The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

NikeCosplay Agency: ADK / Tokyo Client: Nike Japan Category: Integrated Branding Campaign
The Duel Agency: McKinney / Durham Client: Polaris Industries Inc Category: Integrated Branding Campaign
Water Purifier Agency: AgênciaClick / São Paulo Client: Brastemp Category: Banners - Fixed Space / Business to Consumer - Single
WWF "Thermometer" Agency: BBDO Guerrero Ortega / Makati City Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
Sweater Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Lego - Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Campaign
Killzone for PSP Agency: TBWA\Whybin / Auckland Client: Sony Computer Entertainment - PlayStation Portable Category: Outdoor / Outdoor: Single
Ghost Pops Agency: Net#Work BBDO / Johannesburg Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign
Jonathan Yuen (2006) Agency: Jonathan Yuen / Singapore Client: Jonathan Yuen Category: Self-Promotion / Web Sites
Wrestling Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Refill Bottle Agency: Kinetic Singapore / singapore Client: Kinetic Singapore Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Super-Bastard Box Art Characters Agency: undoboy / Portland Client: Undoboy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Build your body with good water! Agency: ADK / TOKYO Client: KIRIN MC DANONE WATERS Co.,Ltd. Category: Collateral Design / Posters - Campaign
SoHo Posters Agency: Apple Computer / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
Not Here But Now Agency: walker / Zürich Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Campaign
North Sea Films Letterhead Agency: Oxide Design Co. / Omaha Client: North Sea Films Category: Brand and Corporate Identity Design / Corporate Identity - Single
Black Invitation Agency: Paprika / Montreal Client: Commissaires Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Drain Agency: BBDO / New York Client: Jeep Category: Collateral Design / Posters - Single
Battle of the Album Covers Agency: Curious Pictures / New York Client: Fluid NY/ Battle of the Ad-Bands Category: Cinema or Non-Broadcast / Single
Cisco Boooming Agency: OgilvyOne worldwide GmbH / Frankfurt am Main Client: Cisco Systems Germany Category: Microsites / Business to Business
Bears/Foreign/Song Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Pay Attention Agency: WestWayne / Atlanta Client: Ad Council Category: Public Service/Political Radio / Campaign
Weights Agency: Contract Advertising (India) Private Limited / New Delhi Client: Slim Zone Category: Collateral Design / P.O.P. and In-Store - Single
Winter Agency: TBWA\Chiat\Day / Los Angeles Client: Infiniti Category: Collateral Design / P.O.P. and In-Store - Single
Play Along! Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Campaign
Hear the difference Agency: Akestam Holst / Stockholm Client: Spring Mobile Category: Wireless/Mobile Advertising / Business to Consumer
Zwilling Knives Agency: Grey Worldwide Beijing / Beijing Client: Zwilling J.A. Henckels Shanghai Category: Direct Mail / Campaign
China Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Tourist Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Six Short Stories and a Parable: Engineering and Why it Matters Agency: Rigsby Hull / Houston Client: Walter P Moore Category: Direct Mail / Single
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Ketchup Agency: Publicis Mojo / Auckland Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Tea Partay Agency: Bartle Bogle Hegarty / New York Client: Smirnoff Category: Online Branded Content / Business to Consumer
ARCHITECTURE IS DECORATION! Agency: Happy Forsman & Bodenfors / Gothenburg Client: the Swedish Museum of Architecture Category: Publication Design / Magazine Design
Red Stripe Boo Campaign TV Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
Kahn Agency: TBWA\ Germany / Berlin Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The Day You Went To Work Agency: Gorgeous Enterprises / London Client: Transport For London Category: Public Service/Political Television / Single
Whopperettes.com Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Microsites / Business to Consumer
Brittlelactica: Planet in Need Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Business to Consumer
T-Shirt Agency: Kinetic Singapore / singapore Client: Alzheimer's Disease Association Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Stuntman Agency: Grupo W / Saltillo Client: Unilever - Rexona Category: Brand Gaming/Applications / Online
Snickers Halloween Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Slope, Staircase, Hump, Toilet Bowl, Bus Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Light of Life Agency: Lowe New York / New York Client: Light of Life Foundation Category: Public Service/Non-Profit/Educational / Posters - Campaign
Not Here But Now, Gaza-Zürich Agency: walker / Zürich Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Lego - Fire Station Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Lego - Hangar Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
Documentary Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Single

2007 Interactive Silver Pencil

ADK / Tokyo

Nike Japan

NikeCosplay

Integrated Branding Campaign

07061N

2007 Interactive Silver Pencil

McKinney / Durham

Polaris Industries Inc

The Duel

Integrated Branding Campaign

07062N

2007 Interactive Silver Pencil

AgênciaClick / São Paulo

Brastemp

Water Purifier

Banners - Fixed Space / Business to Consumer - Single

07002N

2007 Advertising Silver Pencil

BBDO Guerrero Ortega / Makati City

WWF

WWF "Thermometer"

Public Service/Political Print / Newspaper or Magazine - Single

07031A

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Sweater

Consumer Television / :30/:25 - Single

07062T

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego -

Collateral / Posters - Campaign

07030A

2007 Advertising Silver Pencil

TBWA\Whybin / Auckland

Sony Computer Entertainment - PlayStation Portable

Killzone for PSP

Outdoor / Outdoor: Single

07017A

2007 Advertising Silver Pencil

Net#Work BBDO / Johannesburg

Simba Chips

Ghost Pops

Consumer Television / Under $50,000 Budget - Campaign

07071T

2007 Interactive Silver Pencil

Jonathan Yuen / Singapore

Jonathan Yuen

Jonathan Yuen (2006)

Self-Promotion / Web Sites

07066N

2007 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Combos

Wrestling

Consumer Radio / Single

07048R

2007 Design Silver Pencil

Kinetic Singapore / singapore

Kinetic Singapore

Refill Bottle

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07039D

2007 Design Silver Pencil

undoboy / Portland

Undoboy

Super-Bastard Box Art Characters

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07040D

2007 Design Silver Pencil

ADK / TOKYO

KIRIN MC DANONE WATERS Co.,Ltd.

Build your body with good water!

Collateral Design / Posters - Campaign

07029D

2007 Design Silver Pencil

Apple Computer / Cupertino

Apple

SoHo Posters

Collateral Design / Posters - Campaign

07030D

2007 Advertising Silver Pencil

walker / Zürich

Amnesty International

Not Here But Now

Public Service/Political Print / Outdoor and Posters - Campaign

07038A

2007 Design Silver Pencil

Oxide Design Co. / Omaha

North Sea Films

North Sea Films Letterhead

Brand and Corporate Identity Design / Corporate Identity - Single

07006D

2007 Design Silver Pencil

Paprika / Montreal

Commissaires

Black Invitation

Collateral Design / Promotion (Agencies creating work for individuals) - Single only

07037D

2007 Design Silver Pencil

BBDO / New York

Jeep

Drain

Collateral Design / Posters - Single

07025D

2007 Advertising Silver Pencil

Curious Pictures / New York

Fluid NY/ Battle of the Ad-Bands

Battle of the Album Covers

Cinema or Non-Broadcast / Single

07073T

2007 Interactive Silver Pencil

OgilvyOne worldwide GmbH / Frankfurt am Main

Cisco Systems Germany

Cisco Boooming

Microsites / Business to Business

07022N

2007 Advertising Silver Pencil

Arnold / Boston

American Legacy Foundation/truth

Bears/Foreign/Song

Public Service/Political Radio / Campaign

07042R

2007 Advertising Silver Pencil

WestWayne / Atlanta

Ad Council

Pay Attention

Public Service/Political Radio / Campaign

07043R

2007 Design Silver Pencil

Contract Advertising (India) Private Limited / New Delhi

Slim Zone

Weights

Collateral Design / P.O.P. and In-Store - Single

07032D

2007 Design Silver Pencil

TBWA\Chiat\Day / Los Angeles

Infiniti

Winter

Collateral Design / P.O.P. and In-Store - Single

07033D

2007 Design Silver Pencil

WONGDOODY / Seattle

Seattle International Film Festival

Play Along!

Broadcast Design / Campaign

07067D

2007 Interactive Silver Pencil

Akestam Holst / Stockholm

Spring Mobile

Hear the difference

Wireless/Mobile Advertising / Business to Consumer

07040N

2007 Design Silver Pencil

Grey Worldwide Beijing / Beijing

Zwilling J.A. Henckels Shanghai

Zwilling Knives

Direct Mail / Campaign

07062D

2007 Advertising Silver Pencil

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

China

Consumer Magazine / Color: Full Page or Spread - Single

07008A

2007 Advertising Silver Pencil

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

Tourist

Consumer Magazine / Color: Full Page or Spread - Single

07009A

2007 Design Silver Pencil

Rigsby Hull / Houston

Walter P Moore

Six Short Stories and a Parable: Engineering and Why it Matters

Direct Mail / Single

07060D

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Collateral / P.O.P. and In-Store - Campaign

07025A

2007 Advertising Silver Pencil

Publicis Mojo / Auckland

Campaign Against Landmines

Ketchup

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign

07077A

2007 Interactive Silver Pencil

Bartle Bogle Hegarty / New York

Smirnoff

Tea Partay

Online Branded Content / Business to Consumer

07047N

2007 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

the Swedish Museum of Architecture

ARCHITECTURE IS DECORATION!

Publication Design / Magazine Design

07058D

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Red Stripe Boo Campaign TV

Consumer Television / :30/:25 - Campaign

07066T

2007 Advertising Silver Pencil

TBWA\ Germany / Berlin

adidas

Kahn

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07080A

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Consumer Magazine / Color: Full Page or Spread - Campaign

07013A

2007 Advertising Silver Pencil

Gorgeous Enterprises / London

Transport For London

The Day You Went To Work

Public Service/Political Television / Single

07044T

2007 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Whopperettes.com

Microsites / Business to Consumer

07019N

2007 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Brittlelactica: Planet in Need

Microsites / Business to Consumer

07020N

2007 Design Silver Pencil

Kinetic Singapore / singapore

Alzheimer's Disease Association

T-Shirt

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

07073D

2007 Interactive Silver Pencil

Grupo W / Saltillo

Unilever - Rexona

The Stuntman

Brand Gaming/Applications / Online

07037N

2007 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Masterfoods

Snickers Halloween

Small Space Print / Black and White or Color: Less than a Page - Campaign

07015A

2007 Design Silver Pencil

Ad Planet Group / Singapore

Disabled People's Association Singapore

Slope, Staircase, Hump, Toilet Bowl, Bus

Public Service/Non-Profit/Educational / Posters - Campaign

07071D

2007 Design Silver Pencil

Lowe New York / New York

Light of Life Foundation

Light of Life

Public Service/Non-Profit/Educational / Posters - Campaign

07072D

2007 Advertising Silver Pencil

walker / Zürich

Amnesty International

Not Here But Now, Gaza-Zürich

Public Service/Political Print / Outdoor and Posters - Single

07036A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Fire Station

Collateral / Posters - Single

07027A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Hangar

Collateral / Posters - Single

07028A

2007 Advertising Silver Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Consumer Newspaper / Full Page or Spread - Campaign

07003A

2007 Design Silver Pencil

WONGDOODY / Seattle

Seattle International Film Festival

Documentary

Broadcast Design / Single

07064D

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