The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Palm Treo 680 Launch
Agency: AKQA / San Francisco
Client: Palm Category: Integrated Branding Campaign
Phone Legends
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Integrated Branding Campaign
Whopperettes Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
GTI Fast Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Stackers Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
Rabbit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Clearification
Agency: McCann Worldgroup / Mekanism / San Francisco
Client: Microsoft/Windows Vista Category: Integrated Branding Campaign
Mary Woodbridge
Agency: Spillmann/Felser/Leo Burnett / Zürich
Client: Mammut Sports Group AG Category: Integrated Branding Campaign
No Stank You!
Agency: WONGDOODY / Seattle
Client: Washington State Department of Health Category: Integrated Branding Campaign
BBC Words Campaign
Agency: BBDO / New York
Client: BBC World Category: Collateral / Posters - Campaign
Basic Cut Campaign
Agency: BBDO / Singapore
Client: One Cube Category: Collateral / Posters - Campaign
DoorKnob/ReviewMirror/SteeringWheel
Agency: BBDO Canada / Toronto
Client: The Chrysler Jeep Dodge Retailers of Ontario Category: Collateral / Posters - Campaign
World Press Photo Exhibition 2006
Agency: Clemenger BBDO / Wellington
Client: The New Zealand Netherlands Foundation Category: Collateral / Posters - Campaign
Tempest Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Tempest Category: Collateral / Posters - Campaign
Henna
Agency: Grey Worldwide India Pvt. Ltd. / Mumbai
Client: Travel Corporation India Pvt. Ltd. Category: Collateral / Posters - Campaign
The Rei-Action “Bleeding"
Agency: Jung von Matt AG / 20357 Hamburg
Client: fit GmbH Category: Collateral / Posters - Campaign
Bicycle Lock
Agency: Leo Burnett, Bangkok / Bangkok
Client: Clima Co., Ltd. Category: Collateral / Posters - Campaign
Fast Enough
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Perodua Sales Sdn Bhd Category: Collateral / Posters - Campaign
Ultra Wide Angle Lens
Agency: Ogilvy Singapore / Singapore
Client: Nikon Singapore Category: Collateral / Posters - Campaign
Open Sky System
Agency: Philipp und Keuntje GmbH / Hamburg
Client: Audi AG Category: Collateral / Posters - Campaign
Movie Mistake
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Collateral / Posters - Campaign
Tulipan, Rabbits
Agency: Young & Rubicam Buenos Aires / Capital Federal
Client: Kopelco S.A Category: Collateral / Posters - Campaign
Kid s Headache
Agency: Young & Rubicam Buenos Aires / Capital Federal
Client: Bayer Category: Collateral / Posters - Campaign
TATE MODERN POSTCARDS
Agency: FALLON LONDON / LONDON
Client: TATE Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: UNICEF Deutschland Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Gift
Agency: Ambience Publicis Advertising Pvt. Ltd. / Mumbai
Client: Zonal Transplant Co-ordination Committee Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Hangman Clothes
Agency: Grey Worldwide: HK / Quarry Bay
Client: Amnesty International Hong Kong Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Handcuff Gloves
Agency: Grey Worldwide: HK / Quarry Bay
Client: Amnesty International Hong Kong Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Canine One One
Agency: Hangar 18 Creative Group Inc. / Vancouver
Client: British Columbia SPCA Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Frida Fjellman
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Röhsska Museum Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Identity Card
Agency: Kinetic Singapore / singapore
Client: Alzheimer's Disease Association Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
PENCIL TRAFFIC CONES
Agency: KNARF / New York
Client: D&AD Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Soap
Agency: Leo Burnett / Chicago
Client: Aware Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
A Story Told in Two Voices
Agency: Ogilvy / Durham
Client: Ronald McDonald House of Chapel Hill Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Pencil
Agency: Ogilvy and Mather / New Delhi
Client: WWF India Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Ribeye & Cheeze: Cooper-Hewitt Triennial Dunnys
Agency: Planet Propaganda / Madison
Client: Kidrobot Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Airplane
Agency: Rodgers Townsend / St. Louis
Client: Outreach International Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
AGDA Calendar 2006
Agency: Saatchi & Saatchi / Sydney
Client: AGDA NSE Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Sixty Volume 9
Agency: VCU Adcenter / Richmond
Client: VCU Adcenter Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Control
Agency: CP Proximity / Barcelona
Client: Audi Category: Email Marketing / Business to Consumer
Scroll Down Animation Mail "Para Para"
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: GE Consumer Finance Co., Ltd. Category: Email Marketing / Business to Consumer
AXE - Get a Girlfriend
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Television / Commercials of var. length - Campaign
Define Yourself
Agency: MTV Networks / New York
Client: MTV Category: Consumer Television / Commercials of var. length - Campaign
America's Favorite; Extra Cheese; More Mayo
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Over :30 - Campaign
ESO QUE TE PASA ES UN MUNDIAL
Agency: la comunidad / Miami Beach
Client: LA NACION Category: Consumer Television / Over :30 - Campaign
Internet Non Sense
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Consumer Television / Over :30 - Campaign
Award:
2007 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Festival of Air
Category:
Integrated Branding Campaign
Annual ID:
07248N
Award:
2007 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Palm
Title:
Palm Treo 680 Launch
Category:
Integrated Branding Campaign
Annual ID:
07249N
Award:
2007 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Audi Robots
Category:
Integrated Branding Campaign
Annual ID:
07250N
Award:
2007 Interactive Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport NZ
Title:
Phone Legends
Category:
Integrated Branding Campaign
Annual ID:
07251N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Whopperettes Integrated
Category:
Integrated Branding Campaign
Annual ID:
07252N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
GTI Fast Integrated
Category:
Integrated Branding Campaign
Annual ID:
07253N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Stackers Integrated
Category:
Integrated Branding Campaign
Annual ID:
07254N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Rabbit Integrated
Category:
Integrated Branding Campaign
Annual ID:
07255N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / Mekanism / San Francisco
Client:
Microsoft/Windows Vista
Title:
Clearification
Category:
Integrated Branding Campaign
Annual ID:
07256N
Award:
2007 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Oasys Mobile
Title:
Pherotones
Category:
Integrated Branding Campaign
Annual ID:
07257N
Award:
2007 Interactive Merit Award
Agency:
Spillmann/Felser/Leo Burnett / Zürich
Client:
Mammut Sports Group AG
Title:
Mary Woodbridge
Category:
Integrated Branding Campaign
Annual ID:
07258N
Award:
2007 Interactive Merit Award
Agency:
WONGDOODY / Seattle
Client:
Washington State Department of Health
Title:
No Stank You!
Category:
Integrated Branding Campaign
Annual ID:
07259N
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Words Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
07266A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
One Cube
Title:
Basic Cut Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
07267A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
The Chrysler Jeep Dodge Retailers of Ontario
Title:
DoorKnob/ReviewMirror/SteeringWheel
Category:
Collateral / Posters - Campaign
Annual ID:
07268A
Award:
2007 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
The New Zealand Netherlands Foundation
Title:
World Press Photo Exhibition 2006
Category:
Collateral / Posters - Campaign
Annual ID:
07269A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Tempest
Title:
Tempest Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
07270A
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide India Pvt. Ltd. / Mumbai
Client:
Travel Corporation India Pvt. Ltd.
Title:
Henna
Category:
Collateral / Posters - Campaign
Annual ID:
07271A
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / 20357 Hamburg
Client:
fit GmbH
Title:
The Rei-Action “Bleeding"
Category:
Collateral / Posters - Campaign
Annual ID:
07272A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett, Bangkok / Bangkok
Client:
Clima Co., Ltd.
Title:
Bicycle Lock
Category:
Collateral / Posters - Campaign
Annual ID:
07273A
Award:
2007 Advertising Merit Award
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
Perodua Sales Sdn Bhd
Title:
Fast Enough
Category:
Collateral / Posters - Campaign
Annual ID:
07274A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy Advertising / London
Client:
BP
Title:
Carbon Car
Category:
Collateral / Posters - Campaign
Annual ID:
07275A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nikon Singapore
Title:
Ultra Wide Angle Lens
Category:
Collateral / Posters - Campaign
Annual ID:
07276A
Award:
2007 Advertising Merit Award
Agency:
Philipp und Keuntje GmbH / Hamburg
Client:
Audi AG
Title:
Open Sky System
Category:
Collateral / Posters - Campaign
Annual ID:
07277A
Award:
2007 Advertising Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Movie Mistake
Category:
Collateral / Posters - Campaign
Annual ID:
07278A
Award:
2007 Advertising Merit Award
Agency:
Young & Rubicam Buenos Aires / Capital Federal
Client:
Kopelco S.A
Title:
Tulipan, Rabbits
Category:
Collateral / Posters - Campaign
Annual ID:
07279A
Award:
2007 Advertising Merit Award
Agency:
Young & Rubicam Buenos Aires / Capital Federal
Client:
Bayer
Title:
Kid s Headache
Category:
Collateral / Posters - Campaign
Annual ID:
07280A
Award:
2007 Advertising Merit Award
Agency:
FALLON LONDON / LONDON
Client:
TATE
Title:
TATE MODERN POSTCARDS
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
07337A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
07338A
Award:
2007 Design Merit Award
Agency:
Ambience Publicis Advertising Pvt. Ltd. / Mumbai
Client:
Zonal Transplant Co-ordination Committee
Title:
Gift
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07326D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Amnesty International Hong Kong
Title:
Hangman Clothes
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07327D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Amnesty International Hong Kong
Title:
Handcuff Gloves
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07328D
Award:
2007 Design Merit Award
Agency:
Hangar 18 Creative Group Inc. / Vancouver
Client:
British Columbia SPCA
Title:
Canine One One
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07329D
Award:
2007 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Röhsska Museum
Title:
Frida Fjellman
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07330D
Award:
2007 Design Merit Award
Agency:
Kinetic Singapore / singapore
Client:
Alzheimer's Disease Association
Title:
Identity Card
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07331D
Award:
2007 Design Merit Award
Agency:
KNARF / New York
Client:
D&AD
Title:
PENCIL TRAFFIC CONES
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07332D
Award:
2007 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Aware
Title:
Soap
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07333D
Award:
2007 Design Merit Award
Agency:
Ogilvy / Durham
Client:
Ronald McDonald House of Chapel Hill
Title:
A Story Told in Two Voices
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07334D
Award:
2007 Design Merit Award
Agency:
Ogilvy and Mather / New Delhi
Client:
WWF India
Title:
Pencil
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07335D
Award:
2007 Design Merit Award
Agency:
Planet Propaganda / Madison
Client:
Kidrobot
Title:
Ribeye & Cheeze: Cooper-Hewitt Triennial Dunnys
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07336D
Award:
2007 Design Merit Award
Agency:
Rodgers Townsend / St. Louis
Client:
Outreach International
Title:
Airplane
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07337D
Award:
2007 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
AGDA NSE
Title:
AGDA Calendar 2006
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07338D
Award:
2007 Design Merit Award
Agency:
VCU Adcenter / Richmond
Client:
VCU Adcenter
Title:
Sixty Volume 9
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07339D
Award:
2007 Interactive Merit Award
Agency:
CP Proximity / Barcelona
Client:
Audi
Title:
Control
Category:
Email Marketing / Business to Consumer
Annual ID:
07203N
Award:
2007 Interactive Merit Award
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
GE Consumer Finance Co., Ltd.
Title:
Scroll Down Animation Mail "Para Para"
Category:
Email Marketing / Business to Consumer
Annual ID:
07204N
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
AXE - Get a Girlfriend
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
07457T
Award:
2007 Advertising Merit Award
Agency:
MTV Networks / New York
Client:
MTV
Title:
Define Yourself
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
07458T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
America's Favorite; Extra Cheese; More Mayo
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07411T
Award:
2007 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
LA NACION
Title:
ESO QUE TE PASA ES UN MUNDIAL
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07412T
Award:
2007 Advertising Merit Award
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Arnet
Title:
Internet Non Sense
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07413T
