The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Sprite LOST Experience Agency: AKQA / San Francisco Client: The Coca-Cola Company Category: Online Branded Content / Business to Consumer
Unflinching Triumph: The Philip Rockhammer Story Agency: AKQA / San Francisco Client: NASP (National Association of Staredown Professionals) Category: Online Branded Content / Business to Consumer
Snickers Instant Def Agency: Atmosphere BBDO / New York Client: Master Foods Category: Online Branded Content / Business to Consumer
Early Detection Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Online Branded Content / Business to Consumer
Eat Like Snake Webfilm Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Online Branded Content / Business to Consumer
King/Brooke Romance Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Online Branded Content / Business to Consumer
The Big Idea - Coin Dominoes Agency: Dare / London Client: Vodafone Enterprise Uk Ltd Category: Online Branded Content / Business to Consumer
"STILLFREE" Agency: Droga5 / NYC Client: ECKO UNLTD./ MARC ECKO ENTERPRISES Category: Online Branded Content / Business to Consumer
Maposaurus Music Video Agency: Fallon / Minneapolis Client: Garmin Category: Online Branded Content / Business to Consumer
Cow Abduction - Farmer's Video Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Online Branded Content / Business to Consumer
Specialized Movies Agency: Goodby, Silverstein & Partners / San Francisco Client: Specialized Category: Online Branded Content / Business to Consumer
Rare Condition Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Welcome to the IAP Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Electric Brain Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
The Subject Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Nature/ Naturalness Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Looking on Wheels Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
JogaTV Agency: Odopod / San Francisco Client: Nike Category: Online Branded Content / Business to Consumer
Daughters Agency: Ogilvy & Mather / Toronto Client: Unilever Canada - Dove Category: Online Branded Content / Business to Consumer
Nike Women Rockstar Workout -- Hip Hop Agency: R/GA / New York Client: Nike Category: Online Branded Content / Business to Consumer
Kitchen Agency: Saatchi & Saatchi GmbH / Frankfurt Client: A.R.T. Studios Category: Online Branded Content / Business to Business
Kyle Bone Agency: strawberryfrog / new york Client: Microsoft Category: Online Branded Content / Business to Business

2007 Interactive Merit Award

AKQA / San Francisco

The Coca-Cola Company

Sprite LOST Experience

Online Branded Content / Business to Consumer

07207N

2007 Interactive Merit Award

AKQA / San Francisco

NASP (National Association of Staredown Professionals)

Unflinching Triumph: The Philip Rockhammer Story

Online Branded Content / Business to Consumer

07208N

2007 Interactive Merit Award

Atmosphere BBDO / New York

Master Foods

Snickers Instant Def

Online Branded Content / Business to Consumer

07209N

2007 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

Early Detection

Online Branded Content / Business to Consumer

07210N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Eat Like Snake Webfilm

Online Branded Content / Business to Consumer

07211N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

King/Brooke Romance

Online Branded Content / Business to Consumer

07212N

2007 Interactive Merit Award

Dare / London

Vodafone Enterprise Uk Ltd

The Big Idea - Coin Dominoes

Online Branded Content / Business to Consumer

07213N

2007 Interactive Merit Award

Droga5 / NYC

ECKO UNLTD./ MARC ECKO ENTERPRISES

"STILLFREE"

Online Branded Content / Business to Consumer

07214N

2007 Interactive Merit Award

Fallon / Minneapolis

Garmin

Maposaurus Music Video

Online Branded Content / Business to Consumer

07215N

2007 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Cow Abduction - Farmer's Video

Online Branded Content / Business to Consumer

07216N

2007 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Specialized

Specialized Movies

Online Branded Content / Business to Consumer

07217N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Rare Condition

Online Branded Content / Business to Consumer

07218N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Welcome to the IAP

Online Branded Content / Business to Consumer

07219N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Electric Brain

Online Branded Content / Business to Consumer

07220N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

The Subject

Online Branded Content / Business to Consumer

07221N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Nature/ Naturalness

Online Branded Content / Business to Consumer

07222N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Looking on Wheels

Online Branded Content / Business to Consumer

07223N

2007 Interactive Merit Award

Odopod / San Francisco

Nike

JogaTV

Online Branded Content / Business to Consumer

07224N

2007 Interactive Merit Award

Ogilvy & Mather / Toronto

Unilever Canada - Dove

Daughters

Online Branded Content / Business to Consumer

07225N

2007 Interactive Merit Award

R/GA / New York

Nike

Nike Women Rockstar Workout -- Hip Hop

Online Branded Content / Business to Consumer

07226N

2007 Interactive Merit Award

Saatchi & Saatchi GmbH / Frankfurt

A.R.T. Studios

Kitchen

Online Branded Content / Business to Business

07227N

2007 Interactive Merit Award

strawberryfrog / new york

Microsoft

Kyle Bone

Online Branded Content / Business to Business

07228N

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