The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Everyone for a Hair
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Integrated Branding / Integrated Branding Campaign
Bears
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Audi R8
Agency: argonauten G2 GmbH / Düsseldorf
Client: Audi AG Category: New Media Innovation & Development / New Media Innovation and Development
Johnnie Walker Digital PA
Agency: Ogilvy Singapore / Singapore
Client: Diageo Category: New Media Innovation & Development / New Media Innovation and Development
Follow the White Rabbit
Agency: Profero / London
Client: MINI Category: New Media Innovation & Development / New Media Innovation and Development
Stuff of Legends
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Cinema or Non-Broadcast / Single
Happiness Factory
Agency: Wieden+Kennedy/Amsterdam
Client: The Coca-Cola Company Category: Cinema or Non-Broadcast / Single
100 Pages of Fear
Agency: DDB Germany / Berlin
Client: DDB Group Germany GmbH Category: Brand and Corporate Identity Design / Booklet/Brochure
"Soundwaves 1"
Agency: Y&R / Kuala Lumpur
Client: Penguin Books Malaysia Category: Consumer Newspaper / Full Page or Spread: Single
The Gamekillers High Impact Print Insert
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Barrio Bonito
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Anorexia Mailing "Slim, slimmer, dead"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: www.magersucht.de (Anorexia) Category: Direct Mail / Single
Black
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
parents
Agency: Grey Worldwide South Africa / Johannesburg
Client: geronimo condoms Category: Consumer Radio / Campaign
G4 Trek 2.0 TV: "Cribs"
Agency: 72andSunny / El Segundo
Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Dinning Room
Agency: Grey Worldwide South Africa / Johannesburg
Client: Geronimo's Condoms Category: Consumer Radio / Single
Icons (1)
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Safe Happens Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Pong
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Arno Category: Banners - Fixed Space / Business to Consumer - Single
Overboost
Agency: glue London / London
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
Paper Brick Wall
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Paper Mural
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Parabol AM
Agency: section.d design.communication gmbh / Wien
Client: Parabol AM Category: Publication Design / Magazine Design
Come Home to The Simpsons
Agency: devilfish / London
Client: Sky One Category: Online Branded Content / Business to Consumer
Heidies
Agency: Farfar / Stockholm
Client: Diesel Category: Online Branded Content / Business to Consumer
Frank Lloyd Wright
Agency: Ogilvy & Mather / Chicago
Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
The Hunt
Agency: Euro RSCG 4D / Amstelveen
Client: Volvo Cars Corporation Category: Brand Gaming/Applications / Online
Apple Camp
Agency: Apple Computer / Cupertino
Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
At Home
Agency: Profero / London
Client: COI/Home Office Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
The First Internet Fire
Agency: McKinney / Durham
Client: Full Frame Documentary Film Festival Category: Other Interactive Digital Media
Sound Off
Agency: DDB Brasil / São Paulo
Client: Henkel Category: Banners - Fixed Space / Business to Consumer - Campaign
+10 Logo
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Skittles
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
VWFeatures.com/Jetta Safe Happens
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Microsites / Business to Consumer
Day of German Design
Agency: Ligalux GmbH / Hamburg
Client: Ligalux GmbH Category: Environmental Design / Campaign
Hairy-Mail
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational
Hand
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel / Matchbox Category: Outdoor / Outdoor: Single
Udder
Agency: Y&R Singapore / Singapore
Client: Malaysia Dairy Industries Category: Collateral Design / Posters - Single
Dali Llibres
Agency: Bis Dixit / Barcelona
Client: Fundació Gala Salvador Dalí Category: Publication Design / Book Design
Senior Library 2005
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
AXE - Get a Girlfriend
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Single
G4 Midnight Spank Brand Campaign
Agency: BBDO / New York
Client: G4 Category: Branded Content / Campaign