The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Mobile Office Solutions - Desk Crusher Agency: Dare / London Client: Vodafone Enterprise Uk Ltd Category: Microsites / Business to Business
Vodafone Journey Agency: Vodafone Group Plc / Newbury Client: Vodafone Group Category: Microsites / Business to Business
Yes Yes Agency: BBDO / New York Client: Positive Thinking Category: Small Space Print / Black and White or Color: Less than a Page - Single
Dwell Flipbook Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Small Space Print / Black and White or Color: Less than a Page - Single
Sergio Aragones Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Small Space Print / Black and White or Color: Less than a Page - Single
Wedding Agency: Saatchi & Saatchi / New York Client: 42 Below Vodka Category: Small Space Print / Black and White or Color: Less than a Page - Single
I have my ID Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Olay Total Effects Category: Small Space Print / Black and White or Color: Less than a Page - Single
I got the promotion Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Olay Total Effects Category: Small Space Print / Black and White or Color: Less than a Page - Single
Skittles "Maracas" Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Single
Snickers "Mr. Caramone" Agency: TBWA\Chiat\Day New York / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Single
5 Kids Agency: 303 Group Pty Ltd / Perth Client: The Royal Lifesaving Society Australia Category: Public Service/Political Radio / Single
LABOUR Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: TOWER HAMLETS Category: Public Service/Political Radio / Single
Radio List Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Foreign Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Crime Report Agency: DDB Canada, Toronto / Toronto Client: Toronto Crime Stoppers Category: Public Service/Political Radio / Single
Four Days Agency: DDB Canada, Toronto / Toronto Client: Canadian Blood Services Category: Public Service/Political Radio / Single
Mills and Boon Agency: Grey London / London Client: Women's Aid Category: Public Service/Political Radio / Single
Valentine's Messages Agency: Grey London / London Client: Women's Aid Category: Public Service/Political Radio / Single
Average Agency: Rethink / Vancouver Client: Science World Category: Public Service/Political Radio / Single
HIV is Great Agency: saatchi & Saatchi / london Client: National AIDS Trust Category: Public Service/Political Radio / Single
Vowels Agency: TBWA\Paris / Boulogne-Billancourt Client: Espace Benevolat Category: Public Service/Political Radio / Single
MESATEX JAPAN MODERN FABRIC COLLECTION Agency: 702 DESIGN WORKS INC. / TOKYO Client: MESATEX JAPAN INC. Category: Collateral Design / Posters - Single
MESATEX JAPAN 2007 FABRIC COLLECTION Agency: 702 DESIGN WORKS INC. / TOKYO Client: MESATEX JAPAN INC. Category: Collateral Design / Posters - Single
chu-gen no niji Agency: ADK / tokyo Client: kodansha Category: Collateral Design / Posters - Single
2D Buddha Agency: AMGD /Anders Malmstromer Graphic Design / Stockholm Client: AMGD / Anders Malmstromer Graphic Design Category: Collateral Design / Posters - Single
Eyes/Cat Agency: BBDO / New York Client: M&M's Category: Collateral Design / Posters - Single
Eyes/Ghost Agency: BBDO / New York Client: M&M's Category: Collateral Design / Posters - Single
Words: Immigrant/Border Agency: BBDO / New York Client: BBC World Category: Collateral Design / Posters - Single
Words: Pelican/Oil Agency: BBDO / New York Client: BBC World Category: Collateral Design / Posters - Single
Grate Agency: BBDO / New York Client: Jeep Category: Collateral Design / Posters - Single
Good Client/Bad Client: AIGA South Carolina Agency: Braley Design / Brooklyn Client: AIGA South Carolina Category: Collateral Design / Posters - Single
Good Client/Bad Client: AIGA Kansas City Agency: Braley Design / Brooklyn Client: AIGA Kansas City Category: Collateral Design / Posters - Single
Dog Heart Agency: Carmichael Lynch Thorburn / Minneapolis Client: Boehringer Ingelheim Vetmedica, Inc. Category: Collateral Design / Posters - Single
Chi Up, Chi Down, Chi All Around Agency: Carmichael Lynch Thorburn / Minneapolis Client: Appleton Coated Category: Collateral Design / Posters - Single
Venture Aggression Agency: Carmichael Lynch Thorburn / Minneapolis Client: Appleton Coated Category: Collateral Design / Posters - Single
The Judicial Bender Agency: Carmichael Lynch Thorburn / Minneapolis Client: Appleton Coated Category: Collateral Design / Posters - Single
100 Years of Blood, Sweat, & Tears Agency: Dentsu / Tokyo Client: Asahi Soft Drinks Category: Collateral Design / Posters - Single
AIGA50 Call for Inspirations Agency: Design Army / Washington Client: AIGA DC Category: Collateral Design / Posters - Single
lines Agency: DraftFCB Malaysia / Kuala Lumpur Client: SC Johnson Category: Collateral Design / Posters - Single
"TAKEOFF" produced by KENTARO KOBAYASHI Agency: good design company co., inc. / Tokyo Client: TWINKLE Corporation Ltd. Category: Collateral Design / Posters - Single
Beach Mat Agency: Grey Argenitna / Capital Federal Client: Playboy Category: Collateral Design / Posters - Single
CREATE NEW COMMUNICATION Agency: HAKUHODO inc./ HAKUHODO DESIGN / MINATO-KU Client: RECRUIT Category: Collateral Design / Posters - Single
MUSIC GRAPHICS Agency: HAKUHODO inc./ HAKUHODO DESIGN / MINATO-KU Client: PIE BOOK Category: Collateral Design / Posters - Single
Barbara Morgenstern & Friends Poster Agency: Hans Seeger / wauwatosa Client: Barbara Morgenstern Category: Collateral Design / Posters - Single
Transport Network Agency: Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg Client: Das Taxi Funk & Service e.G. Category: Collateral Design / Posters - Single
Design Changes Everything: Goofy Agency: Ogilvy / New York Client: The Walt Disney Company Category: Collateral Design / Posters - Single
2006 New Year Sale Agency: PENGUIN GRAPHICS / Hiroshima Client: Eve Group Co., Ltd. Category: Collateral Design / Posters - Single
Galaxy Cruise Line Collection Agency: PENGUIN GRAPHICS / Hiroshima Client: Eve Group Co., Ltd. Category: Collateral Design / Posters - Single
The Reader's Alphabet Agency: Rediffusion DYR / Mumbai Client: Midland Bookshop Category: Collateral Design / Posters - Single
Warm Thoughts Agency: Spunk Design Machine / Minneapolis Client: Spunk Design Machine Category: Collateral Design / Posters - Single

2007 Interactive Merit Award

Dare / London

Vodafone Enterprise Uk Ltd

Mobile Office Solutions - Desk Crusher

Microsites / Business to Business

07153N

2007 Interactive Merit Award

Vodafone Group Plc / Newbury

Vodafone Group

Vodafone Journey

Microsites / Business to Business

07154N

2007 Advertising Merit Award

BBDO / New York

Positive Thinking

Yes Yes

Small Space Print / Black and White or Color: Less than a Page - Single

07189A

2007 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI USA

Dwell Flipbook

Small Space Print / Black and White or Color: Less than a Page - Single

07190A

2007 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI USA

Sergio Aragones

Small Space Print / Black and White or Color: Less than a Page - Single

07191A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

42 Below Vodka

Wedding

Small Space Print / Black and White or Color: Less than a Page - Single

07192A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Olay Total Effects

I have my ID

Small Space Print / Black and White or Color: Less than a Page - Single

07193A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Olay Total Effects

I got the promotion

Small Space Print / Black and White or Color: Less than a Page - Single

07194A

2007 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods

Skittles "Maracas"

Small Space Print / Black and White or Color: Less than a Page - Single

07195A

2007 Advertising Merit Award

TBWA\Chiat\Day New York / New York

Masterfoods

Snickers "Mr. Caramone"

Small Space Print / Black and White or Color: Less than a Page - Single

07196A

2007 Advertising Merit Award

303 Group Pty Ltd / Perth

The Royal Lifesaving Society Australia

5 Kids

Public Service/Political Radio / Single

07339R

2007 Advertising Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

TOWER HAMLETS

LABOUR

Public Service/Political Radio / Single

07340R

2007 Advertising Merit Award

Arnold / Boston

American Legacy Foundation/truth

Radio List

Public Service/Political Radio / Single

07341R

2007 Advertising Merit Award

Arnold / Boston

American Legacy Foundation/truth

Foreign

Public Service/Political Radio / Single

07342R

2007 Advertising Merit Award

DDB Canada, Toronto / Toronto

Toronto Crime Stoppers

Crime Report

Public Service/Political Radio / Single

07343R

2007 Advertising Merit Award

DDB Canada, Toronto / Toronto

Canadian Blood Services

Four Days

Public Service/Political Radio / Single

07344R

2007 Advertising Merit Award

Grey London / London

Women's Aid

Mills and Boon

Public Service/Political Radio / Single

07345R

2007 Advertising Merit Award

Grey London / London

Women's Aid

Valentine's Messages

Public Service/Political Radio / Single

07346R

2007 Advertising Merit Award

Rethink / Vancouver

Science World

Average

Public Service/Political Radio / Single

07347R

2007 Advertising Merit Award

saatchi & Saatchi / london

National AIDS Trust

HIV is Great

Public Service/Political Radio / Single

07348R

2007 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Espace Benevolat

Vowels

Public Service/Political Radio / Single

07349R

2007 Design Merit Award

702 DESIGN WORKS INC. / TOKYO

MESATEX JAPAN INC.

MESATEX JAPAN MODERN FABRIC COLLECTION

Collateral Design / Posters - Single

07151D

2007 Design Merit Award

702 DESIGN WORKS INC. / TOKYO

MESATEX JAPAN INC.

MESATEX JAPAN 2007 FABRIC COLLECTION

Collateral Design / Posters - Single

07152D

2007 Design Merit Award

ADK / tokyo

kodansha

chu-gen no niji

Collateral Design / Posters - Single

07153D

2007 Design Merit Award

AMGD /Anders Malmstromer Graphic Design / Stockholm

AMGD / Anders Malmstromer Graphic Design

2D Buddha

Collateral Design / Posters - Single

07154D

2007 Design Merit Award

BBDO / New York

M&M's

Eyes/Cat

Collateral Design / Posters - Single

07155D

2007 Design Merit Award

BBDO / New York

M&M's

Eyes/Ghost

Collateral Design / Posters - Single

07156D

2007 Design Merit Award

BBDO / New York

BBC World

Words: Immigrant/Border

Collateral Design / Posters - Single

07157D

2007 Design Merit Award

BBDO / New York

BBC World

Words: Pelican/Oil

Collateral Design / Posters - Single

07158D

2007 Design Merit Award

BBDO / New York

Jeep

Grate

Collateral Design / Posters - Single

07159D

2007 Design Merit Award

Braley Design / Brooklyn

AIGA South Carolina

Good Client/Bad Client: AIGA South Carolina

Collateral Design / Posters - Single

07160D

2007 Design Merit Award

Braley Design / Brooklyn

AIGA Kansas City

Good Client/Bad Client: AIGA Kansas City

Collateral Design / Posters - Single

07161D

2007 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Boehringer Ingelheim Vetmedica, Inc.

Dog Heart

Collateral Design / Posters - Single

07162D

2007 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Appleton Coated

Chi Up, Chi Down, Chi All Around

Collateral Design / Posters - Single

07163D

2007 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Appleton Coated

Venture Aggression

Collateral Design / Posters - Single

07164D

2007 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Appleton Coated

The Judicial Bender

Collateral Design / Posters - Single

07165D

2007 Design Merit Award

Dentsu / Tokyo

Asahi Soft Drinks

100 Years of Blood, Sweat, & Tears

Collateral Design / Posters - Single

07166D

2007 Design Merit Award

Design Army / Washington

AIGA DC

AIGA50 Call for Inspirations

Collateral Design / Posters - Single

07167D

2007 Design Merit Award

DraftFCB Malaysia / Kuala Lumpur

SC Johnson

lines

Collateral Design / Posters - Single

07168D

2007 Design Merit Award

good design company co., inc. / Tokyo

TWINKLE Corporation Ltd.

"TAKEOFF" produced by KENTARO KOBAYASHI

Collateral Design / Posters - Single

07169D

2007 Design Merit Award

Grey Argenitna / Capital Federal

Playboy

Beach Mat

Collateral Design / Posters - Single

07170D

2007 Design Merit Award

HAKUHODO inc./ HAKUHODO DESIGN / MINATO-KU

RECRUIT

CREATE NEW COMMUNICATION

Collateral Design / Posters - Single

07171D

2007 Design Merit Award

HAKUHODO inc./ HAKUHODO DESIGN / MINATO-KU

PIE BOOK

MUSIC GRAPHICS

Collateral Design / Posters - Single

07172D

2007 Design Merit Award

Hans Seeger / wauwatosa

Barbara Morgenstern

Barbara Morgenstern & Friends Poster

Collateral Design / Posters - Single

07173D

2007 Design Merit Award

Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg

Das Taxi Funk & Service e.G.

Transport Network

Collateral Design / Posters - Single

07174D

2007 Design Merit Award

Ogilvy / New York

The Walt Disney Company

Design Changes Everything: Goofy

Collateral Design / Posters - Single

07175D

2007 Design Merit Award

PENGUIN GRAPHICS / Hiroshima

Eve Group Co., Ltd.

2006 New Year Sale

Collateral Design / Posters - Single

07176D

2007 Design Merit Award

PENGUIN GRAPHICS / Hiroshima

Eve Group Co., Ltd.

Galaxy Cruise Line Collection

Collateral Design / Posters - Single

07177D

2007 Design Merit Award

Rediffusion DYR / Mumbai

Midland Bookshop

The Reader's Alphabet

Collateral Design / Posters - Single

07178D

2007 Design Merit Award

Spunk Design Machine / Minneapolis

Spunk Design Machine

Warm Thoughts

Collateral Design / Posters - Single

07179D

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