The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

As One Agency: DDB Brasil / São Paulo Client: Masp Museum Category: Microsites / Public Service/Non-Profit/ Educational
Cock-a-Doodle Agency: POKE / London Client: Everyman Institute of Cancer Research Category: Microsites / Public Service/Non-Profit/ Educational
metamorphosis Agency: OgilvyInteractive / Madrid Client: Telefonica Category: Banners - Fixed Space / Business to Business - Single
Yell.com | Results for real life™ Agency: AKQA / London Client: Yell.com Category: Banners - Dynamic / Business to Consumer - Single
Flight Simulator X: Take Control Agency: AKQA / San Francisco Client: Xbox Category: Banners - Dynamic / Business to Consumer - Single
Parking Garage Finder Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Parking Mantra Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
GTI Pinball Banner Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Single
GTI Smoke Banner Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Single
Red Bull Art Of Can Agency: Daddy / gothenburg Client: Red Bull Sverige Category: Banners - Dynamic / Business to Consumer - Single
From Someone's Point Of Veiw Agency: Dentsu Inc. / Tokyo Client: TOTO LTD. Category: Banners - Dynamic / Business to Consumer - Single
Hot Pong Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Arno Category: Banners - Dynamic / Business to Consumer - Single
Pianist Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Neo Quimica Category: Banners - Dynamic / Business to Consumer - Single
Ballerina Agency: glue London / London Client: Virgin Money Category: Banners - Dynamic / Business to Consumer - Single
Throw me Agency: glue London / London Client: Adidas Category: Banners - Dynamic / Business to Consumer - Single
Play with George Agency: Marketel / Montreal Client: Infopresse Category: Banners - Dynamic / Business to Consumer - Single
Bright Agency: OgilvyOne Worldwide / Bangkok Client: Lamton Category: Banners - Dynamic / Business to Consumer - Single
Fly Agency: OgilvyOne Worldwide / Bangkok Client: Bond Category: Banners - Dynamic / Business to Consumer - Single
HP 'True-to-Life' Banner Agency: Saatchi & Saatchi / Singapore Client: Hewlett Packard Category: Banners - Dynamic / Business to Consumer - Single
T-Shirt Agency: Saatchi & Saatchi GmbH / Frankfurt Client: T-Mobile Deutschland GmbH Category: Banners - Dynamic / Business to Consumer - Single
Cones Agency: Syzygy UK / London Client: Mazda Category: Banners - Dynamic / Business to Consumer - Single
Hope Spreads Faster Than AIDS Agency: AKQA / Washington Client: The Global Fund to Fight AIDS, TB and Malaria Category: Web Sites / Public Service/Non-Profit/ Educational
SAM Agency: ARC Worldwide Singapore / Leo Burnett / Singapore Client: Samaritans of Singapore Category: Web Sites / Public Service/Non-Profit/ Educational
Whudafxup Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Web Sites / Public Service/Non-Profit/ Educational
ownyourC Agency: Cactus Marketing Communications / Denver Client: Colorado State Tobacco Education and Prevention Partnership, STEPP Category: Web Sites / Public Service/Non-Profit/ Educational
How Edison Are You? Agency: Firstborn / New York Client: Edison Innovation Foundation Category: Web Sites / Public Service/Non-Profit/ Educational
The Bridge Agency: juxt interactive / newport beach Client: Glue Network Category: Web Sites / Public Service/Non-Profit/ Educational
What Noise? Agency: Kinetic Singapore / Singapore Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Web Sites / Public Service/Non-Profit/ Educational
Clickmore Agency: AKQA / London Client: Unilever Category: Brand Gaming/Applications / Online
Peg Solitaire Game Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Brand Gaming/Applications / Online
Samurai Kittens Agency: COG1 / San Francisco Client: Independent Film Channel Category: Brand Gaming/Applications / Online
THE FRIEND NETWORK Agency: Forsman & Bodenfors / Gothenburg Client: TELE2 Category: Brand Gaming/Applications / Online
Ave a word Agency: glue London / London Client: MINI Category: Brand Gaming/Applications / Online
The Passenger Agency: Hyper Happen / London Client: Nokia Category: Brand Gaming/Applications / Online
Pop mich! Agency: Jung von Matt AG / Hamburg Client: KONZERTHAUS DORTMUND GmbH Category: Brand Gaming/Applications / Online
Counterstrike vs. AIDS Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: www.stayingalive.org Category: Brand Gaming/Applications / Online
Cisco Boooming Agency: OgilvyOne worldwide GmbH / Frankfurt am Main Client: Cisco Systems Germany Category: Brand Gaming/Applications / Online
Verizon Beatbox Mixer Agency: R/GA / New York Client: Verizon Category: Brand Gaming/Applications / Online
Cluedo Cop Star Agency: Tribal DDB London / London Client: Hasbro Category: Brand Gaming/Applications / Online
Coke.com Agency: AKQA / London Client: The Coca-Cola Company Category: Web Sites / Business to Consumer
Audi R8 Agency: argonauten G2 GmbH / Düsseldorf Client: Audi AG Category: Web Sites / Business to Consumer
The Gamekillers Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Web Sites / Business to Consumer
VWFeatures.com Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Web Sites / Business to Consumer
La Llamada Agency: DoubleYou / Barcelona Client: Cacique Rum Category: Web Sites / Business to Consumer
MOTOFONE Agency: DraftFCB / New York Client: Motorola Category: Web Sites / Business to Consumer
Rethink Fone Agency: DraftFCB Toronto / Toronto Client: Motorola Motofone Category: Web Sites / Business to Consumer
The Unity Tree Agency: DraftFCB Toronto / Toronto Client: Hewlett-Packard Category: Web Sites / Business to Consumer
Great pockets Agency: Farfar / Stockholm Client: Nokia Nseries Category: Web Sites / Business to Consumer
THE CITY IS YOUR STADIUM Agency: Forsman & Bodenfors / Gothenburg Client: STADIUM Category: Web Sites / Business to Consumer
Absolut Ruby Red Agency: Great Works / Stockholm Client: V&S Absolut Spirits Category: Web Sites / Business to Consumer

2007 Interactive Merit Award

DDB Brasil / São Paulo

Masp Museum

As One

Microsites / Public Service/Non-Profit/ Educational

07155N

2007 Interactive Merit Award

POKE / London

Everyman Institute of Cancer Research

Cock-a-Doodle

Microsites / Public Service/Non-Profit/ Educational

07156N

2007 Interactive Merit Award

OgilvyInteractive / Madrid

Telefonica

metamorphosis

Banners - Fixed Space / Business to Business - Single

07083N

2007 Interactive Merit Award

AKQA / London

Yell.com

Yell.com | Results for real life™

Banners - Dynamic / Business to Consumer - Single

07089N

2007 Interactive Merit Award

AKQA / San Francisco

Xbox

Flight Simulator X: Take Control

Banners - Dynamic / Business to Consumer - Single

07090N

2007 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI

Parking Garage Finder

Banners - Dynamic / Business to Consumer - Single

07091N

2007 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI

Parking Mantra

Banners - Dynamic / Business to Consumer - Single

07092N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Pinball Banner

Banners - Dynamic / Business to Consumer - Single

07093N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Smoke Banner

Banners - Dynamic / Business to Consumer - Single

07094N

2007 Interactive Merit Award

Daddy / gothenburg

Red Bull Sverige

Red Bull Art Of Can

Banners - Dynamic / Business to Consumer - Single

07095N

2007 Interactive Merit Award

Dentsu Inc. / Tokyo

TOTO LTD.

From Someone's Point Of Veiw

Banners - Dynamic / Business to Consumer - Single

07096N

2007 Interactive Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Arno

Hot Pong

Banners - Dynamic / Business to Consumer - Single

07097N

2007 Interactive Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Neo Quimica

Pianist

Banners - Dynamic / Business to Consumer - Single

07098N

2007 Interactive Merit Award

glue London / London

Virgin Money

Ballerina

Banners - Dynamic / Business to Consumer - Single

07099N

2007 Interactive Merit Award

glue London / London

Adidas

Throw me

Banners - Dynamic / Business to Consumer - Single

07100N

2007 Interactive Merit Award

Marketel / Montreal

Infopresse

Play with George

Banners - Dynamic / Business to Consumer - Single

07101N

2007 Interactive Merit Award

OgilvyOne Worldwide / Bangkok

Lamton

Bright

Banners - Dynamic / Business to Consumer - Single

07102N

2007 Interactive Merit Award

OgilvyOne Worldwide / Bangkok

Bond

Fly

Banners - Dynamic / Business to Consumer - Single

07103N

2007 Interactive Merit Award

Saatchi & Saatchi / Singapore

Hewlett Packard

HP 'True-to-Life' Banner

Banners - Dynamic / Business to Consumer - Single

07104N

2007 Interactive Merit Award

Saatchi & Saatchi GmbH / Frankfurt

T-Mobile Deutschland GmbH

T-Shirt

Banners - Dynamic / Business to Consumer - Single

07105N

2007 Interactive Merit Award

Syzygy UK / London

Mazda

Cones

Banners - Dynamic / Business to Consumer - Single

07106N

2007 Interactive Merit Award

AKQA / Washington

The Global Fund to Fight AIDS, TB and Malaria

Hope Spreads Faster Than AIDS

Web Sites / Public Service/Non-Profit/ Educational

07183N

2007 Interactive Merit Award

ARC Worldwide Singapore / Leo Burnett / Singapore

Samaritans of Singapore

SAM

Web Sites / Public Service/Non-Profit/ Educational

07184N

2007 Interactive Merit Award

Arnold / Boston

American Legacy Foundation/truth

Whudafxup

Web Sites / Public Service/Non-Profit/ Educational

07185N

2007 Interactive Merit Award

Cactus Marketing Communications / Denver

Colorado State Tobacco Education and Prevention Partnership, STEPP

ownyourC

Web Sites / Public Service/Non-Profit/ Educational

07186N

2007 Interactive Merit Award

Firstborn / New York

Edison Innovation Foundation

How Edison Are You?

Web Sites / Public Service/Non-Profit/ Educational

07187N

2007 Interactive Merit Award

juxt interactive / newport beach

Glue Network

The Bridge

Web Sites / Public Service/Non-Profit/ Educational

07188N

2007 Interactive Merit Award

Kinetic Singapore / Singapore

The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development

What Noise?

Web Sites / Public Service/Non-Profit/ Educational

07189N

2007 Interactive Merit Award

AKQA / London

Unilever

Clickmore

Brand Gaming/Applications / Online

07190N

2007 Interactive Merit Award

AlmapBBDO / São Paulo

Greenpeace

Peg Solitaire Game

Brand Gaming/Applications / Online

07191N

2007 Interactive Merit Award

COG1 / San Francisco

Independent Film Channel

Samurai Kittens

Brand Gaming/Applications / Online

07192N

2007 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

TELE2

THE FRIEND NETWORK

Brand Gaming/Applications / Online

07193N

2007 Interactive Merit Award

glue London / London

MINI

Ave a word

Brand Gaming/Applications / Online

07194N

2007 Interactive Merit Award

Hyper Happen / London

Nokia

The Passenger

Brand Gaming/Applications / Online

07195N

2007 Interactive Merit Award

Jung von Matt AG / Hamburg

KONZERTHAUS DORTMUND GmbH

Pop mich!

Brand Gaming/Applications / Online

07196N

2007 Interactive Merit Award

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

www.stayingalive.org

Counterstrike vs. AIDS

Brand Gaming/Applications / Online

07197N

2007 Interactive Merit Award

OgilvyOne worldwide GmbH / Frankfurt am Main

Cisco Systems Germany

Cisco Boooming

Brand Gaming/Applications / Online

07198N

2007 Interactive Merit Award

R/GA / New York

Verizon

Verizon Beatbox Mixer

Brand Gaming/Applications / Online

07199N

2007 Interactive Merit Award

Tribal DDB London / London

Hasbro

Cluedo Cop Star

Brand Gaming/Applications / Online

07200N

2007 Interactive Merit Award

AKQA / London

The Coca-Cola Company

Coke.com

Web Sites / Business to Consumer

07157N

2007 Interactive Merit Award

argonauten G2 GmbH / Düsseldorf

Audi AG

Audi R8

Web Sites / Business to Consumer

07158N

2007 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers

Web Sites / Business to Consumer

07159N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

VWFeatures.com

Web Sites / Business to Consumer

07160N

2007 Interactive Merit Award

DoubleYou / Barcelona

Cacique Rum

La Llamada

Web Sites / Business to Consumer

07161N

2007 Interactive Merit Award

DraftFCB / New York

Motorola

MOTOFONE

Web Sites / Business to Consumer

07162N

2007 Interactive Merit Award

DraftFCB Toronto / Toronto

Motorola Motofone

Rethink Fone

Web Sites / Business to Consumer

07163N

2007 Interactive Merit Award

DraftFCB Toronto / Toronto

Hewlett-Packard

The Unity Tree

Web Sites / Business to Consumer

07164N

2007 Interactive Merit Award

Farfar / Stockholm

Nokia Nseries

Great pockets

Web Sites / Business to Consumer

07165N

2007 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

STADIUM

THE CITY IS YOUR STADIUM

Web Sites / Business to Consumer

07166N

2007 Interactive Merit Award

Great Works / Stockholm

V&S Absolut Spirits

Absolut Ruby Red

Web Sites / Business to Consumer

07167N

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