The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Kitchen Agency: Saatchi & Saatchi GmbH / Frankfurt Client: A.R.T. Studios Category: Online Branded Content / Business to Business
Kyle Bone Agency: strawberryfrog / new york Client: Microsoft Category: Online Branded Content / Business to Business
Yes Yes Agency: BBDO / New York Client: Positive Thinking Category: Small Space Print / Black and White or Color: Less than a Page - Single
Dwell Flipbook Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Small Space Print / Black and White or Color: Less than a Page - Single
Sergio Aragones Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Small Space Print / Black and White or Color: Less than a Page - Single
Wedding Agency: Saatchi & Saatchi / New York Client: 42 Below Vodka Category: Small Space Print / Black and White or Color: Less than a Page - Single
I have my ID Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Olay Total Effects Category: Small Space Print / Black and White or Color: Less than a Page - Single
I got the promotion Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Olay Total Effects Category: Small Space Print / Black and White or Color: Less than a Page - Single
Skittles "Maracas" Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Single
Snickers "Mr. Caramone" Agency: TBWA\Chiat\Day New York / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Single
Baby Agency: clemmow hornby inge / london Client: The Roy Castle Foundation Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Wallaby Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Aware 'Bruises' Banner Agency: Saatchi & Saatchi / Singapore Client: AWARE Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
The trip goes on Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Schirn Kunsthalle Frankfurt Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
TATE MODERN POSTCARDS Agency: FALLON LONDON / LONDON Client: TATE Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
UNICEF Children’s Collection Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: UNICEF Deutschland Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Control Agency: CP Proximity / Barcelona Client: Audi Category: Email Marketing / Business to Consumer
Scroll Down Animation Mail "Para Para" Agency: HAKUHODO i-studio Inc. / Tokyo Client: GE Consumer Finance Co., Ltd. Category: Email Marketing / Business to Consumer
Japan New Year Agency: Apple Computer / Cupertino Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Foldout Business Cards Agency: Bates Enterprise / New Delhi Client: Mukul Goyal Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Breaking Records Collateral Agency: BBDO / New York Client: Breaking Records Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Dominie Packaging Agency: BBDO Singapore Pte Ltd / Singapore Client: Dominie Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Test Tube Identity Agency: Block (BlockBranding.com) / Perth Client: Test Tube Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Stationery? Agency: Calder Bateman / Edmonton Client: Johnston Research Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
disturbance stationery Agency: disturbance / Durban Client: disturbance Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Roast Restaurant Agency: HGV / London Client: Iqbal Wahab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
I.D.Lab Agency: Kinetic Singapore / singapore Client: I.D.Lab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Duesseldorfer Schauspielhaus CD Agency: Ligalux GmbH / Hamburg Client: Duesseldorfer Schauspielhaus Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Coca-Cola Zero Brand Identity and Visual Language Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Nice to meat you. Agency: PENGUIN GRAPHICS / Hiroshima Client: Hanamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
New Kure Brand Agency: CHUGOKU HAKUHODO Inc. Client: Kure Area of Commerce and Industry Association Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Walter P Moore Identity Program Agency: Rigsby Hull / Houston Client: Walter P Moore Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Sydney Youth Orchestra Agency: Saatchi & Saatchi / Sydney Client: SYO Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
space150 10.7 identity Agency: space150 / Minneapolis Client: space150 Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Corporate Box Agency: Strichpunkt GmbH / Stuttgart Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Ban all landmines Agency: Plan.Net Concept GmbH & Co KG / Munich Client: Aktionsbündnis Landmine.de Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Presidents Agency: Savaglio\TBWA / Buenos Aires Client: Greenpeace International Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Protected Entry Agency: Tribal DDB India / Mumbai Client: MTV India Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Giraffe Banner Agency: BBDO West / San Francisco Client: San Francisco Zoo Category: Public Service/Political Print / Outdoor and Posters - Single
Fallen Man Agency: Downtown Partners / Toronto Client: Canadian Red Cross Category: Public Service/Political Print / Outdoor and Posters - Single
World Health Organization ¨CChange Conception Agency: JWT / BeiJing Client: World Health Organization Category: Public Service/Political Print / Outdoor and Posters - Single
Veins Agency: JWT Singapore / Singapore Client: Red Cross Category: Public Service/Political Print / Outdoor and Posters - Single
Amnesty International "Torture meets Modern Art" Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Amnesty International Germany / Section Mannheim Category: Public Service/Political Print / Outdoor and Posters - Single
Leopard Agency: Ogilvy & Mather / Mumbai Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Single
Chickens Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Touch Community Service Category: Public Service/Political Print / Outdoor and Posters - Single
Nuns Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Touch Community Service Category: Public Service/Political Print / Outdoor and Posters - Single
"How To Remove" Agency: Saatchi & Saatchi / Petaling Jaya Client: ACP Magazine Category: Public Service/Political Print / Outdoor and Posters - Single
Wall Agency: TBWA\Paris / Boulogne-Billancourt Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Chart Agency: Team One / El Segundo Client: LA Animal Services Category: Public Service/Political Print / Outdoor and Posters - Single
The Smoking Billboard Agency: venividi / Forst an der Weinstraße Client: Volunteer Fire Department Frankfurt-Roedelheim Category: Public Service/Political Print / Outdoor and Posters - Single

2007 Interactive Merit Award

Saatchi & Saatchi GmbH / Frankfurt

A.R.T. Studios

Kitchen

Online Branded Content / Business to Business

07227N

2007 Interactive Merit Award

strawberryfrog / new york

Microsoft

Kyle Bone

Online Branded Content / Business to Business

07228N

2007 Advertising Merit Award

BBDO / New York

Positive Thinking

Yes Yes

Small Space Print / Black and White or Color: Less than a Page - Single

07189A

2007 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI USA

Dwell Flipbook

Small Space Print / Black and White or Color: Less than a Page - Single

07190A

2007 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI USA

Sergio Aragones

Small Space Print / Black and White or Color: Less than a Page - Single

07191A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

42 Below Vodka

Wedding

Small Space Print / Black and White or Color: Less than a Page - Single

07192A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Olay Total Effects

I have my ID

Small Space Print / Black and White or Color: Less than a Page - Single

07193A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Olay Total Effects

I got the promotion

Small Space Print / Black and White or Color: Less than a Page - Single

07194A

2007 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods

Skittles "Maracas"

Small Space Print / Black and White or Color: Less than a Page - Single

07195A

2007 Advertising Merit Award

TBWA\Chiat\Day New York / New York

Masterfoods

Snickers "Mr. Caramone"

Small Space Print / Black and White or Color: Less than a Page - Single

07196A

2007 Interactive Merit Award

clemmow hornby inge / london

The Roy Castle Foundation

Baby

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07085N

2007 Interactive Merit Award

Leo Burnett / Sydney

World Wildlife Fund

Wallaby

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07086N

2007 Interactive Merit Award

Saatchi & Saatchi / Singapore

AWARE

Aware 'Bruises' Banner

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07087N

2007 Interactive Merit Award

Saatchi & Saatchi GmbH / Frankfurt

Schirn Kunsthalle Frankfurt

The trip goes on

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07088N

2007 Advertising Merit Award

FALLON LONDON / LONDON

TATE

TATE MODERN POSTCARDS

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign

07337A

2007 Advertising Merit Award

Serviceplan Muenchen/Hamburg / Hamburg

UNICEF Deutschland

UNICEF Children’s Collection

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign

07338A

2007 Interactive Merit Award

CP Proximity / Barcelona

Audi

Control

Email Marketing / Business to Consumer

07203N

2007 Interactive Merit Award

HAKUHODO i-studio Inc. / Tokyo

GE Consumer Finance Co., Ltd.

Scroll Down Animation Mail "Para Para"

Email Marketing / Business to Consumer

07204N

2007 Design Merit Award

Apple Computer / Cupertino

Apple

Japan New Year

Brand and Corporate Identity Design / Corporate Identity - Campaign

07089D

2007 Design Merit Award

Bates Enterprise / New Delhi

Mukul Goyal

Foldout Business Cards

Brand and Corporate Identity Design / Corporate Identity - Campaign

07090D

2007 Design Merit Award

BBDO / New York

Breaking Records

Breaking Records Collateral

Brand and Corporate Identity Design / Corporate Identity - Campaign

07091D

2007 Design Merit Award

BBDO Singapore Pte Ltd / Singapore

Dominie

Dominie Packaging

Brand and Corporate Identity Design / Corporate Identity - Campaign

07092D

2007 Design Merit Award

Block (BlockBranding.com) / Perth

Test Tube

Test Tube Identity

Brand and Corporate Identity Design / Corporate Identity - Campaign

07093D

2007 Design Merit Award

Calder Bateman / Edmonton

Johnston Research

Stationery?

Brand and Corporate Identity Design / Corporate Identity - Campaign

07094D

2007 Design Merit Award

disturbance / Durban

disturbance

disturbance stationery

Brand and Corporate Identity Design / Corporate Identity - Campaign

07095D

2007 Design Merit Award

HGV / London

Iqbal Wahab

Roast Restaurant

Brand and Corporate Identity Design / Corporate Identity - Campaign

07096D

2007 Design Merit Award

Kinetic Singapore / singapore

I.D.Lab

I.D.Lab

Brand and Corporate Identity Design / Corporate Identity - Campaign

07097D

2007 Design Merit Award

Ligalux GmbH / Hamburg

Duesseldorfer Schauspielhaus

Duesseldorfer Schauspielhaus CD

Brand and Corporate Identity Design / Corporate Identity - Campaign

07098D

2007 Design Merit Award

Ogilvy / New York

The Coca-Cola Company

Coca-Cola Zero Brand Identity and Visual Language

Brand and Corporate Identity Design / Corporate Identity - Campaign

07099D

2007 Design Merit Award

PENGUIN GRAPHICS / Hiroshima

Hanamoto

Nice to meat you.

Brand and Corporate Identity Design / Corporate Identity - Campaign

07100D

2007 Design Merit Award

CHUGOKU HAKUHODO Inc.

Kure Area of Commerce and Industry Association

New Kure Brand

Brand and Corporate Identity Design / Corporate Identity - Campaign

07101D

2007 Design Merit Award

Rigsby Hull / Houston

Walter P Moore

Walter P Moore Identity Program

Brand and Corporate Identity Design / Corporate Identity - Campaign

07102D

2007 Design Merit Award

Saatchi & Saatchi / Sydney

SYO

Sydney Youth Orchestra

Brand and Corporate Identity Design / Corporate Identity - Campaign

07103D

2007 Design Merit Award

space150 / Minneapolis

space150

space150 10.7 identity

Brand and Corporate Identity Design / Corporate Identity - Campaign

07105D

2007 Design Merit Award

Strichpunkt GmbH / Stuttgart

Papierfabrik Scheufelen GmbH+Co. KG

Corporate Box

Brand and Corporate Identity Design / Corporate Identity - Campaign

07106D

2007 Interactive Merit Award

Plan.Net Concept GmbH & Co KG / Munich

Aktionsbündnis Landmine.de

Ban all landmines

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

07108N

2007 Interactive Merit Award

Savaglio\TBWA / Buenos Aires

Greenpeace International

Presidents

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

07109N

2007 Interactive Merit Award

Tribal DDB India / Mumbai

MTV India

Protected Entry

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

07110N

2007 Advertising Merit Award

BBDO West / San Francisco

San Francisco Zoo

Giraffe Banner

Public Service/Political Print / Outdoor and Posters - Single

07311A

2007 Advertising Merit Award

Downtown Partners / Toronto

Canadian Red Cross

Fallen Man

Public Service/Political Print / Outdoor and Posters - Single

07312A

2007 Advertising Merit Award

JWT / BeiJing

World Health Organization

World Health Organization ¨CChange Conception

Public Service/Political Print / Outdoor and Posters - Single

07313A

2007 Advertising Merit Award

JWT Singapore / Singapore

Red Cross

Veins

Public Service/Political Print / Outdoor and Posters - Single

07314A

2007 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

Amnesty International Germany / Section Mannheim

Amnesty International "Torture meets Modern Art"

Public Service/Political Print / Outdoor and Posters - Single

07315A

2007 Advertising Merit Award

Ogilvy & Mather / Mumbai

WWF

Leopard

Public Service/Political Print / Outdoor and Posters - Single

07316A

2007 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Touch Community Service

Chickens

Public Service/Political Print / Outdoor and Posters - Single

07317A

2007 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Touch Community Service

Nuns

Public Service/Political Print / Outdoor and Posters - Single

07318A

2007 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

ACP Magazine

"How To Remove"

Public Service/Political Print / Outdoor and Posters - Single

07319A

2007 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Amnesty International

Wall

Public Service/Political Print / Outdoor and Posters - Single

07320A

2007 Advertising Merit Award

Team One / El Segundo

LA Animal Services

Chart

Public Service/Political Print / Outdoor and Posters - Single

07321A

2007 Advertising Merit Award

venividi / Forst an der Weinstraße

Volunteer Fire Department Frankfurt-Roedelheim

The Smoking Billboard

Public Service/Political Print / Outdoor and Posters - Single

07322A

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