The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Discipline
-
Discipline
All
- All
- Advertising
- Design
- Interactive
Category
-
Category
Select Category
- Select Category
- Banners - Dynamic
- Banners - Fixed Space
- Brand and Corporate Identity Design
- Brand Gaming/Applications
- Branded Content
- Broadcast Design
- Cinema or Non-Broadcast
- Collateral
- Collateral Design
- Consumer Magazine
- Consumer Newspaper
- Consumer Radio
- Consumer Television
- Direct Mail
- Email Marketing
- Environmental Design
- Exceptional Innovation in Media & Marketing
- Integrated Branding
- Integrated Branding Campaign
- Microsites
- New Media Innovation & Development
- Online Branded Content
- Other Interactive Digital Media
- Outdoor
- Package Design
- Public Service/Non-Profit/Educational
- Public Service/Political Print
- Public Service/Political Radio
- Public Service/Political Television
- Publication Design
- Self-Promotion
- Small Space Print
- Trade
- Web Sites
- Wireless/Mobile Advertising
Filter
Award
Agency
Client
Title
Category
Annual ID

Nike+
Agency: R/GA / New York
Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development


Tate Tracks
Agency: Fallon / London
Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign


Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Compress Everything
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Men Collection
Agency: Santa Clara / São Paulo
Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign


SNEEZE AID
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY) Category: Web Sites / E-Commerce


Snickers Halloween
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign


Skittles
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign


Growth Spurt, Doug, France
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Radio / Campaign


parents
Agency: Grey Worldwide South Africa / Johannesburg
Client: geronimo condoms Category: Consumer Radio / Campaign


Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single


Bears
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single


See: The Potential of Place, Fourth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design


See: The Potential of Place, Fifth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design


ARCHITECTURE IS DECORATION!
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: the Swedish Museum of Architecture Category: Publication Design / Magazine Design


Parabol AM
Agency: section.d design.communication gmbh / Wien
Client: Parabol AM Category: Publication Design / Magazine Design


Stockholm the musical
Agency: Farfar / Stockholm
Client: Visit Sweden Category: Banners - Fixed Space / Business to Consumer - Single


Water Purifier
Agency: AgênciaClick / São Paulo
Client: Brastemp Category: Banners - Fixed Space / Business to Consumer - Single


Pong
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Arno Category: Banners - Fixed Space / Business to Consumer - Single


Overboost
Agency: glue London / London
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single


T-Shirt
Agency: Kinetic Singapore / singapore
Client: Alzheimer's Disease Association Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)


KIMONO
Agency: Hayashi Design / Tokyo-to
Client: Joshibi Art Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign


Slope, Staircase, Hump, Toilet Bowl, Bus
Agency: Ad Planet Group / Singapore
Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign


Light of Life
Agency: Lowe New York / New York
Client: Light of Life Foundation Category: Public Service/Non-Profit/Educational / Posters - Campaign


G4 Midnight Spank Brand Campaign
Agency: BBDO / New York
Client: G4 Category: Branded Content / Campaign


The Cost Vineyard Wine Bottles
Agency: Sandstrom Design / Portland
Client: The Cost Vineyard Category: Package Design / Campaign


Refill Bottle
Agency: Kinetic Singapore / singapore
Client: Kinetic Singapore Category: Package Design / Campaign


The Dew of Longevity
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Tropical Plant Resources Research Institute Category: Package Design / Campaign


5,0 Original
Agency: feldmann+schultchen design studios GmbH / Hamburg
Client: Carlsberg Group Germany Category: Package Design / Campaign


Staircase
Agency: Ad Planet Group / Singapore
Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Single


Peg Solitaire
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single


Colored/Whites Banner
Agency: DDB Seattle / Seattle
Client: RememberSegregation.org Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single


Turtle
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single


Drunken Navigationsystem
Agency: Publicis Zürich AG / Zürich
Client: Blue Cross Category: Public Service/Political Radio / Campaign


Bears/Foreign/Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign


Pay Attention
Agency: WestWayne / Atlanta
Client: Ad Council Category: Public Service/Political Radio / Campaign


Green
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single


Orange
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single


Udder
Agency: Y&R Singapore / Singapore
Client: Malaysia Dairy Industries Category: Collateral Design / Posters - Single


Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever Canada - Dove Category: Online Branded Content / Business to Consumer


Award:
2007 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07050N

Award:
2007 Advertising Gold Pencil
Agency:
Fallon / London
Client:
Tate Modern
Title:
Tate Tracks
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Annual ID:
07079A

Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07011A

Award:
2007 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
Compress Everything
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07012A

Award:
2007 Advertising Silver Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07013A

Award:
2007 Advertising Bronze Pencil
Agency:
Santa Clara / São Paulo
Client:
Polaroid Eyewear
Title:
Men Collection
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07014A

Award:
2007 Interactive Gold Pencil
Agency:
FORM::PROCESS / Tokyo
Client:
Optimo
Title:
Optimo
Category:
Web Sites / E-Commerce
Annual ID:
07031N

Award:
2007 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
APOTEKET (SWEDISH PHARMACY)
Title:
SNEEZE AID
Category:
Web Sites / E-Commerce
Annual ID:
07032N

Award:
2007 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NikeStore
Category:
Web Sites / E-Commerce
Annual ID:
07033N

Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Snickers Halloween
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07015A

Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Skittles
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07016A

Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Growth Spurt, Doug, France
Category:
Consumer Radio / Campaign
Annual ID:
07050R

Award:
2007 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Celebrity
Category:
Consumer Radio / Campaign
Annual ID:
07051R

Award:
2007 Advertising Bronze Pencil
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
geronimo condoms
Title:
parents
Category:
Consumer Radio / Campaign
Annual ID:
07052R

Award:
2007 Advertising Gold Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Song
Category:
Public Service/Political Radio / Single
Annual ID:
07039R

Award:
2007 Advertising Bronze Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Bears
Category:
Public Service/Political Radio / Single
Annual ID:
07040R

Award:
2007 Design Gold Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Herman Miller
Title:
See: The Potential of Place, Fourth Issue
Category:
Publication Design / Magazine Design
Annual ID:
07056D

Award:
2007 Design Gold Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Herman Miller
Title:
See: The Potential of Place, Fifth Issue
Category:
Publication Design / Magazine Design
Annual ID:
07057D

Award:
2007 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
the Swedish Museum of Architecture
Title:
ARCHITECTURE IS DECORATION!
Category:
Publication Design / Magazine Design
Annual ID:
07058D

Award:
2007 Design Bronze Pencil
Agency:
section.d design.communication gmbh / Wien
Client:
Parabol AM
Title:
Parabol AM
Category:
Publication Design / Magazine Design
Annual ID:
07059D

Award:
2007 Interactive Gold Pencil
Agency:
Farfar / Stockholm
Client:
Visit Sweden
Title:
Stockholm the musical
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07001N

Award:
2007 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
Brastemp
Title:
Water Purifier
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07002N

Award:
2007 Interactive Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Arno
Title:
Pong
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07003N

Award:
2007 Interactive Bronze Pencil
Agency:
glue London / London
Client:
MINI
Title:
Overboost
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07004N

Award:
2007 Design Silver Pencil
Agency:
Kinetic Singapore / singapore
Client:
Alzheimer's Disease Association
Title:
T-Shirt
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07073D

Award:
2007 Design Gold Pencil
Agency:
Hayashi Design / Tokyo-to
Client:
Joshibi Art Museum
Title:
KIMONO
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07070D

Award:
2007 Design Silver Pencil
Agency:
Ad Planet Group / Singapore
Client:
Disabled People's Association Singapore
Title:
Slope, Staircase, Hump, Toilet Bowl, Bus
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07071D

Award:
2007 Design Silver Pencil
Agency:
Lowe New York / New York
Client:
Light of Life Foundation
Title:
Light of Life
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07072D

Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
G4
Title:
G4 Midnight Spank Brand Campaign
Category:
Branded Content / Campaign
Annual ID:
07093T

Award:
2007 Design Gold Pencil
Agency:
Sandstrom Design / Portland
Client:
The Cost Vineyard
Title:
The Cost Vineyard Wine Bottles
Category:
Package Design / Campaign
Annual ID:
07018D

Award:
2007 Design Silver Pencil
Agency:
Kinetic Singapore / singapore
Client:
Kinetic Singapore
Title:
Refill Bottle
Category:
Package Design / Campaign
Annual ID:
07019D

Award:
2007 Design Bronze Pencil
Agency:
Dentsu Inc. Tokyo / Tokyo
Client:
Tropical Plant Resources Research Institute
Title:
The Dew of Longevity
Category:
Package Design / Campaign
Annual ID:
07020D

Award:
2007 Design Bronze Pencil
Agency:
feldmann+schultchen design studios GmbH / Hamburg
Client:
Carlsberg Group Germany
Title:
5,0 Original
Category:
Package Design / Campaign
Annual ID:
07021D

Award:
2007 Design Bronze Pencil
Agency:
Riot / Cape Town
Client:
@home
Title:
@home Shopping Bags
Category:
Package Design / Campaign
Annual ID:
07022D

Award:
2007 Design Gold Pencil
Agency:
Ad Planet Group / Singapore
Client:
Disabled People's Association Singapore
Title:
Staircase
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07069D

Award:
2007 Interactive Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Peg Solitaire
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07007N

Award:
2007 Interactive Silver Pencil
Agency:
DDB Seattle / Seattle
Client:
RememberSegregation.org
Title:
Colored/Whites Banner
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07008N

Award:
2007 Interactive Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Turtle
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07009N

Award:
2007 Design Gold Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
iPod nano
Category:
Package Design / Single
Annual ID:
07014D

Award:
2007 Design Silver Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
iPod Hi-Fi
Category:
Package Design / Single
Annual ID:
07015D

Award:
2007 Design Bronze Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
iPod shuffle
Category:
Package Design / Single
Annual ID:
07016D

Award:
2007 Design Bronze Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
Mac Pro
Category:
Package Design / Single
Annual ID:
07017D

Award:
2007 Advertising Gold Pencil
Agency:
Publicis Zürich AG / Zürich
Client:
Blue Cross
Title:
Drunken Navigationsystem
Category:
Public Service/Political Radio / Campaign
Annual ID:
07041R

Award:
2007 Advertising Silver Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Bears/Foreign/Song
Category:
Public Service/Political Radio / Campaign
Annual ID:
07042R

Award:
2007 Advertising Silver Pencil
Agency:
WestWayne / Atlanta
Client:
Ad Council
Title:
Pay Attention
Category:
Public Service/Political Radio / Campaign
Annual ID:
07043R

Award:
2007 Design Gold Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Sydney Writers' Festival
Title:
Green
Category:
Collateral Design / Posters - Single
Annual ID:
07023D

Award:
2007 Design Gold Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Sydney Writers' Festival
Title:
Orange
Category:
Collateral Design / Posters - Single
Annual ID:
07024D

Award:
2007 Design Silver Pencil
Agency:
BBDO / New York
Client:
Jeep
Title:
Drain
Category:
Collateral Design / Posters - Single
Annual ID:
07025D

Award:
2007 Design Bronze Pencil
Agency:
Y&R Singapore / Singapore
Client:
Malaysia Dairy Industries
Title:
Udder
Category:
Collateral Design / Posters - Single
Annual ID:
07026D
