The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Tate Tracks Agency: Fallon / London Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Nike+ Agency: R/GA / New York Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Crazy Agency: Blind / Santa Monica Client: Gnarls Barkley Category: Broadcast Design / Single
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin' Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
The Gamekillers Television Show Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Handmade Posters Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
MEGartSTORE Agency: Tommy Li Design Workshop Ltd / Chai Wan Client: Hong Kong Heritage Museum Category: Environmental Design / Campaign
Optimo Agency: FORM::PROCESS / Tokyo Client: Optimo Category: Web Sites / E-Commerce
Peg Solitaire Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
monoface Agency: mono / Minneapolis Client: mono Category: Self-Promotion / Web Sites
Pearl Jam 2006 World-Wide Tour Posters Agency: Ames Bros / Seattle Client: Pearl Jam Category: Collateral Design / Posters - Campaign
Sydney Writers' Festival 2006 Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Campaign
Cubanisimo Agency: TAXI, Canada Inc / Toronto Client: Canadian Film Centre Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Legends of The Jupiter Drawing Room Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: The Jupiter Drawing Room Cape Town Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Growth Spurt Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
France Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
More space for children promotion Agency: Scholz & Friends Berlin GmbH / Berlin Client: Kindervereinigung Sachsen e. V. Category: Environmental Design / Single
smoker’s lung Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München Client: AOK Bayern – Die Gesundheitskasse Category: Environmental Design / Single
Videogame Agency: Wieden+Kennedy / Portland Client: Coca-Cola Category: Cinema or Non-Broadcast / Single
BIG SHADOW Agency: GT INC. / Tokyo Client: Microsoft Corporation.(Japan) Category: Other Interactive Digital Media
Fever, Heart to Heart, Videogame Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Campaign
Fish Market/Surprise/Wedding Agency: Ogilvy & Mather / New York Client: Foster's Category: Cinema or Non-Broadcast / Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
DAYDREAM Agency: qubibi / Tokyo Client: Weave Toshi Category: Microsites / Business to Consumer
Bodygroom Electric Shaver Agency: Tribal DDB / New York Client: Philips Norelco Category: Microsites / Business to Consumer
Evolution Agency: Ogilvy & Mather / Toronto Client: Unilever Canada - Dove Category: Online Branded Content / Business to Consumer
Green Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Orange Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Wet Card Agency: BBDO / Bangkok Client: Ko Ratanasevi Category: Brand and Corporate Identity Design / Corporate Identity - Single
Uli Sela Setphotographer "Always behind the Scenes" Agency: BBDO Stuttgart GmbH / Stuttgart Client: Uli Sela Setphotographer Category: Brand and Corporate Identity Design / Corporate Identity - Single
Song Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Xbox Games Innovative Campaign Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
GTI Pre-Tuned Integrated Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
One Time Only Agency: HunterGatherer / New York Client: Nike Category: Broadcast Design / Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Compress Everything Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Timing Agency: TBWA\Chiat\Day / New York Client: Sprint Category: Wireless/Mobile Advertising / Business to Consumer
Tate Tracks Agency: Fallon / London Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
"Patterns" Agency: Lowe & Partners / Petaling Jaya Client: Ridsect Roachtrap Category: Consumer Newspaper / Full Page or Spread - Campaign
Evolution Agency: Ogilvy & Mather / Toronto Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Trade Agency: TBWAChiatDay / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
The Banner Kamasutra/1.000 Positions Agency: Jung von Matt AG / Stuttgart Client: Kabel Deutschland RedX Club Category: Banners - Dynamic / Business to Consumer - Single
See: The Potential of Place, Fourth Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
See: The Potential of Place, Fifth Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
Stockholm the musical Agency: Farfar / Stockholm Client: Visit Sweden Category: Banners - Fixed Space / Business to Consumer - Single
Xbox Games Innovative Campaign Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
KIMONO Agency: Hayashi Design / Tokyo-to Client: Joshibi Art Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
Dinner Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :20 and Under - Single
LOST – Interactive E-Mail Campaign Agency: Jung von Matt AG / Hamburg Client: ProSieben Television GmbH Category: Email Marketing / Business to Consumer
Kinky Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single

2007 Advertising Best of Show Pencil

Fallon / London

Tate Modern

Tate Tracks

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign

07079A

2007 Interactive Best of Show Pencil

R/GA / New York

Nike

Nike+

New Media Innovation & Development / New Media Innovation and Development

07050N

2007 Design Gold Pencil

Blind / Santa Monica

Gnarls Barkley

Crazy

Broadcast Design / Single

07063D

2007 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign

07085A

2007 Advertising Gold Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers Television Show

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single

07078A

2007 Design Gold Pencil

Serviceplan Muenchen/Hamburg / Hamburg

Serviceplan Hamburg GmbH & Co. KG

Handmade Posters

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07038D

2007 Design Gold Pencil

Tommy Li Design Workshop Ltd / Chai Wan

Hong Kong Heritage Museum

MEGartSTORE

Environmental Design / Campaign

07048D

2007 Interactive Gold Pencil

FORM::PROCESS / Tokyo

Optimo

Optimo

Web Sites / E-Commerce

07031N

2007 Interactive Gold Pencil

AlmapBBDO / São Paulo

Greenpeace

Peg Solitaire

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07007N

2007 Interactive Gold Pencil

mono / Minneapolis

mono

monoface

Self-Promotion / Web Sites

07065N

2007 Design Gold Pencil

Ames Bros / Seattle

Pearl Jam

Pearl Jam 2006 World-Wide Tour Posters

Collateral Design / Posters - Campaign

07027D

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Sydney Writers' Festival 2006

Collateral Design / Posters - Campaign

07028D

2007 Design Gold Pencil

TAXI, Canada Inc / Toronto

Canadian Film Centre

Cubanisimo

Brand and Corporate Identity Design / Corporate Identity - Campaign

07008D

2007 Design Gold Pencil

The Jupiter Drawing Room South Africa / CAPE TOWN

The Jupiter Drawing Room Cape Town

Legends of The Jupiter Drawing Room

Brand and Corporate Identity Design / Corporate Identity - Campaign

07009D

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Growth Spurt

Consumer Radio / Single

07046R

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

France

Consumer Radio / Single

07047R

2007 Design Gold Pencil

Scholz & Friends Berlin GmbH / Berlin

Kindervereinigung Sachsen e. V.

More space for children promotion

Environmental Design / Single

07041D

2007 Design Gold Pencil

Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München

AOK Bayern – Die Gesundheitskasse

smoker’s lung

Environmental Design / Single

07042D

2007 Advertising Gold Pencil

Wieden+Kennedy / Portland

Coca-Cola

Videogame

Cinema or Non-Broadcast / Single

07072T

2007 Interactive Gold Pencil

GT INC. / Tokyo

Microsoft Corporation.(Japan)

BIG SHADOW

Other Interactive Digital Media

07056N

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Fever, Heart to Heart, Videogame

Consumer Television / :30/:25 - Campaign

07065T

2007 Advertising Gold Pencil

Ogilvy & Mather / New York

Foster's

Fish Market/Surprise/Wedding

Cinema or Non-Broadcast / Campaign

07076T

2007 Advertising Gold Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Collateral / P.O.P. and In-Store - Campaign

07024A

2007 Interactive Gold Pencil

qubibi / Tokyo

Weave Toshi

DAYDREAM

Microsites / Business to Consumer

07017N

2007 Interactive Gold Pencil

Tribal DDB / New York

Philips Norelco

Bodygroom Electric Shaver

Microsites / Business to Consumer

07018N

2007 Interactive Gold Pencil

Ogilvy & Mather / Toronto

Unilever Canada - Dove

Evolution

Online Branded Content / Business to Consumer

07046N

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Green

Collateral Design / Posters - Single

07023D

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Orange

Collateral Design / Posters - Single

07024D

2007 Design Gold Pencil

BBDO / Bangkok

Ko Ratanasevi

Wet Card

Brand and Corporate Identity Design / Corporate Identity - Single

07004D

2007 Design Gold Pencil

BBDO Stuttgart GmbH / Stuttgart

Uli Sela Setphotographer

Uli Sela Setphotographer "Always behind the Scenes"

Brand and Corporate Identity Design / Corporate Identity - Single

07005D

2007 Advertising Gold Pencil

Arnold / Boston

American Legacy Foundation/truth

Song

Public Service/Political Radio / Single

07039R

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games Innovative Campaign

Integrated Branding Campaign

07059N

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Pre-Tuned Integrated

Integrated Branding Campaign

07060N

2007 Design Gold Pencil

HunterGatherer / New York

Nike

One Time Only

Broadcast Design / Campaign

07066D

2007 Advertising Gold Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Consumer Magazine / Color: Full Page or Spread - Campaign

07011A

2007 Advertising Gold Pencil

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

Compress Everything

Consumer Magazine / Color: Full Page or Spread - Campaign

07012A

2007 Interactive Gold Pencil

TBWA\Chiat\Day / New York

Sprint

Timing

Wireless/Mobile Advertising / Business to Consumer

07039N

2007 Advertising Gold Pencil

Fallon / London

Tate Modern

Tate Tracks

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign

07079A

2007 Advertising Gold Pencil

Lowe & Partners / Petaling Jaya

Ridsect Roachtrap

"Patterns"

Consumer Newspaper / Full Page or Spread - Campaign

07002A

2007 Advertising Gold Pencil

Ogilvy & Mather / Toronto

Unilever - Dove

Evolution

Consumer Television / Over :30 - Single - max. :90

07053T

2007 Advertising Gold Pencil

TBWAChiatDay / New York

Skittles

Trade

Consumer Television / Over :30 - Single - max. :90

07054T

2007 Interactive Gold Pencil

Jung von Matt AG / Stuttgart

Kabel Deutschland RedX Club

The Banner Kamasutra/1.000 Positions

Banners - Dynamic / Business to Consumer - Single

07010N

2007 Design Gold Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Fourth Issue

Publication Design / Magazine Design

07056D

2007 Design Gold Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Fifth Issue

Publication Design / Magazine Design

07057D

2007 Interactive Gold Pencil

Farfar / Stockholm

Visit Sweden

Stockholm the musical

Banners - Fixed Space / Business to Consumer - Single

07001N

2007 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games Innovative Campaign

Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign

07087A

2007 Design Gold Pencil

Hayashi Design / Tokyo-to

Joshibi Art Museum

KIMONO

Public Service/Non-Profit/Educational / Posters - Campaign

07070D

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Dinner

Consumer Television / :20 and Under - Single

07068T

2007 Interactive Gold Pencil

Jung von Matt AG / Hamburg

ProSieben Television GmbH

LOST – Interactive E-Mail Campaign

Email Marketing / Business to Consumer

07043N

2007 Advertising Gold Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Kinky

Consumer Magazine / Color: Full Page or Spread - Single

07006A

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