The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

"Patterns" Agency: Lowe & Partners / Petaling Jaya Client: Ridsect Roachtrap Category: Consumer Newspaper / Full Page or Spread - Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
AXE - Get a Girlfriend Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
Ketchup Agency: Publicis Mojo / Auckland Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
KIMONO Agency: Hayashi Design / Tokyo-to Client: Joshibi Art Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
Slope, Staircase, Hump, Toilet Bowl, Bus Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Light of Life Agency: Lowe New York / New York Client: Light of Life Foundation Category: Public Service/Non-Profit/Educational / Posters - Campaign
monoface Agency: mono / Minneapolis Client: mono Category: Self-Promotion / Web Sites
Jonathan Yuen (2006) Agency: Jonathan Yuen / Singapore Client: Jonathan Yuen Category: Self-Promotion / Web Sites
Blinkville Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur Client: DJ Blink Category: Self-Promotion / Web Sites
Drunken Navigationsystem Agency: Publicis Zürich AG / Zürich Client: Blue Cross Category: Public Service/Political Radio / Campaign
Bears/Foreign/Song Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Pay Attention Agency: WestWayne / Atlanta Client: Ad Council Category: Public Service/Political Radio / Campaign
Annual Report 2005 Agency: walker / Zürich Client: Fleurop Interflora Category: Brand and Corporate Identity Design / Annual Report
Green Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Orange Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Drain Agency: BBDO / New York Client: Jeep Category: Collateral Design / Posters - Single
Udder Agency: Y&R Singapore / Singapore Client: Malaysia Dairy Industries Category: Collateral Design / Posters - Single
Laces Agency: JWT Singapore / Singapore Client: VGO Corporation Limited Category: Collateral Design / P.O.P. and In-Store - Campaign
DHL Track & Trace "Picture Puzzle" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: DHL Category: Collateral Design / P.O.P. and In-Store - Campaign
Search Engine Agency: Ogilvy & Mather / Cape Town Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Leaves Agency: Saatchi & Saatchi NZ / Auckland Client: World Wildlife Fund Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guns Agency: Y&R Asia / Singapore Client: IANSA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Peg Solitaire Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Colored/Whites Banner Agency: DDB Seattle / Seattle Client: RememberSegregation.org Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Turtle Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Evolution Agency: Ogilvy & Mather / Toronto Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Trade Agency: TBWAChiatDay / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Equipo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard Agency: B_T_S United AS / Oslo Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint Agency: Fallon / London Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90
G4 Trek 2.0 TV: "Cribs" Agency: 72andSunny / El Segundo Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Evolution Agency: Ogilvy & Mather / Toronto Client: Unilever Canada - Dove Category: Online Branded Content / Business to Consumer
Tea Partay Agency: Bartle Bogle Hegarty / New York Client: Smirnoff Category: Online Branded Content / Business to Consumer
Come Home to The Simpsons Agency: devilfish / London Client: Sky One Category: Online Branded Content / Business to Consumer
Heidies Agency: Farfar / Stockholm Client: Diesel Category: Online Branded Content / Business to Consumer
Xbox Games Innovative Campaign Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
GTI Pre-Tuned Integrated Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
NikeCosplay Agency: ADK / Tokyo Client: Nike Japan Category: Integrated Branding Campaign
The Duel Agency: McKinney / Durham Client: Polaris Industries Inc Category: Integrated Branding Campaign
Safe Happens Integrated Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Jet Blue Integrated Agency: JWT/ New York Client: JetBlue Category: Integrated Branding Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Bonded by Blood Agency: TBWA\Whybin / Auckland Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Hairy-Mail Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational
Cisco Boooming Agency: OgilvyOne worldwide GmbH / Frankfurt am Main Client: Cisco Systems Germany Category: Microsites / Business to Business
BIG SHADOW Agency: GT INC. / Tokyo Client: Microsoft Corporation.(Japan) Category: Other Interactive Digital Media
Saturn: Green Line NextFest Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Other Interactive Digital Media
The First Internet Fire Agency: McKinney / Durham Client: Full Frame Documentary Film Festival Category: Other Interactive Digital Media

2007 Advertising Gold Pencil

Lowe & Partners / Petaling Jaya

Ridsect Roachtrap

"Patterns"

Consumer Newspaper / Full Page or Spread - Campaign

07002A

2007 Advertising Silver Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Consumer Newspaper / Full Page or Spread - Campaign

07003A

2007 Advertising Bronze Pencil

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

AXE - Get a Girlfriend

Consumer Newspaper / Full Page or Spread - Campaign

07004A

2007 Advertising Silver Pencil

Publicis Mojo / Auckland

Campaign Against Landmines

Ketchup

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign

07077A

2007 Design Gold Pencil

Hayashi Design / Tokyo-to

Joshibi Art Museum

KIMONO

Public Service/Non-Profit/Educational / Posters - Campaign

07070D

2007 Design Silver Pencil

Ad Planet Group / Singapore

Disabled People's Association Singapore

Slope, Staircase, Hump, Toilet Bowl, Bus

Public Service/Non-Profit/Educational / Posters - Campaign

07071D

2007 Design Silver Pencil

Lowe New York / New York

Light of Life Foundation

Light of Life

Public Service/Non-Profit/Educational / Posters - Campaign

07072D

2007 Interactive Gold Pencil

mono / Minneapolis

mono

monoface

Self-Promotion / Web Sites

07065N

2007 Interactive Silver Pencil

Jonathan Yuen / Singapore

Jonathan Yuen

Jonathan Yuen (2006)

Self-Promotion / Web Sites

07066N

2007 Interactive Bronze Pencil

(if) Interactive Sdn. Bhd. / Kuala Lumpur

DJ Blink

Blinkville

Self-Promotion / Web Sites

07067N

2007 Advertising Gold Pencil

Publicis Zürich AG / Zürich

Blue Cross

Drunken Navigationsystem

Public Service/Political Radio / Campaign

07041R

2007 Advertising Silver Pencil

Arnold / Boston

American Legacy Foundation/truth

Bears/Foreign/Song

Public Service/Political Radio / Campaign

07042R

2007 Advertising Silver Pencil

WestWayne / Atlanta

Ad Council

Pay Attention

Public Service/Political Radio / Campaign

07043R

2007 Design Silver Pencil

walker / Zürich

Fleurop Interflora

Annual Report 2005

Brand and Corporate Identity Design / Annual Report

07001D

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Green

Collateral Design / Posters - Single

07023D

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Orange

Collateral Design / Posters - Single

07024D

2007 Design Silver Pencil

BBDO / New York

Jeep

Drain

Collateral Design / Posters - Single

07025D

2007 Design Bronze Pencil

Y&R Singapore / Singapore

Malaysia Dairy Industries

Udder

Collateral Design / Posters - Single

07026D

2007 Design Silver Pencil

JWT Singapore / Singapore

VGO Corporation Limited

Laces

Collateral Design / P.O.P. and In-Store - Campaign

07035D

2007 Design Bronze Pencil

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

DHL

DHL Track & Trace "Picture Puzzle" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

07036D

2007 Advertising Silver Pencil

Ogilvy & Mather / Cape Town

WWF

Search Engine

Public Service/Political Print / Newspaper or Magazine - Campaign

07033A

2007 Advertising Bronze Pencil

Saatchi & Saatchi NZ / Auckland

World Wildlife Fund

Leaves

Public Service/Political Print / Newspaper or Magazine - Campaign

07034A

2007 Advertising Bronze Pencil

Y&R Asia / Singapore

IANSA

Guns

Public Service/Political Print / Newspaper or Magazine - Campaign

07035A

2007 Interactive Gold Pencil

AlmapBBDO / São Paulo

Greenpeace

Peg Solitaire

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07007N

2007 Interactive Silver Pencil

DDB Seattle / Seattle

RememberSegregation.org

Colored/Whites Banner

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07008N

2007 Interactive Bronze Pencil

Leo Burnett / Sydney

World Wildlife Fund

Turtle

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07009N

2007 Advertising Gold Pencil

Ogilvy & Mather / Toronto

Unilever - Dove

Evolution

Consumer Television / Over :30 - Single - max. :90

07053T

2007 Advertising Gold Pencil

TBWAChiatDay / New York

Skittles

Trade

Consumer Television / Over :30 - Single - max. :90

07054T

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Equipo

Consumer Television / Over :30 - Single - max. :90

07055T

2007 Advertising Silver Pencil

B_T_S United AS / Oslo

Berlitz

German Coastguard

Consumer Television / Over :30 - Single - max. :90

07056T

2007 Advertising Silver Pencil

Fallon / London

Sony Bravia

Paint

Consumer Television / Over :30 - Single - max. :90

07057T

2007 Advertising Bronze Pencil

72andSunny / El Segundo

G4

G4 Trek 2.0 TV: "Cribs"

Consumer Television / Over :30 - Single - max. :90

07058T

2007 Interactive Gold Pencil

Ogilvy & Mather / Toronto

Unilever Canada - Dove

Evolution

Online Branded Content / Business to Consumer

07046N

2007 Interactive Silver Pencil

Bartle Bogle Hegarty / New York

Smirnoff

Tea Partay

Online Branded Content / Business to Consumer

07047N

2007 Interactive Bronze Pencil

devilfish / London

Sky One

Come Home to The Simpsons

Online Branded Content / Business to Consumer

07048N

2007 Interactive Bronze Pencil

Farfar / Stockholm

Diesel

Heidies

Online Branded Content / Business to Consumer

07049N

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games Innovative Campaign

Integrated Branding Campaign

07059N

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Pre-Tuned Integrated

Integrated Branding Campaign

07060N

2007 Interactive Silver Pencil

ADK / Tokyo

Nike Japan

NikeCosplay

Integrated Branding Campaign

07061N

2007 Interactive Silver Pencil

McKinney / Durham

Polaris Industries Inc

The Duel

Integrated Branding Campaign

07062N

2007 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

Safe Happens Integrated

Integrated Branding Campaign

07063N

2007 Interactive Bronze Pencil

JWT/ New York

JetBlue

Jet Blue Integrated

Integrated Branding Campaign

07064N

2007 Advertising Gold Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Collateral / P.O.P. and In-Store - Campaign

07024A

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Collateral / P.O.P. and In-Store - Campaign

07025A

2007 Advertising Bronze Pencil

TBWA\Whybin / Auckland

adidasNZRU

Bonded by Blood

Collateral / P.O.P. and In-Store - Campaign

07026A

2007 Interactive Bronze Pencil

Arnold / Boston

American Legacy Foundation/truth

Hairy-Mail

Email Marketing / Public Service/Non-Profit/ Educational

07045N

2007 Interactive Silver Pencil

OgilvyOne worldwide GmbH / Frankfurt am Main

Cisco Systems Germany

Cisco Boooming

Microsites / Business to Business

07022N

2007 Interactive Gold Pencil

GT INC. / Tokyo

Microsoft Corporation.(Japan)

BIG SHADOW

Other Interactive Digital Media

07056N

2007 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn: Green Line NextFest

Other Interactive Digital Media

07057N

2007 Interactive Bronze Pencil

McKinney / Durham

Full Frame Documentary Film Festival

The First Internet Fire

Other Interactive Digital Media

07058N

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