The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The First Internet Fire Agency: McKinney / Durham Client: Full Frame Documentary Film Festival Category: Other Interactive Digital Media
Day of German Design Agency: Ligalux GmbH / Hamburg Client: Ligalux GmbH Category: Environmental Design / Campaign
Stuff of Legends Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Cinema or Non-Broadcast / Single
Happiness Factory Agency: Wieden+Kennedy/Amsterdam Client: The Coca-Cola Company Category: Cinema or Non-Broadcast / Single
MMS Agency: Forsman & Bodenfors / Gothenburg Client: TELE2 Category: Outdoor / Outdoor - Campaign
Nike Air Agency: Big Spaceship / Brooklyn Client: Nike Category: Web Sites / Business to Consumer
Getty Images - 10 ways Agency: Great Works / Stockholm Client: Getty Images Category: Web Sites / Business to Consumer
+10 Logo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Audi R8 Agency: argonauten G2 GmbH / Düsseldorf Client: Audi AG Category: New Media Innovation & Development / New Media Innovation and Development
Johnnie Walker Digital PA Agency: Ogilvy Singapore / Singapore Client: Diageo Category: New Media Innovation & Development / New Media Innovation and Development
Follow the White Rabbit Agency: Profero / London Client: MINI Category: New Media Innovation & Development / New Media Innovation and Development
Sound Off Agency: DDB Brasil / São Paulo Client: Henkel Category: Banners - Fixed Space / Business to Consumer - Campaign
G4 Trek 2.0 TV: "Cribs" Agency: 72andSunny / El Segundo Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Icons (1) Agency: Saatchi & Saatchi / New York Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Blinkville Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur Client: DJ Blink Category: Self-Promotion / Web Sites
Apple Camp Agency: Apple Computer / Cupertino Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
DHL Track & Trace "Picture Puzzle" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: DHL Category: Collateral Design / P.O.P. and In-Store - Campaign
Frank Lloyd Wright Agency: Ogilvy & Mather / Chicago Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
The Dew of Longevity Agency: Dentsu Inc. Tokyo / Tokyo Client: Tropical Plant Resources Research Institute Category: Package Design / Campaign
5,0 Original Agency: feldmann+schultchen design studios GmbH / Hamburg Client: Carlsberg Group Germany Category: Package Design / Campaign
@home Shopping Bags Agency: Riot / Cape Town Client: @home Category: Package Design / Campaign
HDDVD Banners Agency: Goodby, Silverstein & Partners / San Francisco Client: HD DVD Category: Banners - Dynamic / Business to Consumer - Campaign
Leaves Agency: Saatchi & Saatchi NZ / Auckland Client: World Wildlife Fund Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guns Agency: Y&R Asia / Singapore Client: IANSA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Everyone for a Hair Agency: Santo Buenos Aires / Buenos Aires Client: Arnet Category: Integrated Branding / Integrated Branding Campaign
AXE - Get a Girlfriend Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
Power Nap Agency: Atmosphere BBDO / New York Client: Fedex Category: Banners - Dynamic / Business to Consumer - Single
Safe Happens Agency: Epoch Films / New York Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
NikeStore Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
Dali Llibres Agency: Bis Dixit / Barcelona Client: Fundació Gala Salvador Dalí Category: Publication Design / Book Design
Senior Library 2005 Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Design
At Home Agency: Profero / London Client: COI/Home Office Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Udder Agency: Y&R Singapore / Singapore Client: Malaysia Dairy Industries Category: Collateral Design / Posters - Single
Dinning Room Agency: Grey Worldwide South Africa / Johannesburg Client: Geronimo's Condoms Category: Consumer Radio / Single
Hairy-Mail Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational
"Soundwaves 1" Agency: Y&R / Kuala Lumpur Client: Penguin Books Malaysia Category: Consumer Newspaper / Full Page or Spread: Single
VWFeatures.com/Jetta Safe Happens Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
Turtle Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Come Home to The Simpsons Agency: devilfish / London Client: Sky One Category: Online Branded Content / Business to Consumer
Heidies Agency: Farfar / Stockholm Client: Diesel Category: Online Branded Content / Business to Consumer
parents Agency: Grey Worldwide South Africa / Johannesburg Client: geronimo condoms Category: Consumer Radio / Campaign
Anorexia Mailing "Slim, slimmer, dead" Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: www.magersucht.de (Anorexia) Category: Direct Mail / Single
Men Collection Agency: Santa Clara / São Paulo Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
100 Pages of Fear Agency: DDB Germany / Berlin Client: DDB Group Germany GmbH Category: Brand and Corporate Identity Design / Booklet/Brochure
Bears Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
How to party Agency: Farfar / Stockholm Client: The Swedish alcohol committee Category: Web Sites / Public Service/Non-Profit/ Educational
"StillFree" Agency: Droga5 / NYC Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup Agency: Publicis Mojo / Auckland Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Corners: Soldier Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Corners: Border Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single

2007 Interactive Bronze Pencil

McKinney / Durham

Full Frame Documentary Film Festival

The First Internet Fire

Other Interactive Digital Media

07058N

2007 Design Bronze Pencil

Ligalux GmbH / Hamburg

Ligalux GmbH

Day of German Design

Environmental Design / Campaign

07050D

2007 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

Stuff of Legends

Cinema or Non-Broadcast / Single

07074T

2007 Advertising Bronze Pencil

Wieden+Kennedy/Amsterdam

The Coca-Cola Company

Happiness Factory

Cinema or Non-Broadcast / Single

07075T

2007 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

TELE2

MMS

Outdoor / Outdoor - Campaign

07020A

2007 Interactive Bronze Pencil

Big Spaceship / Brooklyn

Nike

Nike Air

Web Sites / Business to Consumer

07029N

2007 Interactive Bronze Pencil

Great Works / Stockholm

Getty Images

Getty Images - 10 ways

Web Sites / Business to Consumer

07030N

2007 Design Bronze Pencil

180 Amsterdam / Amsterdam

adidas International

+10 Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

07013D

2007 Interactive Bronze Pencil

argonauten G2 GmbH / Düsseldorf

Audi AG

Audi R8

New Media Innovation & Development / New Media Innovation and Development

07053N

2007 Interactive Bronze Pencil

Ogilvy Singapore / Singapore

Diageo

Johnnie Walker Digital PA

New Media Innovation & Development / New Media Innovation and Development

07054N

2007 Interactive Bronze Pencil

Profero / London

MINI

Follow the White Rabbit

New Media Innovation & Development / New Media Innovation and Development

07055N

2007 Interactive Bronze Pencil

DDB Brasil / São Paulo

Henkel

Sound Off

Banners - Fixed Space / Business to Consumer - Campaign

07006N

2007 Advertising Bronze Pencil

72andSunny / El Segundo

G4

G4 Trek 2.0 TV: "Cribs"

Consumer Television / Over :30 - Single - max. :90

07058T

2007 Advertising Bronze Pencil

Saatchi & Saatchi / New York

42 Below Vodka

Icons (1)

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07005A

2007 Interactive Bronze Pencil

(if) Interactive Sdn. Bhd. / Kuala Lumpur

DJ Blink

Blinkville

Self-Promotion / Web Sites

07067N

2007 Design Bronze Pencil

Apple Computer / Cupertino

Apple

Apple Camp

Brand and Corporate Identity Design / Corporate Identity - Campaign

07011D

2007 Design Bronze Pencil

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

DHL

DHL Track & Trace "Picture Puzzle" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

07036D

2007 Advertising Bronze Pencil

Ogilvy & Mather / Chicago

Landmarks Preservation Council of Illinois

Frank Lloyd Wright

Public Service/Political Print / Newspaper or Magazine - Single

07032A

2007 Design Bronze Pencil

Dentsu Inc. Tokyo / Tokyo

Tropical Plant Resources Research Institute

The Dew of Longevity

Package Design / Campaign

07020D

2007 Design Bronze Pencil

feldmann+schultchen design studios GmbH / Hamburg

Carlsberg Group Germany

5,0 Original

Package Design / Campaign

07021D

2007 Design Bronze Pencil

Riot / Cape Town

@home

@home Shopping Bags

Package Design / Campaign

07022D

2007 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

HD DVD

HDDVD Banners

Banners - Dynamic / Business to Consumer - Campaign

07014N

2007 Advertising Bronze Pencil

Saatchi & Saatchi NZ / Auckland

World Wildlife Fund

Leaves

Public Service/Political Print / Newspaper or Magazine - Campaign

07034A

2007 Advertising Bronze Pencil

Y&R Asia / Singapore

IANSA

Guns

Public Service/Political Print / Newspaper or Magazine - Campaign

07035A

2007 Advertising Bronze Pencil

Santo Buenos Aires / Buenos Aires

Arnet

Everyone for a Hair

Integrated Branding / Integrated Branding Campaign

07092G

2007 Advertising Bronze Pencil

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

AXE - Get a Girlfriend

Consumer Newspaper / Full Page or Spread - Campaign

07004A

2007 Interactive Bronze Pencil

Atmosphere BBDO / New York

Fedex

Power Nap

Banners - Dynamic / Business to Consumer - Single

07011N

2007 Advertising Bronze Pencil

Epoch Films / New York

Volkswagen

Safe Happens

Consumer Television / :30/:25 - Campaign

07067T

2007 Interactive Bronze Pencil

R/GA / New York

Nike

NikeStore

Web Sites / E-Commerce

07033N

2007 Design Bronze Pencil

Bis Dixit / Barcelona

Fundació Gala Salvador Dalí

Dali Llibres

Publication Design / Book Design

07054D

2007 Design Bronze Pencil

School of Visual Arts / New York

School of Visual Arts

Senior Library 2005

Publication Design / Book Design

07055D

2007 Interactive Bronze Pencil

Profero / London

COI/Home Office

At Home

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

07016N

2007 Design Bronze Pencil

Y&R Singapore / Singapore

Malaysia Dairy Industries

Udder

Collateral Design / Posters - Single

07026D

2007 Advertising Bronze Pencil

Grey Worldwide South Africa / Johannesburg

Geronimo's Condoms

Dinning Room

Consumer Radio / Single

07049R

2007 Interactive Bronze Pencil

Arnold / Boston

American Legacy Foundation/truth

Hairy-Mail

Email Marketing / Public Service/Non-Profit/ Educational

07045N

2007 Advertising Bronze Pencil

Y&R / Kuala Lumpur

Penguin Books Malaysia

"Soundwaves 1"

Consumer Newspaper / Full Page or Spread: Single

07001A

2007 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

VWFeatures.com/Jetta Safe Happens

Microsites / Business to Consumer

07021N

2007 Interactive Bronze Pencil

Leo Burnett / Sydney

World Wildlife Fund

Turtle

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07009N

2007 Interactive Bronze Pencil

devilfish / London

Sky One

Come Home to The Simpsons

Online Branded Content / Business to Consumer

07048N

2007 Interactive Bronze Pencil

Farfar / Stockholm

Diesel

Heidies

Online Branded Content / Business to Consumer

07049N

2007 Advertising Bronze Pencil

Grey Worldwide South Africa / Johannesburg

geronimo condoms

parents

Consumer Radio / Campaign

07052R

2007 Design Bronze Pencil

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

www.magersucht.de (Anorexia)

Anorexia Mailing "Slim, slimmer, dead"

Direct Mail / Single

07061D

2007 Advertising Bronze Pencil

Santa Clara / São Paulo

Polaroid Eyewear

Men Collection

Consumer Magazine / Color: Full Page or Spread - Campaign

07014A

2007 Design Bronze Pencil

DDB Germany / Berlin

DDB Group Germany GmbH

100 Pages of Fear

Brand and Corporate Identity Design / Booklet/Brochure

07003D

2007 Advertising Bronze Pencil

Arnold / Boston

American Legacy Foundation/truth

Bears

Public Service/Political Radio / Single

07040R

2007 Interactive Bronze Pencil

Farfar / Stockholm

The Swedish alcohol committee

How to party

Web Sites / Public Service/Non-Profit/ Educational

07035N

2007 Advertising Bronze Pencil

Droga5 / NYC

Ecko Unltd./ Marc Ecko Enterprises

"StillFree"

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07083A

2007 Advertising Bronze Pencil

Publicis Mojo / Auckland

Campaign Against Landmines

Ketchup

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07084A

2007 Design Bronze Pencil

BBDO / New York

BBC World

Corners: Soldier

Environmental Design / Single

07044D

2007 Design Bronze Pencil

BBDO / New York

BBC World

Corners: Border

Environmental Design / Single

07045D

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