The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike+ Agency: R/GA / New York Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Tate Tracks Agency: Fallon / London Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
More space for children promotion Agency: Scholz & Friends Berlin GmbH / Berlin Client: Kindervereinigung Sachsen e. V. Category: Environmental Design / Single
smoker’s lung Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München Client: AOK Bayern – Die Gesundheitskasse Category: Environmental Design / Single
One Time Only Agency: HunterGatherer / New York Client: Nike Category: Broadcast Design / Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
GTI Banner Campaign Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Drunken Navigationsystem Agency: Publicis Zürich AG / Zürich Client: Blue Cross Category: Public Service/Political Radio / Campaign
Kinky Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Train Station Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
Crazy Agency: Blind / Santa Monica Client: Gnarls Barkley Category: Broadcast Design / Single
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Compress Everything Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Peg Solitaire Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Evolution Agency: Ogilvy & Mather / Toronto Client: Unilever Canada - Dove Category: Online Branded Content / Business to Consumer
Pearl Jam 2006 World-Wide Tour Posters Agency: Ames Bros / Seattle Client: Pearl Jam Category: Collateral Design / Posters - Campaign
Sydney Writers' Festival 2006 Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Campaign
Handmade Posters Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
LOST – Interactive E-Mail Campaign Agency: Jung von Matt AG / Hamburg Client: ProSieben Television GmbH Category: Email Marketing / Business to Consumer
Xbox Games Innovative Campaign Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Fish Market/Surprise/Wedding Agency: Ogilvy & Mather / New York Client: Foster's Category: Cinema or Non-Broadcast / Campaign
Green Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Orange Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
The Gamekillers Television Show Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
monoface Agency: mono / Minneapolis Client: mono Category: Self-Promotion / Web Sites
Blue Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Dinner Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :20 and Under - Single
See: The Potential of Place, Fourth Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
See: The Potential of Place, Fifth Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
Xbox Games Innovative Campaign Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
GTI Pre-Tuned Integrated Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Beard, Trade, Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
The Chain Agency: Framfab Denmark / Copenhagen Client: Nike Category: Web Sites / Business to Consumer
Cubanisimo Agency: TAXI, Canada Inc / Toronto Client: Canadian Film Centre Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Legends of The Jupiter Drawing Room Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: The Jupiter Drawing Room Cape Town Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Song Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Beard Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Growth Spurt, Doug, France Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Campaign
MEGartSTORE Agency: Tommy Li Design Workshop Ltd / Chai Wan Client: Hong Kong Heritage Museum Category: Environmental Design / Campaign
Ballprints Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Outdoor / Outdoor - Campaign
Staircase Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
Stockholm the musical Agency: Farfar / Stockholm Client: Visit Sweden Category: Banners - Fixed Space / Business to Consumer - Single
Growth Spurt Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
France Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Videogame Agency: Wieden+Kennedy / Portland Client: Coca-Cola Category: Cinema or Non-Broadcast / Single
Wet Card Agency: BBDO Bangkok Ltd. / Bangkok Client: Ko Ratanasevi Category: Brand and Corporate Identity Design / Corporate Identity - Single
Uli Sela Setphotographer "Always behind the Scenes" Agency: BBDO Stuttgart GmbH / Stuttgart Client: Uli Sela Setphotographer Category: Brand and Corporate Identity Design / Corporate Identity - Single
BIG SHADOW Agency: GT INC. / Tokyo Client: Microsoft Corporation.(Japan) Category: Other Interactive Digital Media
"Patterns" Agency: Lowe & Partners / Petaling Jaya Client: Ridsect Roachtrap Category: Consumer Newspaper / Full Page or Spread - Campaign

2007 Interactive Gold Pencil

R/GA / New York

Nike

Nike+

New Media Innovation & Development / New Media Innovation and Development

07050N

2007 Advertising Gold Pencil

Fallon / London

Tate Modern

Tate Tracks

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign

07079A

2007 Design Gold Pencil

Scholz & Friends Berlin GmbH / Berlin

Kindervereinigung Sachsen e. V.

More space for children promotion

Environmental Design / Single

07041D

2007 Design Gold Pencil

Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München

AOK Bayern – Die Gesundheitskasse

smoker’s lung

Environmental Design / Single

07042D

2007 Design Gold Pencil

HunterGatherer / New York

Nike

One Time Only

Broadcast Design / Campaign

07066D

2007 Advertising Gold Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Collateral / P.O.P. and In-Store - Campaign

07024A

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Banner Campaign

Banners - Dynamic / Business to Consumer - Campaign

07012N

2007 Advertising Gold Pencil

Publicis Zürich AG / Zürich

Blue Cross

Drunken Navigationsystem

Public Service/Political Radio / Campaign

07041R

2007 Advertising Gold Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Kinky

Consumer Magazine / Color: Full Page or Spread - Single

07006A

2007 Advertising Gold Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Train Station

Consumer Magazine / Color: Full Page or Spread - Single

07007A

2007 Design Gold Pencil

Blind / Santa Monica

Gnarls Barkley

Crazy

Broadcast Design / Single

07063D

2007 Advertising Gold Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Consumer Magazine / Color: Full Page or Spread - Campaign

07011A

2007 Advertising Gold Pencil

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

Compress Everything

Consumer Magazine / Color: Full Page or Spread - Campaign

07012A

2007 Interactive Gold Pencil

AlmapBBDO / São Paulo

Greenpeace

Peg Solitaire

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07007N

2007 Interactive Gold Pencil

Ogilvy & Mather / Toronto

Unilever Canada - Dove

Evolution

Online Branded Content / Business to Consumer

07046N

2007 Design Gold Pencil

Ames Bros / Seattle

Pearl Jam

Pearl Jam 2006 World-Wide Tour Posters

Collateral Design / Posters - Campaign

07027D

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Sydney Writers' Festival 2006

Collateral Design / Posters - Campaign

07028D

2007 Design Gold Pencil

Serviceplan Muenchen/Hamburg / Hamburg

Serviceplan Hamburg GmbH & Co. KG

Handmade Posters

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07038D

2007 Interactive Gold Pencil

Jung von Matt AG / Hamburg

ProSieben Television GmbH

LOST – Interactive E-Mail Campaign

Email Marketing / Business to Consumer

07043N

2007 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games Innovative Campaign

Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign

07087A

2007 Advertising Gold Pencil

Ogilvy & Mather / New York

Foster's

Fish Market/Surprise/Wedding

Cinema or Non-Broadcast / Campaign

07076T

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Green

Collateral Design / Posters - Single

07023D

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Orange

Collateral Design / Posters - Single

07024D

2007 Advertising Gold Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers Television Show

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single

07078A

2007 Interactive Gold Pencil

mono / Minneapolis

mono

monoface

Self-Promotion / Web Sites

07065N

2007 Advertising Gold Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Blue

Collateral / P.O.P. and In-Store - Single

07021A

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Dinner

Consumer Television / :20 and Under - Single

07068T

2007 Design Gold Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Fourth Issue

Publication Design / Magazine Design

07056D

2007 Design Gold Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Fifth Issue

Publication Design / Magazine Design

07057D

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games Innovative Campaign

Integrated Branding Campaign

07059N

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Pre-Tuned Integrated

Integrated Branding Campaign

07060N

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard, Trade, Leak

Consumer Television / Commercials of var. length - Campaign

07069T

2007 Interactive Gold Pencil

Framfab Denmark / Copenhagen

Nike

The Chain

Web Sites / Business to Consumer

07025N

2007 Design Gold Pencil

TAXI, Canada Inc / Toronto

Canadian Film Centre

Cubanisimo

Brand and Corporate Identity Design / Corporate Identity - Campaign

07008D

2007 Design Gold Pencil

The Jupiter Drawing Room South Africa / CAPE TOWN

The Jupiter Drawing Room Cape Town

Legends of The Jupiter Drawing Room

Brand and Corporate Identity Design / Corporate Identity - Campaign

07009D

2007 Advertising Gold Pencil

Arnold / Boston

American Legacy Foundation/truth

Song

Public Service/Political Radio / Single

07039R

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard

Consumer Television / :30/:25 - Single

07060T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Leak

Consumer Television / :30/:25 - Single

07061T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Growth Spurt, Doug, France

Consumer Radio / Campaign

07050R

2007 Design Gold Pencil

Tommy Li Design Workshop Ltd / Chai Wan

Hong Kong Heritage Museum

MEGartSTORE

Environmental Design / Campaign

07048D

2007 Advertising Gold Pencil

BBDO Argentina / Vicente Lopez

Nike

Ballprints

Outdoor / Outdoor - Campaign

07019A

2007 Design Gold Pencil

Ad Planet Group / Singapore

Disabled People's Association Singapore

Staircase

Public Service/Non-Profit/Educational / Posters - Single

07069D

2007 Interactive Gold Pencil

Farfar / Stockholm

Visit Sweden

Stockholm the musical

Banners - Fixed Space / Business to Consumer - Single

07001N

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Growth Spurt

Consumer Radio / Single

07046R

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

France

Consumer Radio / Single

07047R

2007 Advertising Gold Pencil

Wieden+Kennedy / Portland

Coca-Cola

Videogame

Cinema or Non-Broadcast / Single

07072T

2007 Design Gold Pencil

BBDO Bangkok Ltd. / Bangkok

Ko Ratanasevi

Wet Card

Brand and Corporate Identity Design / Corporate Identity - Single

07004D

2007 Design Gold Pencil

BBDO Stuttgart GmbH / Stuttgart

Uli Sela Setphotographer

Uli Sela Setphotographer "Always behind the Scenes"

Brand and Corporate Identity Design / Corporate Identity - Single

07005D

2007 Interactive Gold Pencil

GT INC. / Tokyo

Microsoft Corporation.(Japan)

BIG SHADOW

Other Interactive Digital Media

07056N

2007 Advertising Gold Pencil

Lowe & Partners / Petaling Jaya

Ridsect Roachtrap

"Patterns"

Consumer Newspaper / Full Page or Spread - Campaign

07002A

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