The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike+
Agency: R/GA / New York
Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Tate Tracks
Agency: Fallon / London
Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Refill Bottle
Agency: Kinetic Singapore / singapore
Client: Kinetic Singapore Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Super-Bastard Box Art Characters
Agency: undoboy / Portland
Client: Undoboy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
G4 Midnight Spank Brand Campaign
Agency: BBDO / New York
Client: G4 Category: Branded Content / Campaign
The Day You Went To Work
Agency: Gorgeous Enterprises / London
Client: Transport For London Category: Public Service/Political Television / Single
Children See, Children Do
Agency: DDB Sydney / Ultimo
Client: NAPCAN Category: Public Service/Political Television / Single
Nike Festival of Air
Agency: AKQA / London
Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Yell.com GPS Bus Ads
Agency: AKQA / London
Client: Yell.com Category: New Media Innovation & Development / New Media Innovation and Development
Audi R8
Agency: argonauten G2 GmbH / Düsseldorf
Client: Audi AG Category: New Media Innovation & Development / New Media Innovation and Development
Johnnie Walker Digital PA
Agency: Ogilvy Singapore / Singapore
Client: Diageo Category: New Media Innovation & Development / New Media Innovation and Development
Follow the White Rabbit
Agency: Profero / London
Client: MINI Category: New Media Innovation & Development / New Media Innovation and Development
Firewise Logo
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Working on Fire Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
+10 Logo
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Zwilling Knives
Agency: Grey Worldwide Beijing / Beijing
Client: Zwilling J.A. Henckels Shanghai Category: Direct Mail / Campaign
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
Frank Lloyd Wright
Agency: Ogilvy & Mather / Chicago
Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: Microsites / Business to Business
Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Bears
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
KIMONO
Agency: Hayashi Design / Tokyo-to
Client: Joshibi Art Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
Slope, Staircase, Hump, Toilet Bowl, Bus
Agency: Ad Planet Group / Singapore
Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Light of Life
Agency: Lowe New York / New York
Client: Light of Life Foundation Category: Public Service/Non-Profit/Educational / Posters - Campaign
Black Invitation
Agency: Paprika / Montreal
Client: Commissaires Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Recruitments Films
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Annual Report 2005
Agency: walker / Zürich
Client: Fleurop Interflora Category: Brand and Corporate Identity Design / Annual Report
Icons (1)
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
GTI Pre-Tuned Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
The Duel
Agency: McKinney / Durham
Client: Polaris Industries Inc Category: Integrated Branding Campaign
Safe Happens Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Stockholm the musical
Agency: Farfar / Stockholm
Client: Visit Sweden Category: Banners - Fixed Space / Business to Consumer - Single
Water Purifier
Agency: AgênciaClick / São Paulo
Client: Brastemp Category: Banners - Fixed Space / Business to Consumer - Single
Pong
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Arno Category: Banners - Fixed Space / Business to Consumer - Single
Overboost
Agency: glue London / London
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
Semillero
Agency: Grupo W / Saltillo
Client: Semillero, Creatives School Category: Web Sites / Public Service/Non-Profit/ Educational
How to party
Agency: Farfar / Stockholm
Client: The Swedish alcohol committee Category: Web Sites / Public Service/Non-Profit/ Educational
Pearl Jam 2006 World-Wide Tour Posters
Agency: Ames Bros / Seattle
Client: Pearl Jam Category: Collateral Design / Posters - Campaign
Sydney Writers' Festival 2006
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival Category: Collateral Design / Posters - Campaign
Build your body with good water!
Agency: ADK / TOKYO
Client: KIRIN MC DANONE WATERS Co.,Ltd. Category: Collateral Design / Posters - Campaign
SoHo Posters
Agency: Apple Computer / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
Fever, Heart to Heart, Videogame
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Campaign
Red Stripe Boo Campaign TV
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
Safe Happens
Agency: Epoch Films / New York
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Weights
Agency: Contract Advertising (India) Private Limited / New Delhi
Client: Slim Zone Category: Collateral Design / P.O.P. and In-Store - Single
Winter
Agency: TBWA\Chiat\Day / Los Angeles
Client: Infiniti Category: Collateral Design / P.O.P. and In-Store - Single
Award:
2007 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07050N
Award:
2007 Advertising Gold Pencil
Agency:
Fallon / London
Client:
Tate Modern
Title:
Tate Tracks
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Annual ID:
07079A
Award:
2007 Design Gold Pencil
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
Handmade Posters
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07038D
Award:
2007 Design Silver Pencil
Agency:
Kinetic Singapore / singapore
Client:
Kinetic Singapore
Title:
Refill Bottle
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07039D
Award:
2007 Design Silver Pencil
Agency:
undoboy / Portland
Client:
Undoboy
Title:
Super-Bastard Box Art Characters
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07040D
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
G4
Title:
G4 Midnight Spank Brand Campaign
Category:
Branded Content / Campaign
Annual ID:
07093T
Award:
2007 Advertising Silver Pencil
Agency:
Gorgeous Enterprises / London
Client:
Transport For London
Title:
The Day You Went To Work
Category:
Public Service/Political Television / Single
Annual ID:
07044T
Award:
2007 Advertising Bronze Pencil
Agency:
DDB Sydney / Ultimo
Client:
NAPCAN
Title:
Children See, Children Do
Category:
Public Service/Political Television / Single
Annual ID:
07045T
Award:
2007 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Nike Festival of Air
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07051N
Award:
2007 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Yell.com
Title:
Yell.com GPS Bus Ads
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07052N
Award:
2007 Interactive Bronze Pencil
Agency:
argonauten G2 GmbH / Düsseldorf
Client:
Audi AG
Title:
Audi R8
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07053N
Award:
2007 Interactive Bronze Pencil
Agency:
Ogilvy Singapore / Singapore
Client:
Diageo
Title:
Johnnie Walker Digital PA
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07054N
Award:
2007 Interactive Bronze Pencil
Agency:
Profero / London
Client:
MINI
Title:
Follow the White Rabbit
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07055N
Award:
2007 Design Silver Pencil
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Working on Fire
Title:
Firewise Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
07012D
Award:
2007 Design Bronze Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
+10 Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
07013D
Award:
2007 Design Silver Pencil
Agency:
Grey Worldwide Beijing / Beijing
Client:
Zwilling J.A. Henckels Shanghai
Title:
Zwilling Knives
Category:
Direct Mail / Campaign
Annual ID:
07062D
Award:
2007 Advertising Silver Pencil
Agency:
BBDO Guerrero Ortega / Makati City
Client:
WWF
Title:
WWF "Thermometer"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07031A
Award:
2007 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Landmarks Preservation Council of Illinois
Title:
Frank Lloyd Wright
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07032A
Award:
2007 Interactive Silver Pencil
Agency:
OgilvyOne worldwide GmbH / Frankfurt am Main
Client:
Cisco Systems Germany
Title:
Cisco Boooming
Category:
Microsites / Business to Business
Annual ID:
07022N
Award:
2007 Advertising Gold Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Song
Category:
Public Service/Political Radio / Single
Annual ID:
07039R
Award:
2007 Advertising Bronze Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Bears
Category:
Public Service/Political Radio / Single
Annual ID:
07040R
Award:
2007 Design Gold Pencil
Agency:
Hayashi Design / Tokyo-to
Client:
Joshibi Art Museum
Title:
KIMONO
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07070D
Award:
2007 Design Silver Pencil
Agency:
Ad Planet Group / Singapore
Client:
Disabled People's Association Singapore
Title:
Slope, Staircase, Hump, Toilet Bowl, Bus
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07071D
Award:
2007 Design Silver Pencil
Agency:
Lowe New York / New York
Client:
Light of Life Foundation
Title:
Light of Life
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07072D
Award:
2007 Design Silver Pencil
Agency:
Paprika / Montreal
Client:
Commissaires
Title:
Black Invitation
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07037D
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Recruitments Films
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07059T
Award:
2007 Advertising Silver Pencil
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Annual ID:
07077A
Award:
2007 Design Silver Pencil
Agency:
walker / Zürich
Client:
Fleurop Interflora
Title:
Annual Report 2005
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
07001D
Award:
2007 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / New York
Client:
42 Below Vodka
Title:
Icons (1)
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
07005A
Award:
2007 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Integrated Branding Campaign
Annual ID:
07059N
Award:
2007 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
GTI Pre-Tuned Integrated
Category:
Integrated Branding Campaign
Annual ID:
07060N
Award:
2007 Interactive Silver Pencil
Agency:
ADK / Tokyo
Client:
Nike Japan
Title:
NikeCosplay
Category:
Integrated Branding Campaign
Annual ID:
07061N
Award:
2007 Interactive Silver Pencil
Agency:
McKinney / Durham
Client:
Polaris Industries Inc
Title:
The Duel
Category:
Integrated Branding Campaign
Annual ID:
07062N
Award:
2007 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Safe Happens Integrated
Category:
Integrated Branding Campaign
Annual ID:
07063N
Award:
2007 Interactive Bronze Pencil
Agency:
JWT/ New York
Client:
JetBlue
Title:
Jet Blue Integrated
Category:
Integrated Branding Campaign
Annual ID:
07064N
Award:
2007 Interactive Gold Pencil
Agency:
Farfar / Stockholm
Client:
Visit Sweden
Title:
Stockholm the musical
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07001N
Award:
2007 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
Brastemp
Title:
Water Purifier
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07002N
Award:
2007 Interactive Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Arno
Title:
Pong
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07003N
Award:
2007 Interactive Bronze Pencil
Agency:
glue London / London
Client:
MINI
Title:
Overboost
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07004N
Award:
2007 Interactive Silver Pencil
Agency:
Grupo W / Saltillo
Client:
Semillero, Creatives School
Title:
Semillero
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07034N
Award:
2007 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
The Swedish alcohol committee
Title:
How to party
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07035N
Award:
2007 Design Gold Pencil
Agency:
Ames Bros / Seattle
Client:
Pearl Jam
Title:
Pearl Jam 2006 World-Wide Tour Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
07027D
Award:
2007 Design Gold Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Sydney Writers' Festival
Title:
Sydney Writers' Festival 2006
Category:
Collateral Design / Posters - Campaign
Annual ID:
07028D
Award:
2007 Design Silver Pencil
Agency:
ADK / TOKYO
Client:
KIRIN MC DANONE WATERS Co.,Ltd.
Title:
Build your body with good water!
Category:
Collateral Design / Posters - Campaign
Annual ID:
07029D
Award:
2007 Design Silver Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
SoHo Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
07030D
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Fever, Heart to Heart, Videogame
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07065T
Award:
2007 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Red Stripe Boo Campaign TV
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07066T
Award:
2007 Advertising Bronze Pencil
Agency:
Epoch Films / New York
Client:
Volkswagen
Title:
Safe Happens
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07067T
Award:
2007 Design Silver Pencil
Agency:
Contract Advertising (India) Private Limited / New Delhi
Client:
Slim Zone
Title:
Weights
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07032D
Award:
2007 Design Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Infiniti
Title:
Winter
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07033D
