The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike+ Agency: R/GA / New York Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Tate Tracks Agency: Fallon / London Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Handmade Posters Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Refill Bottle Agency: Kinetic Singapore / singapore Client: Kinetic Singapore Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Super-Bastard Box Art Characters Agency: undoboy / Portland Client: Undoboy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
G4 Midnight Spank Brand Campaign Agency: BBDO / New York Client: G4 Category: Branded Content / Campaign
The Day You Went To Work Agency: Gorgeous Enterprises / London Client: Transport For London Category: Public Service/Political Television / Single
Children See, Children Do Agency: DDB Sydney / Ultimo Client: NAPCAN Category: Public Service/Political Television / Single
Nike Festival of Air Agency: AKQA / London Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Yell.com GPS Bus Ads Agency: AKQA / London Client: Yell.com Category: New Media Innovation & Development / New Media Innovation and Development
Audi R8 Agency: argonauten G2 GmbH / Düsseldorf Client: Audi AG Category: New Media Innovation & Development / New Media Innovation and Development
Johnnie Walker Digital PA Agency: Ogilvy Singapore / Singapore Client: Diageo Category: New Media Innovation & Development / New Media Innovation and Development
Follow the White Rabbit Agency: Profero / London Client: MINI Category: New Media Innovation & Development / New Media Innovation and Development
Firewise Logo Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: Working on Fire Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
+10 Logo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Zwilling Knives Agency: Grey Worldwide Beijing / Beijing Client: Zwilling J.A. Henckels Shanghai Category: Direct Mail / Campaign
WWF "Thermometer" Agency: BBDO Guerrero Ortega / Makati City Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
Frank Lloyd Wright Agency: Ogilvy & Mather / Chicago Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
Cisco Boooming Agency: OgilvyOne worldwide GmbH / Frankfurt am Main Client: Cisco Systems Germany Category: Microsites / Business to Business
Song Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Bears Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
KIMONO Agency: Hayashi Design / Tokyo-to Client: Joshibi Art Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
Slope, Staircase, Hump, Toilet Bowl, Bus Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Light of Life Agency: Lowe New York / New York Client: Light of Life Foundation Category: Public Service/Non-Profit/Educational / Posters - Campaign
Black Invitation Agency: Paprika / Montreal Client: Commissaires Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Recruitments Films Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Campaign
Ketchup Agency: Publicis Mojo / Auckland Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Annual Report 2005 Agency: walker / Zürich Client: Fleurop Interflora Category: Brand and Corporate Identity Design / Annual Report
Icons (1) Agency: Saatchi & Saatchi / New York Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Xbox Games Innovative Campaign Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
GTI Pre-Tuned Integrated Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
NikeCosplay Agency: ADK / Tokyo Client: Nike Japan Category: Integrated Branding Campaign
The Duel Agency: McKinney / Durham Client: Polaris Industries Inc Category: Integrated Branding Campaign
Safe Happens Integrated Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Jet Blue Integrated Agency: JWT/ New York Client: JetBlue Category: Integrated Branding Campaign
Stockholm the musical Agency: Farfar / Stockholm Client: Visit Sweden Category: Banners - Fixed Space / Business to Consumer - Single
Water Purifier Agency: AgênciaClick / São Paulo Client: Brastemp Category: Banners - Fixed Space / Business to Consumer - Single
Pong Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Arno Category: Banners - Fixed Space / Business to Consumer - Single
Overboost Agency: glue London / London Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
Semillero Agency: Grupo W / Saltillo Client: Semillero, Creatives School Category: Web Sites / Public Service/Non-Profit/ Educational
How to party Agency: Farfar / Stockholm Client: The Swedish alcohol committee Category: Web Sites / Public Service/Non-Profit/ Educational
Pearl Jam 2006 World-Wide Tour Posters Agency: Ames Bros / Seattle Client: Pearl Jam Category: Collateral Design / Posters - Campaign
Sydney Writers' Festival 2006 Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Campaign
Build your body with good water! Agency: ADK / TOKYO Client: KIRIN MC DANONE WATERS Co.,Ltd. Category: Collateral Design / Posters - Campaign
SoHo Posters Agency: Apple Computer / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
Fever, Heart to Heart, Videogame Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Campaign
Red Stripe Boo Campaign TV Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
Safe Happens Agency: Epoch Films / New York Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Weights Agency: Contract Advertising (India) Private Limited / New Delhi Client: Slim Zone Category: Collateral Design / P.O.P. and In-Store - Single
Winter Agency: TBWA\Chiat\Day / Los Angeles Client: Infiniti Category: Collateral Design / P.O.P. and In-Store - Single

2007 Interactive Gold Pencil

R/GA / New York

Nike

Nike+

New Media Innovation & Development / New Media Innovation and Development

07050N

2007 Advertising Gold Pencil

Fallon / London

Tate Modern

Tate Tracks

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign

07079A

2007 Design Gold Pencil

Serviceplan Muenchen/Hamburg / Hamburg

Serviceplan Hamburg GmbH & Co. KG

Handmade Posters

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07038D

2007 Design Silver Pencil

Kinetic Singapore / singapore

Kinetic Singapore

Refill Bottle

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07039D

2007 Design Silver Pencil

undoboy / Portland

Undoboy

Super-Bastard Box Art Characters

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07040D

2007 Advertising Bronze Pencil

BBDO / New York

G4

G4 Midnight Spank Brand Campaign

Branded Content / Campaign

07093T

2007 Advertising Silver Pencil

Gorgeous Enterprises / London

Transport For London

The Day You Went To Work

Public Service/Political Television / Single

07044T

2007 Advertising Bronze Pencil

DDB Sydney / Ultimo

NAPCAN

Children See, Children Do

Public Service/Political Television / Single

07045T

2007 Interactive Silver Pencil

AKQA / London

Nike

Nike Festival of Air

New Media Innovation & Development / New Media Innovation and Development

07051N

2007 Interactive Silver Pencil

AKQA / London

Yell.com

Yell.com GPS Bus Ads

New Media Innovation & Development / New Media Innovation and Development

07052N

2007 Interactive Bronze Pencil

argonauten G2 GmbH / Düsseldorf

Audi AG

Audi R8

New Media Innovation & Development / New Media Innovation and Development

07053N

2007 Interactive Bronze Pencil

Ogilvy Singapore / Singapore

Diageo

Johnnie Walker Digital PA

New Media Innovation & Development / New Media Innovation and Development

07054N

2007 Interactive Bronze Pencil

Profero / London

MINI

Follow the White Rabbit

New Media Innovation & Development / New Media Innovation and Development

07055N

2007 Design Silver Pencil

The Jupiter Drawing Room South Africa / CAPE TOWN

Working on Fire

Firewise Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

07012D

2007 Design Bronze Pencil

180 Amsterdam / Amsterdam

adidas International

+10 Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

07013D

2007 Design Silver Pencil

Grey Worldwide Beijing / Beijing

Zwilling J.A. Henckels Shanghai

Zwilling Knives

Direct Mail / Campaign

07062D

2007 Advertising Silver Pencil

BBDO Guerrero Ortega / Makati City

WWF

WWF "Thermometer"

Public Service/Political Print / Newspaper or Magazine - Single

07031A

2007 Advertising Bronze Pencil

Ogilvy & Mather / Chicago

Landmarks Preservation Council of Illinois

Frank Lloyd Wright

Public Service/Political Print / Newspaper or Magazine - Single

07032A

2007 Interactive Silver Pencil

OgilvyOne worldwide GmbH / Frankfurt am Main

Cisco Systems Germany

Cisco Boooming

Microsites / Business to Business

07022N

2007 Advertising Gold Pencil

Arnold / Boston

American Legacy Foundation/truth

Song

Public Service/Political Radio / Single

07039R

2007 Advertising Bronze Pencil

Arnold / Boston

American Legacy Foundation/truth

Bears

Public Service/Political Radio / Single

07040R

2007 Design Gold Pencil

Hayashi Design / Tokyo-to

Joshibi Art Museum

KIMONO

Public Service/Non-Profit/Educational / Posters - Campaign

07070D

2007 Design Silver Pencil

Ad Planet Group / Singapore

Disabled People's Association Singapore

Slope, Staircase, Hump, Toilet Bowl, Bus

Public Service/Non-Profit/Educational / Posters - Campaign

07071D

2007 Design Silver Pencil

Lowe New York / New York

Light of Life Foundation

Light of Life

Public Service/Non-Profit/Educational / Posters - Campaign

07072D

2007 Design Silver Pencil

Paprika / Montreal

Commissaires

Black Invitation

Collateral Design / Promotion (Agencies creating work for individuals) - Single only

07037D

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Recruitments Films

Consumer Television / Over :30 - Campaign

07059T

2007 Advertising Silver Pencil

Publicis Mojo / Auckland

Campaign Against Landmines

Ketchup

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign

07077A

2007 Design Silver Pencil

walker / Zürich

Fleurop Interflora

Annual Report 2005

Brand and Corporate Identity Design / Annual Report

07001D

2007 Advertising Bronze Pencil

Saatchi & Saatchi / New York

42 Below Vodka

Icons (1)

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07005A

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games Innovative Campaign

Integrated Branding Campaign

07059N

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Pre-Tuned Integrated

Integrated Branding Campaign

07060N

2007 Interactive Silver Pencil

ADK / Tokyo

Nike Japan

NikeCosplay

Integrated Branding Campaign

07061N

2007 Interactive Silver Pencil

McKinney / Durham

Polaris Industries Inc

The Duel

Integrated Branding Campaign

07062N

2007 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

Safe Happens Integrated

Integrated Branding Campaign

07063N

2007 Interactive Bronze Pencil

JWT/ New York

JetBlue

Jet Blue Integrated

Integrated Branding Campaign

07064N

2007 Interactive Gold Pencil

Farfar / Stockholm

Visit Sweden

Stockholm the musical

Banners - Fixed Space / Business to Consumer - Single

07001N

2007 Interactive Silver Pencil

AgênciaClick / São Paulo

Brastemp

Water Purifier

Banners - Fixed Space / Business to Consumer - Single

07002N

2007 Interactive Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Arno

Pong

Banners - Fixed Space / Business to Consumer - Single

07003N

2007 Interactive Bronze Pencil

glue London / London

MINI

Overboost

Banners - Fixed Space / Business to Consumer - Single

07004N

2007 Interactive Silver Pencil

Grupo W / Saltillo

Semillero, Creatives School

Semillero

Web Sites / Public Service/Non-Profit/ Educational

07034N

2007 Interactive Bronze Pencil

Farfar / Stockholm

The Swedish alcohol committee

How to party

Web Sites / Public Service/Non-Profit/ Educational

07035N

2007 Design Gold Pencil

Ames Bros / Seattle

Pearl Jam

Pearl Jam 2006 World-Wide Tour Posters

Collateral Design / Posters - Campaign

07027D

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Sydney Writers' Festival 2006

Collateral Design / Posters - Campaign

07028D

2007 Design Silver Pencil

ADK / TOKYO

KIRIN MC DANONE WATERS Co.,Ltd.

Build your body with good water!

Collateral Design / Posters - Campaign

07029D

2007 Design Silver Pencil

Apple Computer / Cupertino

Apple

SoHo Posters

Collateral Design / Posters - Campaign

07030D

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Fever, Heart to Heart, Videogame

Consumer Television / :30/:25 - Campaign

07065T

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Red Stripe Boo Campaign TV

Consumer Television / :30/:25 - Campaign

07066T

2007 Advertising Bronze Pencil

Epoch Films / New York

Volkswagen

Safe Happens

Consumer Television / :30/:25 - Campaign

07067T

2007 Design Silver Pencil

Contract Advertising (India) Private Limited / New Delhi

Slim Zone

Weights

Collateral Design / P.O.P. and In-Store - Single

07032D

2007 Design Silver Pencil

TBWA\Chiat\Day / Los Angeles

Infiniti

Winter

Collateral Design / P.O.P. and In-Store - Single

07033D

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