Delhi

Mukul Goyal

Foldout Business Cards

Brand and Corporate Identity Design / Corporate Identity - Campaign

07090D

2007 Design Merit Award

BBDO / New York

Breaking Records

Breaking Records Collateral

Brand and Corporate Identity Design / Corporate Identity - Campaign

07091D

2007 Design Merit Award

BBDO Singapore Pte Ltd / Singapore

Dominie

Dominie Packaging

Brand and Corporate Identity Design / Corporate Identity - Campaign

07092D

2007 Design Merit Award

Block (BlockBranding.com) / Perth

Test Tube

Test Tube Identity

Brand and Corporate Identity Design / Corporate Identity - Campaign

07093D

2007 Design Merit Award

Calder Bateman / Edmonton

Johnston Research

Stationery?

Brand and Corporate Identity Design / Corporate Identity - Campaign

07094D

2007 Design Merit Award

disturbance / Durban

disturbance

disturbance stationery

Brand and Corporate Identity Design / Corporate Identity - Campaign

07095D

2007 Design Merit Award

HGV / London

Iqbal Wahab

Roast Restaurant

Brand and Corporate Identity Design / Corporate Identity - Campaign

07096D

2007 Design Merit Award

Kinetic Singapore / singapore

I.D.Lab

I.D.Lab

Brand and Corporate Identity Design / Corporate Identity - Campaign

07097D

2007 Design Merit Award

Ligalux GmbH / Hamburg

Duesseldorfer Schauspielhaus

Duesseldorfer Schauspielhaus CD

Brand and Corporate Identity Design / Corporate Identity - Campaign

07098D

2007 Design Merit Award

Ogilvy / New York

The Coca-Cola Company

Coca-Cola Zero Brand Identity and Visual Language

Brand and Corporate Identity Design / Corporate Identity - Campaign

07099D

2007 Design Merit Award

PENGUIN GRAPHICS / Hiroshima

Hanamoto

Nice to meat you.

Brand and Corporate Identity Design / Corporate Identity - Campaign

07100D

2007 Design Merit Award

CHUGOKU HAKUHODO Inc.

Kure Area of Commerce and Industry Association

New Kure Brand

Brand and Corporate Identity Design / Corporate Identity - Campaign

07101D

2007 Design Merit Award

Rigsby Hull / Houston

Walter P Moore

Walter P Moore Identity Program

Brand and Corporate Identity Design / Corporate Identity - Campaign

07102D

2007 Design Merit Award

Saatchi & Saatchi / Sydney

SYO

Sydney Youth Orchestra

Brand and Corporate Identity Design / Corporate Identity - Campaign

07103D

2007 Design Merit Award

space150 / Minneapolis

space150

space150 10.7 identity

Brand and Corporate Identity Design / Corporate Identity - Campaign

07105D

2007 Design Merit Award

Strichpunkt GmbH / Stuttgart

Papierfabrik Scheufelen GmbH+Co. KG

Corporate Box

Brand and Corporate Identity Design / Corporate Identity - Campaign

07106D

2007 Design Merit Award

DraftFCB / New York

Cardboardesign.com

Cardboard Design

Direct Mail / Campaign

07295D

2007 Design Merit Award

emerystudio / Southbank

emerystudio

RANT

Direct Mail / Campaign

07296D

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