The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Not Here But Now, Gaza-Zürich Agency: walker / Zürich Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Lego - Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Campaign
Jug Simple Furniture Tour Agency: Cole & Weber United / Seattle Client: Carlo Rossi Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Water Purifier Agency: AgênciaClick / São Paulo Client: Brastemp Category: Banners - Fixed Space / Business to Consumer - Single
+10 Campaign Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Wonderful World of King Integrated Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Black Invitation Agency: Paprika / Montreal Client: Commissaires Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
The Stuntman Agency: Grupo W / Saltillo Client: Unilever - Rexona Category: Brand Gaming/Applications / Online
Battle of the Album Covers Agency: Curious Pictures / New York Client: Fluid NY/ Battle of the Ad-Bands Category: Cinema or Non-Broadcast / Single
Firewise Logo Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: Working on Fire Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
T-Shirt Agency: Kinetic Singapore / singapore Client: Alzheimer's Disease Association Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Whopperettes.com Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Microsites / Business to Consumer
Brittlelactica: Planet in Need Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Business to Consumer
What Noise? Agency: Kinetic Singapore / Singapore Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Microsites / Public Service/Non-Profit/ Educational
Not Here But Now Agency: walker / Zürich Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Campaign
Skittles Brand Book Agency: TBWA\Chiat\Day New York / New York Client: Masterfoods Category: Brand and Corporate Identity Design / Booklet/Brochure
SNEEZE AID Agency: Forsman & Bodenfors / Gothenburg Client: APOTEKET (SWEDISH PHARMACY) Category: Web Sites / E-Commerce
Red Stripe Boo Campaign TV Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
Drain Agency: BBDO / New York Client: Jeep Category: Collateral Design / Posters - Single
Sweater Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Kahn Agency: TBWA\ Germany / Berlin Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
NikeCosplay Agency: ADK / Tokyo Client: Nike Japan Category: Integrated Branding Campaign
The Duel Agency: McKinney / Durham Client: Polaris Industries Inc Category: Integrated Branding Campaign
Cisco Boooming Agency: OgilvyOne worldwide GmbH / Frankfurt am Main Client: Cisco Systems Germany Category: Microsites / Business to Business
Celebrity Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Radio / Campaign
Six Short Stories and a Parable: Engineering and Why it Matters Agency: Rigsby Hull / Houston Client: Walter P Moore Category: Direct Mail / Single
The Day You Went To Work Agency: Gorgeous Enterprises / London Client: Transport For London Category: Public Service/Political Television / Single
Zwilling Knives Agency: Grey Worldwide Beijing / Beijing Client: Zwilling J.A. Henckels Shanghai Category: Direct Mail / Campaign
Saturn: Green Line NextFest Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Other Interactive Digital Media
Fukutake House Agency: FLAME, inc. / tokyo Client: Soichiro Fukutake Category: Environmental Design / Campaign
Wrestling Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Virgin Casino Agency: Lean Mean Fighting Machine / London Client: Virgin Games Category: Banners - Fixed Space / Business to Consumer - Campaign
Slope, Staircase, Hump, Toilet Bowl, Bus Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Light of Life Agency: Lowe New York / New York Client: Light of Life Foundation Category: Public Service/Non-Profit/Educational / Posters - Campaign
iPod Hi-Fi Agency: Apple Computer / Cupertino Client: Apple Category: Package Design / Single
Tea Partay Agency: Bartle Bogle Hegarty / New York Client: Smirnoff Category: Online Branded Content / Business to Consumer
R/GA Origami Holiday 2006 Agency: R/GA / New York Client: R/GA Category: Email Marketing / Business to Consumer
ARCHITECTURE IS DECORATION! Agency: Happy Forsman & Bodenfors / Gothenburg Client: the Swedish Museum of Architecture Category: Publication Design / Magazine Design
Jetta Banner Campaign Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Build your body with good water! Agency: ADK / TOKYO Client: KIRIN MC DANONE WATERS Co.,Ltd. Category: Collateral Design / Posters - Campaign
SoHo Posters Agency: Apple Computer / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
GORILLA Agency: CONTRAPUNTO / Madrid Client: WWF/ADENA Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Colored/Whites Banner Agency: DDB Seattle / Seattle Client: RememberSegregation.org Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Refill Bottle Agency: Kinetic Singapore / singapore Client: Kinetic Singapore Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Super-Bastard Box Art Characters Agency: undoboy / Portland Client: Undoboy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Search Engine Agency: Ogilvy & Mather / Cape Town Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Semillero Agency: Grupo W / Saltillo Client: Semillero, Creatives School Category: Web Sites / Public Service/Non-Profit/ Educational
Equipo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard Agency: B_T_S United AS / Oslo Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90

2007 Advertising Silver Pencil

walker / Zürich

Amnesty International

Not Here But Now, Gaza-Zürich

Public Service/Political Print / Outdoor and Posters - Single

07036A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego -

Collateral / Posters - Campaign

07030A

2007 Advertising Silver Pencil

Cole & Weber United / Seattle

Carlo Rossi

Jug Simple Furniture Tour

Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign

07088A

2007 Interactive Silver Pencil

AgênciaClick / São Paulo

Brastemp

Water Purifier

Banners - Fixed Space / Business to Consumer - Single

07002N

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

+10 Campaign

Integrated Branding / Integrated Branding Campaign

07090G

2007 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Wonderful World of King Integrated

Integrated Branding / Integrated Branding Campaign

07091G

2007 Design Silver Pencil

Paprika / Montreal

Commissaires

Black Invitation

Collateral Design / Promotion (Agencies creating work for individuals) - Single only

07037D

2007 Interactive Silver Pencil

Grupo W / Saltillo

Unilever - Rexona

The Stuntman

Brand Gaming/Applications / Online

07037N

2007 Advertising Silver Pencil

Curious Pictures / New York

Fluid NY/ Battle of the Ad-Bands

Battle of the Album Covers

Cinema or Non-Broadcast / Single

07073T

2007 Design Silver Pencil

The Jupiter Drawing Room South Africa / CAPE TOWN

Working on Fire

Firewise Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

07012D

2007 Design Silver Pencil

Kinetic Singapore / singapore

Alzheimer's Disease Association

T-Shirt

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

07073D

2007 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Whopperettes.com

Microsites / Business to Consumer

07019N

2007 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Brittlelactica: Planet in Need

Microsites / Business to Consumer

07020N

2007 Interactive Silver Pencil

Kinetic Singapore / Singapore

The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development

What Noise?

Microsites / Public Service/Non-Profit/ Educational

07023N

2007 Advertising Silver Pencil

walker / Zürich

Amnesty International

Not Here But Now

Public Service/Political Print / Outdoor and Posters - Campaign

07038A

2007 Design Silver Pencil

TBWA\Chiat\Day New York / New York

Masterfoods

Skittles Brand Book

Brand and Corporate Identity Design / Booklet/Brochure

07002D

2007 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

APOTEKET (SWEDISH PHARMACY)

SNEEZE AID

Web Sites / E-Commerce

07032N

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Red Stripe Boo Campaign TV

Consumer Television / :30/:25 - Campaign

07066T

2007 Design Silver Pencil

BBDO / New York

Jeep

Drain

Collateral Design / Posters - Single

07025D

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Sweater

Consumer Television / :30/:25 - Single

07062T

2007 Advertising Silver Pencil

TBWA\ Germany / Berlin

adidas

Kahn

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07080A

2007 Interactive Silver Pencil

ADK / Tokyo

Nike Japan

NikeCosplay

Integrated Branding Campaign

07061N

2007 Interactive Silver Pencil

McKinney / Durham

Polaris Industries Inc

The Duel

Integrated Branding Campaign

07062N

2007 Interactive Silver Pencil

OgilvyOne worldwide GmbH / Frankfurt am Main

Cisco Systems Germany

Cisco Boooming

Microsites / Business to Business

07022N

2007 Advertising Silver Pencil

The Martin Agency / Richmond

GEICO

Celebrity

Consumer Radio / Campaign

07051R

2007 Design Silver Pencil

Rigsby Hull / Houston

Walter P Moore

Six Short Stories and a Parable: Engineering and Why it Matters

Direct Mail / Single

07060D

2007 Advertising Silver Pencil

Gorgeous Enterprises / London

Transport For London

The Day You Went To Work

Public Service/Political Television / Single

07044T

2007 Design Silver Pencil

Grey Worldwide Beijing / Beijing

Zwilling J.A. Henckels Shanghai

Zwilling Knives

Direct Mail / Campaign

07062D

2007 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn: Green Line NextFest

Other Interactive Digital Media

07057N

2007 Design Silver Pencil

FLAME, inc. / tokyo

Soichiro Fukutake

Fukutake House

Environmental Design / Campaign

07049D

2007 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Combos

Wrestling

Consumer Radio / Single

07048R

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Collateral / P.O.P. and In-Store - Campaign

07025A

2007 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Virgin Games

Virgin Casino

Banners - Fixed Space / Business to Consumer - Campaign

07005N

2007 Design Silver Pencil

Ad Planet Group / Singapore

Disabled People's Association Singapore

Slope, Staircase, Hump, Toilet Bowl, Bus

Public Service/Non-Profit/Educational / Posters - Campaign

07071D

2007 Design Silver Pencil

Lowe New York / New York

Light of Life Foundation

Light of Life

Public Service/Non-Profit/Educational / Posters - Campaign

07072D

2007 Design Silver Pencil

Apple Computer / Cupertino

Apple

iPod Hi-Fi

Package Design / Single

07015D

2007 Interactive Silver Pencil

Bartle Bogle Hegarty / New York

Smirnoff

Tea Partay

Online Branded Content / Business to Consumer

07047N

2007 Interactive Silver Pencil

R/GA / New York

R/GA

R/GA Origami Holiday 2006

Email Marketing / Business to Consumer

07044N

2007 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

the Swedish Museum of Architecture

ARCHITECTURE IS DECORATION!

Publication Design / Magazine Design

07058D

2007 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

Jetta Banner Campaign

Banners - Dynamic / Business to Consumer - Campaign

07013N

2007 Design Silver Pencil

ADK / TOKYO

KIRIN MC DANONE WATERS Co.,Ltd.

Build your body with good water!

Collateral Design / Posters - Campaign

07029D

2007 Design Silver Pencil

Apple Computer / Cupertino

Apple

SoHo Posters

Collateral Design / Posters - Campaign

07030D

2007 Interactive Silver Pencil

CONTRAPUNTO / Madrid

WWF/ADENA

GORILLA

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

07015N

2007 Interactive Silver Pencil

DDB Seattle / Seattle

RememberSegregation.org

Colored/Whites Banner

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07008N

2007 Design Silver Pencil

Kinetic Singapore / singapore

Kinetic Singapore

Refill Bottle

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07039D

2007 Design Silver Pencil

undoboy / Portland

Undoboy

Super-Bastard Box Art Characters

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07040D

2007 Advertising Silver Pencil

Ogilvy & Mather / Cape Town

WWF

Search Engine

Public Service/Political Print / Newspaper or Magazine - Campaign

07033A

2007 Interactive Silver Pencil

Grupo W / Saltillo

Semillero, Creatives School

Semillero

Web Sites / Public Service/Non-Profit/ Educational

07034N

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Equipo

Consumer Television / Over :30 - Single - max. :90

07055T

2007 Advertising Silver Pencil

B_T_S United AS / Oslo

Berlitz

German Coastguard

Consumer Television / Over :30 - Single - max. :90

07056T

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