The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Good eyesight is fundamental. Agency: AlmapBBDO / São Paulo Client: Art Foco Category: Collateral / P.O.P. and In-Store - Single
Double Agency: BBDO Canada / Toronto Client: Diageo Canada Inc./The Pilot Category: Collateral / P.O.P. and In-Store - Single
Geese POS Poster Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Collateral / P.O.P. and In-Store - Single
Backseat Driver's Manual Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Moth Agency: DDB London / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Balloon Agency: DDB London / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Ice Agency: DDB London / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Label Agency: Leo Burnett Mexico / Mexico City Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Giant Houses - City Agency: Publicis Frankfurt GmbH / Frankfurt am Main Client: Renault Deutschland AG Category: Collateral / P.O.P. and In-Store - Single
Feet Agency: Sil Malaysia / Kuala Lumpur Client: Sony Malaysia Category: Collateral / P.O.P. and In-Store - Single
Head Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral / P.O.P. and In-Store - Single
Little girl Agency: TBWA\Paris / Boulogne-Billancourt Client: Harry's Category: Collateral / P.O.P. and In-Store - Single
Bonded by Blood Agency: TBWA\Whybin / Auckland Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Single
"We're Moving" Windows Agency: The Johnson Group / Chattanooga Client: EPB Category: Collateral / P.O.P. and In-Store - Single
HEADRESTS Agency: ZAPPING / MADRID Client: NH HOTELES Category: Collateral / P.O.P. and In-Store - Single
Happy Entrails Agency: Blind / Santa Monica Client: Specialized Category: Broadcast Design / Single
MTV 48 Fest Agency: Head Gear Animation / Toronto Client: MTV International Category: Broadcast Design / Single
blissful Agency: leftchannel / columbus Client: leftchannel Category: Broadcast Design / Single
NKE6.0 Agency: Lobo / São Paulo Client: Nemo Design, Nike Category: Broadcast Design / Single
Together Agency: Lobo / São Paulo Client: Buenos Aires Zoo Category: Broadcast Design / Single
Mad World Agency: McCann Worldgroup / San Francisco Client: Microsoft/XBOX 360 Category: Broadcast Design / Single
CMT Films - cow Agency: MTV Networks / New York Client: CMT Category: Broadcast Design / Single
NOGGIN JUly Song: "Are We There Yet?" Agency: MTV Networks / New York Client: Nickelodeon Preschool Brand Communications Category: Broadcast Design / Single
Nathan Reifke Signature Series Agency: Stardust / santa monica Client: Fuel TV Category: Broadcast Design / Single
Cubic Fever - Digital Art Festival 2006 - Agency: TYO productions linc. / Tokyo Client: Japan Broadcast Network Category: Broadcast Design / Single
Goat version Agency: TYO productions linc. / Tokyo Client: FUTURE MAKETING SUMMIT T Category: Broadcast Design / Single
Crow version Agency: TYO productions linc. / Tokyo Client: FUTURE MAKETING SUMMIT TOKYO Category: Broadcast Design / Single
Black Comedy Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Single
WWF 'Erasers' Agency: Ogilvy & Mather / Mumbai Client: WWF Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
smoker’s lung Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München Client: AOK Bayern – Die Gesundheitskasse Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Donation Agency: TAXI, Canada Inc / Toronto Client: Covenant House Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Photo Frames Agency: The Jupiter Drawing Room (South Africa) / Johannesburg / Johannesburg Client: The Salvation Army Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
British Accent Guy Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Sand Agency: BBDO / New York Client: G4 Category: Consumer Television / :30/:25 - Single
Not What It Seems Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Responsibilities Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Camo Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Decoy Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Headlights Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Trap Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Critique Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Chalk Agency: DENTSU INC. Tokyo / Tokyo Client: Japan Dairy Council Category: Consumer Television / :30/:25 - Single
Factory Agency: Epoch Films / New York Client: Masterfoods Category: Consumer Television / :30/:25 - Single
Unicycle Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Whale Song Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Toothbrush Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
The Early Episodes Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Consumer Television / :30/:25 - Single
Chalk Agency: HSI Productions / New York Client: Nike Category: Consumer Television / :30/:25 - Single
Jam Agency: Jeh United Ltd. / Bangkok Client: Asiasoft Corporation Co.,Ltd. Category: Consumer Television / :30/:25 - Single
Clovergrove Agency: R&R Partners / Las Vegas Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Single

2007 Advertising Merit Award

AlmapBBDO / São Paulo

Art Foco

Good eyesight is fundamental.

Collateral / P.O.P. and In-Store - Single

07226A

2007 Advertising Merit Award

BBDO Canada / Toronto

Diageo Canada Inc./The Pilot

Double

Collateral / P.O.P. and In-Store - Single

07228A

2007 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

Geese POS Poster

Collateral / P.O.P. and In-Store - Single

07229A

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Backseat Driver's Manual

Collateral / P.O.P. and In-Store - Single

07230A

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Moth

Collateral / P.O.P. and In-Store - Single

07231A

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Balloon

Collateral / P.O.P. and In-Store - Single

07232A

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Ice

Collateral / P.O.P. and In-Store - Single

07233A

2007 Advertising Merit Award

Leo Burnett Mexico / Mexico City

Procter & Gamble

Label

Collateral / P.O.P. and In-Store - Single

07234A

2007 Advertising Merit Award

Publicis Frankfurt GmbH / Frankfurt am Main

Renault Deutschland AG

Giant Houses - City

Collateral / P.O.P. and In-Store - Single

07235A

2007 Advertising Merit Award

Sil Malaysia / Kuala Lumpur

Sony Malaysia

Feet

Collateral / P.O.P. and In-Store - Single

07236A

2007 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Head

Collateral / P.O.P. and In-Store - Single

07237A

2007 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Harry's

Little girl

Collateral / P.O.P. and In-Store - Single

07238A

2007 Advertising Merit Award

TBWA\Whybin / Auckland

adidasNZRU

Bonded by Blood

Collateral / P.O.P. and In-Store - Single

07239A

2007 Advertising Merit Award

The Johnson Group / Chattanooga

EPB

"We're Moving" Windows

Collateral / P.O.P. and In-Store - Single

07240A

2007 Advertising Merit Award

ZAPPING / MADRID

NH HOTELES

HEADRESTS

Collateral / P.O.P. and In-Store - Single

07241A

2007 Design Merit Award

Blind / Santa Monica

Specialized

Happy Entrails

Broadcast Design / Single

07297D

2007 Design Merit Award

Head Gear Animation / Toronto

MTV International

MTV 48 Fest

Broadcast Design / Single

07298D

2007 Design Merit Award

leftchannel / columbus

leftchannel

blissful

Broadcast Design / Single

07299D

2007 Design Merit Award

Lobo / São Paulo

Nemo Design, Nike

NKE6.0

Broadcast Design / Single

07300D

2007 Design Merit Award

Lobo / São Paulo

Buenos Aires Zoo

Together

Broadcast Design / Single

07301D

2007 Design Merit Award

McCann Worldgroup / San Francisco

Microsoft/XBOX 360

Mad World

Broadcast Design / Single

07302D

2007 Design Merit Award

MTV Networks / New York

CMT

CMT Films - cow

Broadcast Design / Single

07303D

2007 Design Merit Award

MTV Networks / New York

Nickelodeon Preschool Brand Communications

NOGGIN JUly Song: "Are We There Yet?"

Broadcast Design / Single

07304D

2007 Design Merit Award

Stardust / santa monica

Fuel TV

Nathan Reifke Signature Series

Broadcast Design / Single

07305D

2007 Design Merit Award

TYO productions linc. / Tokyo

Japan Broadcast Network

Cubic Fever - Digital Art Festival 2006 -

Broadcast Design / Single

07306D

2007 Design Merit Award

TYO productions linc. / Tokyo

FUTURE MAKETING SUMMIT T

Goat version

Broadcast Design / Single

07307D

2007 Design Merit Award

TYO productions linc. / Tokyo

FUTURE MAKETING SUMMIT TOKYO

Crow version

Broadcast Design / Single

07308D

2007 Design Merit Award

WONGDOODY / Seattle

Seattle International Film Festival

Black Comedy

Broadcast Design / Single

07309D

2007 Advertising Merit Award

Ogilvy & Mather / Mumbai

WWF

WWF 'Erasers'

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single

07333A

2007 Advertising Merit Award

Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München

AOK Bayern – Die Gesundheitskasse

smoker’s lung

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single

07334A

2007 Advertising Merit Award

TAXI, Canada Inc / Toronto

Covenant House

Donation

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single

07335A

2007 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg / Johannesburg

The Salvation Army

Photo Frames

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single

07336A

2007 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

British Accent Guy

Consumer Television / :30/:25 - Single

07415T

2007 Advertising Merit Award

BBDO / New York

G4

Sand

Consumer Television / :30/:25 - Single

07416T

2007 Advertising Merit Award

BBDO / New York

FedEx

Not What It Seems

Consumer Television / :30/:25 - Single

07417T

2007 Advertising Merit Award

BBDO / New York

FedEx

Responsibilities

Consumer Television / :30/:25 - Single

07418T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Camo

Consumer Television / :30/:25 - Single

07419T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Decoy

Consumer Television / :30/:25 - Single

07420T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Headlights

Consumer Television / :30/:25 - Single

07421T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Trap

Consumer Television / :30/:25 - Single

07422T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Critique

Consumer Television / :30/:25 - Single

07423T

2007 Advertising Merit Award

DENTSU INC. Tokyo / Tokyo

Japan Dairy Council

Chalk

Consumer Television / :30/:25 - Single

07424T

2007 Advertising Merit Award

Epoch Films / New York

Masterfoods

Factory

Consumer Television / :30/:25 - Single

07425T

2007 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Unicycle

Consumer Television / :30/:25 - Single

07426T

2007 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Whale Song

Consumer Television / :30/:25 - Single

07427T

2007 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Toothbrush

Consumer Television / :30/:25 - Single

07428T

2007 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Comcast

The Early Episodes

Consumer Television / :30/:25 - Single

07429T

2007 Advertising Merit Award

HSI Productions / New York

Nike

Chalk

Consumer Television / :30/:25 - Single

07430T

2007 Advertising Merit Award

Jeh United Ltd. / Bangkok

Asiasoft Corporation Co.,Ltd.

Jam

Consumer Television / :30/:25 - Single

07431T

2007 Advertising Merit Award

R&R Partners / Las Vegas

Las Vegas Convention and Visitors Authority

Clovergrove

Consumer Television / :30/:25 - Single

07432T

Follow Us