The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Christmas trees
Agency: JWT HK / Quarry Bay
Client: Friends of the Earth Category: Email Marketing / Public Service/Non-Profit/ Educational
Braille
Agency: McCann Erickson Brazil / São Paulo
Client: Fundacao Dorina Nowill Category: Email Marketing / Public Service/Non-Profit/ Educational
Refraction
Agency: BBDO Malaysia / Kuala Lumpur
Client: Olympus (M) Sdn Bhd Category: Collateral / Posters - Single
Le Doh
Agency: DDB Worldwide Pte Ltd / Singapore
Client: Hasbro Singapore Category: Collateral / Posters - Single
Hearses
Agency: Grey Worldwide: HK / Quarry Bay
Client: Kiwicare Category: Collateral / Posters - Single
Builders of Tomorrow
Agency: Jung von Matt AG / Hamburg
Client: Lego Category: Collateral / Posters - Single
Land Rover
Agency: Ogilvy & Mather Philippines / Makati City
Client: DHL Worldwide Express Phils. Category: Collateral / Posters - Single
Nikon - Battlefield
Agency: Ogilvy Singapore / Singapore
Client: Nikon Singapore Category: Collateral / Posters - Single
Shoes
Agency: Ogilvy & Mather / Toronto
Client: Mattel Canada - Hot Wheels Category: Collateral / Posters - Single
"Dirt Road"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: UMW Toyota Motor Category: Collateral / Posters - Single
GUINNESS CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: DIAGEO Category: Consumer Newspaper / Full Page or Spread - Campaign
AXEland
Agency: Bartle Bogle Hegarty / Singapore
Client: Unilever HPC - Asia Category: Consumer Newspaper / Full Page or Spread - Campaign
Big Alarm
Agency: BBDO / Bangkok
Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Risks
Agency: DDB / Paris
Client: Volkswagen Commercial Vehicles Category: Consumer Newspaper / Full Page or Spread - Campaign
T-Shirt PSG
Agency: DDB / Paris
Client: Nike France Category: Consumer Newspaper / Full Page or Spread - Campaign
Statistic
Agency: DDB / Paris
Client: MTV France Category: Consumer Newspaper / Full Page or Spread - Campaign
Vanish
Agency: Euro RSCG Flagship Ltd. / Bangkok
Client: Reckitt Benckiser (Thailand) Co. Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Identikit
Agency: JWT Paris / Levallois Perret
Client: Unilever France Category: Consumer Newspaper / Full Page or Spread - Campaign
What do you see
Agency: JWT Singapore / Singapore
Client: Nestle Category: Consumer Newspaper / Full Page or Spread - Campaign
Planets
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Daimler Chrysler AG Jeep Category: Consumer Newspaper / Full Page or Spread - Campaign
Capitalists
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Capital Magazin Category: Consumer Newspaper / Full Page or Spread - Campaign
Initiation Campaign
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Newspaper / Full Page or Spread - Campaign
Swing, Saw, Treehouse
Agency: McCann Worldgroup (Thailand) Ltd. / Bangkok
Client: Risingsun Fertilizer Category: Consumer Newspaper / Full Page or Spread - Campaign
X-box Epic Battles
Agency: McCann Erickson, India / Mumbai
Client: Microsoft X-box 360 Category: Consumer Newspaper / Full Page or Spread - Campaign
Nicotine Gum
Agency: Ogilvy&Mather Advertising / Bangkok
Client: Nicotinell Category: Consumer Newspaper / Full Page or Spread - Campaign
Globus "Our most beautiful prices" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Globus Market Germany Category: Consumer Newspaper / Full Page or Spread - Campaign
Lost items
Agency: Publicis Conseil / Paris
Client: STIHL Category: Consumer Newspaper / Full Page or Spread - Campaign
Jack Astor's Italian Festival
Agency: TAXI, Canada Inc / Toronto
Client: Sir Corp - Jack Astor's Category: Consumer Newspaper / Full Page or Spread - Campaign
Unbelievable
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Red Sky Category: Consumer Newspaper / Full Page or Spread - Campaign
Honest Ingredients
Agency: TDA Advertising & Design / Boulder
Client: Chipotle Category: Consumer Newspaper / Full Page or Spread - Campaign
For the little things you'll forget
Agency: The Dukes Of Urbino.Com / Global
Client: Post-It Category: Consumer Newspaper / Full Page or Spread - Campaign
Where's Wally
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Hyundai Category: Consumer Newspaper / Full Page or Spread - Campaign
Tribeca Film Festival
Agency: Apple Computer / Cupertino
Client: Apple Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Cannes Lion/Pony
Agency: BBDO / New York
Client: BBDO New York Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
"koch buch 2007"
Agency: Claus Koch Identity GmbH / Duesseldorf
Client: Claus Koch Identity GmbH Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
10 years / 10 Tees
Agency: disturbance / Durban
Client: disturbance Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
paper chips
Agency: DRAFT Co., Ltd. / TOKYO
Client: D-BROS Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Duffy & Partners Holiday Wine Bottle
Agency: Duffy & Partners / Minneapolis
Client: Duffy and Partners Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Everlasting Adhesive Calendar
Agency: LABORATORIUM / Zagreb
Client: Laboratorium Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Choices
Agency: Net#Work BBDO / Johannesburg
Client: Net#Work BBDO Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
2006 Holiday Card
Agency: Office, Jason Schulte Design / San Francisco
Client: Office, Jason Schulte Design Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Sugar Package
Agency: Remedy / Chicago
Client: Remedy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
twelvetwo book
Agency: W+K 12 / Portland
Client: w+k 12 Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Campaign Against Torture
Agency: BBDO Denmark / Copenhagen K
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guide
Agency: DDB Brasil / São Paulo
Client: Masp Museum Category: Public Service/Political Print / Newspaper or Magazine - Campaign