The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

As One Agency: DDB Brasil / São Paulo Client: Masp Museum Category: Microsites / Public Service/Non-Profit/ Educational
Cock-a-Doodle Agency: POKE / London Client: Everyman Institute of Cancer Research Category: Microsites / Public Service/Non-Profit/ Educational
Japan New Year Agency: Apple Computer / Cupertino Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Foldout Business Cards Agency: Bates Enterprise / New Delhi Client: Mukul Goyal Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Breaking Records Collateral Agency: BBDO / New York Client: Breaking Records Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Dominie Packaging Agency: BBDO Singapore Pte Ltd / Singapore Client: Dominie Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Test Tube Identity Agency: Block (BlockBranding.com) / Perth Client: Test Tube Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Stationery? Agency: Calder Bateman / Edmonton Client: Johnston Research Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
disturbance stationery Agency: disturbance / Durban Client: disturbance Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Roast Restaurant Agency: HGV / London Client: Iqbal Wahab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
I.D.Lab Agency: Kinetic Singapore / singapore Client: I.D.Lab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Duesseldorfer Schauspielhaus CD Agency: Ligalux GmbH / Hamburg Client: Duesseldorfer Schauspielhaus Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Coca-Cola Zero Brand Identity and Visual Language Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Nice to meat you. Agency: PENGUIN GRAPHICS / Hiroshima Client: Hanamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
New Kure Brand Agency: CHUGOKU HAKUHODO Inc. Client: Kure Area of Commerce and Industry Association Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Walter P Moore Identity Program Agency: Rigsby Hull / Houston Client: Walter P Moore Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Sydney Youth Orchestra Agency: Saatchi & Saatchi / Sydney Client: SYO Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
space150 10.7 identity Agency: space150 / Minneapolis Client: space150 Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Corporate Box Agency: Strichpunkt GmbH / Stuttgart Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Control Agency: CP Proximity / Barcelona Client: Audi Category: Email Marketing / Business to Consumer
Scroll Down Animation Mail "Para Para" Agency: HAKUHODO i-studio Inc. / Tokyo Client: GE Consumer Finance Co., Ltd. Category: Email Marketing / Business to Consumer
Henna Agency: Grey Worldwide India Pvt. Ltd. / Mumbai Client: Travel Corporation India Pvt. Ltd. Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Become a school bus driver. Agency: highwood / calgary Client: Southland Transportation Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Cocco's Cafe Conversations Agency: McCann Erickson, India / Mumbai Client: Cocco's Cafe Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Quotes Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Olay Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Mobile Office Solutions - Desk Crusher Agency: Dare / London Client: Vodafone Enterprise Uk Ltd Category: Microsites / Business to Business
Vodafone Journey Agency: Vodafone Group Plc / Newbury Client: Vodafone Group Category: Microsites / Business to Business
metamorphosis Agency: OgilvyInteractive / Madrid Client: Telefonica Category: Banners - Fixed Space / Business to Business - Single
Nokia Bluecasting Agency: R/GA / New York Client: Nokia Category: Wireless/Mobile Advertising / Business to Consumer
Yaris Mobisodes Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Wireless/Mobile Advertising / Business to Consumer
Red out of White Agency: Lean Mean Fighting Machine / London Client: The Economist Category: Banners - Dynamic / Business to Consumer - Campaign
Duffy & Partners Profile and Portfolio Agency: Duffy & Partners / Minneapolis Client: Duffy & Partners Category: Brand and Corporate Identity Design / Booklet/Brochure
Nintendo 2007 Recruitment Booklet Agency: Nintendo Co., Ltd. / Kyoto Client: Nintendo co., Ltd. Category: Brand and Corporate Identity Design / Booklet/Brochure
Presidium Brochure Agency: Out of the Box / Delhi Client: Presidium Senior Secondary School Category: Brand and Corporate Identity Design / Booklet/Brochure
On the Road Agency: Rediffusion DYR / Mumbai Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet/Brochure
The Hero With A Thousand Faces Agency: Rediffusion DYR / Mumbai Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet/Brochure
5 Kids Agency: 303 Group Pty Ltd / Perth Client: The Royal Lifesaving Society Australia Category: Public Service/Political Radio / Single
LABOUR Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: TOWER HAMLETS Category: Public Service/Political Radio / Single
Radio List Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Foreign Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Crime Report Agency: DDB Canada, Toronto / Toronto Client: Toronto Crime Stoppers Category: Public Service/Political Radio / Single
Four Days Agency: DDB Canada, Toronto / Toronto Client: Canadian Blood Services Category: Public Service/Political Radio / Single
Mills and Boon Agency: Grey London / London Client: Women's Aid Category: Public Service/Political Radio / Single
Valentine's Messages Agency: Grey London / London Client: Women's Aid Category: Public Service/Political Radio / Single
Average Agency: Rethink / Vancouver Client: Science World Category: Public Service/Political Radio / Single
HIV is Great Agency: saatchi & Saatchi / london Client: National AIDS Trust Category: Public Service/Political Radio / Single
Vowels Agency: TBWA\Paris / Boulogne-Billancourt Client: Espace Benevolat Category: Public Service/Political Radio / Single
True Age Agency: Daiko Advertising Inc. / OSAKA Client: DAINIHON JOCHUGIKU CO.,LTD. Category: Consumer Television / :20 and Under - Single
Slap Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Television / :20 and Under - Single
King Agency: BBDO Atlanta / Atlanta Client: Bookears Category: Collateral / Posters - Single

2007 Interactive Merit Award

DDB Brasil / São Paulo

Masp Museum

As One

Microsites / Public Service/Non-Profit/ Educational

07155N

2007 Interactive Merit Award

POKE / London

Everyman Institute of Cancer Research

Cock-a-Doodle

Microsites / Public Service/Non-Profit/ Educational

07156N

2007 Design Merit Award

Apple Computer / Cupertino

Apple

Japan New Year

Brand and Corporate Identity Design / Corporate Identity - Campaign

07089D

2007 Design Merit Award

Bates Enterprise / New Delhi

Mukul Goyal

Foldout Business Cards

Brand and Corporate Identity Design / Corporate Identity - Campaign

07090D

2007 Design Merit Award

BBDO / New York

Breaking Records

Breaking Records Collateral

Brand and Corporate Identity Design / Corporate Identity - Campaign

07091D

2007 Design Merit Award

BBDO Singapore Pte Ltd / Singapore

Dominie

Dominie Packaging

Brand and Corporate Identity Design / Corporate Identity - Campaign

07092D

2007 Design Merit Award

Block (BlockBranding.com) / Perth

Test Tube

Test Tube Identity

Brand and Corporate Identity Design / Corporate Identity - Campaign

07093D

2007 Design Merit Award

Calder Bateman / Edmonton

Johnston Research

Stationery?

Brand and Corporate Identity Design / Corporate Identity - Campaign

07094D

2007 Design Merit Award

disturbance / Durban

disturbance

disturbance stationery

Brand and Corporate Identity Design / Corporate Identity - Campaign

07095D

2007 Design Merit Award

HGV / London

Iqbal Wahab

Roast Restaurant

Brand and Corporate Identity Design / Corporate Identity - Campaign

07096D

2007 Design Merit Award

Kinetic Singapore / singapore

I.D.Lab

I.D.Lab

Brand and Corporate Identity Design / Corporate Identity - Campaign

07097D

2007 Design Merit Award

Ligalux GmbH / Hamburg

Duesseldorfer Schauspielhaus

Duesseldorfer Schauspielhaus CD

Brand and Corporate Identity Design / Corporate Identity - Campaign

07098D

2007 Design Merit Award

Ogilvy / New York

The Coca-Cola Company

Coca-Cola Zero Brand Identity and Visual Language

Brand and Corporate Identity Design / Corporate Identity - Campaign

07099D

2007 Design Merit Award

PENGUIN GRAPHICS / Hiroshima

Hanamoto

Nice to meat you.

Brand and Corporate Identity Design / Corporate Identity - Campaign

07100D

2007 Design Merit Award

CHUGOKU HAKUHODO Inc.

Kure Area of Commerce and Industry Association

New Kure Brand

Brand and Corporate Identity Design / Corporate Identity - Campaign

07101D

2007 Design Merit Award

Rigsby Hull / Houston

Walter P Moore

Walter P Moore Identity Program

Brand and Corporate Identity Design / Corporate Identity - Campaign

07102D

2007 Design Merit Award

Saatchi & Saatchi / Sydney

SYO

Sydney Youth Orchestra

Brand and Corporate Identity Design / Corporate Identity - Campaign

07103D

2007 Design Merit Award

space150 / Minneapolis

space150

space150 10.7 identity

Brand and Corporate Identity Design / Corporate Identity - Campaign

07105D

2007 Design Merit Award

Strichpunkt GmbH / Stuttgart

Papierfabrik Scheufelen GmbH+Co. KG

Corporate Box

Brand and Corporate Identity Design / Corporate Identity - Campaign

07106D

2007 Interactive Merit Award

CP Proximity / Barcelona

Audi

Control

Email Marketing / Business to Consumer

07203N

2007 Interactive Merit Award

HAKUHODO i-studio Inc. / Tokyo

GE Consumer Finance Co., Ltd.

Scroll Down Animation Mail "Para Para"

Email Marketing / Business to Consumer

07204N

2007 Advertising Merit Award

Grey Worldwide India Pvt. Ltd. / Mumbai

Travel Corporation India Pvt. Ltd.

Henna

Small Space Print / Black and White or Color: Less than a Page - Campaign

07197A

2007 Advertising Merit Award

highwood / calgary

Southland Transportation

Become a school bus driver.

Small Space Print / Black and White or Color: Less than a Page - Campaign

07198A

2007 Advertising Merit Award

McCann Erickson, India / Mumbai

Cocco's Cafe

Cocco's Cafe Conversations

Small Space Print / Black and White or Color: Less than a Page - Campaign

07199A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Olay

Quotes

Small Space Print / Black and White or Color: Less than a Page - Campaign

07200A

2007 Interactive Merit Award

Dare / London

Vodafone Enterprise Uk Ltd

Mobile Office Solutions - Desk Crusher

Microsites / Business to Business

07153N

2007 Interactive Merit Award

Vodafone Group Plc / Newbury

Vodafone Group

Vodafone Journey

Microsites / Business to Business

07154N

2007 Interactive Merit Award

OgilvyInteractive / Madrid

Telefonica

metamorphosis

Banners - Fixed Space / Business to Business - Single

07083N

2007 Interactive Merit Award

R/GA / New York

Nokia

Nokia Bluecasting

Wireless/Mobile Advertising / Business to Consumer

07201N

2007 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Yaris Mobisodes

Wireless/Mobile Advertising / Business to Consumer

07202N

2007 Interactive Merit Award

Lean Mean Fighting Machine / London

The Economist

Red out of White

Banners - Dynamic / Business to Consumer - Campaign

07107N

2007 Design Merit Award

Duffy & Partners / Minneapolis

Duffy & Partners

Duffy & Partners Profile and Portfolio

Brand and Corporate Identity Design / Booklet/Brochure

07074D

2007 Design Merit Award

Nintendo Co., Ltd. / Kyoto

Nintendo co., Ltd.

Nintendo 2007 Recruitment Booklet

Brand and Corporate Identity Design / Booklet/Brochure

07075D

2007 Design Merit Award

Out of the Box / Delhi

Presidium Senior Secondary School

Presidium Brochure

Brand and Corporate Identity Design / Booklet/Brochure

07076D

2007 Design Merit Award

Rediffusion DYR / Mumbai

Midland Bookshop

On the Road

Brand and Corporate Identity Design / Booklet/Brochure

07077D

2007 Design Merit Award

Rediffusion DYR / Mumbai

Midland Bookshop

The Hero With A Thousand Faces

Brand and Corporate Identity Design / Booklet/Brochure

07078D

2007 Advertising Merit Award

303 Group Pty Ltd / Perth

The Royal Lifesaving Society Australia

5 Kids

Public Service/Political Radio / Single

07339R

2007 Advertising Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

TOWER HAMLETS

LABOUR

Public Service/Political Radio / Single

07340R

2007 Advertising Merit Award

Arnold / Boston

American Legacy Foundation/truth

Radio List

Public Service/Political Radio / Single

07341R

2007 Advertising Merit Award

Arnold / Boston

American Legacy Foundation/truth

Foreign

Public Service/Political Radio / Single

07342R

2007 Advertising Merit Award

DDB Canada, Toronto / Toronto

Toronto Crime Stoppers

Crime Report

Public Service/Political Radio / Single

07343R

2007 Advertising Merit Award

DDB Canada, Toronto / Toronto

Canadian Blood Services

Four Days

Public Service/Political Radio / Single

07344R

2007 Advertising Merit Award

Grey London / London

Women's Aid

Mills and Boon

Public Service/Political Radio / Single

07345R

2007 Advertising Merit Award

Grey London / London

Women's Aid

Valentine's Messages

Public Service/Political Radio / Single

07346R

2007 Advertising Merit Award

Rethink / Vancouver

Science World

Average

Public Service/Political Radio / Single

07347R

2007 Advertising Merit Award

saatchi & Saatchi / london

National AIDS Trust

HIV is Great

Public Service/Political Radio / Single

07348R

2007 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Espace Benevolat

Vowels

Public Service/Political Radio / Single

07349R

2007 Advertising Merit Award

Daiko Advertising Inc. / OSAKA

DAINIHON JOCHUGIKU CO.,LTD.

True Age

Consumer Television / :20 and Under - Single

07452T

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Slap

Consumer Television / :20 and Under - Single

07453T

2007 Advertising Merit Award

BBDO Atlanta / Atlanta

Bookears

King

Collateral / Posters - Single

07253A

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