The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
+10 Campaign
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Wonderful World of King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Nike Festival of Air
Agency: AKQA / London
Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Yell.com GPS Bus Ads
Agency: AKQA / London
Client: Yell.com Category: New Media Innovation & Development / New Media Innovation and Development
Battle of the Album Covers
Agency: Curious Pictures / New York
Client: Fluid NY/ Battle of the Ad-Bands Category: Cinema or Non-Broadcast / Single
Skittles Brand Book
Agency: TBWA\Chiat\Day New York / New York
Client: Masterfoods Category: Brand and Corporate Identity Design / Booklet/Brochure
China
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Tourist
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Six Short Stories and a Parable: Engineering and Why it Matters
Agency: Rigsby Hull / Houston
Client: Walter P Moore Category: Direct Mail / Single
Red
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Weights
Agency: Contract Advertising (India) Private Limited / New Delhi
Client: Slim Zone Category: Collateral Design / P.O.P. and In-Store - Single
Winter
Agency: TBWA\Chiat\Day / Los Angeles
Client: Infiniti Category: Collateral Design / P.O.P. and In-Store - Single
Bears/Foreign/Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Pay Attention
Agency: WestWayne / Atlanta
Client: Ad Council Category: Public Service/Political Radio / Campaign
Equipo
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard
Agency: B_T_S United AS / Oslo
Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint
Agency: Fallon / London
Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90
Jug Simple Furniture Tour
Agency: Cole & Weber United / Seattle
Client: Carlo Rossi Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: Microsites / Business to Business
The Duel
Agency: McKinney / Durham
Client: Polaris Industries Inc Category: Integrated Branding Campaign
Water Purifier
Agency: AgênciaClick / São Paulo
Client: Brastemp Category: Banners - Fixed Space / Business to Consumer - Single
Zwilling Knives
Agency: Grey Worldwide Beijing / Beijing
Client: Zwilling J.A. Henckels Shanghai Category: Direct Mail / Campaign
The Art of Persuading
Agency: STUDIO RASIC / Zagreb
Client: HOZ, MUO, Zagreb Category: Environmental Design / Single
ARCHITECTURE IS DECORATION!
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: the Swedish Museum of Architecture Category: Publication Design / Magazine Design
Tea Partay
Agency: Bartle Bogle Hegarty / New York
Client: Smirnoff Category: Online Branded Content / Business to Consumer
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
Slope, Staircase, Hump, Toilet Bowl, Bus
Agency: Ad Planet Group / Singapore
Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Light of Life
Agency: Lowe New York / New York
Client: Light of Life Foundation Category: Public Service/Non-Profit/Educational / Posters - Campaign
The Stuntman
Agency: Grupo W / Saltillo
Client: Unilever - Rexona Category: Brand Gaming/Applications / Online
Gee Beauty Brand and Corporate Identity
Agency: GJP Advertising and Design / Toronto
Client: Gee Beauty Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Lego - Fire Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Collateral / Posters - Single
Lego - Hangar
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Collateral / Posters - Single
GORILLA
Agency: CONTRAPUNTO / Madrid
Client: WWF/ADENA Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Saturn: Green Line NextFest
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Saturn Category: Other Interactive Digital Media
Virgin Casino
Agency: Lean Mean Fighting Machine / London
Client: Virgin Games Category: Banners - Fixed Space / Business to Consumer - Campaign
Recruitments Films
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Firewise Logo
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Working on Fire Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Snickers Halloween
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Whopperettes.com
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Microsites / Business to Consumer
Brittlelactica: Planet in Need
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Microsites / Business to Consumer
Fukutake House
Agency: FLAME, inc. / tokyo
Client: Soichiro Fukutake Category: Environmental Design / Campaign
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable Category: Outdoor / Outdoor: Single
Documentary
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Single
Polyplaypylene
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Lego GmbH Category: Publication Design / Book Design