The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

TYO ID Mobile phone shooting game Agency: TYO Interactive Design Inc. / Tokyo Client: TYO Interactive Design Inc. Category: Self-Promotion / Branded Content
The Creative BUSHIDO Agency: YOMIKO ADVERTISING INC. / Tokyo Client: YOMIKO ADVERTISING INC. Category: Self-Promotion / Branded Content
Coke.com Agency: AKQA / London Client: The Coca-Cola Company Category: Web Sites / Business to Consumer
Audi R8 Agency: argonauten G2 GmbH / Düsseldorf Client: Audi AG Category: Web Sites / Business to Consumer
The Gamekillers Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Web Sites / Business to Consumer
VWFeatures.com Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Web Sites / Business to Consumer
La Llamada Agency: DoubleYou / Barcelona Client: Cacique Rum Category: Web Sites / Business to Consumer
MOTOFONE Agency: DraftFCB / New York Client: Motorola Category: Web Sites / Business to Consumer
Rethink Fone Agency: DraftFCB Toronto / Toronto Client: Motorola Motofone Category: Web Sites / Business to Consumer
The Unity Tree Agency: DraftFCB Toronto / Toronto Client: Hewlett-Packard Category: Web Sites / Business to Consumer
Great pockets Agency: Farfar / Stockholm Client: Nokia Nseries Category: Web Sites / Business to Consumer
THE CITY IS YOUR STADIUM Agency: Forsman & Bodenfors / Gothenburg Client: STADIUM Category: Web Sites / Business to Consumer
Absolut Ruby Red Agency: Great Works / Stockholm Client: V&S Absolut Spirits Category: Web Sites / Business to Consumer
Absolut Lomo Agency: Great Works / Stockholm Client: V&S Absolut Spirits, Patric Blixt/Ulrika Lövdahl Category: Web Sites / Business to Consumer
Absolut Search Agency: Great Works / Stockholm Client: V&S Absolut Spirits, Patric Blixt Category: Web Sites / Business to Consumer
Levi Strauss Japan 2006 Fall & Winter Collection Agency: IMG SRC, Inc. / Tokyo Client: Levi Strauss Japan K.K. Category: Web Sites / Business to Consumer
Ford Bold Moves Agency: jwt new york / ny Client: Ford Category: Web Sites / Business to Consumer
adidas Y-3 Reflections Agency: NEUE DIGITALE GmbH / Frankfurt am Main Client: adidas Group Category: Web Sites / Business to Consumer
G'zOne LAB TRILOGY Agency: PYRAMID FILM INC. / Tokyo Client: CASIO COMPUTER CO.,LTD. Category: Web Sites / Business to Consumer
Nike Basketball Agency: R/GA / New York Client: Nike Category: Web Sites / Business to Consumer
Where are you learning English? Agency: Rethink / Vancouver Client: Canadian College of English Language Category: Web Sites / Business to Consumer
Yaris Web Site Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Web Sites / Business to Consumer
Experience Old Spice Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Web Sites / Business to Consumer
Diesel.com Agency: Wysiwyg Comunicación Interactiva / Madrid Client: Diesel Category: Web Sites / Business to Consumer
Nike Festival of Air Agency: AKQA / London Client: Nike Category: Other Interactive Digital Media
Careoke Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Other Interactive Digital Media
InSynch Wall Agency: Fallon / Minneapolis Client: Travelers Category: Other Interactive Digital Media
Screensavers Crazy about Ketchup Agency: OgilvyOne Brazil / São Paulo Client: Hellmann´s Category: Other Interactive Digital Media
Bellevue Interactive Touch Wall Agency: Ziba Design Inc / Portland Client: Bellevue Towers Investors LLC Category: Other Interactive Digital Media
Here, you are allowed to touch Agency: OgilvyInteractive / Madrid Client: IAB Category: Banners - Fixed Space / Business to Business - Campaign
Partiture Agency: AgênciaClick / São Paulo Client: Coca-Cola Category: Banners - Fixed Space / Business to Consumer - Single
Wheel Chair Agency: AgênciaClick / São Paulo Client: Caixa Economica Federal Category: Banners - Fixed Space / Business to Consumer - Single
GTI Paddleshift Banner Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Jam Banner Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Trap Banner Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Banners - Fixed Space / Business to Consumer - Single
Blank Like A Rabbit Banner Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
UK Angus Banner Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Banners - Fixed Space / Business to Consumer - Single
Piano Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Answer Seguro On Line Category: Banners - Fixed Space / Business to Consumer - Single
Clio Banner Race Agency: Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg Client: Renault Germany Category: Banners - Fixed Space / Business to Consumer - Single
Get Your Freak On Agency: Ogilvy / San Francisco Client: Yahoo! Category: Banners - Fixed Space / Business to Consumer - Single
The Voice Analyser Agency: OgilvyOne Worldwide / Hong Kong Client: The Economist Category: Banners - Fixed Space / Business to Consumer - Single
Alarm Agency: Wunderman Brazil / São Paulo Client: Land Rover Category: Banners - Fixed Space / Business to Consumer - Single
Christmas trees Agency: JWT HK / Quarry Bay Client: Friends of the Earth Category: Email Marketing / Public Service/Non-Profit/ Educational
Braille Agency: McCann Erickson Brazil / São Paulo Client: Fundacao Dorina Nowill Category: Email Marketing / Public Service/Non-Profit/ Educational
Clickmore Agency: AKQA / London Client: Unilever Category: Brand Gaming/Applications / Online
Peg Solitaire Game Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Brand Gaming/Applications / Online
Samurai Kittens Agency: COG1 / San Francisco Client: Independent Film Channel Category: Brand Gaming/Applications / Online
THE FRIEND NETWORK Agency: Forsman & Bodenfors / Gothenburg Client: TELE2 Category: Brand Gaming/Applications / Online
Ave a word Agency: glue London / London Client: MINI Category: Brand Gaming/Applications / Online
The Passenger Agency: Hyper Happen / London Client: Nokia Category: Brand Gaming/Applications / Online

2007 Interactive Merit Award

TYO Interactive Design Inc. / Tokyo

TYO Interactive Design Inc.

TYO ID Mobile phone shooting game

Self-Promotion / Branded Content

07267N

2007 Interactive Merit Award

YOMIKO ADVERTISING INC. / Tokyo

YOMIKO ADVERTISING INC.

The Creative BUSHIDO

Self-Promotion / Branded Content

07268N

2007 Interactive Merit Award

AKQA / London

The Coca-Cola Company

Coke.com

Web Sites / Business to Consumer

07157N

2007 Interactive Merit Award

argonauten G2 GmbH / Düsseldorf

Audi AG

Audi R8

Web Sites / Business to Consumer

07158N

2007 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers

Web Sites / Business to Consumer

07159N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

VWFeatures.com

Web Sites / Business to Consumer

07160N

2007 Interactive Merit Award

DoubleYou / Barcelona

Cacique Rum

La Llamada

Web Sites / Business to Consumer

07161N

2007 Interactive Merit Award

DraftFCB / New York

Motorola

MOTOFONE

Web Sites / Business to Consumer

07162N

2007 Interactive Merit Award

DraftFCB Toronto / Toronto

Motorola Motofone

Rethink Fone

Web Sites / Business to Consumer

07163N

2007 Interactive Merit Award

DraftFCB Toronto / Toronto

Hewlett-Packard

The Unity Tree

Web Sites / Business to Consumer

07164N

2007 Interactive Merit Award

Farfar / Stockholm

Nokia Nseries

Great pockets

Web Sites / Business to Consumer

07165N

2007 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

STADIUM

THE CITY IS YOUR STADIUM

Web Sites / Business to Consumer

07166N

2007 Interactive Merit Award

Great Works / Stockholm

V&S Absolut Spirits

Absolut Ruby Red

Web Sites / Business to Consumer

07167N

2007 Interactive Merit Award

Great Works / Stockholm

V&S Absolut Spirits, Patric Blixt/Ulrika Lövdahl

Absolut Lomo

Web Sites / Business to Consumer

07168N

2007 Interactive Merit Award

Great Works / Stockholm

V&S Absolut Spirits, Patric Blixt

Absolut Search

Web Sites / Business to Consumer

07169N

2007 Interactive Merit Award

IMG SRC, Inc. / Tokyo

Levi Strauss Japan K.K.

Levi Strauss Japan 2006 Fall & Winter Collection

Web Sites / Business to Consumer

07170N

2007 Interactive Merit Award

jwt new york / ny

Ford

Ford Bold Moves

Web Sites / Business to Consumer

07171N

2007 Interactive Merit Award

NEUE DIGITALE GmbH / Frankfurt am Main

adidas Group

adidas Y-3 Reflections

Web Sites / Business to Consumer

07172N

2007 Interactive Merit Award

PYRAMID FILM INC. / Tokyo

CASIO COMPUTER CO.,LTD.

G'zOne LAB TRILOGY

Web Sites / Business to Consumer

07173N

2007 Interactive Merit Award

R/GA / New York

Nike

Nike Basketball

Web Sites / Business to Consumer

07174N

2007 Interactive Merit Award

Rethink / Vancouver

Canadian College of English Language

Where are you learning English?

Web Sites / Business to Consumer

07175N

2007 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Yaris Web Site

Web Sites / Business to Consumer

07176N

2007 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

Experience Old Spice

Web Sites / Business to Consumer

07177N

2007 Interactive Merit Award

Wysiwyg Comunicación Interactiva / Madrid

Diesel

Diesel.com

Web Sites / Business to Consumer

07178N

2007 Interactive Merit Award

AKQA / London

Nike

Nike Festival of Air

Other Interactive Digital Media

07243N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Careoke

Other Interactive Digital Media

07244N

2007 Interactive Merit Award

Fallon / Minneapolis

Travelers

InSynch Wall

Other Interactive Digital Media

07245N

2007 Interactive Merit Award

OgilvyOne Brazil / São Paulo

Hellmann´s

Screensavers Crazy about Ketchup

Other Interactive Digital Media

07246N

2007 Interactive Merit Award

Ziba Design Inc / Portland

Bellevue Towers Investors LLC

Bellevue Interactive Touch Wall

Other Interactive Digital Media

07247N

2007 Interactive Merit Award

OgilvyInteractive / Madrid

IAB

Here, you are allowed to touch

Banners - Fixed Space / Business to Business - Campaign

07084N

2007 Interactive Merit Award

AgênciaClick / São Paulo

Coca-Cola

Partiture

Banners - Fixed Space / Business to Consumer - Single

07068N

2007 Interactive Merit Award

AgênciaClick / São Paulo

Caixa Economica Federal

Wheel Chair

Banners - Fixed Space / Business to Consumer - Single

07069N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Paddleshift Banner

Banners - Fixed Space / Business to Consumer - Single

07070N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Jam Banner

Banners - Fixed Space / Business to Consumer - Single

07071N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Trap Banner

Banners - Fixed Space / Business to Consumer - Single

07072N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Blank Like A Rabbit Banner

Banners - Fixed Space / Business to Consumer - Single

07073N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

UK Angus Banner

Banners - Fixed Space / Business to Consumer - Single

07074N

2007 Interactive Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Answer Seguro On Line

Piano

Banners - Fixed Space / Business to Consumer - Single

07075N

2007 Interactive Merit Award

Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg

Renault Germany

Clio Banner Race

Banners - Fixed Space / Business to Consumer - Single

07076N

2007 Interactive Merit Award

Ogilvy / San Francisco

Yahoo!

Get Your Freak On

Banners - Fixed Space / Business to Consumer - Single

07077N

2007 Interactive Merit Award

OgilvyOne Worldwide / Hong Kong

The Economist

The Voice Analyser

Banners - Fixed Space / Business to Consumer - Single

07078N

2007 Interactive Merit Award

Wunderman Brazil / São Paulo

Land Rover

Alarm

Banners - Fixed Space / Business to Consumer - Single

07079N

2007 Interactive Merit Award

JWT HK / Quarry Bay

Friends of the Earth

Christmas trees

Email Marketing / Public Service/Non-Profit/ Educational

07205N

2007 Interactive Merit Award

McCann Erickson Brazil / São Paulo

Fundacao Dorina Nowill

Braille

Email Marketing / Public Service/Non-Profit/ Educational

07206N

2007 Interactive Merit Award

AKQA / London

Unilever

Clickmore

Brand Gaming/Applications / Online

07190N

2007 Interactive Merit Award

AlmapBBDO / São Paulo

Greenpeace

Peg Solitaire Game

Brand Gaming/Applications / Online

07191N

2007 Interactive Merit Award

COG1 / San Francisco

Independent Film Channel

Samurai Kittens

Brand Gaming/Applications / Online

07192N

2007 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

TELE2

THE FRIEND NETWORK

Brand Gaming/Applications / Online

07193N

2007 Interactive Merit Award

glue London / London

MINI

Ave a word

Brand Gaming/Applications / Online

07194N

2007 Interactive Merit Award

Hyper Happen / London

Nokia

The Passenger

Brand Gaming/Applications / Online

07195N

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