The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Singing Cowboy
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Joggers Anonymous
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Outed
Agency: Dentsu Canada Inc. / Toronto
Client: Toronto Jewish Film Festival Category: Public Service/Political Television / Single
Beautiful Day
Agency: DraftFCB Toronto / Toronto
Client: World Wildlife Foundation Category: Public Service/Political Television / Single
Reconstruction
Agency: Grey Worldwide / Melbourne
Client: Transport Accident Commission Category: Public Service/Political Television / Single
UNICEF film “shoe”
Agency: Jung von Matt AG / 20357 Hamburg
Client: UNICEF e.V. Category: Public Service/Political Television / Single
Alzheimers
Agency: Leo Burnett / Lisbon
Client: IAC - Instituto de Apoio à Criança Category: Public Service/Political Television / Single
The Joy Of Non Sex
Agency: Ogilvy Advertising / London
Client: Global Media Aids Innitative Category: Public Service/Political Television / Single
Caravan
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political Television / Single
Sugar Baby Love
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Aides Category: Public Service/Political Television / Single
Chase
Agency: Team One / El Segundo
Client: Pet Assistance Foundation Category: Public Service/Political Television / Single
Ban all landmines
Agency: Plan.Net Concept GmbH & Co KG / Munich
Client: Aktionsbündnis Landmine.de Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Presidents
Agency: Savaglio\TBWA / Buenos Aires
Client: Greenpeace International Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Protected Entry
Agency: Tribal DDB India / Mumbai
Client: MTV India Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
MESATEX JAPAN MODERN FABRIC COLLECTION
Agency: 702 DESIGN WORKS INC. / TOKYO
Client: MESATEX JAPAN INC. Category: Collateral Design / Posters - Single
MESATEX JAPAN 2007 FABRIC COLLECTION
Agency: 702 DESIGN WORKS INC. / TOKYO
Client: MESATEX JAPAN INC. Category: Collateral Design / Posters - Single
2D Buddha
Agency: AMGD /Anders Malmstromer Graphic Design / Stockholm
Client: AMGD / Anders Malmstromer Graphic Design Category: Collateral Design / Posters - Single
Words: Immigrant/Border
Agency: BBDO / New York
Client: BBC World Category: Collateral Design / Posters - Single
Words: Pelican/Oil
Agency: BBDO / New York
Client: BBC World Category: Collateral Design / Posters - Single
Good Client/Bad Client: AIGA South Carolina
Agency: Braley Design / Brooklyn
Client: AIGA South Carolina Category: Collateral Design / Posters - Single
Good Client/Bad Client: AIGA Kansas City
Agency: Braley Design / Brooklyn
Client: AIGA Kansas City Category: Collateral Design / Posters - Single
Dog Heart
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Boehringer Ingelheim Vetmedica, Inc. Category: Collateral Design / Posters - Single
Chi Up, Chi Down, Chi All Around
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Appleton Coated Category: Collateral Design / Posters - Single
Venture Aggression
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Appleton Coated Category: Collateral Design / Posters - Single
The Judicial Bender
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Appleton Coated Category: Collateral Design / Posters - Single
100 Years of Blood, Sweat, & Tears
Agency: Dentsu / Tokyo
Client: Asahi Soft Drinks Category: Collateral Design / Posters - Single
AIGA50 Call for Inspirations
Agency: Design Army / Washington
Client: AIGA DC Category: Collateral Design / Posters - Single
lines
Agency: DraftFCB Malaysia / Kuala Lumpur
Client: SC Johnson Category: Collateral Design / Posters - Single
"TAKEOFF" produced by KENTARO KOBAYASHI
Agency: good design company co., inc. / Tokyo
Client: TWINKLE Corporation Ltd. Category: Collateral Design / Posters - Single
Beach Mat
Agency: Grey Argenitna / Capital Federal
Client: Playboy Category: Collateral Design / Posters - Single
CREATE NEW COMMUNICATION
Agency: HAKUHODO inc./ HAKUHODO DESIGN / MINATO-KU
Client: RECRUIT Category: Collateral Design / Posters - Single
MUSIC GRAPHICS
Agency: HAKUHODO inc./ HAKUHODO DESIGN / MINATO-KU
Client: PIE BOOK Category: Collateral Design / Posters - Single
Barbara Morgenstern & Friends Poster
Agency: Hans Seeger / wauwatosa
Client: Barbara Morgenstern Category: Collateral Design / Posters - Single
Transport Network
Agency: Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg
Client: Das Taxi Funk & Service e.G. Category: Collateral Design / Posters - Single
Design Changes Everything: Goofy
Agency: Ogilvy / New York
Client: The Walt Disney Company Category: Collateral Design / Posters - Single
2006 New Year Sale
Agency: PENGUIN GRAPHICS / Hiroshima
Client: Eve Group Co., Ltd. Category: Collateral Design / Posters - Single
Galaxy Cruise Line Collection
Agency: PENGUIN GRAPHICS / Hiroshima
Client: Eve Group Co., Ltd. Category: Collateral Design / Posters - Single
The Reader's Alphabet
Agency: Rediffusion DYR / Mumbai
Client: Midland Bookshop Category: Collateral Design / Posters - Single
Warm Thoughts
Agency: Spunk Design Machine / Minneapolis
Client: Spunk Design Machine Category: Collateral Design / Posters - Single
Borderline Assault
Agency: The Blueberry Palace / Minneapolis
Client: The Minnesota RollerGirls Category: Collateral Design / Posters - Single
Learning Disabilities
Agency: The Classic Partnership Advertising / Dubai
Client: Children's Hope Foundation Category: Collateral Design / Posters - Single
Brainstorm
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Interactive Africa Category: Collateral Design / Posters - Single
metamorphosis
Agency: OgilvyInteractive / Madrid
Client: Telefonica Category: Banners - Fixed Space / Business to Business - Single
Yes Yes
Agency: BBDO / New York
Client: Positive Thinking Category: Small Space Print / Black and White or Color: Less than a Page - Single
Dwell Flipbook
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Small Space Print / Black and White or Color: Less than a Page - Single
Sergio Aragones
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Small Space Print / Black and White or Color: Less than a Page - Single
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Singing Cowboy
Category:
Public Service/Political Television / Single
Annual ID:
07350T
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Joggers Anonymous
Category:
Public Service/Political Television / Single
Annual ID:
07351T
Award:
2007 Advertising Merit Award
Agency:
Dentsu Canada Inc. / Toronto
Client:
Toronto Jewish Film Festival
Title:
Outed
Category:
Public Service/Political Television / Single
Annual ID:
07352T
Award:
2007 Advertising Merit Award
Agency:
DraftFCB Toronto / Toronto
Client:
World Wildlife Foundation
Title:
Beautiful Day
Category:
Public Service/Political Television / Single
Annual ID:
07353T
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide / Melbourne
Client:
Transport Accident Commission
Title:
Reconstruction
Category:
Public Service/Political Television / Single
Annual ID:
07354T
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / 20357 Hamburg
Client:
UNICEF e.V.
Title:
UNICEF film “shoe”
Category:
Public Service/Political Television / Single
Annual ID:
07355T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Lisbon
Client:
IAC - Instituto de Apoio à Criança
Title:
Alzheimers
Category:
Public Service/Political Television / Single
Annual ID:
07356T
Award:
2007 Advertising Merit Award
Agency:
Ogilvy Advertising / London
Client:
Global Media Aids Innitative
Title:
The Joy Of Non Sex
Category:
Public Service/Political Television / Single
Annual ID:
07357T
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
NSPCC
Title:
Caravan
Category:
Public Service/Political Television / Single
Annual ID:
07358T
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Aides
Title:
Sugar Baby Love
Category:
Public Service/Political Television / Single
Annual ID:
07359T
Award:
2007 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Pet Assistance Foundation
Title:
Chase
Category:
Public Service/Political Television / Single
Annual ID:
07360T
Award:
2007 Interactive Merit Award
Agency:
Plan.Net Concept GmbH & Co KG / Munich
Client:
Aktionsbündnis Landmine.de
Title:
Ban all landmines
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
07108N
Award:
2007 Interactive Merit Award
Agency:
Savaglio\TBWA / Buenos Aires
Client:
Greenpeace International
Title:
Presidents
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
07109N
Award:
2007 Interactive Merit Award
Agency:
Tribal DDB India / Mumbai
Client:
MTV India
Title:
Protected Entry
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
07110N
Award:
2007 Design Merit Award
Agency:
702 DESIGN WORKS INC. / TOKYO
Client:
MESATEX JAPAN INC.
Title:
MESATEX JAPAN MODERN FABRIC COLLECTION
Category:
Collateral Design / Posters - Single
Annual ID:
07151D
Award:
2007 Design Merit Award
Agency:
702 DESIGN WORKS INC. / TOKYO
Client:
MESATEX JAPAN INC.
Title:
MESATEX JAPAN 2007 FABRIC COLLECTION
Category:
Collateral Design / Posters - Single
Annual ID:
07152D
Award:
2007 Design Merit Award
Agency:
ADK / tokyo
Client:
kodansha
Title:
chu-gen no niji
Category:
Collateral Design / Posters - Single
Annual ID:
07153D
Award:
2007 Design Merit Award
Agency:
AMGD /Anders Malmstromer Graphic Design / Stockholm
Client:
AMGD / Anders Malmstromer Graphic Design
Title:
2D Buddha
Category:
Collateral Design / Posters - Single
Annual ID:
07154D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
M&M's
Title:
Eyes/Cat
Category:
Collateral Design / Posters - Single
Annual ID:
07155D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
M&M's
Title:
Eyes/Ghost
Category:
Collateral Design / Posters - Single
Annual ID:
07156D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Words: Immigrant/Border
Category:
Collateral Design / Posters - Single
Annual ID:
07157D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Words: Pelican/Oil
Category:
Collateral Design / Posters - Single
Annual ID:
07158D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
Jeep
Title:
Grate
Category:
Collateral Design / Posters - Single
Annual ID:
07159D
Award:
2007 Design Merit Award
Agency:
Braley Design / Brooklyn
Client:
AIGA South Carolina
Title:
Good Client/Bad Client: AIGA South Carolina
Category:
Collateral Design / Posters - Single
Annual ID:
07160D
Award:
2007 Design Merit Award
Agency:
Braley Design / Brooklyn
Client:
AIGA Kansas City
Title:
Good Client/Bad Client: AIGA Kansas City
Category:
Collateral Design / Posters - Single
Annual ID:
07161D
Award:
2007 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Boehringer Ingelheim Vetmedica, Inc.
Title:
Dog Heart
Category:
Collateral Design / Posters - Single
Annual ID:
07162D
Award:
2007 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Appleton Coated
Title:
Chi Up, Chi Down, Chi All Around
Category:
Collateral Design / Posters - Single
Annual ID:
07163D
Award:
2007 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Appleton Coated
Title:
Venture Aggression
Category:
Collateral Design / Posters - Single
Annual ID:
07164D
Award:
2007 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Appleton Coated
Title:
The Judicial Bender
Category:
Collateral Design / Posters - Single
Annual ID:
07165D
Award:
2007 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Asahi Soft Drinks
Title:
100 Years of Blood, Sweat, & Tears
Category:
Collateral Design / Posters - Single
Annual ID:
07166D
Award:
2007 Design Merit Award
Agency:
Design Army / Washington
Client:
AIGA DC
Title:
AIGA50 Call for Inspirations
Category:
Collateral Design / Posters - Single
Annual ID:
07167D
Award:
2007 Design Merit Award
Agency:
DraftFCB Malaysia / Kuala Lumpur
Client:
SC Johnson
Title:
lines
Category:
Collateral Design / Posters - Single
Annual ID:
07168D
Award:
2007 Design Merit Award
Agency:
good design company co., inc. / Tokyo
Client:
TWINKLE Corporation Ltd.
Title:
"TAKEOFF" produced by KENTARO KOBAYASHI
Category:
Collateral Design / Posters - Single
Annual ID:
07169D
Award:
2007 Design Merit Award
Agency:
Grey Argenitna / Capital Federal
Client:
Playboy
Title:
Beach Mat
Category:
Collateral Design / Posters - Single
Annual ID:
07170D
Award:
2007 Design Merit Award
Agency:
HAKUHODO inc./ HAKUHODO DESIGN / MINATO-KU
Client:
RECRUIT
Title:
CREATE NEW COMMUNICATION
Category:
Collateral Design / Posters - Single
Annual ID:
07171D
Award:
2007 Design Merit Award
Agency:
HAKUHODO inc./ HAKUHODO DESIGN / MINATO-KU
Client:
PIE BOOK
Title:
MUSIC GRAPHICS
Category:
Collateral Design / Posters - Single
Annual ID:
07172D
Award:
2007 Design Merit Award
Agency:
Hans Seeger / wauwatosa
Client:
Barbara Morgenstern
Title:
Barbara Morgenstern & Friends Poster
Category:
Collateral Design / Posters - Single
Annual ID:
07173D
Award:
2007 Design Merit Award
Agency:
Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg
Client:
Das Taxi Funk & Service e.G.
Title:
Transport Network
Category:
Collateral Design / Posters - Single
Annual ID:
07174D
Award:
2007 Design Merit Award
Agency:
Ogilvy / New York
Client:
The Walt Disney Company
Title:
Design Changes Everything: Goofy
Category:
Collateral Design / Posters - Single
Annual ID:
07175D
Award:
2007 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
Eve Group Co., Ltd.
Title:
2006 New Year Sale
Category:
Collateral Design / Posters - Single
Annual ID:
07176D
Award:
2007 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
Eve Group Co., Ltd.
Title:
Galaxy Cruise Line Collection
Category:
Collateral Design / Posters - Single
Annual ID:
07177D
Award:
2007 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
The Reader's Alphabet
Category:
Collateral Design / Posters - Single
Annual ID:
07178D
Award:
2007 Design Merit Award
Agency:
Spunk Design Machine / Minneapolis
Client:
Spunk Design Machine
Title:
Warm Thoughts
Category:
Collateral Design / Posters - Single
Annual ID:
07179D
Award:
2007 Design Merit Award
Agency:
The Blueberry Palace / Minneapolis
Client:
The Minnesota RollerGirls
Title:
Borderline Assault
Category:
Collateral Design / Posters - Single
Annual ID:
07180D
Award:
2007 Design Merit Award
Agency:
The Classic Partnership Advertising / Dubai
Client:
Children's Hope Foundation
Title:
Learning Disabilities
Category:
Collateral Design / Posters - Single
Annual ID:
07181D
Award:
2007 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Interactive Africa
Title:
Brainstorm
Category:
Collateral Design / Posters - Single
Annual ID:
07182D
Award:
2007 Interactive Merit Award
Agency:
OgilvyInteractive / Madrid
Client:
Telefonica
Title:
metamorphosis
Category:
Banners - Fixed Space / Business to Business - Single
Annual ID:
07083N
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
Positive Thinking
Title:
Yes Yes
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07189A
Award:
2007 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
Dwell Flipbook
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07190A
Award:
2007 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
Sergio Aragones
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07191A
