The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

News Story Agency: Bartle Bogle Hegarty / New York Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Back Seat Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Consumer Television / Over :30 - Single - max. :90
Emotions Agency: DDB España / Madrid Client: V.A.E.S.A./Audi Category: Consumer Television / Over :30 - Single - max. :90
Secret Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: CTI Mobile Category: Consumer Television / Over :30 - Single - max. :90
Humanity Agency: HAKUHODO / Tokyo Client: TOYOTA MOTOR CORPORATION Category: Consumer Television / Over :30 - Single - max. :90
Idiots Agency: JWT / London Client: MTV Category: Consumer Television / Over :30 - Single - max. :90
TODO ME EMOCIONA Agency: la comunidad / Miami Beach Client: LA NACION Category: Consumer Television / Over :30 - Single - max. :90
Underwater World Agency: Leo Burnett Co S.r.l. / Milan Client: Indesit Company Category: Consumer Television / Over :30 - Single - max. :90
Coinage Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Television / Over :30 - Single - max. :90
HappyDent Palace Agency: McCann Erickson, India / Mumbai Client: Happy Dent Teeth Whitening Gum Category: Consumer Television / Over :30 - Single - max. :90
Viva Pinata Agency: McCann Worldgroup / San Francisco Client: Microsoft/XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Billions Agency: MJZ / London Client: Lynx Category: Consumer Television / Over :30 - Single - max. :90
Altoids "Fruit Pants" Agency: MJZ / Los Angeles Client: Altoids Category: Consumer Television / Over :30 - Single - max. :90
Ad Vitam Aeternam Agency: Publicis Conseil / Paris Client: VIKING Category: Consumer Television / Over :30 - Single - max. :90
Happy Morning Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Folgers coffee Category: Consumer Television / Over :30 - Single - max. :90
4 x 4 Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Consumer Television / Over :30 - Single - max. :90
Happiness Factory Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: The Coca-Cola Company Category: Consumer Television / Over :30 - Single - max. :90
Endure Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
I Feel Pretty Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Painted Experience Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Over :30 - Single - max. :90
Genius/Cell Phone, Golf Club, Hot Dog Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Campaign
Liana Pai; Maria Cea; Liver Transplant Agency: DeVito/Verdi / New York Client: Mount Sinai Medical Center Category: Consumer Radio / Campaign
The Alcatel-Radio-Campaign Agency: Jung von Matt AG / Hamburg Client: Alcatel Sel AG Category: Consumer Radio / Campaign
Jet Blue Radio 2 Agency: jwt new york / ny Client: JetBlue Category: Consumer Radio / Campaign
Career Handbook Agency: OGILVY SOUTH AFRICA / JOHANNESBURG Client: Exclusive Books Category: Consumer Radio / Campaign
Mother's Day Agency: Y&R Chicago / Chicago Client: Sears Category: Consumer Radio / Campaign
Fishing Agency: DraftFCB Malaysia / Kuala Lumpur Client: SC Johnson Category: Outdoor / Outdoor: Single
Camping Agency: DraftFCB Malaysia / Kuala Lumpur Client: SC Johnson Category: Outdoor / Outdoor: Single
High Rise Agency: Euro RSCG Partnership (M) Sdn Bhd / Kuala Lumpur Client: Reckitt Benckiser (Malaysia) Sdn Bhd Category: Outdoor / Outdoor: Single
Cookie-Scented Bus Shelter Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processors Board Category: Outdoor / Outdoor: Single
Sparkle Agency: JWT Shanghai / Shang Hai Client: DTC Category: Outdoor / Outdoor: Single
Airport Arrivals Agency: Ogilvy & Mather Cape Town / Cape Town Client: VWSA Category: Outdoor / Outdoor: Single
Route Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: DHL Category: Outdoor / Outdoor: Single
Bell Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: DHL Category: Outdoor / Outdoor: Single
Telescope Agency: RedCard Asia / Singapore Client: Economist Category: Outdoor / Outdoor: Single
Proof Reader Agency: JWT / Cape Town Client: JWT Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
Bonded By Blood Agency: TBWA\Whybin / Auckland Client: adidas\NZRU Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
Henna Agency: Grey Worldwide India Pvt. Ltd. / Mumbai Client: Travel Corporation India Pvt. Ltd. Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Become a school bus driver. Agency: highwood / calgary Client: Southland Transportation Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Cocco's Cafe Conversations Agency: McCann Erickson, India / Mumbai Client: Cocco's Cafe Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Quotes Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Olay Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Here, you are allowed to touch Agency: OgilvyInteractive / Madrid Client: IAB Category: Banners - Fixed Space / Business to Business - Campaign
TATE MODERN POSTCARDS Agency: FALLON LONDON / LONDON Client: TATE Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
UNICEF Children’s Collection Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: UNICEF Deutschland Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Nike+ Agency: R/GA / New York Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Nike Festival of Air Agency: AKQA / London Client: Nike Category: Integrated Branding Campaign
Palm Treo 680 Launch Agency: AKQA / San Francisco Client: Palm Category: Integrated Branding Campaign
Audi Robots Agency: AlmapBBDO / São Paulo Client: Audi Category: Integrated Branding Campaign
Phone Legends Agency: Clemenger BBDO / Wellington Client: Land Transport NZ Category: Integrated Branding Campaign
Whopperettes Integrated Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign

2007 Advertising Merit Award

Bartle Bogle Hegarty / New York

Levi's

News Story

Consumer Television / Over :30 - Single - max. :90

07391T

2007 Advertising Merit Award

BBDO Duesseldorf GmbH / Duesseldorf

DaimlerChrysler Vertriebsorganisation Deutschland e. V.

Back Seat

Consumer Television / Over :30 - Single - max. :90

07392T

2007 Advertising Merit Award

DDB España / Madrid

V.A.E.S.A./Audi

Emotions

Consumer Television / Over :30 - Single - max. :90

07393T

2007 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

CTI Mobile

Secret

Consumer Television / Over :30 - Single - max. :90

07394T

2007 Advertising Merit Award

HAKUHODO / Tokyo

TOYOTA MOTOR CORPORATION

Humanity

Consumer Television / Over :30 - Single - max. :90

07395T

2007 Advertising Merit Award

JWT / London

MTV

Idiots

Consumer Television / Over :30 - Single - max. :90

07396T

2007 Advertising Merit Award

la comunidad / Miami Beach

LA NACION

TODO ME EMOCIONA

Consumer Television / Over :30 - Single - max. :90

07397T

2007 Advertising Merit Award

Leo Burnett Co S.r.l. / Milan

Indesit Company

Underwater World

Consumer Television / Over :30 - Single - max. :90

07398T

2007 Advertising Merit Award

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

Coinage

Consumer Television / Over :30 - Single - max. :90

07399T

2007 Advertising Merit Award

McCann Erickson, India / Mumbai

Happy Dent Teeth Whitening Gum

HappyDent Palace

Consumer Television / Over :30 - Single - max. :90

07400T

2007 Advertising Merit Award

McCann Worldgroup / San Francisco

Microsoft/XBOX 360

Viva Pinata

Consumer Television / Over :30 - Single - max. :90

07401T

2007 Advertising Merit Award

MJZ / London

Lynx

Billions

Consumer Television / Over :30 - Single - max. :90

07402T

2007 Advertising Merit Award

MJZ / Los Angeles

Altoids

Altoids "Fruit Pants"

Consumer Television / Over :30 - Single - max. :90

07403T

2007 Advertising Merit Award

Publicis Conseil / Paris

VIKING

Ad Vitam Aeternam

Consumer Television / Over :30 - Single - max. :90

07404T

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Folgers coffee

Happy Morning

Consumer Television / Over :30 - Single - max. :90

07405T

2007 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Nissan

4 x 4

Consumer Television / Over :30 - Single - max. :90

07406T

2007 Advertising Merit Award

Wieden+Kennedy Amsterdam / Amsterdam

The Coca-Cola Company

Happiness Factory

Consumer Television / Over :30 - Single - max. :90

07407T

2007 Advertising Merit Award

Wieden+Kennedy Amsterdam / Amsterdam

Nike

Endure

Consumer Television / Over :30 - Single - max. :90

07408T

2007 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

I Feel Pretty

Consumer Television / Over :30 - Single - max. :90

07409T

2007 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Painted Experience

Consumer Television / Over :30 - Single - max. :90

07410T

2007 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Cell Phone, Golf Club, Hot Dog

Consumer Radio / Campaign

07385R

2007 Advertising Merit Award

DeVito/Verdi / New York

Mount Sinai Medical Center

Liana Pai; Maria Cea; Liver Transplant

Consumer Radio / Campaign

07386R

2007 Advertising Merit Award

Jung von Matt AG / Hamburg

Alcatel Sel AG

The Alcatel-Radio-Campaign

Consumer Radio / Campaign

07387R

2007 Advertising Merit Award

jwt new york / ny

JetBlue

Jet Blue Radio 2

Consumer Radio / Campaign

07388R

2007 Advertising Merit Award

OGILVY SOUTH AFRICA / JOHANNESBURG

Exclusive Books

Career Handbook

Consumer Radio / Campaign

07389R

2007 Advertising Merit Award

Y&R Chicago / Chicago

Sears

Mother's Day

Consumer Radio / Campaign

07390R

2007 Advertising Merit Award

DraftFCB Malaysia / Kuala Lumpur

SC Johnson

Fishing

Outdoor / Outdoor: Single

07201A

2007 Advertising Merit Award

DraftFCB Malaysia / Kuala Lumpur

SC Johnson

Camping

Outdoor / Outdoor: Single

07202A

2007 Advertising Merit Award

Euro RSCG Partnership (M) Sdn Bhd / Kuala Lumpur

Reckitt Benckiser (Malaysia) Sdn Bhd

High Rise

Outdoor / Outdoor: Single

07203A

2007 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

California Milk Processors Board

Cookie-Scented Bus Shelter

Outdoor / Outdoor: Single

07204A

2007 Advertising Merit Award

JWT Shanghai / Shang Hai

DTC

Sparkle

Outdoor / Outdoor: Single

07205A

2007 Advertising Merit Award

Ogilvy & Mather Cape Town / Cape Town

VWSA

Airport Arrivals

Outdoor / Outdoor: Single

07206A

2007 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

DHL

Route

Outdoor / Outdoor: Single

07207A

2007 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

DHL

Bell

Outdoor / Outdoor: Single

07208A

2007 Advertising Merit Award

RedCard Asia / Singapore

Economist

Telescope

Outdoor / Outdoor: Single

07209A

2007 Advertising Merit Award

JWT / Cape Town

JWT

Proof Reader

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single

07470A

2007 Advertising Merit Award

TBWA\Whybin / Auckland

adidas\NZRU

Bonded By Blood

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single

07471A

2007 Advertising Merit Award

Grey Worldwide India Pvt. Ltd. / Mumbai

Travel Corporation India Pvt. Ltd.

Henna

Small Space Print / Black and White or Color: Less than a Page - Campaign

07197A

2007 Advertising Merit Award

highwood / calgary

Southland Transportation

Become a school bus driver.

Small Space Print / Black and White or Color: Less than a Page - Campaign

07198A

2007 Advertising Merit Award

McCann Erickson, India / Mumbai

Cocco's Cafe

Cocco's Cafe Conversations

Small Space Print / Black and White or Color: Less than a Page - Campaign

07199A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Olay

Quotes

Small Space Print / Black and White or Color: Less than a Page - Campaign

07200A

2007 Interactive Merit Award

OgilvyInteractive / Madrid

IAB

Here, you are allowed to touch

Banners - Fixed Space / Business to Business - Campaign

07084N

2007 Advertising Merit Award

FALLON LONDON / LONDON

TATE

TATE MODERN POSTCARDS

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign

07337A

2007 Advertising Merit Award

Serviceplan Muenchen/Hamburg / Hamburg

UNICEF Deutschland

UNICEF Children’s Collection

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign

07338A

2007 Advertising Merit Award

R/GA / New York

Nike

Nike+

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07498A

2007 Interactive Merit Award

AKQA / London

Nike

Nike Festival of Air

Integrated Branding Campaign

07248N

2007 Interactive Merit Award

AKQA / San Francisco

Palm

Palm Treo 680 Launch

Integrated Branding Campaign

07249N

2007 Interactive Merit Award

AlmapBBDO / São Paulo

Audi

Audi Robots

Integrated Branding Campaign

07250N

2007 Interactive Merit Award

Clemenger BBDO / Wellington

Land Transport NZ

Phone Legends

Integrated Branding Campaign

07251N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Whopperettes Integrated

Integrated Branding Campaign

07252N

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