The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
GUINNESS CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: DIAGEO Category: Consumer Newspaper / Full Page or Spread - Campaign
AXEland
Agency: Bartle Bogle Hegarty / Singapore
Client: Unilever HPC - Asia Category: Consumer Newspaper / Full Page or Spread - Campaign
Big Alarm
Agency: BBDO / Bangkok
Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Risks
Agency: DDB / Paris
Client: Volkswagen Commercial Vehicles Category: Consumer Newspaper / Full Page or Spread - Campaign
T-Shirt PSG
Agency: DDB / Paris
Client: Nike France Category: Consumer Newspaper / Full Page or Spread - Campaign
Statistic
Agency: DDB / Paris
Client: MTV France Category: Consumer Newspaper / Full Page or Spread - Campaign
Vanish
Agency: Euro RSCG Flagship Ltd. / Bangkok
Client: Reckitt Benckiser (Thailand) Co. Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Identikit
Agency: JWT Paris / Levallois Perret
Client: Unilever France Category: Consumer Newspaper / Full Page or Spread - Campaign
What do you see
Agency: JWT Singapore / Singapore
Client: Nestle Category: Consumer Newspaper / Full Page or Spread - Campaign
Planets
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Daimler Chrysler AG Jeep Category: Consumer Newspaper / Full Page or Spread - Campaign
Capitalists
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Capital Magazin Category: Consumer Newspaper / Full Page or Spread - Campaign
Initiation Campaign
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Newspaper / Full Page or Spread - Campaign
Swing, Saw, Treehouse
Agency: McCann Worldgroup (Thailand) Ltd. / Bangkok
Client: Risingsun Fertilizer Category: Consumer Newspaper / Full Page or Spread - Campaign
X-box Epic Battles
Agency: McCann Erickson, India / Mumbai
Client: Microsoft X-box 360 Category: Consumer Newspaper / Full Page or Spread - Campaign
Nicotine Gum
Agency: Ogilvy&Mather Advertising / Bangkok
Client: Nicotinell Category: Consumer Newspaper / Full Page or Spread - Campaign
Globus "Our most beautiful prices" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Globus Market Germany Category: Consumer Newspaper / Full Page or Spread - Campaign
Lost items
Agency: Publicis Conseil / Paris
Client: STIHL Category: Consumer Newspaper / Full Page or Spread - Campaign
Jack Astor's Italian Festival
Agency: TAXI, Canada Inc / Toronto
Client: Sir Corp - Jack Astor's Category: Consumer Newspaper / Full Page or Spread - Campaign
Unbelievable
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Red Sky Category: Consumer Newspaper / Full Page or Spread - Campaign
Honest Ingredients
Agency: TDA Advertising & Design / Boulder
Client: Chipotle Category: Consumer Newspaper / Full Page or Spread - Campaign
For the little things you'll forget
Agency: The Dukes Of Urbino.Com / Global
Client: Post-It Category: Consumer Newspaper / Full Page or Spread - Campaign
Where's Wally
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Hyundai Category: Consumer Newspaper / Full Page or Spread - Campaign
The Gamekillers Obituaries
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread: Single
Camping
Agency: BBDO / Bangkok
Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread: Single
Maps: Riot
Agency: BBDO / New York
Client: BBC World Category: Consumer Newspaper / Full Page or Spread: Single
ebay Motors Newspaper Ad
Agency: BBDO / New York
Client: ebay Motors Category: Consumer Newspaper / Full Page or Spread: Single
Fish & Chips
Agency: Joe Public South Africa / Johannesburg
Client: Ocean Basket Seafood Restaurant Chain Category: Consumer Newspaper / Full Page or Spread: Single
Builders of Tomorrow
Agency: Jung von Matt AG / Hamburg
Client: Lego Category: Consumer Newspaper / Full Page or Spread: Single
JEFE
Agency: la comunidad / Miami Beach
Client: LA NACION Category: Consumer Newspaper / Full Page or Spread: Single
Arcade
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread: Single
Nerolac Floor
Agency: McCann Erickson, India / Mumbai
Client: Kansai Nerolac Category: Consumer Newspaper / Full Page or Spread: Single
Breast Exam
Agency: Net#Work BBDO / Johannesburg
Client: Virgin Atlantic Airlines Category: Consumer Newspaper / Full Page or Spread: Single
Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread: Single
Boomerang
Agency: Rethink / Vancouver
Client: Playland Category: Consumer Newspaper / Full Page or Spread: Single
Psych Recruitment
Agency: Saatchi & Saatchi NZ / Auckland
Client: NZ Army Category: Consumer Newspaper / Full Page or Spread: Single
Pink
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Verasu Group Co., Ltd. Category: Consumer Newspaper / Full Page or Spread: Single
Green
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Verasu Group Co., Ltd. Category: Consumer Newspaper / Full Page or Spread: Single
Transvestite
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
DIAGEO
Title:
GUINNESS CAMPAIGN
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07110A
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / Singapore
Client:
Unilever HPC - Asia
Title:
AXEland
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07111A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Muang Thong Seiko Co., Ltd.
Title:
Big Alarm
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07112A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Volkswagen Commercial Vehicles
Title:
Risks
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07113A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Nike France
Title:
T-Shirt PSG
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07114A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
MTV France
Title:
Statistic
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07115A
Award:
2007 Advertising Merit Award
Agency:
Euro RSCG Flagship Ltd. / Bangkok
Client:
Reckitt Benckiser (Thailand) Co. Ltd.
Title:
Vanish
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07116A
Award:
2007 Advertising Merit Award
Agency:
JWT Paris / Levallois Perret
Client:
Unilever France
Title:
Identikit
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07117A
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Nestle
Title:
What do you see
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07118A
Award:
2007 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
Daimler Chrysler AG Jeep
Title:
Planets
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07119A
Award:
2007 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
Capital Magazin
Title:
Capitalists
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07120A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Initiation Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07121A
Award:
2007 Advertising Merit Award
Agency:
McCann Worldgroup (Thailand) Ltd. / Bangkok
Client:
Risingsun Fertilizer
Title:
Swing, Saw, Treehouse
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07122A
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson, India / Mumbai
Client:
Microsoft X-box 360
Title:
X-box Epic Battles
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07123A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy&Mather Advertising / Bangkok
Client:
Nicotinell
Title:
Nicotine Gum
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07124A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Globus Market Germany
Title:
Globus "Our most beautiful prices" Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07125A
Award:
2007 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
STIHL
Title:
Lost items
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07126A
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
Sir Corp - Jack Astor's
Title:
Jack Astor's Italian Festival
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07127A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Red Sky
Title:
Unbelievable
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07128A
Award:
2007 Advertising Merit Award
Agency:
TDA Advertising & Design / Boulder
Client:
Chipotle
Title:
Honest Ingredients
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07129A
Award:
2007 Advertising Merit Award
Agency:
The Dukes Of Urbino.Com / Global
Client:
Post-It
Title:
For the little things you'll forget
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07130A
Award:
2007 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Hyundai
Title:
Where's Wally
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07131A
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers Obituaries
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07094A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Muang Thong Seiko Co., Ltd.
Title:
Camping
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07095A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Maps: Riot
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07096A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
ebay Motors
Title:
ebay Motors Newspaper Ad
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07097A
Award:
2007 Advertising Merit Award
Agency:
Joe Public South Africa / Johannesburg
Client:
Ocean Basket Seafood Restaurant Chain
Title:
Fish & Chips
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07098A
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Lego
Title:
Builders of Tomorrow
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07099A
Award:
2007 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
LA NACION
Title:
JEFE
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07100A
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
Arcade
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07101A
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson, India / Mumbai
Client:
Kansai Nerolac
Title:
Nerolac Floor
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07102A
Award:
2007 Advertising Merit Award
Agency:
Net#Work BBDO / Johannesburg
Client:
Virgin Atlantic Airlines
Title:
Breast Exam
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07103A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Bikini
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07104A
Award:
2007 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Boomerang
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07105A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
NZ Army
Title:
Psych Recruitment
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07106A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Verasu Group Co., Ltd.
Title:
Pink
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07107A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Verasu Group Co., Ltd.
Title:
Green
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07108A