The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Skittles Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Bears Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Barrio Bonito Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Corners: Soldier Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Corners: Border Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Paper Brick Wall Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Paper Mural Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
How to party Agency: Farfar / Stockholm Client: The Swedish alcohol committee Category: Web Sites / Public Service/Non-Profit/ Educational
"StillFree" Agency: Droga5 / NYC Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup Agency: Publicis Mojo / Auckland Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
100 Pages of Fear Agency: DDB Germany / Berlin Client: DDB Group Germany GmbH Category: Brand and Corporate Identity Design / Booklet/Brochure
Dali Llibres Agency: Bis Dixit / Barcelona Client: Fundació Gala Salvador Dalí Category: Publication Design / Book Design
Senior Library 2005 Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Design
VWFeatures.com/Jetta Safe Happens Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
Audi R8 Agency: argonauten G2 GmbH / Düsseldorf Client: Audi AG Category: New Media Innovation & Development / New Media Innovation and Development
Johnnie Walker Digital PA Agency: Ogilvy Singapore / Singapore Client: Diageo Category: New Media Innovation & Development / New Media Innovation and Development
Follow the White Rabbit Agency: Profero / London Client: MINI Category: New Media Innovation & Development / New Media Innovation and Development
Parabol AM Agency: section.d design.communication gmbh / Wien Client: Parabol AM Category: Publication Design / Magazine Design
Non plus ultra - Wall Calendar 2006 Agency: Strichpunkt GmbH / Stuttgart Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Single
MMS Agency: Forsman & Bodenfors / Gothenburg Client: TELE2 Category: Outdoor / Outdoor - Campaign
The Gamekillers High Impact Print Insert Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
SLOW DOWN CLIMATE CHANGE Agency: CP PROXIMITY / Barcelona Client: FUNDACION NATURA Category: Microsites / Public Service/Non-Profit/ Educational
Children See, Children Do Agency: DDB Sydney / Ultimo Client: NAPCAN Category: Public Service/Political Television / Single
parents Agency: Grey Worldwide South Africa / Johannesburg Client: geronimo condoms Category: Consumer Radio / Campaign
Power Nap Agency: Atmosphere BBDO / New York Client: Fedex Category: Banners - Dynamic / Business to Consumer - Single
NikeStore Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
The First Internet Fire Agency: McKinney / Durham Client: Full Frame Documentary Film Festival Category: Other Interactive Digital Media
Udder Agency: Y&R Singapore / Singapore Client: Malaysia Dairy Industries Category: Collateral Design / Posters - Single
Fresco Agency: TBWA\ Germany / Berlin Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Killzone for PSP Agency: TBWA\Whybin / Auckland Client: Sony Computer Entertainment - PlayStation Portable Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Safe Happens Agency: Epoch Films / New York Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Nike Air Agency: Big Spaceship / Brooklyn Client: Nike Category: Web Sites / Business to Consumer
Getty Images - 10 ways Agency: Great Works / Stockholm Client: Getty Images Category: Web Sites / Business to Consumer
The Dew of Longevity Agency: Dentsu Inc. Tokyo / Tokyo Client: Tropical Plant Resources Research Institute Category: Package Design / Campaign
5,0 Original Agency: feldmann+schultchen design studios GmbH / Hamburg Client: Carlsberg Group Germany Category: Package Design / Campaign
@home Shopping Bags Agency: Riot / Cape Town Client: @home Category: Package Design / Campaign
HDDVD Banners Agency: Goodby, Silverstein & Partners / San Francisco Client: HD DVD Category: Banners - Dynamic / Business to Consumer - Campaign
Leaves Agency: Saatchi & Saatchi NZ / Auckland Client: World Wildlife Fund Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guns Agency: Y&R Asia / Singapore Client: IANSA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
AXE - Get a Girlfriend Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
Men Collection Agency: Santa Clara / São Paulo Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Day of German Design Agency: Ligalux GmbH / Hamburg Client: Ligalux GmbH Category: Environmental Design / Campaign
iPod shuffle Agency: Apple Computer / Cupertino Client: Apple Category: Package Design / Single
Mac Pro Agency: Apple Computer / Cupertino Client: Apple Category: Package Design / Single
MTV Canada Station ID's Agency: Head Gear Animation / Toronto Client: MTV Canada Category: Broadcast Design / Campaign
DHL Track & Trace "Picture Puzzle" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: DHL Category: Collateral Design / P.O.P. and In-Store - Campaign
Dinning Room Agency: Grey Worldwide South Africa / Johannesburg Client: Geronimo's Condoms Category: Consumer Radio / Single
Stuff of Legends Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Cinema or Non-Broadcast / Single
Happiness Factory Agency: Wieden+Kennedy/Amsterdam Client: The Coca-Cola Company Category: Cinema or Non-Broadcast / Single
G4 Trek 2.0 TV: "Cribs" Agency: 72andSunny / El Segundo Client: G4 Category: Consumer Television / Over :30 - Single - max. :90

2007 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Masterfoods

Skittles

Small Space Print / Black and White or Color: Less than a Page - Campaign

07016A

2007 Advertising Bronze Pencil

Arnold / Boston

American Legacy Foundation/truth

Bears

Public Service/Political Radio / Single

07040R

2007 Advertising Bronze Pencil

BBDO Argentina / Vicente Lopez

Nike

Barrio Bonito

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07086A

2007 Design Bronze Pencil

BBDO / New York

BBC World

Corners: Soldier

Environmental Design / Single

07044D

2007 Design Bronze Pencil

BBDO / New York

BBC World

Corners: Border

Environmental Design / Single

07045D

2007 Design Bronze Pencil

Publicis Malaysia / Petaling Jaya

Hewlett Packard (Malaysia)

Paper Brick Wall

Environmental Design / Single

07046D

2007 Design Bronze Pencil

Publicis Malaysia / Petaling Jaya

Hewlett Packard (Malaysia)

Paper Mural

Environmental Design / Single

07047D

2007 Interactive Bronze Pencil

Farfar / Stockholm

The Swedish alcohol committee

How to party

Web Sites / Public Service/Non-Profit/ Educational

07035N

2007 Advertising Bronze Pencil

Droga5 / NYC

Ecko Unltd./ Marc Ecko Enterprises

"StillFree"

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07083A

2007 Advertising Bronze Pencil

Publicis Mojo / Auckland

Campaign Against Landmines

Ketchup

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07084A

2007 Design Bronze Pencil

DDB Germany / Berlin

DDB Group Germany GmbH

100 Pages of Fear

Brand and Corporate Identity Design / Booklet/Brochure

07003D

2007 Design Bronze Pencil

Bis Dixit / Barcelona

Fundació Gala Salvador Dalí

Dali Llibres

Publication Design / Book Design

07054D

2007 Design Bronze Pencil

School of Visual Arts / New York

School of Visual Arts

Senior Library 2005

Publication Design / Book Design

07055D

2007 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

VWFeatures.com/Jetta Safe Happens

Microsites / Business to Consumer

07021N

2007 Interactive Bronze Pencil

argonauten G2 GmbH / Düsseldorf

Audi AG

Audi R8

New Media Innovation & Development / New Media Innovation and Development

07053N

2007 Interactive Bronze Pencil

Ogilvy Singapore / Singapore

Diageo

Johnnie Walker Digital PA

New Media Innovation & Development / New Media Innovation and Development

07054N

2007 Interactive Bronze Pencil

Profero / London

MINI

Follow the White Rabbit

New Media Innovation & Development / New Media Innovation and Development

07055N

2007 Design Bronze Pencil

section.d design.communication gmbh / Wien

Parabol AM

Parabol AM

Publication Design / Magazine Design

07059D

2007 Design Bronze Pencil

Strichpunkt GmbH / Stuttgart

Papierfabrik Scheufelen GmbH+Co. KG

Non plus ultra - Wall Calendar 2006

Brand and Corporate Identity Design / Corporate Identity - Single

07007D

2007 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

TELE2

MMS

Outdoor / Outdoor - Campaign

07020A

2007 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers High Impact Print Insert

Consumer Magazine / Color: Full Page or Spread - Single

07010A

2007 Interactive Bronze Pencil

CP PROXIMITY / Barcelona

FUNDACION NATURA

SLOW DOWN CLIMATE CHANGE

Microsites / Public Service/Non-Profit/ Educational

07024N

2007 Advertising Bronze Pencil

DDB Sydney / Ultimo

NAPCAN

Children See, Children Do

Public Service/Political Television / Single

07045T

2007 Advertising Bronze Pencil

Grey Worldwide South Africa / Johannesburg

geronimo condoms

parents

Consumer Radio / Campaign

07052R

2007 Interactive Bronze Pencil

Atmosphere BBDO / New York

Fedex

Power Nap

Banners - Dynamic / Business to Consumer - Single

07011N

2007 Interactive Bronze Pencil

R/GA / New York

Nike

NikeStore

Web Sites / E-Commerce

07033N

2007 Interactive Bronze Pencil

McKinney / Durham

Full Frame Documentary Film Festival

The First Internet Fire

Other Interactive Digital Media

07058N

2007 Design Bronze Pencil

Y&R Singapore / Singapore

Malaysia Dairy Industries

Udder

Collateral Design / Posters - Single

07026D

2007 Advertising Bronze Pencil

TBWA\ Germany / Berlin

adidas

Fresco

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07081A

2007 Advertising Bronze Pencil

TBWA\Whybin / Auckland

Sony Computer Entertainment - PlayStation Portable

Killzone for PSP

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07082A

2007 Advertising Bronze Pencil

Epoch Films / New York

Volkswagen

Safe Happens

Consumer Television / :30/:25 - Campaign

07067T

2007 Interactive Bronze Pencil

Big Spaceship / Brooklyn

Nike

Nike Air

Web Sites / Business to Consumer

07029N

2007 Interactive Bronze Pencil

Great Works / Stockholm

Getty Images

Getty Images - 10 ways

Web Sites / Business to Consumer

07030N

2007 Design Bronze Pencil

Dentsu Inc. Tokyo / Tokyo

Tropical Plant Resources Research Institute

The Dew of Longevity

Package Design / Campaign

07020D

2007 Design Bronze Pencil

feldmann+schultchen design studios GmbH / Hamburg

Carlsberg Group Germany

5,0 Original

Package Design / Campaign

07021D

2007 Design Bronze Pencil

Riot / Cape Town

@home

@home Shopping Bags

Package Design / Campaign

07022D

2007 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

HD DVD

HDDVD Banners

Banners - Dynamic / Business to Consumer - Campaign

07014N

2007 Advertising Bronze Pencil

Saatchi & Saatchi NZ / Auckland

World Wildlife Fund

Leaves

Public Service/Political Print / Newspaper or Magazine - Campaign

07034A

2007 Advertising Bronze Pencil

Y&R Asia / Singapore

IANSA

Guns

Public Service/Political Print / Newspaper or Magazine - Campaign

07035A

2007 Advertising Bronze Pencil

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

AXE - Get a Girlfriend

Consumer Newspaper / Full Page or Spread - Campaign

07004A

2007 Advertising Bronze Pencil

Santa Clara / São Paulo

Polaroid Eyewear

Men Collection

Consumer Magazine / Color: Full Page or Spread - Campaign

07014A

2007 Design Bronze Pencil

Ligalux GmbH / Hamburg

Ligalux GmbH

Day of German Design

Environmental Design / Campaign

07050D

2007 Design Bronze Pencil

Apple Computer / Cupertino

Apple

iPod shuffle

Package Design / Single

07016D

2007 Design Bronze Pencil

Apple Computer / Cupertino

Apple

Mac Pro

Package Design / Single

07017D

2007 Design Bronze Pencil

Head Gear Animation / Toronto

MTV Canada

MTV Canada Station ID's

Broadcast Design / Campaign

07068D

2007 Design Bronze Pencil

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

DHL

DHL Track & Trace "Picture Puzzle" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

07036D

2007 Advertising Bronze Pencil

Grey Worldwide South Africa / Johannesburg

Geronimo's Condoms

Dinning Room

Consumer Radio / Single

07049R

2007 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

Stuff of Legends

Cinema or Non-Broadcast / Single

07074T

2007 Advertising Bronze Pencil

Wieden+Kennedy/Amsterdam

The Coca-Cola Company

Happiness Factory

Cinema or Non-Broadcast / Single

07075T

2007 Advertising Bronze Pencil

72andSunny / El Segundo

G4

G4 Trek 2.0 TV: "Cribs"

Consumer Television / Over :30 - Single - max. :90

07058T

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