The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Hunt
Agency: Euro RSCG 4D / Amstelveen
Client: Volvo Cars Corporation Category: Brand Gaming/Applications / Online
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Black
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Hairy-Mail
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational
"StillFree"
Agency: Droga5 / NYC
Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Fresco
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Paper Brick Wall
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Paper Mural
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
G4 Midnight Spank Brand Campaign
Agency: BBDO / New York
Client: G4 Category: Branded Content / Campaign
The Gamekillers High Impact Print Insert
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
MTV Canada Station ID's
Agency: Head Gear Animation / Toronto
Client: MTV Canada Category: Broadcast Design / Campaign
Turtle
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
DHL Track & Trace "Picture Puzzle" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: DHL Category: Collateral Design / P.O.P. and In-Store - Campaign
The First Internet Fire
Agency: McKinney / Durham
Client: Full Frame Documentary Film Festival Category: Other Interactive Digital Media
Non plus ultra - Wall Calendar 2006
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Single
parents
Agency: Grey Worldwide South Africa / Johannesburg
Client: geronimo condoms Category: Consumer Radio / Campaign
Safe Happens
Agency: Epoch Films / New York
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
At Home
Agency: Profero / London
Client: COI/Home Office Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Bears
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Barrio Bonito
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Blinkville
Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur
Client: DJ Blink Category: Self-Promotion / Web Sites
Safe Happens Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Foot Doctor
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Single
Power Nap
Agency: Atmosphere BBDO / New York
Client: Fedex Category: Banners - Dynamic / Business to Consumer - Single
Children See, Children Do
Agency: DDB Sydney / Ultimo
Client: NAPCAN Category: Public Service/Political Television / Single
Stuff of Legends
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Cinema or Non-Broadcast / Single
Happiness Factory
Agency: Wieden+Kennedy/Amsterdam
Client: The Coca-Cola Company Category: Cinema or Non-Broadcast / Single
Sound Off
Agency: DDB Brasil / São Paulo
Client: Henkel Category: Banners - Fixed Space / Business to Consumer - Campaign
+10 Logo
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Hand
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel / Matchbox Category: Outdoor / Outdoor: Single
Frank Lloyd Wright
Agency: Ogilvy & Mather / Chicago
Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
Pong
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Arno Category: Banners - Fixed Space / Business to Consumer - Single
Overboost
Agency: glue London / London
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Single
Dali Llibres
Agency: Bis Dixit / Barcelona
Client: Fundació Gala Salvador Dalí Category: Publication Design / Book Design
Senior Library 2005
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
Everyone for a Hair
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Integrated Branding / Integrated Branding Campaign
Apple Camp
Agency: Apple Computer / Cupertino
Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Anorexia Mailing "Slim, slimmer, dead"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: www.magersucht.de (Anorexia) Category: Direct Mail / Single
Award:
2007 Interactive Bronze Pencil
Agency:
Euro RSCG 4D / Amstelveen
Client:
Volvo Cars Corporation
Title:
The Hunt
Category:
Brand Gaming/Applications / Online
Annual ID:
07038N
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Whybin / Auckland
Client:
adidasNZRU
Title:
Bonded by Blood
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07026A
Award:
2007 Advertising Bronze Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Black
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07023A
Award:
2007 Interactive Bronze Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Hairy-Mail
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07045N
Award:
2007 Advertising Bronze Pencil
Agency:
Droga5 / NYC
Client:
Ecko Unltd./ Marc Ecko Enterprises
Title:
"StillFree"
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07083A
Award:
2007 Advertising Bronze Pencil
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07084A
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\ Germany / Berlin
Client:
adidas
Title:
Fresco
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07081A
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Whybin / Auckland
Client:
Sony Computer Entertainment - PlayStation Portable
Title:
Killzone for PSP
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07082A
Award:
2007 Design Bronze Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Soldier
Category:
Environmental Design / Single
Annual ID:
07044D
Award:
2007 Design Bronze Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Border
Category:
Environmental Design / Single
Annual ID:
07045D
Award:
2007 Design Bronze Pencil
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Brick Wall
Category:
Environmental Design / Single
Annual ID:
07046D
Award:
2007 Design Bronze Pencil
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Mural
Category:
Environmental Design / Single
Annual ID:
07047D
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
G4
Title:
G4 Midnight Spank Brand Campaign
Category:
Branded Content / Campaign
Annual ID:
07093T
Award:
2007 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers High Impact Print Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07010A
Award:
2007 Design Bronze Pencil
Agency:
Head Gear Animation / Toronto
Client:
MTV Canada
Title:
MTV Canada Station ID's
Category:
Broadcast Design / Campaign
Annual ID:
07068D
Award:
2007 Interactive Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Turtle
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07009N
Award:
2007 Design Bronze Pencil
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
DHL
Title:
DHL Track & Trace "Picture Puzzle" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07036D
Award:
2007 Interactive Bronze Pencil
Agency:
McKinney / Durham
Client:
Full Frame Documentary Film Festival
Title:
The First Internet Fire
Category:
Other Interactive Digital Media
Annual ID:
07058N
Award:
2007 Design Bronze Pencil
Agency:
Strichpunkt GmbH / Stuttgart
Client:
Papierfabrik Scheufelen GmbH+Co. KG
Title:
Non plus ultra - Wall Calendar 2006
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07007D
Award:
2007 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NikeStore
Category:
Web Sites / E-Commerce
Annual ID:
07033N
Award:
2007 Advertising Bronze Pencil
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
geronimo condoms
Title:
parents
Category:
Consumer Radio / Campaign
Annual ID:
07052R
Award:
2007 Advertising Bronze Pencil
Agency:
Epoch Films / New York
Client:
Volkswagen
Title:
Safe Happens
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07067T
Award:
2007 Interactive Bronze Pencil
Agency:
Profero / London
Client:
COI/Home Office
Title:
At Home
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
07016N
Award:
2007 Advertising Bronze Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Bears
Category:
Public Service/Political Radio / Single
Annual ID:
07040R
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
Barrio Bonito
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07086A
Award:
2007 Design Bronze Pencil
Agency:
PSYOP / New York City
Client:
MHD
Title:
Crow
Category:
Broadcast Design / Single
Annual ID:
07065D
Award:
2007 Interactive Bronze Pencil
Agency:
(if) Interactive Sdn. Bhd. / Kuala Lumpur
Client:
DJ Blink
Title:
Blinkville
Category:
Self-Promotion / Web Sites
Annual ID:
07067N
Award:
2007 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Safe Happens Integrated
Category:
Integrated Branding Campaign
Annual ID:
07063N
Award:
2007 Interactive Bronze Pencil
Agency:
JWT/ New York
Client:
JetBlue
Title:
Jet Blue Integrated
Category:
Integrated Branding Campaign
Annual ID:
07064N
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Foot Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07063T
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Grace
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07064T
Award:
2007 Interactive Bronze Pencil
Agency:
Atmosphere BBDO / New York
Client:
Fedex
Title:
Power Nap
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07011N
Award:
2007 Advertising Bronze Pencil
Agency:
DDB Sydney / Ultimo
Client:
NAPCAN
Title:
Children See, Children Do
Category:
Public Service/Political Television / Single
Annual ID:
07045T
Award:
2007 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Stuff of Legends
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07074T
Award:
2007 Advertising Bronze Pencil
Agency:
Wieden+Kennedy/Amsterdam
Client:
The Coca-Cola Company
Title:
Happiness Factory
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07075T
Award:
2007 Interactive Bronze Pencil
Agency:
DDB Brasil / São Paulo
Client:
Henkel
Title:
Sound Off
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
07006N
Award:
2007 Design Bronze Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
+10 Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
07013D
Award:
2007 Advertising Bronze Pencil
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel / Matchbox
Title:
Hand
Category:
Outdoor / Outdoor: Single
Annual ID:
07018A
Award:
2007 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Landmarks Preservation Council of Illinois
Title:
Frank Lloyd Wright
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07032A
Award:
2007 Interactive Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Arno
Title:
Pong
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07003N
Award:
2007 Interactive Bronze Pencil
Agency:
glue London / London
Client:
MINI
Title:
Overboost
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07004N
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO Guerrero Ortega / Makati City
Client:
WWF
Title:
WWF "Thermometer"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07037A
Award:
2007 Design Bronze Pencil
Agency:
Bis Dixit / Barcelona
Client:
Fundació Gala Salvador Dalí
Title:
Dali Llibres
Category:
Publication Design / Book Design
Annual ID:
07054D
Award:
2007 Design Bronze Pencil
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
Senior Library 2005
Category:
Publication Design / Book Design
Annual ID:
07055D
Award:
2007 Advertising Bronze Pencil
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Arnet
Title:
Everyone for a Hair
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07092G
Award:
2007 Advertising Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
TELE2
Title:
MMS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07020A
Award:
2007 Design Bronze Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
iPod shuffle
Category:
Package Design / Single
Annual ID:
07016D
Award:
2007 Design Bronze Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
Mac Pro
Category:
Package Design / Single
Annual ID:
07017D
Award:
2007 Design Bronze Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
Apple Camp
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07011D
Award:
2007 Design Bronze Pencil
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
www.magersucht.de (Anorexia)
Title:
Anorexia Mailing "Slim, slimmer, dead"
Category:
Direct Mail / Single
Annual ID:
07061D
