The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Dali Llibres Agency: Bis Dixit / Barcelona Client: Fundació Gala Salvador Dalí Category: Publication Design / Book Design
Senior Library 2005 Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Design
iPod shuffle Agency: Apple Computer / Cupertino Client: Apple Category: Package Design / Single
Mac Pro Agency: Apple Computer / Cupertino Client: Apple Category: Package Design / Single
SLOW DOWN CLIMATE CHANGE Agency: CP PROXIMITY / Barcelona Client: FUNDACION NATURA Category: Microsites / Public Service/Non-Profit/ Educational
+10 Logo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Turtle Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
100 Pages of Fear Agency: DDB Germany / Berlin Client: DDB Group Germany GmbH Category: Brand and Corporate Identity Design / Booklet/Brochure
Pong Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Arno Category: Banners - Fixed Space / Business to Consumer - Single
Overboost Agency: glue London / London Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
Non plus ultra - Wall Calendar 2006 Agency: Strichpunkt GmbH / Stuttgart Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Single
Crow Agency: PSYOP / New York City Client: MHD Category: Broadcast Design / Single
NikeStore Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
"Soundwaves 1" Agency: Y&R / Kuala Lumpur Client: Penguin Books Malaysia Category: Consumer Newspaper / Full Page or Spread: Single
Nike Air Agency: Big Spaceship / Brooklyn Client: Nike Category: Web Sites / Business to Consumer
Getty Images - 10 ways Agency: Great Works / Stockholm Client: Getty Images Category: Web Sites / Business to Consumer
Children See, Children Do Agency: DDB Sydney / Ultimo Client: NAPCAN Category: Public Service/Political Television / Single
MMS Agency: Forsman & Bodenfors / Gothenburg Client: TELE2 Category: Outdoor / Outdoor - Campaign
The Gamekillers High Impact Print Insert Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Leaves Agency: Saatchi & Saatchi NZ / Auckland Client: World Wildlife Fund Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guns Agency: Y&R Asia / Singapore Client: IANSA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
At Home Agency: Profero / London Client: COI/Home Office Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Safe Happens Agency: Epoch Films / New York Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Udder Agency: Y&R Singapore / Singapore Client: Malaysia Dairy Industries Category: Collateral Design / Posters - Single
"StillFree" Agency: Droga5 / NYC Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup Agency: Publicis Mojo / Auckland Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Barrio Bonito Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Day of German Design Agency: Ligalux GmbH / Hamburg Client: Ligalux GmbH Category: Environmental Design / Campaign
G4 Midnight Spank Brand Campaign Agency: BBDO / New York Client: G4 Category: Branded Content / Campaign
Safe Happens Integrated Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Jet Blue Integrated Agency: JWT/ New York Client: JetBlue Category: Integrated Branding Campaign
Anorexia Mailing "Slim, slimmer, dead" Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: www.magersucht.de (Anorexia) Category: Direct Mail / Single
The First Internet Fire Agency: McKinney / Durham Client: Full Frame Documentary Film Festival Category: Other Interactive Digital Media
Hand Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Mattel / Matchbox Category: Outdoor / Outdoor: Single
DHL Track & Trace "Picture Puzzle" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: DHL Category: Collateral Design / P.O.P. and In-Store - Campaign
parents Agency: Grey Worldwide South Africa / Johannesburg Client: geronimo condoms Category: Consumer Radio / Campaign
Power Nap Agency: Atmosphere BBDO / New York Client: Fedex Category: Banners - Dynamic / Business to Consumer - Single
The Hunt Agency: Euro RSCG 4D / Amstelveen Client: Volvo Cars Corporation Category: Brand Gaming/Applications / Online
Bonded by Blood Agency: TBWA\Whybin / Auckland Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Apple Camp Agency: Apple Computer / Cupertino Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
MTV Canada Station ID's Agency: Head Gear Animation / Toronto Client: MTV Canada Category: Broadcast Design / Campaign
Come Home to The Simpsons Agency: devilfish / London Client: Sky One Category: Online Branded Content / Business to Consumer
Heidies Agency: Farfar / Stockholm Client: Diesel Category: Online Branded Content / Business to Consumer
Black Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Frank Lloyd Wright Agency: Ogilvy & Mather / Chicago Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
Sound Off Agency: DDB Brasil / São Paulo Client: Henkel Category: Banners - Fixed Space / Business to Consumer - Campaign
Men Collection Agency: Santa Clara / São Paulo Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Foot Doctor Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Single
How to party Agency: Farfar / Stockholm Client: The Swedish alcohol committee Category: Web Sites / Public Service/Non-Profit/ Educational

2007 Design Bronze Pencil

Bis Dixit / Barcelona

Fundació Gala Salvador Dalí

Dali Llibres

Publication Design / Book Design

07054D

2007 Design Bronze Pencil

School of Visual Arts / New York

School of Visual Arts

Senior Library 2005

Publication Design / Book Design

07055D

2007 Design Bronze Pencil

Apple Computer / Cupertino

Apple

iPod shuffle

Package Design / Single

07016D

2007 Design Bronze Pencil

Apple Computer / Cupertino

Apple

Mac Pro

Package Design / Single

07017D

2007 Interactive Bronze Pencil

CP PROXIMITY / Barcelona

FUNDACION NATURA

SLOW DOWN CLIMATE CHANGE

Microsites / Public Service/Non-Profit/ Educational

07024N

2007 Design Bronze Pencil

180 Amsterdam / Amsterdam

adidas International

+10 Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

07013D

2007 Interactive Bronze Pencil

Leo Burnett / Sydney

World Wildlife Fund

Turtle

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07009N

2007 Design Bronze Pencil

DDB Germany / Berlin

DDB Group Germany GmbH

100 Pages of Fear

Brand and Corporate Identity Design / Booklet/Brochure

07003D

2007 Interactive Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Arno

Pong

Banners - Fixed Space / Business to Consumer - Single

07003N

2007 Interactive Bronze Pencil

glue London / London

MINI

Overboost

Banners - Fixed Space / Business to Consumer - Single

07004N

2007 Design Bronze Pencil

Strichpunkt GmbH / Stuttgart

Papierfabrik Scheufelen GmbH+Co. KG

Non plus ultra - Wall Calendar 2006

Brand and Corporate Identity Design / Corporate Identity - Single

07007D

2007 Design Bronze Pencil

PSYOP / New York City

MHD

Crow

Broadcast Design / Single

07065D

2007 Interactive Bronze Pencil

R/GA / New York

Nike

NikeStore

Web Sites / E-Commerce

07033N

2007 Advertising Bronze Pencil

Y&R / Kuala Lumpur

Penguin Books Malaysia

"Soundwaves 1"

Consumer Newspaper / Full Page or Spread: Single

07001A

2007 Interactive Bronze Pencil

Big Spaceship / Brooklyn

Nike

Nike Air

Web Sites / Business to Consumer

07029N

2007 Interactive Bronze Pencil

Great Works / Stockholm

Getty Images

Getty Images - 10 ways

Web Sites / Business to Consumer

07030N

2007 Advertising Bronze Pencil

DDB Sydney / Ultimo

NAPCAN

Children See, Children Do

Public Service/Political Television / Single

07045T

2007 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

TELE2

MMS

Outdoor / Outdoor - Campaign

07020A

2007 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers High Impact Print Insert

Consumer Magazine / Color: Full Page or Spread - Single

07010A

2007 Advertising Bronze Pencil

Saatchi & Saatchi NZ / Auckland

World Wildlife Fund

Leaves

Public Service/Political Print / Newspaper or Magazine - Campaign

07034A

2007 Advertising Bronze Pencil

Y&R Asia / Singapore

IANSA

Guns

Public Service/Political Print / Newspaper or Magazine - Campaign

07035A

2007 Interactive Bronze Pencil

Profero / London

COI/Home Office

At Home

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

07016N

2007 Advertising Bronze Pencil

Epoch Films / New York

Volkswagen

Safe Happens

Consumer Television / :30/:25 - Campaign

07067T

2007 Design Bronze Pencil

Y&R Singapore / Singapore

Malaysia Dairy Industries

Udder

Collateral Design / Posters - Single

07026D

2007 Advertising Bronze Pencil

Droga5 / NYC

Ecko Unltd./ Marc Ecko Enterprises

"StillFree"

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07083A

2007 Advertising Bronze Pencil

Publicis Mojo / Auckland

Campaign Against Landmines

Ketchup

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07084A

2007 Advertising Bronze Pencil

BBDO Argentina / Vicente Lopez

Nike

Barrio Bonito

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07086A

2007 Design Bronze Pencil

Ligalux GmbH / Hamburg

Ligalux GmbH

Day of German Design

Environmental Design / Campaign

07050D

2007 Advertising Bronze Pencil

BBDO / New York

G4

G4 Midnight Spank Brand Campaign

Branded Content / Campaign

07093T

2007 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

Safe Happens Integrated

Integrated Branding Campaign

07063N

2007 Interactive Bronze Pencil

JWT/ New York

JetBlue

Jet Blue Integrated

Integrated Branding Campaign

07064N

2007 Design Bronze Pencil

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

www.magersucht.de (Anorexia)

Anorexia Mailing "Slim, slimmer, dead"

Direct Mail / Single

07061D

2007 Interactive Bronze Pencil

McKinney / Durham

Full Frame Documentary Film Festival

The First Internet Fire

Other Interactive Digital Media

07058N

2007 Advertising Bronze Pencil

Ogilvy & Mather, S.A. / Mexico, D.F.

Mattel / Matchbox

Hand

Outdoor / Outdoor: Single

07018A

2007 Design Bronze Pencil

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

DHL

DHL Track & Trace "Picture Puzzle" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

07036D

2007 Advertising Bronze Pencil

Grey Worldwide South Africa / Johannesburg

geronimo condoms

parents

Consumer Radio / Campaign

07052R

2007 Interactive Bronze Pencil

Atmosphere BBDO / New York

Fedex

Power Nap

Banners - Dynamic / Business to Consumer - Single

07011N

2007 Interactive Bronze Pencil

Euro RSCG 4D / Amstelveen

Volvo Cars Corporation

The Hunt

Brand Gaming/Applications / Online

07038N

2007 Advertising Bronze Pencil

TBWA\Whybin / Auckland

adidasNZRU

Bonded by Blood

Collateral / P.O.P. and In-Store - Campaign

07026A

2007 Design Bronze Pencil

Apple Computer / Cupertino

Apple

Apple Camp

Brand and Corporate Identity Design / Corporate Identity - Campaign

07011D

2007 Design Bronze Pencil

Head Gear Animation / Toronto

MTV Canada

MTV Canada Station ID's

Broadcast Design / Campaign

07068D

2007 Interactive Bronze Pencil

devilfish / London

Sky One

Come Home to The Simpsons

Online Branded Content / Business to Consumer

07048N

2007 Interactive Bronze Pencil

Farfar / Stockholm

Diesel

Heidies

Online Branded Content / Business to Consumer

07049N

2007 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Black

Collateral / P.O.P. and In-Store - Single

07023A

2007 Advertising Bronze Pencil

Ogilvy & Mather / Chicago

Landmarks Preservation Council of Illinois

Frank Lloyd Wright

Public Service/Political Print / Newspaper or Magazine - Single

07032A

2007 Interactive Bronze Pencil

DDB Brasil / São Paulo

Henkel

Sound Off

Banners - Fixed Space / Business to Consumer - Campaign

07006N

2007 Advertising Bronze Pencil

Santa Clara / São Paulo

Polaroid Eyewear

Men Collection

Consumer Magazine / Color: Full Page or Spread - Campaign

07014A

2007 Advertising Bronze Pencil

BBDO / New York

Red Stripe

Foot Doctor

Consumer Television / :30/:25 - Single

07063T

2007 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Combos

Grace

Consumer Television / :30/:25 - Single

07064T

2007 Interactive Bronze Pencil

Farfar / Stockholm

The Swedish alcohol committee

How to party

Web Sites / Public Service/Non-Profit/ Educational

07035N

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