The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: Microsites / Business to Business
Gee Beauty Brand and Corporate Identity
Agency: GJP Advertising and Design / Toronto
Client: Gee Beauty Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Refill Bottle
Agency: Kinetic Singapore / singapore
Client: Kinetic Singapore Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Super-Bastard Box Art Characters
Agency: undoboy / Portland
Client: Undoboy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Jug Simple Furniture Tour
Agency: Cole & Weber United / Seattle
Client: Carlo Rossi Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Equipo
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard
Agency: B_T_S United AS / Oslo
Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint
Agency: Fallon / London
Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90
Hear the difference
Agency: Akestam Holst / Stockholm
Client: Spring Mobile Category: Wireless/Mobile Advertising / Business to Consumer
Virgin Casino
Agency: Lean Mean Fighting Machine / London
Client: Virgin Games Category: Banners - Fixed Space / Business to Consumer - Campaign
Recruitments Films
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
+10 Campaign
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Wonderful World of King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
GORILLA
Agency: CONTRAPUNTO / Madrid
Client: WWF/ADENA Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
Build your body with good water!
Agency: ADK / TOKYO
Client: KIRIN MC DANONE WATERS Co.,Ltd. Category: Collateral Design / Posters - Campaign
SoHo Posters
Agency: Apple Computer / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Documentary
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Single
North Sea Films Letterhead
Agency: Oxide Design Co. / Omaha
Client: North Sea Films Category: Brand and Corporate Identity Design / Corporate Identity - Single
Zwilling Knives
Agency: Grey Worldwide Beijing / Beijing
Client: Zwilling J.A. Henckels Shanghai Category: Direct Mail / Campaign
Not Here But Now
Agency: walker / Zürich
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Campaign
Laces
Agency: JWT Singapore / Singapore
Client: VGO Corporation Limited Category: Collateral Design / P.O.P. and In-Store - Campaign
Jonathan Yuen (2006)
Agency: Jonathan Yuen / Singapore
Client: Jonathan Yuen Category: Self-Promotion / Web Sites
Battle of the Album Covers
Agency: Curious Pictures / New York
Client: Fluid NY/ Battle of the Ad-Bands Category: Cinema or Non-Broadcast / Single
Play Along!
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Campaign
Skittles Brand Book
Agency: TBWA\Chiat\Day New York / New York
Client: Masterfoods Category: Brand and Corporate Identity Design / Booklet/Brochure
Saturn: Green Line NextFest
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Saturn Category: Other Interactive Digital Media
Kahn
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Ghost Pops
Agency: Net#Work BBDO / Johannesburg
Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
Red Stripe Boo Campaign TV
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
Firewise Logo
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Working on Fire Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Whopperettes.com
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Microsites / Business to Consumer
Brittlelactica: Planet in Need
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Microsites / Business to Consumer
The Day You Went To Work
Agency: Gorgeous Enterprises / London
Client: Transport For London Category: Public Service/Political Television / Single
Black Invitation
Agency: Paprika / Montreal
Client: Commissaires Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
China
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Tourist
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
What Noise?
Agency: Kinetic Singapore / Singapore
Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Microsites / Public Service/Non-Profit/ Educational
Snickers Halloween
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Lego - Fire Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Collateral / Posters - Single
Lego - Hangar
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Collateral / Posters - Single
Award:
2007 Interactive Silver Pencil
Agency:
OgilvyOne worldwide GmbH / Frankfurt am Main
Client:
Cisco Systems Germany
Title:
Cisco Boooming
Category:
Microsites / Business to Business
Annual ID:
07022N
Award:
2007 Design Silver Pencil
Agency:
BBDO / New York
Client:
Jeep
Title:
Drain
Category:
Collateral Design / Posters - Single
Annual ID:
07025D
Award:
2007 Design Silver Pencil
Agency:
GJP Advertising and Design / Toronto
Client:
Gee Beauty
Title:
Gee Beauty Brand and Corporate Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07010D
Award:
2007 Design Silver Pencil
Agency:
Kinetic Singapore / singapore
Client:
Kinetic Singapore
Title:
Refill Bottle
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07039D
Award:
2007 Design Silver Pencil
Agency:
undoboy / Portland
Client:
Undoboy
Title:
Super-Bastard Box Art Characters
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07040D
Award:
2007 Advertising Silver Pencil
Agency:
Cole & Weber United / Seattle
Client:
Carlo Rossi
Title:
Jug Simple Furniture Tour
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07088A
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Equipo
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07055T
Award:
2007 Advertising Silver Pencil
Agency:
B_T_S United AS / Oslo
Client:
Berlitz
Title:
German Coastguard
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07056T
Award:
2007 Advertising Silver Pencil
Agency:
Fallon / London
Client:
Sony Bravia
Title:
Paint
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07057T
Award:
2007 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Celebrity
Category:
Consumer Radio / Campaign
Annual ID:
07051R
Award:
2007 Interactive Silver Pencil
Agency:
Akestam Holst / Stockholm
Client:
Spring Mobile
Title:
Hear the difference
Category:
Wireless/Mobile Advertising / Business to Consumer
Annual ID:
07040N
Award:
2007 Interactive Silver Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Virgin Games
Title:
Virgin Casino
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
07005N
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Recruitments Films
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07059T
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
+10 Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07090G
Award:
2007 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Wonderful World of King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07091G
Award:
2007 Interactive Silver Pencil
Agency:
CONTRAPUNTO / Madrid
Client:
WWF/ADENA
Title:
GORILLA
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
07015N
Award:
2007 Advertising Silver Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07013A
Award:
2007 Advertising Silver Pencil
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07003A
Award:
2007 Design Silver Pencil
Agency:
ADK / TOKYO
Client:
KIRIN MC DANONE WATERS Co.,Ltd.
Title:
Build your body with good water!
Category:
Collateral Design / Posters - Campaign
Annual ID:
07029D
Award:
2007 Design Silver Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
SoHo Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
07030D
Award:
2007 Advertising Silver Pencil
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Annual ID:
07077A
Award:
2007 Design Silver Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Documentary
Category:
Broadcast Design / Single
Annual ID:
07064D
Award:
2007 Design Silver Pencil
Agency:
Oxide Design Co. / Omaha
Client:
North Sea Films
Title:
North Sea Films Letterhead
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07006D
Award:
2007 Design Silver Pencil
Agency:
Grey Worldwide Beijing / Beijing
Client:
Zwilling J.A. Henckels Shanghai
Title:
Zwilling Knives
Category:
Direct Mail / Campaign
Annual ID:
07062D
Award:
2007 Design Silver Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
iPod Hi-Fi
Category:
Package Design / Single
Annual ID:
07015D
Award:
2007 Advertising Silver Pencil
Agency:
walker / Zürich
Client:
Amnesty International
Title:
Not Here But Now
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07038A
Award:
2007 Design Silver Pencil
Agency:
JWT Singapore / Singapore
Client:
VGO Corporation Limited
Title:
Laces
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07035D
Award:
2007 Interactive Silver Pencil
Agency:
Jonathan Yuen / Singapore
Client:
Jonathan Yuen
Title:
Jonathan Yuen (2006)
Category:
Self-Promotion / Web Sites
Annual ID:
07066N
Award:
2007 Advertising Silver Pencil
Agency:
Curious Pictures / New York
Client:
Fluid NY/ Battle of the Ad-Bands
Title:
Battle of the Album Covers
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07073T
Award:
2007 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Sweater
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07062T
Award:
2007 Design Silver Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Play Along!
Category:
Broadcast Design / Campaign
Annual ID:
07067D
Award:
2007 Design Silver Pencil
Agency:
TBWA\Chiat\Day New York / New York
Client:
Masterfoods
Title:
Skittles Brand Book
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07002D
Award:
2007 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Saturn: Green Line NextFest
Category:
Other Interactive Digital Media
Annual ID:
07057N
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\ Germany / Berlin
Client:
adidas
Title:
Kahn
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07080A
Award:
2007 Advertising Silver Pencil
Agency:
Net#Work BBDO / Johannesburg
Client:
Simba Chips
Title:
Ghost Pops
Category:
Consumer Television / Under $50,000 Budget - Campaign
Annual ID:
07071T
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Wrestling
Category:
Consumer Radio / Single
Annual ID:
07048R
Award:
2007 Advertising Silver Pencil
Agency:
BBDO Guerrero Ortega / Makati City
Client:
WWF
Title:
WWF "Thermometer"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07031A
Award:
2007 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Red Stripe Boo Campaign TV
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07066T
Award:
2007 Design Silver Pencil
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Working on Fire
Title:
Firewise Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
07012D
Award:
2007 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Whopperettes.com
Category:
Microsites / Business to Consumer
Annual ID:
07019N
Award:
2007 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Brittlelactica: Planet in Need
Category:
Microsites / Business to Consumer
Annual ID:
07020N
Award:
2007 Advertising Silver Pencil
Agency:
Gorgeous Enterprises / London
Client:
Transport For London
Title:
The Day You Went To Work
Category:
Public Service/Political Television / Single
Annual ID:
07044T
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego -
Category:
Collateral / Posters - Campaign
Annual ID:
07030A
Award:
2007 Design Silver Pencil
Agency:
Paprika / Montreal
Client:
Commissaires
Title:
Black Invitation
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07037D
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
China
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07008A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
Tourist
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07009A
Award:
2007 Interactive Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development
Title:
What Noise?
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07023N
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Snickers Halloween
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07015A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Fire Station
Category:
Collateral / Posters - Single
Annual ID:
07027A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Hangar
Category:
Collateral / Posters - Single
Annual ID:
07028A
