The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Treo 680 Bus Shelter Agency: AKQA / San Francisco Client: Palm Category: Wireless/Mobile Advertising / Business to Consumer
MINI Turn Your Mobile Agency: Interone Worldwide GmbH / Muenchen Client: MINI Brandmanagement Category: Wireless/Mobile Advertising / Business to Consumer
Audi R8 Agency: argonauten G2 GmbH / Düsseldorf Client: Audi AG Category: New Media Innovation & Development / New Media Innovation and Development
Johnnie Walker Digital PA Agency: Ogilvy Singapore / Singapore Client: Diageo Category: New Media Innovation & Development / New Media Innovation and Development
Follow the White Rabbit Agency: Profero / London Client: MINI Category: New Media Innovation & Development / New Media Innovation and Development
HDDVD Banners Agency: Goodby, Silverstein & Partners / San Francisco Client: HD DVD Category: Banners - Dynamic / Business to Consumer - Campaign
Power Nap Agency: Atmosphere BBDO / New York Client: Fedex Category: Banners - Dynamic / Business to Consumer - Single
VWFeatures.com/Jetta Safe Happens Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
The Hunt Agency: Euro RSCG 4D / Amstelveen Client: Volvo Cars Corporation Category: Brand Gaming/Applications / Online
Turtle Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Safe Happens Integrated Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Jet Blue Integrated Agency: JWT/ New York Client: JetBlue Category: Integrated Branding Campaign
Nike Air Agency: Big Spaceship / Brooklyn Client: Nike Category: Web Sites / Business to Consumer
Getty Images - 10 ways Agency: Great Works / Stockholm Client: Getty Images Category: Web Sites / Business to Consumer
Hairy-Mail Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational
SLOW DOWN CLIMATE CHANGE Agency: CP PROXIMITY / Barcelona Client: FUNDACION NATURA Category: Microsites / Public Service/Non-Profit/ Educational
Pong Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Arno Category: Banners - Fixed Space / Business to Consumer - Single
Overboost Agency: glue London / London Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
Sprite LOST Experience Agency: AKQA / San Francisco Client: The Coca-Cola Company Category: Online Branded Content / Business to Consumer
Unflinching Triumph: The Philip Rockhammer Story Agency: AKQA / San Francisco Client: NASP (National Association of Staredown Professionals) Category: Online Branded Content / Business to Consumer
Snickers Instant Def Agency: Atmosphere BBDO / New York Client: Master Foods Category: Online Branded Content / Business to Consumer
Early Detection Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Online Branded Content / Business to Consumer
Eat Like Snake Webfilm Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Online Branded Content / Business to Consumer
King/Brooke Romance Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Online Branded Content / Business to Consumer
The Big Idea - Coin Dominoes Agency: Dare / London Client: Vodafone Enterprise Uk Ltd Category: Online Branded Content / Business to Consumer
"STILLFREE" Agency: Droga5 / NYC Client: ECKO UNLTD./ MARC ECKO ENTERPRISES Category: Online Branded Content / Business to Consumer
Maposaurus Music Video Agency: Fallon / Minneapolis Client: Garmin Category: Online Branded Content / Business to Consumer
Cow Abduction - Farmer's Video Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Online Branded Content / Business to Consumer
Specialized Movies Agency: Goodby, Silverstein & Partners / San Francisco Client: Specialized Category: Online Branded Content / Business to Consumer
Rare Condition Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Welcome to the IAP Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Electric Brain Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
The Subject Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Nature/ Naturalness Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Looking on Wheels Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
JogaTV Agency: Odopod / San Francisco Client: Nike Category: Online Branded Content / Business to Consumer
Daughters Agency: Ogilvy & Mather / Toronto Client: Unilever Canada - Dove Category: Online Branded Content / Business to Consumer
Nike Women Rockstar Workout -- Hip Hop Agency: R/GA / New York Client: Nike Category: Online Branded Content / Business to Consumer
Hope Spreads Faster Than AIDS Agency: AKQA / Washington Client: The Global Fund to Fight AIDS, TB and Malaria Category: Web Sites / Public Service/Non-Profit/ Educational
SAM Agency: ARC Worldwide Singapore / Leo Burnett / Singapore Client: Samaritans of Singapore Category: Web Sites / Public Service/Non-Profit/ Educational
Whudafxup Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Web Sites / Public Service/Non-Profit/ Educational
ownyourC Agency: Cactus Marketing Communications / Denver Client: Colorado State Tobacco Education and Prevention Partnership, STEPP Category: Web Sites / Public Service/Non-Profit/ Educational
How Edison Are You? Agency: Firstborn / New York Client: Edison Innovation Foundation Category: Web Sites / Public Service/Non-Profit/ Educational
The Bridge Agency: juxt interactive / newport beach Client: Glue Network Category: Web Sites / Public Service/Non-Profit/ Educational
What Noise? Agency: Kinetic Singapore / Singapore Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Web Sites / Public Service/Non-Profit/ Educational
Ban all landmines Agency: Plan.Net Concept GmbH & Co KG / Munich Client: Aktionsbündnis Landmine.de Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Presidents Agency: Savaglio\TBWA / Buenos Aires Client: Greenpeace International Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Protected Entry Agency: Tribal DDB India / Mumbai Client: MTV India Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
SubLYMONal™ Agency: AKQA / London Client: The Coca-Cola Company Category: Banners - Fixed Space / Business to Consumer - Campaign
Powerboost Banners Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Banners - Fixed Space / Business to Consumer - Campaign

2007 Interactive Bronze Pencil

AKQA / San Francisco

Palm

Treo 680 Bus Shelter

Wireless/Mobile Advertising / Business to Consumer

07041N

2007 Interactive Bronze Pencil

Interone Worldwide GmbH / Muenchen

MINI Brandmanagement

MINI Turn Your Mobile

Wireless/Mobile Advertising / Business to Consumer

07042N

2007 Interactive Bronze Pencil

argonauten G2 GmbH / Düsseldorf

Audi AG

Audi R8

New Media Innovation & Development / New Media Innovation and Development

07053N

2007 Interactive Bronze Pencil

Ogilvy Singapore / Singapore

Diageo

Johnnie Walker Digital PA

New Media Innovation & Development / New Media Innovation and Development

07054N

2007 Interactive Bronze Pencil

Profero / London

MINI

Follow the White Rabbit

New Media Innovation & Development / New Media Innovation and Development

07055N

2007 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

HD DVD

HDDVD Banners

Banners - Dynamic / Business to Consumer - Campaign

07014N

2007 Interactive Bronze Pencil

Atmosphere BBDO / New York

Fedex

Power Nap

Banners - Dynamic / Business to Consumer - Single

07011N

2007 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

VWFeatures.com/Jetta Safe Happens

Microsites / Business to Consumer

07021N

2007 Interactive Bronze Pencil

Euro RSCG 4D / Amstelveen

Volvo Cars Corporation

The Hunt

Brand Gaming/Applications / Online

07038N

2007 Interactive Bronze Pencil

Leo Burnett / Sydney

World Wildlife Fund

Turtle

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07009N

2007 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

Safe Happens Integrated

Integrated Branding Campaign

07063N

2007 Interactive Bronze Pencil

JWT/ New York

JetBlue

Jet Blue Integrated

Integrated Branding Campaign

07064N

2007 Interactive Bronze Pencil

Big Spaceship / Brooklyn

Nike

Nike Air

Web Sites / Business to Consumer

07029N

2007 Interactive Bronze Pencil

Great Works / Stockholm

Getty Images

Getty Images - 10 ways

Web Sites / Business to Consumer

07030N

2007 Interactive Bronze Pencil

Arnold / Boston

American Legacy Foundation/truth

Hairy-Mail

Email Marketing / Public Service/Non-Profit/ Educational

07045N

2007 Interactive Bronze Pencil

CP PROXIMITY / Barcelona

FUNDACION NATURA

SLOW DOWN CLIMATE CHANGE

Microsites / Public Service/Non-Profit/ Educational

07024N

2007 Interactive Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Arno

Pong

Banners - Fixed Space / Business to Consumer - Single

07003N

2007 Interactive Bronze Pencil

glue London / London

MINI

Overboost

Banners - Fixed Space / Business to Consumer - Single

07004N

2007 Interactive Merit Award

AKQA / San Francisco

The Coca-Cola Company

Sprite LOST Experience

Online Branded Content / Business to Consumer

07207N

2007 Interactive Merit Award

AKQA / San Francisco

NASP (National Association of Staredown Professionals)

Unflinching Triumph: The Philip Rockhammer Story

Online Branded Content / Business to Consumer

07208N

2007 Interactive Merit Award

Atmosphere BBDO / New York

Master Foods

Snickers Instant Def

Online Branded Content / Business to Consumer

07209N

2007 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

Early Detection

Online Branded Content / Business to Consumer

07210N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Eat Like Snake Webfilm

Online Branded Content / Business to Consumer

07211N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

King/Brooke Romance

Online Branded Content / Business to Consumer

07212N

2007 Interactive Merit Award

Dare / London

Vodafone Enterprise Uk Ltd

The Big Idea - Coin Dominoes

Online Branded Content / Business to Consumer

07213N

2007 Interactive Merit Award

Droga5 / NYC

ECKO UNLTD./ MARC ECKO ENTERPRISES

"STILLFREE"

Online Branded Content / Business to Consumer

07214N

2007 Interactive Merit Award

Fallon / Minneapolis

Garmin

Maposaurus Music Video

Online Branded Content / Business to Consumer

07215N

2007 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Cow Abduction - Farmer's Video

Online Branded Content / Business to Consumer

07216N

2007 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Specialized

Specialized Movies

Online Branded Content / Business to Consumer

07217N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Rare Condition

Online Branded Content / Business to Consumer

07218N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Welcome to the IAP

Online Branded Content / Business to Consumer

07219N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Electric Brain

Online Branded Content / Business to Consumer

07220N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

The Subject

Online Branded Content / Business to Consumer

07221N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Nature/ Naturalness

Online Branded Content / Business to Consumer

07222N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Looking on Wheels

Online Branded Content / Business to Consumer

07223N

2007 Interactive Merit Award

Odopod / San Francisco

Nike

JogaTV

Online Branded Content / Business to Consumer

07224N

2007 Interactive Merit Award

Ogilvy & Mather / Toronto

Unilever Canada - Dove

Daughters

Online Branded Content / Business to Consumer

07225N

2007 Interactive Merit Award

R/GA / New York

Nike

Nike Women Rockstar Workout -- Hip Hop

Online Branded Content / Business to Consumer

07226N

2007 Interactive Merit Award

AKQA / Washington

The Global Fund to Fight AIDS, TB and Malaria

Hope Spreads Faster Than AIDS

Web Sites / Public Service/Non-Profit/ Educational

07183N

2007 Interactive Merit Award

ARC Worldwide Singapore / Leo Burnett / Singapore

Samaritans of Singapore

SAM

Web Sites / Public Service/Non-Profit/ Educational

07184N

2007 Interactive Merit Award

Arnold / Boston

American Legacy Foundation/truth

Whudafxup

Web Sites / Public Service/Non-Profit/ Educational

07185N

2007 Interactive Merit Award

Cactus Marketing Communications / Denver

Colorado State Tobacco Education and Prevention Partnership, STEPP

ownyourC

Web Sites / Public Service/Non-Profit/ Educational

07186N

2007 Interactive Merit Award

Firstborn / New York

Edison Innovation Foundation

How Edison Are You?

Web Sites / Public Service/Non-Profit/ Educational

07187N

2007 Interactive Merit Award

juxt interactive / newport beach

Glue Network

The Bridge

Web Sites / Public Service/Non-Profit/ Educational

07188N

2007 Interactive Merit Award

Kinetic Singapore / Singapore

The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development

What Noise?

Web Sites / Public Service/Non-Profit/ Educational

07189N

2007 Interactive Merit Award

Plan.Net Concept GmbH & Co KG / Munich

Aktionsbündnis Landmine.de

Ban all landmines

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

07108N

2007 Interactive Merit Award

Savaglio\TBWA / Buenos Aires

Greenpeace International

Presidents

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

07109N

2007 Interactive Merit Award

Tribal DDB India / Mumbai

MTV India

Protected Entry

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

07110N

2007 Interactive Merit Award

AKQA / London

The Coca-Cola Company

SubLYMONal™

Banners - Fixed Space / Business to Consumer - Campaign

07080N

2007 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Comcast

Powerboost Banners

Banners - Fixed Space / Business to Consumer - Campaign

07081N

Follow Us