The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Beard, Trade, Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
KIMONO Agency: Hayashi Design / Tokyo-to Client: Joshibi Art Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
Slope, Staircase, Hump, Toilet Bowl, Bus Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Light of Life Agency: Lowe New York / New York Client: Light of Life Foundation Category: Public Service/Non-Profit/Educational / Posters - Campaign
What Noise? Agency: Kinetic Singapore / Singapore Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Microsites / Public Service/Non-Profit/ Educational
SLOW DOWN CLIMATE CHANGE Agency: CP PROXIMITY / Barcelona Client: FUNDACION NATURA Category: Microsites / Public Service/Non-Profit/ Educational
Wet Card Agency: BBDO Bangkok Ltd. / Bangkok Client: Ko Ratanasevi Category: Brand and Corporate Identity Design / Corporate Identity - Single
Uli Sela Setphotographer "Always behind the Scenes" Agency: BBDO Stuttgart GmbH / Stuttgart Client: Uli Sela Setphotographer Category: Brand and Corporate Identity Design / Corporate Identity - Single
North Sea Films Letterhead Agency: Oxide Design Co. / Omaha Client: North Sea Films Category: Brand and Corporate Identity Design / Corporate Identity - Single
Non plus ultra - Wall Calendar 2006 Agency: Strichpunkt GmbH / Stuttgart Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Single
Laces Agency: JWT Singapore / Singapore Client: VGO Corporation Limited Category: Collateral Design / P.O.P. and In-Store - Campaign
DHL Track & Trace "Picture Puzzle" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: DHL Category: Collateral Design / P.O.P. and In-Store - Campaign
The Day You Went To Work Agency: Gorgeous Enterprises / London Client: Transport For London Category: Public Service/Political Television / Single
Children See, Children Do Agency: DDB Sydney / Ultimo Client: NAPCAN Category: Public Service/Political Television / Single
monoface Agency: mono / Minneapolis Client: mono Category: Self-Promotion / Web Sites
Jonathan Yuen (2006) Agency: Jonathan Yuen / Singapore Client: Jonathan Yuen Category: Self-Promotion / Web Sites
Blinkville Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur Client: DJ Blink Category: Self-Promotion / Web Sites
BIG SHADOW Agency: GT INC. / Tokyo Client: Microsoft Corporation.(Japan) Category: Other Interactive Digital Media
Saturn: Green Line NextFest Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Other Interactive Digital Media
The First Internet Fire Agency: McKinney / Durham Client: Full Frame Documentary Film Festival Category: Other Interactive Digital Media
Barrio Bonito Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Firewise Logo Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: Working on Fire Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
+10 Logo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Staircase Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
Annual Report 2005 Agency: walker / Zürich Client: Fleurop Interflora Category: Brand and Corporate Identity Design / Annual Report
The Chain Agency: Framfab Denmark / Copenhagen Client: Nike Category: Web Sites / Business to Consumer
Heidies Agency: Farfar / Stockholm Client: Diesel Category: Web Sites / Business to Consumer
Nastuh Abootalebi Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden Client: Nastuh Abootalebi Category: Web Sites / Business to Consumer
UNIQLO.COM Agency: tha ltd. / Tokyo Client: UNIQLO INC. Category: Web Sites / Business to Consumer
Nike Air Agency: Big Spaceship / Brooklyn Client: Nike Category: Web Sites / Business to Consumer
Getty Images - 10 ways Agency: Great Works / Stockholm Client: Getty Images Category: Web Sites / Business to Consumer
Bald Agency: Santo Buenos Aires / Buenos Aires Client: Arnet Category: Consumer Television / Under $50,000 Budget - Campaign
Ghost Pops Agency: Net#Work BBDO / Johannesburg Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign
Stockholm the musical Agency: Farfar / Stockholm Client: Visit Sweden Category: Banners - Fixed Space / Business to Consumer - Single
Water Purifier Agency: AgênciaClick / São Paulo Client: Brastemp Category: Banners - Fixed Space / Business to Consumer - Single
Pong Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Arno Category: Banners - Fixed Space / Business to Consumer - Single
Overboost Agency: glue London / London Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
INK Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / Posters - Campaign
Lego - Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Campaign
One Time Only Agency: HunterGatherer / New York Client: Nike Category: Broadcast Design / Campaign
Play Along! Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Campaign
MTV Canada Station ID's Agency: Head Gear Animation / Toronto Client: MTV Canada Category: Broadcast Design / Campaign
The Gamekillers Television Show Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Drunken Navigationsystem Agency: Publicis Zürich AG / Zürich Client: Blue Cross Category: Public Service/Political Radio / Campaign
Bears/Foreign/Song Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Pay Attention Agency: WestWayne / Atlanta Client: Ad Council Category: Public Service/Political Radio / Campaign
Kahn Agency: TBWA\ Germany / Berlin Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Fresco Agency: TBWA\ Germany / Berlin Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Killzone for PSP Agency: TBWA\Whybin / Auckland Client: Sony Computer Entertainment - PlayStation Portable Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Handmade Posters Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard, Trade, Leak

Consumer Television / Commercials of var. length - Campaign

07069T

2007 Design Gold Pencil

Hayashi Design / Tokyo-to

Joshibi Art Museum

KIMONO

Public Service/Non-Profit/Educational / Posters - Campaign

07070D

2007 Design Silver Pencil

Ad Planet Group / Singapore

Disabled People's Association Singapore

Slope, Staircase, Hump, Toilet Bowl, Bus

Public Service/Non-Profit/Educational / Posters - Campaign

07071D

2007 Design Silver Pencil

Lowe New York / New York

Light of Life Foundation

Light of Life

Public Service/Non-Profit/Educational / Posters - Campaign

07072D

2007 Interactive Silver Pencil

Kinetic Singapore / Singapore

The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development

What Noise?

Microsites / Public Service/Non-Profit/ Educational

07023N

2007 Interactive Bronze Pencil

CP PROXIMITY / Barcelona

FUNDACION NATURA

SLOW DOWN CLIMATE CHANGE

Microsites / Public Service/Non-Profit/ Educational

07024N

2007 Design Gold Pencil

BBDO Bangkok Ltd. / Bangkok

Ko Ratanasevi

Wet Card

Brand and Corporate Identity Design / Corporate Identity - Single

07004D

2007 Design Gold Pencil

BBDO Stuttgart GmbH / Stuttgart

Uli Sela Setphotographer

Uli Sela Setphotographer "Always behind the Scenes"

Brand and Corporate Identity Design / Corporate Identity - Single

07005D

2007 Design Silver Pencil

Oxide Design Co. / Omaha

North Sea Films

North Sea Films Letterhead

Brand and Corporate Identity Design / Corporate Identity - Single

07006D

2007 Design Bronze Pencil

Strichpunkt GmbH / Stuttgart

Papierfabrik Scheufelen GmbH+Co. KG

Non plus ultra - Wall Calendar 2006

Brand and Corporate Identity Design / Corporate Identity - Single

07007D

2007 Design Silver Pencil

JWT Singapore / Singapore

VGO Corporation Limited

Laces

Collateral Design / P.O.P. and In-Store - Campaign

07035D

2007 Design Bronze Pencil

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

DHL

DHL Track & Trace "Picture Puzzle" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

07036D

2007 Advertising Silver Pencil

Gorgeous Enterprises / London

Transport For London

The Day You Went To Work

Public Service/Political Television / Single

07044T

2007 Advertising Bronze Pencil

DDB Sydney / Ultimo

NAPCAN

Children See, Children Do

Public Service/Political Television / Single

07045T

2007 Interactive Gold Pencil

mono / Minneapolis

mono

monoface

Self-Promotion / Web Sites

07065N

2007 Interactive Silver Pencil

Jonathan Yuen / Singapore

Jonathan Yuen

Jonathan Yuen (2006)

Self-Promotion / Web Sites

07066N

2007 Interactive Bronze Pencil

(if) Interactive Sdn. Bhd. / Kuala Lumpur

DJ Blink

Blinkville

Self-Promotion / Web Sites

07067N

2007 Interactive Gold Pencil

GT INC. / Tokyo

Microsoft Corporation.(Japan)

BIG SHADOW

Other Interactive Digital Media

07056N

2007 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn: Green Line NextFest

Other Interactive Digital Media

07057N

2007 Interactive Bronze Pencil

McKinney / Durham

Full Frame Documentary Film Festival

The First Internet Fire

Other Interactive Digital Media

07058N

2007 Advertising Bronze Pencil

BBDO Argentina / Vicente Lopez

Nike

Barrio Bonito

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07086A

2007 Design Silver Pencil

The Jupiter Drawing Room South Africa / CAPE TOWN

Working on Fire

Firewise Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

07012D

2007 Design Bronze Pencil

180 Amsterdam / Amsterdam

adidas International

+10 Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

07013D

2007 Design Gold Pencil

Ad Planet Group / Singapore

Disabled People's Association Singapore

Staircase

Public Service/Non-Profit/Educational / Posters - Single

07069D

2007 Design Silver Pencil

walker / Zürich

Fleurop Interflora

Annual Report 2005

Brand and Corporate Identity Design / Annual Report

07001D

2007 Interactive Gold Pencil

Framfab Denmark / Copenhagen

Nike

The Chain

Web Sites / Business to Consumer

07025N

2007 Interactive Silver Pencil

Farfar / Stockholm

Diesel

Heidies

Web Sites / Business to Consumer

07026N

2007 Interactive Silver Pencil

SCHOLZ & VOLKMER GmbH / Wiesbaden

Nastuh Abootalebi

Nastuh Abootalebi

Web Sites / Business to Consumer

07027N

2007 Interactive Silver Pencil

tha ltd. / Tokyo

UNIQLO INC.

UNIQLO.COM

Web Sites / Business to Consumer

07028N

2007 Interactive Bronze Pencil

Big Spaceship / Brooklyn

Nike

Nike Air

Web Sites / Business to Consumer

07029N

2007 Interactive Bronze Pencil

Great Works / Stockholm

Getty Images

Getty Images - 10 ways

Web Sites / Business to Consumer

07030N

2007 Advertising Gold Pencil

Santo Buenos Aires / Buenos Aires

Arnet

Bald

Consumer Television / Under $50,000 Budget - Campaign

07070T

2007 Advertising Silver Pencil

Net#Work BBDO / Johannesburg

Simba Chips

Ghost Pops

Consumer Television / Under $50,000 Budget - Campaign

07071T

2007 Interactive Gold Pencil

Farfar / Stockholm

Visit Sweden

Stockholm the musical

Banners - Fixed Space / Business to Consumer - Single

07001N

2007 Interactive Silver Pencil

AgênciaClick / São Paulo

Brastemp

Water Purifier

Banners - Fixed Space / Business to Consumer - Single

07002N

2007 Interactive Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Arno

Pong

Banners - Fixed Space / Business to Consumer - Single

07003N

2007 Interactive Bronze Pencil

glue London / London

MINI

Overboost

Banners - Fixed Space / Business to Consumer - Single

07004N

2007 Advertising Gold Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

INK

Collateral / Posters - Campaign

07029A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego -

Collateral / Posters - Campaign

07030A

2007 Design Gold Pencil

HunterGatherer / New York

Nike

One Time Only

Broadcast Design / Campaign

07066D

2007 Design Silver Pencil

WONGDOODY / Seattle

Seattle International Film Festival

Play Along!

Broadcast Design / Campaign

07067D

2007 Design Bronze Pencil

Head Gear Animation / Toronto

MTV Canada

MTV Canada Station ID's

Broadcast Design / Campaign

07068D

2007 Advertising Gold Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers Television Show

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single

07078A

2007 Advertising Gold Pencil

Publicis Zürich AG / Zürich

Blue Cross

Drunken Navigationsystem

Public Service/Political Radio / Campaign

07041R

2007 Advertising Silver Pencil

Arnold / Boston

American Legacy Foundation/truth

Bears/Foreign/Song

Public Service/Political Radio / Campaign

07042R

2007 Advertising Silver Pencil

WestWayne / Atlanta

Ad Council

Pay Attention

Public Service/Political Radio / Campaign

07043R

2007 Advertising Silver Pencil

TBWA\ Germany / Berlin

adidas

Kahn

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07080A

2007 Advertising Bronze Pencil

TBWA\ Germany / Berlin

adidas

Fresco

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07081A

2007 Advertising Bronze Pencil

TBWA\Whybin / Auckland

Sony Computer Entertainment - PlayStation Portable

Killzone for PSP

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07082A

2007 Design Gold Pencil

Serviceplan Muenchen/Hamburg / Hamburg

Serviceplan Hamburg GmbH & Co. KG

Handmade Posters

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07038D

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