The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Foot Doctor Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Single
Day of German Design Agency: Ligalux GmbH / Hamburg Client: Ligalux GmbH Category: Environmental Design / Campaign
The Dew of Longevity Agency: Dentsu Inc. Tokyo / Tokyo Client: Tropical Plant Resources Research Institute Category: Package Design / Campaign
5,0 Original Agency: feldmann+schultchen design studios GmbH / Hamburg Client: Carlsberg Group Germany Category: Package Design / Campaign
@home Shopping Bags Agency: Riot / Cape Town Client: @home Category: Package Design / Campaign
The Gamekillers High Impact Print Insert Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Non plus ultra - Wall Calendar 2006 Agency: Strichpunkt GmbH / Stuttgart Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Single
Sound Off Agency: DDB Brasil / São Paulo Client: Henkel Category: Banners - Fixed Space / Business to Consumer - Campaign
G4 Midnight Spank Brand Campaign Agency: BBDO / New York Client: G4 Category: Branded Content / Campaign
Safe Happens Integrated Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Jet Blue Integrated Agency: JWT/ New York Client: JetBlue Category: Integrated Branding Campaign
At Home Agency: Profero / London Client: COI/Home Office Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Everyone for a Hair Agency: Santo Buenos Aires / Buenos Aires Client: Arnet Category: Integrated Branding / Integrated Branding Campaign
Hand Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Mattel / Matchbox Category: Outdoor / Outdoor: Single
Udder Agency: Y&R Singapore / Singapore Client: Malaysia Dairy Industries Category: Collateral Design / Posters - Single
Blinkville Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur Client: DJ Blink Category: Self-Promotion / Web Sites
Treo 680 Bus Shelter Agency: AKQA / San Francisco Client: Palm Category: Wireless/Mobile Advertising / Business to Consumer
MINI Turn Your Mobile Agency: Interone Worldwide GmbH / Muenchen Client: MINI Brandmanagement Category: Wireless/Mobile Advertising / Business to Consumer
Leaves Agency: Saatchi & Saatchi NZ / Auckland Client: World Wildlife Fund Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guns Agency: Y&R Asia / Singapore Client: IANSA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
How to party Agency: Farfar / Stockholm Client: The Swedish alcohol committee Category: Web Sites / Public Service/Non-Profit/ Educational
Children See, Children Do Agency: DDB Sydney / Ultimo Client: NAPCAN Category: Public Service/Political Television / Single
100 Pages of Fear Agency: DDB Germany / Berlin Client: DDB Group Germany GmbH Category: Brand and Corporate Identity Design / Booklet/Brochure
HDDVD Banners Agency: Goodby, Silverstein & Partners / San Francisco Client: HD DVD Category: Banners - Dynamic / Business to Consumer - Campaign
"Soundwaves 1" Agency: Y&R / Kuala Lumpur Client: Penguin Books Malaysia Category: Consumer Newspaper / Full Page or Spread: Single
Barrio Bonito Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
parents Agency: Grey Worldwide South Africa / Johannesburg Client: geronimo condoms Category: Consumer Radio / Campaign
Icons (1) Agency: Saatchi & Saatchi / New York Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
MTV Canada Station ID's Agency: Head Gear Animation / Toronto Client: MTV Canada Category: Broadcast Design / Campaign
AXE - Get a Girlfriend Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
Anorexia Mailing "Slim, slimmer, dead" Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: www.magersucht.de (Anorexia) Category: Direct Mail / Single
iPod shuffle Agency: Apple Computer / Cupertino Client: Apple Category: Package Design / Single
Mac Pro Agency: Apple Computer / Cupertino Client: Apple Category: Package Design / Single
Men Collection Agency: Santa Clara / São Paulo Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
G4 Trek 2.0 TV: "Cribs" Agency: 72andSunny / El Segundo Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Safe Happens Agency: Epoch Films / New York Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
The First Internet Fire Agency: McKinney / Durham Client: Full Frame Documentary Film Festival Category: Other Interactive Digital Media
Turtle Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Apple Camp Agency: Apple Computer / Cupertino Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Bears Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Fresco Agency: TBWA\ Germany / Berlin Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Killzone for PSP Agency: TBWA\Whybin / Auckland Client: Sony Computer Entertainment - PlayStation Portable Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Black Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
+10 Logo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
WWF "Thermometer" Agency: BBDO Guerrero Ortega / Makati City Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Single
Parabol AM Agency: section.d design.communication gmbh / Wien Client: Parabol AM Category: Publication Design / Magazine Design
Stuff of Legends Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Cinema or Non-Broadcast / Single
Happiness Factory Agency: Wieden+Kennedy/Amsterdam Client: The Coca-Cola Company Category: Cinema or Non-Broadcast / Single
The Hunt Agency: Euro RSCG 4D / Amstelveen Client: Volvo Cars Corporation Category: Brand Gaming/Applications / Online

2007 Advertising Bronze Pencil

BBDO / New York

Red Stripe

Foot Doctor

Consumer Television / :30/:25 - Single

07063T

2007 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Combos

Grace

Consumer Television / :30/:25 - Single

07064T

2007 Design Bronze Pencil

Ligalux GmbH / Hamburg

Ligalux GmbH

Day of German Design

Environmental Design / Campaign

07050D

2007 Design Bronze Pencil

Dentsu Inc. Tokyo / Tokyo

Tropical Plant Resources Research Institute

The Dew of Longevity

Package Design / Campaign

07020D

2007 Design Bronze Pencil

feldmann+schultchen design studios GmbH / Hamburg

Carlsberg Group Germany

5,0 Original

Package Design / Campaign

07021D

2007 Design Bronze Pencil

Riot / Cape Town

@home

@home Shopping Bags

Package Design / Campaign

07022D

2007 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers High Impact Print Insert

Consumer Magazine / Color: Full Page or Spread - Single

07010A

2007 Design Bronze Pencil

Strichpunkt GmbH / Stuttgart

Papierfabrik Scheufelen GmbH+Co. KG

Non plus ultra - Wall Calendar 2006

Brand and Corporate Identity Design / Corporate Identity - Single

07007D

2007 Interactive Bronze Pencil

DDB Brasil / São Paulo

Henkel

Sound Off

Banners - Fixed Space / Business to Consumer - Campaign

07006N

2007 Advertising Bronze Pencil

BBDO / New York

G4

G4 Midnight Spank Brand Campaign

Branded Content / Campaign

07093T

2007 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

Safe Happens Integrated

Integrated Branding Campaign

07063N

2007 Interactive Bronze Pencil

JWT/ New York

JetBlue

Jet Blue Integrated

Integrated Branding Campaign

07064N

2007 Interactive Bronze Pencil

Profero / London

COI/Home Office

At Home

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

07016N

2007 Advertising Bronze Pencil

Santo Buenos Aires / Buenos Aires

Arnet

Everyone for a Hair

Integrated Branding / Integrated Branding Campaign

07092G

2007 Advertising Bronze Pencil

Ogilvy & Mather, S.A. / Mexico, D.F.

Mattel / Matchbox

Hand

Outdoor / Outdoor: Single

07018A

2007 Design Bronze Pencil

Y&R Singapore / Singapore

Malaysia Dairy Industries

Udder

Collateral Design / Posters - Single

07026D

2007 Interactive Bronze Pencil

(if) Interactive Sdn. Bhd. / Kuala Lumpur

DJ Blink

Blinkville

Self-Promotion / Web Sites

07067N

2007 Interactive Bronze Pencil

AKQA / San Francisco

Palm

Treo 680 Bus Shelter

Wireless/Mobile Advertising / Business to Consumer

07041N

2007 Interactive Bronze Pencil

Interone Worldwide GmbH / Muenchen

MINI Brandmanagement

MINI Turn Your Mobile

Wireless/Mobile Advertising / Business to Consumer

07042N

2007 Advertising Bronze Pencil

Saatchi & Saatchi NZ / Auckland

World Wildlife Fund

Leaves

Public Service/Political Print / Newspaper or Magazine - Campaign

07034A

2007 Advertising Bronze Pencil

Y&R Asia / Singapore

IANSA

Guns

Public Service/Political Print / Newspaper or Magazine - Campaign

07035A

2007 Interactive Bronze Pencil

Farfar / Stockholm

The Swedish alcohol committee

How to party

Web Sites / Public Service/Non-Profit/ Educational

07035N

2007 Advertising Bronze Pencil

DDB Sydney / Ultimo

NAPCAN

Children See, Children Do

Public Service/Political Television / Single

07045T

2007 Design Bronze Pencil

DDB Germany / Berlin

DDB Group Germany GmbH

100 Pages of Fear

Brand and Corporate Identity Design / Booklet/Brochure

07003D

2007 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

HD DVD

HDDVD Banners

Banners - Dynamic / Business to Consumer - Campaign

07014N

2007 Advertising Bronze Pencil

Y&R / Kuala Lumpur

Penguin Books Malaysia

"Soundwaves 1"

Consumer Newspaper / Full Page or Spread: Single

07001A

2007 Advertising Bronze Pencil

BBDO Argentina / Vicente Lopez

Nike

Barrio Bonito

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07086A

2007 Advertising Bronze Pencil

Grey Worldwide South Africa / Johannesburg

geronimo condoms

parents

Consumer Radio / Campaign

07052R

2007 Advertising Bronze Pencil

Saatchi & Saatchi / New York

42 Below Vodka

Icons (1)

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07005A

2007 Design Bronze Pencil

Head Gear Animation / Toronto

MTV Canada

MTV Canada Station ID's

Broadcast Design / Campaign

07068D

2007 Advertising Bronze Pencil

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

AXE - Get a Girlfriend

Consumer Newspaper / Full Page or Spread - Campaign

07004A

2007 Design Bronze Pencil

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

www.magersucht.de (Anorexia)

Anorexia Mailing "Slim, slimmer, dead"

Direct Mail / Single

07061D

2007 Design Bronze Pencil

Apple Computer / Cupertino

Apple

iPod shuffle

Package Design / Single

07016D

2007 Design Bronze Pencil

Apple Computer / Cupertino

Apple

Mac Pro

Package Design / Single

07017D

2007 Advertising Bronze Pencil

Santa Clara / São Paulo

Polaroid Eyewear

Men Collection

Consumer Magazine / Color: Full Page or Spread - Campaign

07014A

2007 Advertising Bronze Pencil

72andSunny / El Segundo

G4

G4 Trek 2.0 TV: "Cribs"

Consumer Television / Over :30 - Single - max. :90

07058T

2007 Advertising Bronze Pencil

Epoch Films / New York

Volkswagen

Safe Happens

Consumer Television / :30/:25 - Campaign

07067T

2007 Interactive Bronze Pencil

McKinney / Durham

Full Frame Documentary Film Festival

The First Internet Fire

Other Interactive Digital Media

07058N

2007 Interactive Bronze Pencil

Leo Burnett / Sydney

World Wildlife Fund

Turtle

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07009N

2007 Design Bronze Pencil

Apple Computer / Cupertino

Apple

Apple Camp

Brand and Corporate Identity Design / Corporate Identity - Campaign

07011D

2007 Advertising Bronze Pencil

Arnold / Boston

American Legacy Foundation/truth

Bears

Public Service/Political Radio / Single

07040R

2007 Advertising Bronze Pencil

TBWA\ Germany / Berlin

adidas

Fresco

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07081A

2007 Advertising Bronze Pencil

TBWA\Whybin / Auckland

Sony Computer Entertainment - PlayStation Portable

Killzone for PSP

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07082A

2007 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Black

Collateral / P.O.P. and In-Store - Single

07023A

2007 Design Bronze Pencil

180 Amsterdam / Amsterdam

adidas International

+10 Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

07013D

2007 Advertising Bronze Pencil

BBDO Guerrero Ortega / Makati City

WWF

WWF "Thermometer"

Public Service/Political Print / Outdoor and Posters - Single

07037A

2007 Design Bronze Pencil

section.d design.communication gmbh / Wien

Parabol AM

Parabol AM

Publication Design / Magazine Design

07059D

2007 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

Stuff of Legends

Cinema or Non-Broadcast / Single

07074T

2007 Advertising Bronze Pencil

Wieden+Kennedy/Amsterdam

The Coca-Cola Company

Happiness Factory

Cinema or Non-Broadcast / Single

07075T

2007 Interactive Bronze Pencil

Euro RSCG 4D / Amstelveen

Volvo Cars Corporation

The Hunt

Brand Gaming/Applications / Online

07038N

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