The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cardboard Design Agency: DraftFCB / New York Client: Cardboardesign.com Category: Direct Mail / Campaign
RANT Agency: emerystudio / Southbank Client: emerystudio Category: Direct Mail / Campaign
STOP CLIMATE CHAOS.ORG CAMPAIGN Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: STOP CLIMATE CHAOS.ORG Category: Public Service/Political Print / Outdoor and Posters - Campaign
Education/Food/MedicalAid Agency: BBDO Canada / Toronto Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Campaign
Insects Agency: BBDO Argentina / Vicente Lopez Client: MEF Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
Stamp Campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: SOS Mata Atlantica Category: Public Service/Political Print / Outdoor and Posters - Campaign
TATE BRITAIN Agency: FALLON LONDON / LONDON Client: TATE Category: Public Service/Political Print / Outdoor and Posters - Campaign
Head/Leg/Arm Agency: Ogilvy Singapore / Singapore Client: Red Cross Singapore Category: Public Service/Political Print / Outdoor and Posters - Campaign
Art & the Sixties Agency: Saatchi & Saatchi NZ / Auckland Client: Auckland Art Gallery Category: Public Service/Political Print / Outdoor and Posters - Campaign
Deaf Awareness 2006 Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: Musica Category: Public Service/Political Print / Outdoor and Posters - Campaign
Rethhink Bias Agency: The Martin Agency / Richmond Client: A More Perfect Union Category: Public Service/Political Print / Outdoor and Posters - Campaign
Pay Attention Agency: WestWayne / Atlanta Client: Ad Council Category: Public Service/Political Print / Outdoor and Posters - Campaign
Sprite LOST Experience Agency: AKQA / San Francisco Client: The Coca-Cola Company Category: Online Branded Content / Business to Consumer
Unflinching Triumph: The Philip Rockhammer Story Agency: AKQA / San Francisco Client: NASP (National Association of Staredown Professionals) Category: Online Branded Content / Business to Consumer
Snickers Instant Def Agency: Atmosphere BBDO / New York Client: Master Foods Category: Online Branded Content / Business to Consumer
Early Detection Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Online Branded Content / Business to Consumer
Eat Like Snake Webfilm Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Online Branded Content / Business to Consumer
King/Brooke Romance Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Online Branded Content / Business to Consumer
The Big Idea - Coin Dominoes Agency: Dare / London Client: Vodafone Enterprise Uk Ltd Category: Online Branded Content / Business to Consumer
"STILLFREE" Agency: Droga5 / NYC Client: ECKO UNLTD./ MARC ECKO ENTERPRISES Category: Online Branded Content / Business to Consumer
Maposaurus Music Video Agency: Fallon / Minneapolis Client: Garmin Category: Online Branded Content / Business to Consumer
Cow Abduction - Farmer's Video Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Online Branded Content / Business to Consumer
Specialized Movies Agency: Goodby, Silverstein & Partners / San Francisco Client: Specialized Category: Online Branded Content / Business to Consumer
Rare Condition Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Welcome to the IAP Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Electric Brain Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
The Subject Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Nature/ Naturalness Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Looking on Wheels Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
JogaTV Agency: Odopod / San Francisco Client: Nike Category: Online Branded Content / Business to Consumer
Daughters Agency: Ogilvy & Mather / Toronto Client: Unilever Canada - Dove Category: Online Branded Content / Business to Consumer
Nike Women Rockstar Workout -- Hip Hop Agency: R/GA / New York Client: Nike Category: Online Branded Content / Business to Consumer
Secret Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: CTI Mobile Category: Consumer Television / Under $50,000 Budget - Single
Mother's Day, Party Agency: walker / Zürich Client: Fleurop Interflora Category: Consumer Television / Under $50,000 Budget - Single
Colour Agency: Bates Taiwan Co., Ltd. / Taipei Client: Taiwan Kolin Company Limited Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Statistic Agency: DDB / Paris Client: MTV France Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Tempest Campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Tempest Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Levi's® Find your Fit Agency: King James RSVP / Cape Town Client: Levi Strauss South Africa Category: Collateral Design / P.O.P. and In-Store - Campaign
Back To College Visual Identity System/In-Store 2006 Agency: Office, Jason Schulte Design / San Francisco Client: Target Category: Collateral Design / P.O.P. and In-Store - Campaign
Gallery Masks Agency: Strategy Design & Advertising / Christchurch Client: Christchurch Art Gallery Category: Collateral Design / P.O.P. and In-Store - Campaign
Hope Spreads Faster Than AIDS Agency: AKQA / Washington Client: The Global Fund to Fight AIDS, TB and Malaria Category: Web Sites / Public Service/Non-Profit/ Educational
SAM Agency: ARC Worldwide Singapore / Leo Burnett / Singapore Client: Samaritans of Singapore Category: Web Sites / Public Service/Non-Profit/ Educational
Whudafxup Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Web Sites / Public Service/Non-Profit/ Educational
ownyourC Agency: Cactus Marketing Communications / Denver Client: Colorado State Tobacco Education and Prevention Partnership, STEPP Category: Web Sites / Public Service/Non-Profit/ Educational
How Edison Are You? Agency: Firstborn / New York Client: Edison Innovation Foundation Category: Web Sites / Public Service/Non-Profit/ Educational
The Bridge Agency: juxt interactive / newport beach Client: Glue Network Category: Web Sites / Public Service/Non-Profit/ Educational
What Noise? Agency: Kinetic Singapore / Singapore Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Web Sites / Public Service/Non-Profit/ Educational
WWF 'Erasers' Agency: Ogilvy & Mather / Mumbai Client: WWF Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
smoker’s lung Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München Client: AOK Bayern – Die Gesundheitskasse Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Donation Agency: TAXI, Canada Inc / Toronto Client: Covenant House Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single

2007 Design Merit Award

DraftFCB / New York

Cardboardesign.com

Cardboard Design

Direct Mail / Campaign

07295D

2007 Design Merit Award

emerystudio / Southbank

emerystudio

RANT

Direct Mail / Campaign

07296D

2007 Advertising Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

STOP CLIMATE CHAOS.ORG

STOP CLIMATE CHAOS.ORG CAMPAIGN

Public Service/Political Print / Outdoor and Posters - Campaign

07323A

2007 Advertising Merit Award

BBDO Canada / Toronto

Unicef

Education/Food/MedicalAid

Public Service/Political Print / Outdoor and Posters - Campaign

07324A

2007 Advertising Merit Award

BBDO Argentina / Vicente Lopez

MEF Museum

Insects

Public Service/Political Print / Outdoor and Posters - Campaign

07325A

2007 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

SOS Mata Atlantica

Stamp Campaign

Public Service/Political Print / Outdoor and Posters - Campaign

07326A

2007 Advertising Merit Award

FALLON LONDON / LONDON

TATE

TATE BRITAIN

Public Service/Political Print / Outdoor and Posters - Campaign

07327A

2007 Advertising Merit Award

Ogilvy Singapore / Singapore

Red Cross Singapore

Head/Leg/Arm

Public Service/Political Print / Outdoor and Posters - Campaign

07328A

2007 Advertising Merit Award

Saatchi & Saatchi NZ / Auckland

Auckland Art Gallery

Art & the Sixties

Public Service/Political Print / Outdoor and Posters - Campaign

07329A

2007 Advertising Merit Award

The Jupiter Drawing Room South Africa / CAPE TOWN

Musica

Deaf Awareness 2006

Public Service/Political Print / Outdoor and Posters - Campaign

07330A

2007 Advertising Merit Award

The Martin Agency / Richmond

A More Perfect Union

Rethhink Bias

Public Service/Political Print / Outdoor and Posters - Campaign

07331A

2007 Advertising Merit Award

WestWayne / Atlanta

Ad Council

Pay Attention

Public Service/Political Print / Outdoor and Posters - Campaign

07332A

2007 Interactive Merit Award

AKQA / San Francisco

The Coca-Cola Company

Sprite LOST Experience

Online Branded Content / Business to Consumer

07207N

2007 Interactive Merit Award

AKQA / San Francisco

NASP (National Association of Staredown Professionals)

Unflinching Triumph: The Philip Rockhammer Story

Online Branded Content / Business to Consumer

07208N

2007 Interactive Merit Award

Atmosphere BBDO / New York

Master Foods

Snickers Instant Def

Online Branded Content / Business to Consumer

07209N

2007 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

Early Detection

Online Branded Content / Business to Consumer

07210N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Eat Like Snake Webfilm

Online Branded Content / Business to Consumer

07211N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

King/Brooke Romance

Online Branded Content / Business to Consumer

07212N

2007 Interactive Merit Award

Dare / London

Vodafone Enterprise Uk Ltd

The Big Idea - Coin Dominoes

Online Branded Content / Business to Consumer

07213N

2007 Interactive Merit Award

Droga5 / NYC

ECKO UNLTD./ MARC ECKO ENTERPRISES

"STILLFREE"

Online Branded Content / Business to Consumer

07214N

2007 Interactive Merit Award

Fallon / Minneapolis

Garmin

Maposaurus Music Video

Online Branded Content / Business to Consumer

07215N

2007 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Cow Abduction - Farmer's Video

Online Branded Content / Business to Consumer

07216N

2007 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Specialized

Specialized Movies

Online Branded Content / Business to Consumer

07217N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Rare Condition

Online Branded Content / Business to Consumer

07218N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Welcome to the IAP

Online Branded Content / Business to Consumer

07219N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Electric Brain

Online Branded Content / Business to Consumer

07220N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

The Subject

Online Branded Content / Business to Consumer

07221N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Nature/ Naturalness

Online Branded Content / Business to Consumer

07222N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Looking on Wheels

Online Branded Content / Business to Consumer

07223N

2007 Interactive Merit Award

Odopod / San Francisco

Nike

JogaTV

Online Branded Content / Business to Consumer

07224N

2007 Interactive Merit Award

Ogilvy & Mather / Toronto

Unilever Canada - Dove

Daughters

Online Branded Content / Business to Consumer

07225N

2007 Interactive Merit Award

R/GA / New York

Nike

Nike Women Rockstar Workout -- Hip Hop

Online Branded Content / Business to Consumer

07226N

2007 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

CTI Mobile

Secret

Consumer Television / Under $50,000 Budget - Single

07459T

2007 Advertising Merit Award

walker / Zürich

Fleurop Interflora

Mother's Day, Party

Consumer Television / Under $50,000 Budget - Single

07460T

2007 Advertising Merit Award

Bates Taiwan Co., Ltd. / Taipei

Taiwan Kolin Company Limited

Colour

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07134A

2007 Advertising Merit Award

DDB / Paris

MTV France

Statistic

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07135A

2007 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Tempest

Tempest Campaign

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07136A

2007 Design Merit Award

King James RSVP / Cape Town

Levi Strauss South Africa

Levi's® Find your Fit

Collateral Design / P.O.P. and In-Store - Campaign

07203D

2007 Design Merit Award

Office, Jason Schulte Design / San Francisco

Target

Back To College Visual Identity System/In-Store 2006

Collateral Design / P.O.P. and In-Store - Campaign

07204D

2007 Design Merit Award

Strategy Design & Advertising / Christchurch

Christchurch Art Gallery

Gallery Masks

Collateral Design / P.O.P. and In-Store - Campaign

07205D

2007 Interactive Merit Award

AKQA / Washington

The Global Fund to Fight AIDS, TB and Malaria

Hope Spreads Faster Than AIDS

Web Sites / Public Service/Non-Profit/ Educational

07183N

2007 Interactive Merit Award

ARC Worldwide Singapore / Leo Burnett / Singapore

Samaritans of Singapore

SAM

Web Sites / Public Service/Non-Profit/ Educational

07184N

2007 Interactive Merit Award

Arnold / Boston

American Legacy Foundation/truth

Whudafxup

Web Sites / Public Service/Non-Profit/ Educational

07185N

2007 Interactive Merit Award

Cactus Marketing Communications / Denver

Colorado State Tobacco Education and Prevention Partnership, STEPP

ownyourC

Web Sites / Public Service/Non-Profit/ Educational

07186N

2007 Interactive Merit Award

Firstborn / New York

Edison Innovation Foundation

How Edison Are You?

Web Sites / Public Service/Non-Profit/ Educational

07187N

2007 Interactive Merit Award

juxt interactive / newport beach

Glue Network

The Bridge

Web Sites / Public Service/Non-Profit/ Educational

07188N

2007 Interactive Merit Award

Kinetic Singapore / Singapore

The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development

What Noise?

Web Sites / Public Service/Non-Profit/ Educational

07189N

2007 Advertising Merit Award

Ogilvy & Mather / Mumbai

WWF

WWF 'Erasers'

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single

07333A

2007 Advertising Merit Award

Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München

AOK Bayern – Die Gesundheitskasse

smoker’s lung

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single

07334A

2007 Advertising Merit Award

TAXI, Canada Inc / Toronto

Covenant House

Donation

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single

07335A

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